Tag Archives: solar water heater supplier

Stand on the solar water heater industry watershed

[REVIEW] In recent years, rapid development momentum of the solar water heater industry, this year suffered a "freeze period." Abnormal weather, increased competition and other factors, the solar market does not appear this spring before the "supply and demand two hot" phenomenon. Recently, the reporter is also a telephone interview, Anhui, Henan, Zhejiang and other places of more than 10 solar dealers, their sales generally reflect solar energy this year, growth is slowing down, it may not reach the expected goal of beginning.

    In recent years, rapid development momentum of the solar water heater industry, this year suffered a "freeze period." Abnormal weather, increased competition and other factors, the solar market does not appear this spring before the "supply and demand two hot" phenomenon. Recently, the reporter is also a telephone interview, Anhui, Henan, Zhejiang and other places of more than 10 solar dealers, their sales generally reflect solar energy this year, growth is slowing down, it may not reach the expected goal of beginning.

    Comprehensive analysis, the solar water heater industry meet resistance, largely because of overheated development of the industry all these years, the threshold is too low, which led to a large number of enterprises will swarm to switch to solar energy industry, a time making the market turmoil intensified, specification missing.

    Adverse market conditions in this case, the solar water heater into the industry reshuffle, the brand into a clear pattern in the camp, a second-tier brand gap significantly, many small brands accounted for a large proportion of the industry. In addition, the traditional household electrical appliance enterprises to enter can not be ignored, Haier, Changhong, Meiling, Aucma so in recent years has developed a solar energy products, household appliances or with the original channel, or new sales channels, terminal sales were very strong.

    Solar company busy upgrading

    This year, the solar industry is also showing the characteristics of product features is becoming increasingly clear. Vice president of Tongji sun high Xiaoying "China Enterprise News" interview, said the current solar energy technology innovation to improve product is in the stage of research and development focused mainly on control methods, automatic drain pipe, temperature controller, thermostatic valves and other components and machine automation control, more emphasis on user convenience and comfort requirements.

    Taking advantage of industry technical upgrading, "wind", Tongji sun will be opened early this year in order to achieve fully automated production and open up the upstream industry chain based industrial upgrading curtain. January 2010 the first solar energy company, Zhejiang automatic production lines – automatic production line Tongji inaugurates the sun, covering more than 10,000 square meters, greatly improving the stability of product quality. In August, the expansion of low-carbon Tongji Sunshine Industrial Park in Zhejiang, an area of ??121 acres to establish an annual capacity of 500,000 sets of production lines, the first supply tube into the upper reaches of the scope of production, to build the whole industry chain of production to meet the ever changes in competition in the industry needs.

    At the same time, solar energy companies upgrade plan also extends to the internal management. Recently, Tongji sun had internal organizational changes, were set up production, capital, enterprise management centers, and three were responsible for domestic sales and marketing company to undertake foreign trade projects. According to the high Xiaoying, at present, Zhejiang and other provinces to vigorously implement the energy saving plan, effectively promote the construction of solar products in the market expansion, the internal management of enterprises to upgrade is to meet the current market situation conducive to the further development of business.

    "Enterprise development to a certain size, you need to keep pace with the enterprise management mechanism within the pace of development, in turn, this time for the restructuring of corporate management will greatly improve the management, production and sales effectiveness. Currently, Tongji sun weekly employees on the production line will be the concept of corporate culture, the level of the exchange of technical training, effective stabilization of the high-tech workers in the team. "high Xiaoying said.

    Brand focused on the general trend

    Currently, more than 2,000 domestic solar water heater business, while, according to data released by the relevant industry associations, the use of solar thermal in 2009 total output value of nearly $ 60 billion industry. However, in a large number of enterprises, the annual output value of over $ 1 billion but two or three, the output value is also less than 30 billions of dollars, most of the technical content is not high, no after-sale protection products, sales channels, the shortage of small businesses.

    This year, many small businesses will face a severe test, or a large part will be eliminated. First, the lack of R & D support, small businesses can not guarantee product quality, product must meet for the countryside for 10 years service with the lack of measures to ensure more sustainable development and the strength to maintain; Second, although many small businesses win the appliance under Township s successful qualification, but imperfect pre-market sales channel development, there are many small businesses do not have product sales out of an embarrassing predicament; again, with the rural and urban consumers of solar water heaters to further enhance brand awareness, more and more value the product s brand and reputation, in the scale, quality and service at the end of the survival of small businesses being squeezed increasingly difficult to continue to develop.

    "The solar industry is like a tree, given the early growth of many small buds, with the trunk began to grow, the vitality of those shoots will survive." Metaphor so high Xiaoying development of the industry status quo, "is expected to end in Beijing, Shandong, Zhejiang Jiangsu traditional four regions will have two or three of their leading brands, electronics companies will also be three or four strong brands, the polarization of the solar industry tend to brand significantly. "

    At present, solar water heater brands in the formative years, a second-tier companies are increasing investment in the parties, Tongji sun in technology research and development, equipment upgrades, branding, marketing, innovation, strong investment, to large-scale, big brands sprint. "This year is the solar water heater industry, the real watershed, pre-management, marketing, business will be well prepared to win, and more small businesses will be eliminated, forced conversions, the industry will continue to shuffle 3-5 times or years. "high Xiaoying said.