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Tag Archives: solar water heater manufacturers
Solar water heater is hard for a wide variety of reasons for the rejection of residential property
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Solar water heater is hard for a wide variety of reasons for the rejection of residential property
[REVIEW] "Now the whole society to promote green energy, why do I want to install a solar water heater is it so hard?" Has lived mayong of Ms. Yen told reporters reflect, she lived residential property management company to prohibit owners from installing solar water heaters, determined to support environmental protection, she was powerless.
"Now the whole society to promote green energy, why do I want to install a solar water heater is it so hard?" Of Ms. Yen has lived mayong reflected her live residential property management company to prohibit owners from installing solar water heaters, she is determined to support environmental protection do nothing.
Visits found that Ms. Yen s troubles is not the case, the vast majority of commercial district in Dongguan have similar problems. Although the Bureau of Dongguan City in June 2007 enacted the "Dongguan City Building Energy Regulations", which includes encourage the promotion of energy-efficient building structures, materials, products, and promoting renewable energy development and utilization, the development of green buildings and so on. But the city s many residential community developers and property owners to install solar water heater company prohibit the phenomenon is still relatively common.
Policies and local regulations have been supported, residential solar water heaters into why or difficult?
Investigation into the area of ??solar water heaters difficult
Ms. Yen is claimed to be impatient, she thought of the recent buy a solar water heater, one can save gas, and secondly to support environmental protection can be considered out of the force.
"It was very simple idea, did not expect to run into such trouble." Ms. Yen said she always thought that solar water heater is installed is a very simple thing, did not consult in advance the residential property management companies, directly to the mall provides the goods, but also deposit to pay hundreds of pieces. But when the workers into the area after the installation, but it was a security block.
A residential property management staff told Ms. Yen, never allow the installation of residential solar water heater, wall area is mainly worried about the impact the landscape, would have been against the other owners.
Ms. Yen repeated representations, but the property management company took a tough stance, adding that even if Ms. Yen privately installed, they will send someone to remove. Ms. Yen dilemma, the deposit has been paid, no refund is possible, and solar water heaters and pretend not to, she joked throw good money after bad.
Reporter then visited Dongguan, more than one cell, many residential property owners to reflect a similar problem. Living in the district near the Fourth Ring Road, Mr. Lu said, Dongguan City, the average annual high temperature, solar radiation in summer heat, the year the average daily temperature of 25 degrees Celsius was more than 210 days, solar energy has great potential, there is development and promotion solar energy utilization technology of favorable preconditions. And the current, gas prices remain high, both environmentally friendly and able to install solar energy savings for themselves, "Why kill two birds are not allowed to do things?"
Products, Dongguan City, an energy company s head of marketing, Ms. Lai introduced a few years ago, Dongguan City, monthly sales of over million solar water heaters. But since 2007, the sales have been declining. The main reason is the solar water heater villa in Dongguan, the factory dormitory higher prevalence, but the last few years this market has been basically completed development, and solar water heaters has been difficult to break into ordinary commercial housing market in Dongguan. The main reason is to prevent developers and residential property management, installation of solar water heaters.
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Solar water heaters to the countryside Eat Hot Tofu
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to the countryside Eat Hot Tofu
[REVIEW] The future of s in the countryside. In the current economic situation, the solar water heater for small and medium enterprises, to catch the bus home appliances, no doubt seize an out of the woods \"last straw.\" These companies make every effort to prepare for the appliances to the countryside.
The future of solar water heaters in the countryside. In the current economic situation, the solar water heater for small and medium enterprises, to catch the bus home appliances, no doubt seize an out of the woods \"last straw.\" These companies make every effort to prepare for the appliances to the countryside.
However, with home appliances to work, they found, Eat Hot Tofu. Appliances to the countryside is not a solo enterprise, but not to help them out of the \"magic bullet\", market development need to proceed step by step.
Successful in obtaining qualified home appliances, a number of solar water heaters for home appliances magnify the potential to stimulate rural consumption is expected, put a lot of manpower, material and financial resources, even in the absence of the characteristics of the rural consumer market and consumer trends for serious study case, the rush to carry out solar water heater to the countryside.
Solar water heaters to the countryside to carry out work for three months now, and what would happen to market conditions it? Correspondents in Beijing suburbs, Baoding, Hebei and other regions visited found that the rural market because of the huge demand for home appliances and neither has been released immediately, the enthusiasm of farmers to buy has not been stimulated. Corporate marketing and farmers\\ enthusiasm to buy cold stark contrast.
Yi and Zhuang, Hebei Zhuozhou North caicun villagers Wang Yongsheng said that now receive subsidies for home appliances procedure was too complicated, which to some extent, limited the enthusiasm of everyone\\ s buying. In addition, some farmers in the village a few years ago bought a shoddy solar water heaters, water tanks on the cold winter Tianyi cracking, and repair telephone to play, but can not contact the manufacturers, we are bitter pit.
Wang Yongsheng simple words to convey the farmers\\ quality and service of solar water heaters concerns.
I believe that the countryside is a , long-term project, the need to implement a solid, not \"once and for all.\"
We should appreciate is that we see those as home appliances to the countryside as a \"last straw\" for SMEs compared to domestic brands, chose to promote cool program.
Emperor Ming, Tempe, Norit and other domestic solar power companies in rural market research, focus on rural consumers waterproof scale, lightning special needs, to develop more new products for rural markets.
China\\ s solar thermal industry coalition\\ s executive director Luo Zhentao to the author that the home appliances industry is only a promoter, the final development of business and industry and consumers, only to farmers\\ consumer demand, technological innovation and specifications management, brand strategy, in order to make the product the hearts of the farmers in depth.
Shandong Li Liang Wen-Zhe, vice president of Norit worries that if the countryside companies can not self-discipline, standardize management, then the first harm consumers, followed by solar water heater industry-wide. Priority, solar water heaters to the countryside to establish a standard installation and service standards, including in the price included in the materials.
Beijing Temple Solar Energy Industry Co., general manager Cheng Cuiying that the countryside is only for the solar energy company to build a platform, does not mean that all successful businesses will get broad space for development. How to meet the requirements of the policy of home appliances for rural enterprise transformation of existing products, how to build up in the rural markets and efficient marketing network, will be the company\\ s future ability to occupy the key to the rural market.
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Solar water heater industry standards to be further strengthened
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industry standards to be further strengthened
[REVIEW] According to China\\ s solar thermal industry League Secretary General Huozhi Chen said, the solar water heater energy efficiency standards will be the end of October to complete all the work, to the national energy-efficiency labeling management center trial.
Recently, according to China\\ s solar thermal industry alliance Secretary-General Huozhi Chen said, the solar water heater energy efficiency standards will be the end of October to complete all the work, to the national energy-efficiency labeling management center trial. In addition, the \"solar air collector technical conditions\", \"solar air collector thermal performance test method\", \"split double-loop solar domestic hot water system technical conditions\", \"split double-loop solar domestic hot water system performance test method \"four solar thermal technology using national standards seek to complete the stage. Implementation of these standards will raise the threshold for market access of , regulate the industry.
Solar water heater installation and construction are inseparable, especially in high-rise buildings of the city, if you want to promote solar water heater, it must work out with a combination of standard construction, so as to ensure the building appearance, ensure the installation quality, increase applicability. Unfortunately, however, so far, China has not yet a complete combination of solar energy and building standards, only some of the local standards, so far this year, the solar industry growth slowed, shuffling into the warm-up stage, the industry standard whether the scale needs further strengthening.
For questions about installing solar water heaters, Dalian building energy management official said, the city Construction Commission has released a document, the past is to ask the following six layers of residential and residential construction in the building when necessary to unify the installation of solar water heaters, they have recently relevant standards are being developed, ready to install solar water heater requirement extended to 12 floors.
Insiders pointed out that, in principle, if the introduction of building the solar system, they must have a certain standard, so that all the designers, all of the real estate developers and construction of all the people in the industry through standardization system, at an early stage can for building integration considerations, just as every household security windows, high-rise elevator to be installed as natural. In the present case, the best way is to keep them in the implementation of norms, the establishment of demonstration projects to promote the project specifications, complete in the demonstration, in turn, regulate construction, so as to promote the integration of solar energy and building healthy development.
Operation of a series of solar-related accessories to do the showcase. In the following orders at the dealers have on the promotion of the product will do further consultation and understanding. At Gedi signed a four-site dealer, golden accessories on-site orders 4 million.
The success of the forum, mainly large U.S. international information held in June in Shenyang Fortune Forum dealers an extension of influence, while the success of the forum sponsors and the organizing committee is also inseparable from the early stage of such adequate preparation. We held many forums such wealth, summed up a set of effective methods. In this year the solar thermal industry is weak in the case, in order to allow services to in-depth market to go down to the dealers, major U.S. international information marketing model for such a meeting should copy the entire Northeast, so the dealers can learn more number of professional marketing knowledge and marketing techniques. Large U.S. international information will continue to conduct market research, launched in line with requirements of the entire northeast region of the solar dealer training courses. \"Great Northeast U.S. Office of International Information Manager Zhang Yongqing said.
Two dealers in the Northeast as a Fortune Global Forum, general manager of Shenyang bit of a peak gold leaf parts told by two co-Fortune Global Forum, the gold leaf parts in brand communication, channel investment and brand awareness and other aspects have been improved rapidly Such cooperation is gold leaf parts in the entire northeast region for the development of a very rare opportunity. Place manager, said the United States with large gold leaf accessories will continue to strengthen international cooperation in information, whether to open such a forum where we have to carry out effective cooperation.
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Automatic prospects of solar water heaters
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Automatic prospects of solar water heaters
The emergence of automatic solar water heaters, giving consumers a convenient, intelligent heart of the new experience. However, this product market, a large number of solar water heaters for domestic dealers, and what it means?
The emergence of automatic solar water heaters, giving consumers a convenient, intelligent heart of the new experience. However, this product market, a large number of solar water heaters for domestic dealers, and what it means?
From Lianyungang, Jiangsu Province, Nanyang, Henan, Inner Mongolia Chifeng distributor of solar water heaters and other places have said: When I first automatic solar water heater market, the mind does not end, but after nearly a year of sales and marketing, far exceeded expectations, consumer who unanimously favored and rapidly growing domestic market share for existing and future upgrading of ordinary solar water heater, automatic solar market space will be enormous.
"Now, for many domestic solar dealers, who should seize the automatic promotion and sales of solar energy opportunities, it means that competition in the market in the coming years to establish its own market position and growth potential." Chinese home appliances Marketing Committee Vice Chairman Hong Shibin also quite optimistic about the future of dealer development for automated solar boost, he returned to the dealer an example, "If the past few years, the business scale of only 200 per year to 300 million, while Select the Automatic Solar, you are expected among the 1000 million yuan of annual sales dealer ranks, this is a revolutionary product and dealers bring to the market opportunities. "
Jiangsu East China Sea, Liu Changchun solar dealer says he has been engaged in solar sales more than six years time, in the county currently has two directly managed outlets in the town have joined more than 50 distribution outlets. Back in March 2009, new automatic launch of Four Seasons songs Mu, he quickly followed up on the promotion and sales. This year, the automatic water heater products have accounted for all sales of Liu Changchun, a 30% share. Promote the product in the beginning, due to product features, high technology, they are not familiar with the product did not think so, but after a period of learning the product and marketing, the market from a number of towns and counties consumer awareness is increasing, some consumers see the four seasons Mu-song into a fully automatic water heater in the CCTV ads, entered the store will ask the product. Although at this stage, fully automatic product prices a little more expensive than ordinary products, but selling more products, market acceptance is very high. He said that this year, in order to better promote the automatic solar energy, specifically to carry out the "TM" campaign, for home users who already have solar water heaters, no matter what brand at home, in the purchase of automated products can be enjoyed 200 to 800 per month discount. He has also actively working with a number of new residential real estate contacts, joint promotion of automatic products. Perhaps it was thanks to fully automatic solar new market demand, market share, driven by rapid growth and other reasons, solar sales this year will exceed 100 million mark.
Henan Nanyang solar dealer Wang Xiaorui is more direct, automatic solar features and more, to meet the needs of various people, rural and urban consumers can accept, the future is certainly the mainstream market products.
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Solar water heaters into the parity is to
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into the parity is to protect high-quality energy-saving society
[REVIEW] environmental protection, energy saving, safe these advantages make s in the current of the whole society in general to promote saving and emission reduction trend of concern, but compared to electric water heaters and gas water heaters, solar water heater developed areas and 7% -10% the less developed central and western regions less than 3% penetration rate, and from the industry side of reflecting some of the problems.
Environmental protection, energy saving, safe these advantages make solar water heaters in the current of the whole society in general to promote saving and emission reduction trend of concern, but compared to electric water heaters and gas water heaters, solar water heaters 7% -10% developed areas and less in central and western developed areas, the penetration rate of less than 3%, reflecting some of the industry and from the side of the issue.
Sunrise industry, the state strongly support, selected appliances to the countryside, the whole society in promoting energy conservation, in this context presents reasons solar water heater industry emerged in prosperous, booming trend, but the reality of the situation, by contrast, recently including CCTV has been reported in several media, including the current large number of enterprises within the industry shutdown in some areas the proportion of cut-off companies to the total number of solar companies in the region of 70%. Authoritative data, manufacturers of solar water heaters into the middle of 7000 more than once, but the industry\\ s output was 600 billion yuan, a figure equivalent to only a single domestic home appliance giant\\ s annual output. The current solar water heater industry, even if market share is also less than 5%. Dezhou joked a solar manufacturer, the market is like a quick cake, where thousands of mouth struggle to eat a mouth, we resorted to a variety of ways, life and death struggle.
At present, solar water heater industry is facing two major problems, namely how to regulate the industry to enhance the industry threshold level, as soon as possible to establish the brand, through the industry reshuffle, out of full mass production in industry-style workshop manual inferior products; two How to speed up the popularization of large-scale solar water heaters in order to promote sales led to bigger and stronger throughout the industry.
Strong into the solar Li Jin, general manager, said the current solar water heater market was mixed, as the main sales market of the rural market is even more confusing, various types of hand-style workshop production of small businesses do not guarantee the quality and after-sales service of products full of them, seriously disrupted the market order. A large number of low-quality products and service can not fulfill commitments, serious blow to consumer confidence in products and industry views. Li Jin that you want to make the popularity of solar water heaters in the rural areas as soon as possible to rebuild the image of solar water heaters in the countryside, we must seriously consider and measure the current level of consumer purchasing power in rural China under the premise, take the \"high priced\" brand of the road .
As the industry\\ s first to propose the solar industry in rural areas must take the \"high quality cheap\" brand of the road business, strong solar energy into that, \"Quality parity\" can not just empty words, let the rural consumers see and feel, feel, enterprises to do their own products both quality and affordable, we must proceed in many ways.
First, the price should be moderate. Current purchasing power of the rural market is still relatively low level, high-priced products will only make friends discouraged farmers will take advantage of disguise for inferior products, so let friends buy from farmers, is the core of high parity.
Second, functional and practical, easy to operate. In rural areas, most of the solar water heater is not just a bath use, especially in the winter, more of a home, provide hot water to the farmers, for laundry, washing dishes and other daily household use or livestock, can be used where more the product cost will be high, popular natural products. The relative level of consumer culture in rural areas is generally low, so the operation to be as simple as possible, complex operation and explanation will make its sense of disgust, so the products and the use and basic operation to be simple, understandable, well get started.
In addition, the quality to be reliable, long life to. Compared to electric water heaters and gas water heaters, solar water heaters in the course of almost will not have other costs, but cheaper than electric water heaters and gas water heaters are high, if not a long service life of solar water heaters, solar water heater can not reflect the advantage, so it will not be recognized by consumers.
Finally, after-sales service to be fully protected. Solar water heaters, according to the characteristics of their products, to implement the full service, product installation, commissioning, use of training needs with dedicated staff, if there are problems, to timely respond to, and solve the problem in the shortest time.
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Poland and Spain solar water heater market scan
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Poland and Spain market scan
[REVIEW] Poland, Spain, solar water heater market scan.
Poland
With energy prices and a number of manufacturers to enter the solar market in Poland in 2007 and 2008 has been rapid development. In 2009, despite economic slowdown in Poland, but did not go into recession, there are still 21% of the solar market growth.
Growth was mainly due to sales of flat plate collector driven, because the collectors are often installed in commercial buildings, and commercial construction market in 2009 have a larger growth. Flat plate collector is more suitable for use in the summer. In Poland, the flat plate collector mainly uses include seasonal provide domestic water (such as recreation centers or sports center), year-round hot water for indoor or outdoor swimming pool to provide water for agricultural purposes and to provide hot water heating and other way to provide a combination of seasonal heating for housing (eg, solid fuel boilers and heat pumps or combined). Copper is the main flat plate collector absorbing material, the use of aluminum less.
Vacuum tube collector in 2009, the growth rate of about 3.5%. Most of this product installed in the civil construction, and the new civil construction market in 2009 increased more slowly. Vacuum tube collectors are welcome in the civilian market, mainly because in the Polish market, the tube is considered to be very efficient products, especially when used in winter; same time, the vacuum tube products can support the entire heating system, and not just to provide hot water. The original vacuum tube products are imported from China, the price is very cheap but very good quality, often a problem. This makes the vacuum tube products to poor people\\ s first impression. However, this negative view of people in the past few years been a big change, because the product quality has been greatly improved, and better energy performance, save consumers a lot of energy costs.
Thus, the current trend is that more consumers will choose vacuum tube collectors, especially in small houses. In large projects, the flat-plate is still the preferred products, because when applying for subsidies, this product more in line with requirements, but also in large projects, the use of flat-plate collector is more efficient.
Solar energy market in Poland, vacuum products are mainly divided into the U-tube and heat pipe, which accounted for most of the heat pipe. The use of U-tube increase in 2008, but have declined in 2009. This is mainly because the main use of the U-tube to switch suppliers Nibe Biawar heat pipe. U-tube is more efficient but the prices are higher. Market products are basically forced circulation systems, heat siphon products in this market are very rare.
2008 and 2009, most of the solar energy products in Poland are installed in new buildings. This is more economical for the user, because from the outset as a ing system can be considered part of one. Therefore, many solar manufacturers to the Housing Institute, designers sell their products.
Replace or upgrade existing heating systems also provide opportunities for the solar market. A solar energy system usually with a combination of existing heating systems, to improve its efficiency and reduce energy costs. Many boiler manufacturers of solar products has been added to the scope of their products.
Non-civil construction market in the past few years have been greatly increased, mainly supported by the subsidy program EkoFundusz. Provide hot water for non-civil construction in the near future there will be a larger development. Hotels, schools and hospitals are the most commonly used large-scale solar systems where. There are many developers have installed solar energy systems in new homes, reducing the cost of household energy bills as a selling point. Although not many developers do, but this way is very optimistic about the prospects.
The future, wholesaler distribution channel is expected to shift from building contractors, because the latter from the office to receive more orders for investors, most of these investors are large public building or project investors. Sub-contractor to install the product to the installer, the installation of local chambers of commerce from wholesalers or dealers nationwide in local stores to buy solar energy products.
Not all consumers are aware of the potential purchase of the solar system will enjoy lower interest rates. Major manufacturers and installers should allow more consumers aware of this, and tell them how to obtain these loans. Public institutions can apply for subsidies for large projects, the manufacturers of these units should be in the process of application for assistance.
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Solar water heater business to be from a strategic slumber
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business to be from a strategic slumber
Solar water heater system from the network marketing short board the monotony and lack of dissemination of information can be clearly reflected. In addition to the Ming emperor, including various public networks, including the media have spread more and more rich content and quantity, including Norit solar water heater, etc., the vast majority of companies are difficult to spread the content seen in other to the system of marketing thinking.
The development of any product will be an industry there is a certain commonality: growth, differentiation period, a stable period.
Growth and development of the corresponding stage of the import industry. This stage, the product has not yet been large-scale public acceptance, the user is aware of the core issue, question, therefore, at this stage the user\\ s literacy and technology maturity of product marketing as the core features of the most likely to move users. The second stage, the product has matured, users no longer the maturity of the technology products skeptical. Users of the products can be used not only to pursue, easy to use, but to balance the system performance and psychological experience, at this stage purely technical concept has been difficult to really impress consumers. Solar water heater industry is moving from the first stage to second stage transition, and cling to for the first stage of the marketing ideas, hit the market about the natural waist is inevitable thing.
The third stage is the market definition phase, this phase has been completed brand stereotypes, the basic pattern of the formation of the major brands, small businesses will be difficult to survive, medium and large enterprises to form a stable brand personality.
Each stage of the process of transforming the next stage, the market will be the inflection point. This inflection point on the one hand, the aging consumer marketing method is not sensitive, the other is large-scale reshuffle business phenomenon. The vast majority of an industry (except for a few inputs and a high risk threshold of the industry) are two types of enterprises: one is business-oriented enterprises, one is the business enterprise. In the reshuffle, the latter companies are often the first out.
Solar water heater system from the network marketing short board the monotony and lack of dissemination of information can be clearly reflected. In addition to the Ming emperor, including various public networks, including the media have spread more and more rich content and quantity, including Norit solar water heater, etc., the vast majority of companies are difficult to spread the content seen in other to the system of marketing thinking.
Of course, these major companies in recent years, the solar water heater is gradually changing its brand is no longer just limited to the dissemination of information on promotions, product information such simple business information, and begin to appear conscious of brand communications. The speed of this transformation process has a certain scale of these enterprises is becoming critical to competition – this time is a manifestation of the \"fast fish eat slow fish\" critical period.
In the past, solar water heater industry has been a well-fed, grow up the environment – a small workshop, too, can live very comfortable, and the annual turnover of 10 billion yuan is rare. It is this stage of the market led to little difference between the companies, so the ranking of major companies there has been considerable controversy. However, this situation is now changed, and enough to eat a small workshop, the larger struggle between enterprises become increasingly desperate struggle.
Changes in the market this year, as a notice clearly tell us: the mule is a horse, that you pull out a walk to a!
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Promote the sustainable development of the solar water
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Promote the sustainable development of the solar water heater solar water heater industry healthy development of the industry held in Beijing
April 1, by the state Department of Consumer Industry and Information Technology Division of the commission, China Household Electrical Appliances Association Pei Xin Hotel in Beijing held a solar water heater industry forum. Ministry of Industry and Information Technology Consumer Goods Division of the leadership, Jiang Feng, China Household Electrical Appliances Association, China Household Electrical Appliances Association Secretary General Xu Dongsheng, professor at Tsinghua University Yin Zhiqiang, China Quality Certification Center engineers South Xi Zhou and Wong Ming, Haier, Norit , sun, rain, seasons Mu-song, Qinghua Sun, Hua Yang, Tongji sun, especially steven, Xing-Hong, Home Depot and other solar energy business representatives participated in the seminar.
Forum site
Jiang Feng, China Household Electrical Appliances Association
Xu Dongsheng, China Household Electrical Appliances Association Secretary-General
Tsinghua University Professor Yin Zhiqiang
Participants on the basic solar water heater industry, discussed the current constraints of the solar water heater industry, the outstanding problems, analysis of the main reasons, from the perfect solar water heater industry standards, and strengthening the implementation of standards efforts, specifications and other after-sale installation services put forward to promote the healthy development of the solar water heater industry, opinions and suggestions.
Participating business representatives that the current solar water heater market, "near the famous" a very serious problem, businesses "fake" high cost of power by virtue only of their own rights is not realistic, you need the government to increase efforts to combat counterfeiting and protect solar water heater corporate trademark, intellectual property rights, safeguard the legitimate rights and interests of enterprises.
Meanwhile, some areas of "local protectionism" is so prevalent solar water heater business headache. Business representatives at the meeting called to break the "local protectionism", to maintain fair and equitable market environment, the solar water heater industry to flourish.
Reporters learned in this forum, the current standard solar thermal industry has increased to 30, but there are still insufficient in the execution of small and medium binding problem is not strong, and the relevant administrative departments too. Business representatives generally indicated that the Government can be integrated with management, to increase the standard of enforcement.
Participating companies for the establishment of quality monitoring system to ensure product quality solar water heater reached a consensus. But companies also reflect the current behavior of the main quality control is only for large enterprises, small businesses and for product quality, installation and service of a low level of lack of management, and hope that this phenomenon can be avoided.
Solar water heater industry has entered a transition period, with the constant introduction of local laws and regulations, and building integrated solar energy has become an inevitable trend. But many developers, consumers still lack understanding of solar water heaters. Business representatives called on the government to do supervisory work, the construction of solar water heaters as standard, in a good architectural design beginning to consider the installation of solar energy issues, which saves the developer the cost, but also the promotion of solar water heaters, enterprises and developers to achieve "win-win . "
At this stage, technological innovation, solar thermal systems and appliances and storage and other advanced manufacturing enterprises still a big gap. The Government should introduce relevant policies to encourage enterprises to increase R & D investment, development pressure type, wall-mounted solar water heater Balcony, R & D, high-temperature solar thermal products, solar light and heat from household to industrial products to promote, expand the company s product line to achieve the upgrading of industrial technology.
In addition, business representatives reflect, solar water heaters are a kind of energy-efficient products, but has yet to enjoy the country s preferential policies. Participating business representatives suggested that the Government can solar water heater products into renewable energy incentives, reduce the corporate tax burden. Especially at the country s 36 million units issued to protect residential housing construction, to appeal to the relevant state departments, the solar water heaters into the security room of the building requirements, on the one hand to promote enterprise development, one can also achieve energy savings.
For delegates to reflect the views of the situation and make recommendations, the Ministry of Industry and Information Technology Consumer Division, said the leaders, industrial upgrading, improving product technology content, product installation to solve problems, improve service, develop high-end products to the international market is the future solar water heater industry of the key points. The next step will further strengthen research, according to industry development, study solar water heater industry to promote healthy and sustainable development policy measures.
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Domestic solar water heater industry go?
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industry go?
Honor went to domestic products abroad, whether in products, technology, brand and other aspects need considerable upgrade and long-term promotion. To dominate this trend, and only increase R & D, and gradually narrow the gap with the international solar technology, product quality and technical content by the win, or a technology leader in the future will face tremendous pressure at home and abroad enterprises. Accelerated pace in the international situation, the industry is about to face global competition, firms reduce the number of only R & D and sales channels with those who have a chance to win advantage.
China\\ s development of solar water heater is one of the earliest and large-scale renewable energy industry. Today, China has become the world\\ s production and sales of are the largest countries. According to the Solar Energy Society released the latest data show that the solar water heater production to the national rate of 30% annual growth, annual production of solar water heaters in 2009 exceeded 40 million square meters, accounting for 50% of the world, to maintain capacity of 145 million square meters, accounting for about 70% of the world\\ s total, is the world\\ s largest-scale application of solar water heaters country.
However, the recent CCTV news channel in the \"Weekly Quality Report\" column for the poor quality OEM solar water heater Haining conducted a special report, once again exposed our solar water heater industry in serious problems. This allows us to focus attention once again to the domestic solar water heater industry\\ s future development path Gairuhezou good on this issue.
Problematic domestic market, competition
The development of domestic solar water heater industry, there are many problems, which is particularly noteworthy that the survival of the current situation of solar water heater business is very worrying. Nearly 6,000 in the domestic solar water heater companies, with large-scale production and the real R & D capabilities of business less than 20, the rest are mostly small workshops and some local-name companies. Product testing, but related, quality management, confusion, backward production technology, dumping, cutting corners and so prevalent in these small businesses, resulting in solar water heater market order and chaos, there are many hidden dangers, some companies even facing a crisis of survival.
As we all know, every industry will have their own market segments, while in terms of China\\ s solar water heater market, able to reach consensus on three major markets: the rural market, urban and international markets. In recent years, China\\ s solar water heater in the home appliance industry, this \"fast track\" to achieve rapid growth, but has not been in the international market due status and recognition. Over the years, the development of solar water heater business in rural markets rely mainly on the rigidity of demand pull, but after 10 years of development, the promotion of solar water heaters developed areas of the country\\ s rural solar energy market has become saturated, especially in Jiangsu, Zhejiang, Shandong, Henan province solar energy consumption. In the urban market, because most residents lack of understanding of solar water heaters, installation of the property limit urban management department, the city paid insufficient attention to the construction sector, prices discourage consumers more difficult to solve, and many other reasons, market development difficult.
First half of 2010, solar water heater industry, ushered in the most severe market test, the number of manufacturers dropped from 5,000 last year to more than 2,800 today. Data also show that eighty percent of the solar water heater companies have varying degrees of declining sales, inventories and other issues, the solar water heater industry profits may be declining. From the sustained and healthy development of future industry perspective, solar water heaters must go abroad, to establish an international brand, to promote the Chinese solar energy from solar power to power.
International market is full of challenges, prospects
Currently, energy conservation has become a global consensus, governments around the world have introduced a new energy industry are related to support policies to encourage and support the development of new energy industry, which gave birth to a staggering market share, the huge world of solar energy development as the market. According to related statistics, the global solar thermal market is rapidly growing. In the United States in 2009, total U.S. demand for solar energy grew 36%, while demand for oil grew by only 2%. Solar water heater industry is very optimistic about the prospects for the international market, more and more companies escape local corporate image, towards the international development, increase exports, expansion of overseas operations territory. In order to develop low-carbon economy, energy conservation as the main trend, under, along with China\\ s solar thermal industry\\ s rapid growth and increased competition, the domestic market getting smaller and smaller share of the cake. However, there is a huge international market for solar consumer demand, many manufacturers are targeting this vast market. Meanwhile, the domestic manufacturers of technical R & D investment, the main stay for many years China solar water heater use in low level areas and in core technology is still a wide gap between the international advanced level, and this also means that behind the huge foreign high-level market, Chinese enterprises have not yet been opened.
In 2010 at the solar thermal industry forum, the National Energy Bureau of the experts made it clear that the world\\ s solar thermal industry is now in rapid development, Europe, Africa, South America has a very large market space, Chinese enterprises should look world, to go abroad to build global system. Perhaps on the road to internationalization will be many challenges and obstacles, but from the global solar thermal industry development trends, internationalization is inevitable direction.
International road Gairuhezou?
China\\ s solar thermal companies go international is still a long way to go, and there are more problems and difficulties, mainly in the following four aspects: 1, product quality, many companies in the export of products abroad, after being returned Customer satisfaction is low; 2, technical issues, resulting in low-technology is an important reason for poor product quality, one of China\\ s current production technology, or whether it is solar thermal technology with the international level there is a gap; 3, the price problems, domestic enterprises always want to win at low prices attracted foreign consumers, so that the enterprise in terms of quality and attention to reduce the brand; 4, no brand management issues, most enterprises are OEM OEM manufacturing enterprise , the lack of independent management of the brand, can not form in the international influence.
Therefore, the honor went to domestic products abroad, whether in products, technology, brand and other aspects need considerable upgrade and long-term promotion. To dominate this trend, and only increase R & D, and gradually narrow the gap with the international solar technology, product quality and technical content by the win, or a technology leader in the future will face tremendous pressure at home and abroad enterprises. Accelerated pace in the international situation, the solar water heater industry is about to face global competition, firms reduce the number of only R & D and sales channels with those who have a chance to win advantage.
Recently, the domestic solar industry, there is a new focus on the promotion and trade platform, which is located in Tongxiang, Zhejiang new international energy market, the market as a global trading center purchasing solar products, solar water heaters will be good at home and abroad to come together, greatly strengthened the domestic solar industry exchanges and cooperation, expand foreign sales of domestic business channels.
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Beijing is facing solar water heater market prices or technology to break through the encirclement?
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Beijing is facing market prices or technology to break through the encirclement?
In 2011, China was said to be the first year, what is the first year of different opinions, but 2011 is really the beginning of a new decade, but also all the important aspects of the work to start in left. China\\ s solar thermal industry, this may also be entering a new phase. China\\ s solar thermal industry coalition\\ s executive director Luo Zhentao in 2010, China\\ s solar thermal industry expressed at the annual meeting in 2011 will focus on creating more solar thermal industry cluster. That time may usher in a flourishing situation, and has played an important role as a solar energy enterprises in Beijing will be at that time what location?
Solar energy enterprises in Beijing that something
Beijing, the age-old culture, fashion, technology, politics are always rich in charm to attract the crowd. Beijing is the largest scientific and technological research base, Chinese Academy of Sciences, Chinese Academy of Engineering and other scientific research institutions and is known as \"China\\ s Silicon Valley\" of Beijing Zhongguancun Science Park, the results won national awards each year accounting for one-third. Beijing is the center of the national institutions of higher learning, bringing together the largest number of well-known colleges and universities nationwide. All this is Beijing\\ s manufacturing industry provides a solid scientific and technological support, and let Beijing\\ s manufacturing enterprises in technology always ahead of the country. Beijing\\ s solar energy business as well.
China\\ s first solar water heater was born in Beijing, technology and talent advantages to Beijing Solar Energy Research Center has become the authority of experts and focal point. Trace the development of Beijing, is the CPC Central Committee General Secretary Hu Yaobang, the former under the care of implementation, and the first of Deng Xiaoping, Nie two national leaders at home fitted with a solar water heater, to the guards with a bath. At the same time the beginning of the founding of New China, the first time the World Expo held in the U.S., the products on display include the Beijing production of solar water heaters.
Passage of time, into the mid-1990s, market-oriented economy in the increasingly prominent role in the day, solar energy enterprises in Beijing, and quality advantages of the technology have been sufficient to enable them to re-Fate of the parties. Enterprise system, market economy, management, marketing, publicity and other aspects of comprehensive factors requirements are high, in the first wave of economic tide, Shandong, Jiangsu, Zhejiang, the rapid rise of solar energy manufacturers, China and Beijing form the four solar major industry clusters, but in the last couple of years, the overall development of solar energy enterprises in Beijing as fast as the other three, in the country\\ s market share has also been gradually throw off, and Hubei, Yunnan, Sichuan, as the rise of new solar manufacturing clusters also showed aggressive trend, once glorious moment of Beijing enterprises in such circumstances need to think about what should or should break through the encirclement?
Encirclement and market breakthrough technology
Beijing\\ s technology, talent, research strengths are still, this is the most solar energy enterprises in Beijing, the core values. They had been in the forefront of solar technology research and development, and constantly in pursuit of high quality. Perhaps it is this unique technology companies restrained, so that enterprises are always hard at Beijing Solar Energy Research and Technology, to improve quality; or early well-known solar energy enterprises in Beijing are mostly state-owned enterprise restructuring, still failed to meet the R & D Manufacturing quality products is important to have market-oriented operation matching. In short, solar energy enterprises in Beijing are left out of the market development and control, ignoring the brand publicity and momentum, resulting in annual sales, now is always flat, hard, and dramatically increased and rapid development momentum.
To get out of this dilemma, the brilliant recast Beijing cluster must change the status of solar energy enterprises in Beijing, Beijing\\ s solar energy companies to wake up. It is also for this purpose, Beijing Yu Xin Solar Energy Industry Co., Ltd. launched the \"Solar Enterprise Development Strategy Seminar in Beijing,\" Beijing solar energy companies to explore how the institutional, managerial and marketing aspects of the comprehensive restructuring and break, in order to achieve Beijing solar energy heat utilization industry clusters take off again.
China\\ s solar thermal industry coalition\\ s executive director Luo Zhentao at the meeting says, \"Beijing is China\\ s solar thermal industry\\ s birthplace, how to make it full of vitality and vigor, we should all avoid weaknesses, creating new industry structure.\" He solar energy enterprises in Beijing once again appeal to change the comfortable status quo must be actively involved in the fierce competition, the solar energy industry cluster will be Beijing\\ s technology, quality and maximize the advantages of the national market but also extended to the range.
Profound and solar energy enterprises in Beijing, and scientific R & D and manufacturing advantages such as product quality level is the country\\ s leading integrated, regardless of the industry from a business perspective or point of view, should be extended to the national market, implementation techniques to surround, to other areas low technology and poor quality of the living space to squeeze the product. But also for market breakthrough, not only because solar power has been Beijing\\ s wine prices were buried in the Shenxiang years, but also because in the end resource, capital is gradually concentrated to a small number of enterprises under the status quo, and then just keep the hard hard dry, then others will eventually become technical, personnel supporting role.
SUN Pei-Yu Yu Xin, chairman of Beijing Sunshine solar energy development companies put forward their own ideas: Stick to Beijing solar energy enterprise \"technology\" of the tradition of excellence in technology research and development do not give up on the basis of the technology is now more decent quality of products , play a \"product\" to \"technology\" carrier effect; looking market economy, to grasp the pulse of the market, keeping up with market pace, the marketing system and marketing force for innovation, which is Beijing\\ s most solar companies should pay attention to the link; every business should adhere to as the \"Beijing famous\" corporate responsibility, from their own, their own actions to safeguard Beijing to the solar thermal industry\\ s healthy development.
It is obvious that both industry leaders or business people have seen the head of the solar future direction of prices in Beijing, have recognized the encirclement and market breakthrough technology to Beijing the importance of solar energy industry cluster. Solar energy companies are already called for a stand up, wait this is their response to solar energy enterprises in Beijing, and implementation techniques to surround the true market breakthrough.
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