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Rural market and further depression of solar water heaters

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Rural market and further depression of

Policy of home appliances will be included in the scope of subsidies after , solar water heaters ushered in rural development opportunities. However, due to the price of the rural market acceptance is limited, in 2010 and experienced a \"late spring\", 2011, the rural market of solar water heaters to further depression. \"

    Solar water heater product quality and service issues, recently complained in the media a lot. A solar water heater installed in the roof led to neighbor\\ s house, \"hairy\", but also encountered refundable installation fee returns, as well as water heaters repaired soon after bad. Including the product itself, service, installation and other issues. People really love and hate this product for solar water heaters ah!

    In these seemingly \"trivial\" little things, precisely reflecting the solar water heater industry issues, product quality tests, non-standard installation, sale overcharged.

At the same time, solar products in urban markets embarrassing position. A few years ago, solar water heater products in the dynamic of the \"city\" tide, or get some consumer recognition. But with the long-term conflict with the property can not be resolved, the development of solar energy in the city delays progress. Vacuum tube solar energy products, especially in the urban market development difficult. As the installation of solar energy, and property owners, property owners and neighbors, and even went to court, but the installation of solar energy is often the defeated party. \"Vacuum tube solar energy is not suitable for urban high-rise building\" has become the generally accepted view of solar dealers. In such cases, either you are brand-name products, or the motley crew, without exception, is immune to display their fists.

Then, vacuum tube solar energy in the rural market do? Especially the policy of home appliances will be included in the scope of subsidies after solar water heater, solar water heaters ushered in rural development opportunities. However, due to the price of the rural market acceptance is limited, in 2010 and experienced a \"late spring\", 2011, the rural market of solar water heaters to further depression. \"Solar water heaters are increasingly difficult to sell\", dealers are facing a difficult dilemma shipping terminal. Solar product sales in the southern region better, still facing a \"difficult sell\" situation. I saw a group of data from Zhenjiang, Jiangsu Province, an operating ers dealers, from the year 2005, four to five sets of products, to 40 in 2010. In the first quarter is over, but from the market reflects the point of view, without any signs of recovery.
 

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40 solar water heater cold

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40 cold

In China, there are 40.87% of the solar water heater is being used to winter on the \"strike\", in the winter you can still use the solar water heater, there are 35.9% \"can be used and adequate hot water,\" 25.2% \"a warm, barely used \"9.5% because of poor use of the\" rarely used. \"

    Solar water heater industry in Guangdong recent survey shows that in our country, there are 40.87% of the solar water heater is being used to winter on the \"strike\", in the winter you can still use the solar water heater, there are 35.9% \"can be used and adequate water \"25.2%\" a warm, barely can use \"and 9.5% poor results because of the use\" is rarely used. \"

China\\ s solar water heater industry has gone through a phase of explosive growth, the survey, is available on the market in order to understand how the durability of solar thermal in the end. Hu Guang-liang, chairman of Guangdong five-star solar participate in the survey was to confirm the five-star quality solar energy products, the company produced its last conducted a sample self-test results show that after 1990 the five-star Guangdong installed 90 % usage is still good.

Involved in the investigation of more than 200 experts and scholars said that in the solar water heater through an explosive growth, with the introduction of a variety of regulatory system, inferior will be eliminated, the industry will enter a stable and healthy development.

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Solar water heaters into the lead lightning metal parts

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into the lead lightning metal parts

Into the summer, often lightning weather, some of the residential roof s, water towers, fences and other facilities, if installed properly, it will become in the thunderstorm season \"drawing lightning.\"

June 14 morning, the streets of some of the reporters in the Tamaki area visited found that many communities have installed solar water heaters, water towers, fences, etc., but many of these devices installed on the roof but no lightning protection equipment, nor to do to access treatment, if thunder is likely to become \"drawing lightning\", lightning directly into the room, causing damage to goods and personnel.

In this connection, reporters were asked a number of city property owners, public Wang said his workers are responsible for the installation of solar water heater, do not know whether there is lightning.

Lightning rod installation is expendable? Reporters consulted stations Yuhuan mine facilities, the staff said, in the thunderstorm season, if the improper installation of these facilities is likely to become \"triggered lightning devices,\" such as solar water heaters installed on the roof, a high risk of occurrence of lightning, the main The reason is solar water heater with metal parts, especially the electric heating of the solar water heater, because of its power lines to connect the indoor and two water heaters, the occurrence of a great danger of lightning. It is understood that although the county does not appear the phenomenon of lightning solar water heater, but did a few years ago because there were no lightning protection devices installed in the phenomenon of lightning.

The test station staff also told reporters that all the metal things, must take into account the ground, if not very unsafe ground, or fitted with a lightning rod, lightning protection zone.

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Zhejiang Haining three solar water heaters checked

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Zhejiang Haining three checked

12 pm, Municipal Quality Supervision Bureau of the lead, in conjunction with industry and commerce, public security departments spend three Road to the Yuan, Eagle\\ s Nest District (Huang Wanzhen), dingqiao other places, on the company\\ s intellectual property, product quality, etc. to carry out surprise Check. Inspection found that three companies suspected of fake brand-name, quality counterfeit mark, is seized on the spot.

Dingqiao new positions in the general solar water heater Co., Ltd Haining, piling up a lot of production workshop accessories, there is a typographical \"Sakura Electric\" on the bucket has been wrapped in plastic film, is awaiting packing. The face of law enforcement officers asked Zhang to provide business executives can not produce these brand power of attorney, alleged fraudulent use of trademarks.

The field survey, were found bearing the \"cherry electric\" bucket 57 units, 10 cartons, \"Haier\" 13 sets of buckets, cartons 9, \"Emperor Ming\" carton 27, marked \"Cherry Electric\" and \"Haier\" screen each one. \"Sakura electrical appliances\" bucket also affixed on the ISO9001 quality system certification and CCC certification, suspected fraudulent use of quality marks, nor marked on the packaging manufacturer. Law enforcement officers seized these items immediately, the case will be processed further.

Summer fun in the Yuan Hua solar water heater factory, law enforcement officers seized 54 suspected fraudulent use of water heater buckets quality mark. The plant is due to individual businesses, but all marked on the product packaging for the company, so the scene allegedly forged 84 water heater all the make, law enforcement officers to be on-site storage. New in the Eagle\\ s Nest (Huang Wanzhen) Huateng solar water heater factory, law enforcement officers found three suspected fraudulent use of quality marks buckets, 360 vacuum tube marked signs home appliances, but can not provide successful material, buckets and vacuum tubes were seized.

It is understood, February 13, China Central Television, \"Weekly Quality Report\" section of the city\\ s poor quality OEM solar water heaters after the thematic reports, quality supervision, industry and commerce, public security departments to carry out emergency disposal, the first time exposure 3 production of solar water heaters inspect the enforcement of individual businesses, to seal their inventory, and carry out special operations, phased business carpet thoroughly checked, long-term monitoring.

Currently, the city has 342 enterprises produce solar water heaters, including 12 in the production process using hand-foam insulation (the rest are mechanical foam), which shut down 12 companies now in the state, so there is no CCTV coverage found increase in the insulating layer insulation debris. Individual enterprises, especially small businesses, there are cutting corners, near the famous and fake brand-name acts.

According to statistics, this year, comprehensive improvement in the solar water heater, the Quality Supervision Bureau for investigation and nine. 1 from the Public Security Bureau for investigation and arrested the suspect one. Trade and Industry Bureau for investigation and 20 cases.
 

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People refused to install solar water heaters property look Yang sigh

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People refused to install property look Yang sigh

Two days, Changsha became fine, and home improvement magnolia Garden District of Mr Liu, but look, \"Yang\" Despair: buy a solar water heater, installed Shique property rejected. Reporters found that many communities are not allowed to Changsha owners to install solar water heaters.

 

 Reporters learned from the Energy Bureau of Changsha, Changsha households currently using less than 10% of solar water heaters

Property not to wear, Mr Liu had the water heater to the countryside. \"The Government is to promote low-carbon green, is not contrary to the provisions of Community environmental policy?\" Mr Liu said, near Yuhua district on the installed , it is convenient. Yuhua district Yip family homes use solar water heaters more than a year. \"Solar water heaters more energy saving, energy saving effect is obvious.\" Yip said.

Reporters investigating the Fragrant Hills apartment, Xiangjiang Century City, Republican family, more than 10 communities, found that residential solar water heaters can be used very few. Magnolia Garden\\ s property company, said the roof is the pool area, limited area, if allowed to install, \"will inevitably result in disputes between property owners.\" Poyang residential property company, said district for the household is equipped with a gas water heater, without having to install solar water heaters, and solar on the roof, affecting the overall cell appearance. More property company, said: ban installed solar refused to concede defeat, one developer did not set aside time in the housing design of solar water heaters installed base, if the owner without drilling a fixed, easy to destroy the waterproof layer; two non-owners in the top floor of the roof installation solar energy is usually required to go through the flue pipe, a long time, likely to cause flue blockage. Reporters learned from the Energy Bureau of Changsha, Changsha households now use solar water heaters less than 10%.

Reporters from the Changsha city government portal Web site, in February this year, \"Changsha Energy conservation measures\" into effect. This approach provides the following new 12-storey residential buildings (including 12 layers) should be unified with the conditions of the design and installation can be too hot water system. Changsha City Property Management Association suggested that the introduction of s should be integrated with building incentives, the construction sector should make the installation of a unified standard, \"housing design into account when put solar water heater, safe and beautiful.\"

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Shot in the solar water heater market seven hidden weapon

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Shot in the market, seven hidden weapon

China solar energy industry in the development of thirty years later, in 2010 ushered in the development of the industry Hom. According to the survey, the total market in the second half of 2010 has dropped 2 / 5, 70% of the enterprises in a semi-shutdown state. Entered after 2011, the situation around the solar market downturn has not changed. Easy to hide the gun stab in the back hard against a hidden weapon that shot a few in the invisible solar water heater market? I think mainly in the following seven areas.

As the saying goes: small change in 30 years, six years a drastic change. China solar energy industry in the development of thirty years later, in 2010 ushered in the development of the industry Hom. According to the survey, the total market in the second half of 2010 has dropped 2 / 5, 70% of the enterprises in a semi-shutdown state. Entered after 2011, the situation around the solar market downturn has not changed. Easy to hide the gun stab in the back hard against a hidden weapon that shot a few in the invisible solar water heater market? I think mainly in the following seven areas.

High price. For the low purchasing power of the rural market, high prices of solar water heater brand. Some two or three thousand machine prices at every turn, which allow consumers to stay away. The stark contrast, low-priced brand-name, a thousand will be able to block or even seven or eight hundred to buy a hot water heater. In great contrast between the two under the consumer mistakenly believe that the interests of space, a huge solar water heater.

Poor quality. In the fierce competition, some of the SMEs in order to be able to develop low-cost market and reduce production costs, cutting corners when things happen. Haining quality of the door once the incident caused widespread thinking within the industry, but the drawbacks of this quality can not be resolved in a short time. This is an industry reshuffle will be kicked out some small businesses, the objective clean solar thermal industry.

Parts quality standards. In addition to the above mentioned poor quality solar water heater outside, it must be mentioned here parts. It is understood that the intelligent controller and electric heating manufacturer\\ s product quality problems are more prominent, once the state of repair, the virtually increased the cost of the product.

Technical problems. Too hot to industry in China is one of the few industries with independent intellectual property rights, but has only just started just 30 years, technically flawed. For example, when rainy days, will not be able to play its due effect, and some need to heat hot water electric heating system, time-consuming power. At present, the air pump on the market to solve the problem of solar thermal rain, which virtually increased the pressure of the solar market sales.

Publicity is weak. Solar energy industry is a native of industry, the emphasis is on the majority of entrepreneurs, the real end markets, less attention for the advertising side, it is also relatively weak in terms of publicity. I also visited the dealers complain that manufacturers often encounter done branding is weak, not well known, sales difficult.

Promotion over. Although you can drive consumer sales, but sales will advance over the market demand, and ultimately harm the industry. At the same time, consumers can not afford pet, gifts to buy solar energy air-conditioning distributors engage in such promotional activities, make the consumer feel that solar water heater is a lucrative industry.

Oversupply. Currently on the market for up to more than three thousand, three thousand more than the output delivered to the market demand is relatively fixed, we can imagine both supply and demand relationship.

Imperative in the industry reshuffle the case, many solar manufacturers began to seek a way out, some by opening up international markets, to seek broader trade space; some new international energy markets through such third party, through technical exchange, and other products to expand their visibility, enhance the comprehensive strength; and some began to work closely with real estate. Almost heroic in the face of the situation in front of the solar industry reshuffle, only to seek a way to help themselves is the right path, but we still firmly believe that: the road is tortuous, the future is bright.

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Solar water heater is best not thunder

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is best not thunder

Lightning center staff said that the need to use a hot, people are used to install on the roof of a sunny place, and this installation will often exceed the building height on the existing lightning protection devices, it is fully exposed to direct lightning attack range.

Tang has recently sent a letter to the newspaper people living Advisory Group, said that recently moved into the 5th floor of their new home and installed solar water heaters on the roof. Now it\\ s hot, frequency of use water heaters are also high up. Tang has said he felt the high summer thunderstorm season, the use of solar water heater when it rains will not be dangerous? In addition she felt now home appliances and more, want to know how to properly lightning thunderstorm days. Question on Ms. Tang, the reporter interviewed Guangxi mine Center, the staff members have been answered.

Lighting, telecommunications lines can be able to introduce indoor lightning

Reporters learned from the meteorological department, although the region has continued to fine and hot and dry, but I region from May to enter the main flood season, in the meantime, the weather complex, heavy rain, hail, thunderstorms and other severe convective weather higher frequency, lightning, high winds and strong convective weather harm can not be ignored.

According to reports, lightning generally arise from the development of strong cumulonimbus convection, so often accompanied by strong gusts and heavy rain. Lightning occurs when the lightning current generation is the main source of damage, the harm has a direct lightning strike, lightning sensors and guided by the intrusion of thunder overhead lines. Such as various lighting, telecommunications and other facilities can be able to use the overhead line lightning into the room, it should guard against.

Mine Centre District staff said the lack of lightning protection lightning protection equipment or equipment failure of tall buildings, storage tanks, etc.; without a good grounding of the metal roof; wet open areas or buildings, trees, etc.; buildings but on the radio no lightning and no good ground where the site is prone to lightning strikes.

Solar water heaters are often \"suffer thunder\" of the object

Lightning center staff said that the need to use a hot, people are used to install solar water heaters on the roof of a sunny place, and this installation will often exceed the building height on the existing lightning protection devices, it is fully exposed to direct lightning attack range, water heater built-in electric heating Moreover, the power cord and the sensing signal line through the room, it\\ s more metal components, in fact, becomes a heater air-termination system. Once the building being struck by lightning, water heaters are often \"beaten\" object, part of the lightning current through the water heater pipes, power lines and signal lines directly into the customer premises, resulting in mine safety problems, if not take a scientific and effective lightning protection measures, ranging from water heaters and appliances will lead to burning, there will be heavy explosion, fire or other casualty event.

Lightning center staff to remind the public, when you want to install the water heater installed in the lightning protection zone (pin) within the scope of protection, and the best installation of lightning protection measures, such as not installing the lightning rod, lightning protection should be the original water heater and roof device is connected. Staff advised, when the thunder is best not to use solar water heaters.

Thunder when it rains the best equipment, household appliances do not

Thunderstorm season, the main cause of electrical safety impact of electromagnetic induction, or lightning in the lightning wave intrusion. For a family, the main invasion wave power lines, telephone lines, cable or wireless TV channels such as feeders.

Lightning center staff to remind, the introduction of residential power lines, telephone lines, TV signal line shield ground should be introduced, such as an outdoor antenna or lightning deflectors near the feeder, the feeder should be wearing a metal tube or using a metal shield feeder, and the metal pipe or metal shield grounding. Household appliances and building facade to maintain a certain distance. Before the lightning, it is best to unplug appliances, do not watch TV, no air conditioning, do not fight wired telephone. Outdoor antenna, disconnect the antenna before the lightning plug.

Thunder, the people in the middle of the room safer, should not remain in the lamp is below, avoid relying on the pole, side walls, doors and windows side, in order to avoid induction generated during a lightning storm caused the accident.

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Solar water heater is not easy to say love you

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Solar water heater is not easy to say love you

    Many properties in the Anshan area where there is an unwritten rule: do not allow owners to install . Recently, the reporter found that despite the \"Renewable Energy Law,\" \"Circular Economy Promotion Law,\" and many other energy law to encourage, but because property companies, for all concerned, in real life, solar water heaters, residential property which is still not break Dao Kaner.

Residents: water heater, but security can not be bought

He is the owner of Garden District Area high-tech, warm weather, he would like to take these days, the new house completely renovated it. As a people tend to environmentally friendly, naturally chose the solar water heater, and did not expect that the goods sent to manufacturers last week, but until now did not placement.

\"Yam said the property is not so fitted, are discussing the dozen, just do not let go!\" Mr. Zhang said he was in the purchase of solar water heater before and had not taken into account also the relations of property, to be installed in , the property officer appeared and ordered to stop the installation. Later, Mr. Zhang found the property, the other replied that when the housing is not reserved for the base of solar water heaters and pipes, once installed, will destroy the roof waterproofing bad deal.

Compared with the experiences of Mr. Zhang, Mr. Wang, who lives in Hunan also Wohuo experience, he bought a solar water heater have put something, but was compelled to split down. Mr. Wang, who lives on the third floor, because they feared being unable to take the roof to install solar water heaters, pipes, he bought a wall-mounted solar water heaters, hanging directly outside the home can be. But the water heater installed, the first residents came downstairs and said wall and worry about the bad foam dripping balcony, then come upstairs tenants, said the suspension out of the water heater may be the thief, \"ladder\" and finally came to the properties, they affect the appearance claimed a deadline for removal of Mr. Wang.

Property: ban install solar Shizhuwunai

Installation of solar water heaters, small is to save energy; to say a big environment, energy conservation is a contribution. But why is so hard to promote the application happens? Reporters visited several property companies that do not suggest that the owners install is quite upset.

Anshan City, Metro Property Management Ltd, informed Region 8 residential property management. With other property companies, they do not recommend owners to install solar water heaters. Zhu Tao, general manager of the company explained, first, because most of the top floor in a waterproof design, and do not take into account the factors of solar water heaters, the developer did not allow the installation of solar water heater base, if the owner fixed without drilling will damage water layer, resulting in leaking roof top tenants; Secondly, non-owners in the roof to install solar roof, usually need to go through the flue pipe, a long time, covered with oil pipelines, making it easy to plug the flue; Third, commissioned by the developer property proposed convention, residential roofs are all the owners part of the roof, installation of water heaters violation of personal and public interests.

Reporters learned that, Vanke, Metro, Mega, etc. Most property companies do not recommend the installation of solar water heaters. They believe that some of the manufacturers of solar water heater installed during the construction of non-standard, often damage the roof waterproofing layer, and the house roof warranty is 5 years, if the roof leaks, the responsibility is not good distinction, prone to disputes.

Cut into the property installed solar contract

The morning of May 31, in Hunan Yingchengzi a cell door, the brand\\ s delivery of a solar water heater installed personnel and staff of residential property to be stuck in the door.

For this, the staff of the residential property explained: contract, we have written very clearly, either the roof or balcony, solar energy is to keep security, because drilling will destroy the waterproofing layer. And once the water heater leaks, not just the impact of installing a family, owners of damages, there can not avoid the responsibility of the property.

Faced with this situation, come to the master responsible for the installation of Zhao uncommon. \"Most communities do not let the beginning of security, especially the new high-end residential control more strict.\" Master Zhao told reporters that the property in order to prevent solar energy into the cell is taking great pains, in many high-end residential property management contract clearly not allowed without permission in installation of solar roof, boiler and is then employed in a special duty officers to inspect, if found to have solar water heaters to stop immediately transported into the cell.

The reporter has learned that some property companies also provides that: prohibit property owners to install solar water heater company, if the owners insist on installing it, need the consent of the majority of the owners\\ committee after the owners agreed to install. And installation of solar water heaters with the property owners signed an agreement must: once as solar water heater causes house leaks, maintenance, compensation by the owners themselves responsible for the property is not liable.

Lawyers: No legal basis for the ban install solar

Property companies to prevent the installation of solar water heaters, whether the relevant legal basis?

\"No. On the contrary, the State encourages the use of solar energy as a clean, low-carbon renewable energy.\" Lawyers Wang Xu told reporters, national laws of the district could install solar water heaters are not specified, but the district administration on the Statute of the matter is usually for specific instructions. Management statute is not absolute but can not change, if owners are not recognized by the vast majority of previous management of the Statute, by residential property owners of the company to reflect the Commission to repeal the previous statute re-enacted. Because the management of the Statute is a contract, signed will be bound, but before signing the contract if they have unreasonable terms or unacceptable terms, the law gives the parties to the contract shall be modified by means of negotiation rights .

If residents choose to install solar process for residential area causing damage to public buildings, or in the course of other reasons due to leakage caused damage to other property owners, you should bear the liability. There is a stress: the installation of solar water heaters shall not prejudice the public interest, without prejudice to the legitimate interests of other owners.

Should be introduced and building integrated solar incentives

Reporters learned that the \"PRC Renewable Energy Law\" stipulates XVII: The State encourages units and individuals to install and use . Buildings have been built, residents can not affect the quality and safety of the premise, installed in accordance with technical specifications and product standards of solar energy systems. Since January 1, 2009 effective as the \"Circular Economy Promotion Law,\" also clearly defined areas where conditions permit should take full advantage of solar energy, geothermal energy, wind and other renewable energy sources.

So, how to make solar water heaters into the residential property owners in real life?

City real estate property of the Board Office staff recommended the introduction of s should be integrated with architectural incentives, the construction sector should be made uniform installation specifications, so that solar hot water system design and construction simultaneously, simultaneous construction. \"It should be time to put in housing design into account the solar water heater, solar water heater as a component of the entire building, so that an effective solution to the occupation of the pipeline, affecting the architectural design, the length of pipes and other issues. To achieve integration of solar water heaters and building , easy to use, safe and beautiful. \"

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Huang Ming who dominate the solar water heater VS Xu Xinjian

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Huang Ming, who dominate the VS Xu Xinjian

    In talking about the development of industry trends, they can not bypass the industry leader and the biggest dark horse Wong Ming Sun Rain, if the two companies to bypass the solar water heater industry to talk about the future of the industry probably will be ridiculed.

The head of the Emperor Ming Huang Ming, native of Jiangsu, end over the iron rice bowl, hi-tech background, it is about to start a business into the fourth decade, after years of hard work, and finally laid in the solar water heater industry leadership. Xu, the new helmsman of rain the sun, grew up in Jiangsu Dong Xin farm, wind and sun all year round may be the reason, color some black, angular face, giving a resolute and decisive sense, public-spirited philanthropy, in his Under the leadership of the sun the rain just a few years among the industry\\ s first camp.

Has long been concerned about the solar industry, in line with the attitude of learning to the two CEOs on their individual companies and their leaders to explore the shallow, solar water heater industry in the future to reveal the pattern of the iceberg.

Godfather Gangster VS

Some very early to Huang Mingguan to \"solar godfather\" of the title, the solar water heater industry, he did painstaking efforts, the first promotion of solar science knowledge, so that many colleagues benefit, on the professional achievements and industry contributions, in the industry out of its difficult the right person, can be described by this well-deserved award, well deserved. On the social awareness, Huang Ming Xu side by side with the new can not, but this does not affect his position in the industry\\ s big brother, I do not know no one in the industry, known to everybody, he was unknown to a small solar water heater factory, just few years, playing a first-line brands, so many peers eyebrows.

\"The Godfather\" strong comprehensive strength in product development has certain advantages, the concept of good manufacturing the product, brand awareness is high, always adhere to the \"high quality\" business strategy, market policies, but a bit stiff, the channel attracted dissatisfied; \"big brother \"Although the market started a little late, but always learning attitude, raised world wide talented people, know how to avoid weaknesses, with a flexible marketing strategy, continue to break the soil to expand.

Wong Ming Sun Yu Department of Department of VS

Emperor Ming Huang Ming\\ s there, 100 million, Ou Dike three brands, namely high, medium, low brand positioning. Emperor Ming of the earliest launch date, whichever is Huang Ming, chairman of the homonym, the industry\\ s most recognized brands; Wong Ming has just launched million can, not only secretive, but also to the public that million can be a competitive partner Emperor Ming is, indeed, the dealers and consumers fooled one; may accept the previous lesson, not as open with their trick, when Emperor Ming Ou Dike more high-profile launch, market performance to be seen.

Xu\\ s a new sun, rain, seasons Mu-song two brands are basically the same market positioning, market performance is also matched. However, this is \"a team of multiple brands\" mode of operation, and operation of the Department of Wong Ming much the same way, in order to make consumers believe that the two companies products, specifically the registration of the Four Seasons songs Mu-election in the Beijing, a Jiangsu Sun Yu, a Beijing Four Seasons Mu-song, really difficult for consumers to know the truth is difficult to distinguish.

On brand awareness, the Emperor Ming, compared with the sun, rain, sun, rain disadvantage, 100 million and confront the Four Seasons song Mu, Mu-song Seasons slightly better, because Ou Dike propaganda low visibility with more than 4 can not brands compared to that in the current solar water heater industry, on the company\\ s overall competitiveness, the ability to compete against Emperor Ming University, non-rain system is none other than the sun.

According to legend, Emperor Ming Group known as \"the solar industry\\ s Whampoa Military Academy\", for the solar industry to develop a lot of talent, one from the marketing talent to see, is indeed a lot of elite culture. Xu\\ s two new tiger – Rong-Hua Chen and Li Jun have all been served in the imperial Ming Group, solar water heater business in any other marketing positions are also a lot of people.

Xu Yu new knowledge before it is a master. As the old saying goes: \"a woman makes herself, who was friends to die\", with the boss of her and trust, employees will naturally work very hard, sun, rain, and the reason why the development of the four seasons Mu-song so fast, it is precisely because Chen Ronghua Li Jun and other talented and generous help.

3G standard CCTV Championship VS

It is understood, 3G standard refers to the security (guarantee), comfort (grand) and green (green), Huang Ming Solar to overturn the traditional 3G Solar, beyond the electric fuel heater, established \"a large, two silly, three full, four bright, eight against \"the use of standards. China Renewable Energy Society, vice president of Mengxian Gan said: \"3G technology is the solar energy solar energy industry\\ s latest research, the change in people\\ s way of life, improve the quality of life has a positive role.\" Huang Ming Solar water heaters can 3G detonated industry change in the situation? Too early to conclude now, but it represents the industry\\ s development.

After dropping 102.8 million yuan last year, this year\\ s ad bidding CCTV gold resources, sun, rain and real money invested 140 million yuan, Mu-song Seasons is even more generous to come up with $ 220 million bid \"hear the world exclusive title.\" April, September, weather special, March, May, October, weather, 1 + 1 prime advertising resources, advertising, etc.; Xu Hao why throw new 360 million yuan? With Li Jun\\ s words, \"they are optimistic about building a socialist new countryside development opportunity\" and its purpose is very clear, that is the brand with the power of CCTV, focusing on stimulating the rural market sales. Money has been spent out in the end is \"the sound of tons of gold advertising\" or \"??????? \\ , it is hard to say. Clear \"the system development effort, breakthroughs, leaving short board\" of the marketing ideas, the Department\\ s chances of winning the rain the sun will be larger.

Solar water heaters, Who?

Huang Ming\\ s business idea is \"from the strong to the big\" first company stronger, do not rush to do the most, stick to the healthy development of the road, perhaps with Huang Ming scholar-type personality. Department of the sun the rain the past few years by the rapid progress of the market, you can clearly see the development of new ideas Xu \"from big to strong\" is the first company to achieve the maximum plate, and then physical health of bone, believe in fast beyond the Road; Sun Yu Group ambitious \"533 100 Plan\", the ambition to show the new Xu exhaustive. \"From strong to big\" and \"from big to strong\" represent two very different business development ideas, whether it is \"from the strong to the big\" or \"from big to strong\", the ultimate goal is to make the company stronger.

\"Solar countryside\" has sounded the clarion call of competition, the current solar market is in a melee, Darwin \"survival of the fittest, survival of the fittest\" rule also applies to the ecological solar water heater industry. Solar water heater industry\\ s future is bright, the potential is enormous, Emperor Ming University and Department of rain the sun has a solid strength, the future king is likely to arise between them.

But who can eventually dominate the solar water heater industry? I can not jump to conclusions, because marketing is a complicated systematic project, not only depends on the company\\ s capital, technology, branding, advertising and other hard power, but also business people who use, channel relationships and soft power.
 

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