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Tag Archives: solar water heater china
Why solar water heaters in the city difficult to promote
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It stands to reason, energy saving is a good thing and should be welcomed by urban and rural residents. However, Beijing Information Science and Technology University \"The Sun Heart\" environmental group\\ s recent student survey showed that China\\ s current family of use the South is stronger than the north, strong in rural areas in the city, further restricting the promotion of solar water heaters, there are many factors.
The first is the government seriously enough. At present, encourage and promote solar water heaters, including various types of energy facilities, including a number of policies and regulations, but more by the ministries or local governments, systematic, mandatory poor. Incentives to implement policy, not many. Such as the Beijing Municipal Development and Reform Commission issued the subsidy policy, new and existing buildings to add various types of solar water heater subsidy per square meter of collector 200, the intensity is indeed very high. However, the survey shows that consumers do not use solar energy to understand this policy and only 6.92%, knowing that accounted for 19.23%, do not know and do not know accounted for 73.84%. Interested because they do not understand is not an important reason for interest is not directly see the benefits. In fact, 92.43% of people want the money direct state subsidies to the buyers, 83.91% of people said that if given the appropriate state subsidies, are willing to change their own water heater solar water heater. Without subsidies, it is willing to replace the solar water heater and only 25.77%. It seems, that subsidy is not enough light, but also the people by way of subsidies approved.
Survey shows that urban consumers lack a basic understanding of solar energy, some people have doubts about the use of solar water heaters, the first reaction is \"do not fly.\" Main concern is the fear of the solar water heater is not to force, in fact, one of the photovoltaic solar water heaters and electric water heater as easy to use. The other is the fear of installed solar water heaters will destroy the existing toilet facilities, in fact, the solar water heater tank on the roof, but a more efficient place. Consumers already use solar water heaters, most expressed satisfaction. This emergence of a puzzling phenomenon: the use of said well, no not with the firm. Visible, increase the popularization of solar energy equipment, is very important.
Meanwhile, some consumers have this subconscious: we do not lack that city money. They thought that the use of solar water heater is poor. No solar energy users, 56.78% of people think that you can not use the water heater economic accounts, as long as the Haojiu Hang. They do not spend money on energy dismissive.
In addition, because the developer did not take into account the construction of solar water heater installation, use, making the top floor residents use solar water heaters are extremely limited. Cities involved in the investigation of solar water heater users, only 7.4% of high-rise residents. Most of the remaining 10 floors below the lower floor or cottage residents. There are some residential property to develop \"local policies\", determined not to allow residents to install solar water heaters.
As the sales difficulties, so that some companies simply do not consider the city to do the solar market, the major building materials in recent years, Beijing is difficult to find even on the market stalls selling solar energy. Urban consumers do not accept, solar water heaters have become a major pain.
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Thunderstorm days try not to use solar water heaters
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Thunderstorm days, try not to use
Many people use solar water heaters, thunder and lightning when the best and do not use. \"Solar water heaters are often placed on the highest point of roof, roof air terminals are often not within the scope of protection, vulnerable to lightning strikes an object of choice, and then through the water conductive, and may result in casualties.\"
10 evening, Hefei, lightning, lightning reporter from Anhui Province, central monitoring network to see lightning, night, Hefei sky lightning flashed 128. This is not too much, and so on into July and August, the high incidence of thunderstorm, the sky on the \"Earth,\" the frequency of discharge, the province has tens of thousands of times one day.
Thunder and lightning every time there is not, in fact, seemingly calm day, it may be lightning, but there are clouds for cover, we did not find. Lightning monitoring network show that as at 17:30 on May 11, the province of lightning, a total of 1860 times.
Now, the high incidence of thunderstorms from the province some time, the reporter learned from the Provincial Mine Center, according to incomplete statistics, over the same period in 2010, the province\\ s lightning occurs more than 60 accidents, of which nine personnel casualties, casualties up to 21 people.
Lightning center staff, said Wang Kai, 90% of the lightning injury accidents have occurred in rural areas, while in the city, bringing more lightning damage to electronic equipment: \"Not only is the computer, television and other appliances, elevators, telephones, solar water heaters, are likely to be struck by lightning. \"
In 2007, Wang Kai to carry out with lightning Fengyang cause of the accident investigation, \"because mine facilities were inadequate, too, after a burst of thunder sound, home telephone was \\ hit waste\\ of.\"
Not only is the phone, many people use solar water heaters, thunder and lightning when the best and do not use. \"Solar water heaters are often placed on the highest point of roof, roof air terminals are often not within the scope of protection, vulnerable to lightning strikes an object of choice, and then through the water conductive, and may result in casualties.\"
Wang Kai said, perfect lightning protection devices, mainly of two parts, part of the external lightning protection devices, mainly by the air terminals, deflectors and grounding components, the other part is the internal lightning protection devices, mainly through bonding, shielding, reasonable layout, grounding and other measures to protect the equipment inside.
Lightning the night before, just at home, Wang Kai, the first thing to do is shut the doors and windows. \"Thunder, try to go outside, not near the metal doors and windows, unplug appliances plug the best.\" Particular need to be reminded that a lightning storm, try not to use solar water heaters, it is best not to take the elevator, not in large trees shelter.
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Solar water heaters store less than a lively market
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store less than a lively market
For solar water heaters, the store brand has become the main terminal. Store brand manufacturers trying to build solar energy has become a compound terminal. Based on this, solar energy manufacturers and distributors need to know cause store \"death\" where the crux of the specific, so shop to build detours.
Monopoly Marketing has been able to promote product sales, and store personalized image and vivid display of the store has a direct relationship.
In fact, this is the store\\ s sales force in the lively play. Based on the survey, the main motivation for consumers to patronize stores Fourteen: store display, store format; merchandise display, easy to find; purchase location, convenient; store clean and tidy; selected brand satisfaction; satisfaction types of goods; Sales of good service attitude; to provide home delivery services; special commodity; advertising and promotional activities; OTC internal advertising; counter service quickly; goods quality reliability; commodity prices.
From the above motivation, we can find four points and the terminal image and vivid display of the store. It seems that only a high-sounding store signs is not enough, you also need a good store image.
For the monopoly system, solar energy companies to do the unified planning, including store image, merchandise display, staff dress code, business models, service standards, operating procedures and other aspects. Store image of a monopoly system of hardware components, and business models, service standards, and workflow is a software component. Hardware is software based, the software is a hardware upgrade, all sales of solar water heaters play a crucial role.
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Slowed the pace of development of solar water heater industry worries have now
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Slowed the pace of development of industry worries have now
Today, solar energy grew nearly 20 years this sunrise industry problems, not only solved the \"quality gate\", as well as the process of development of the industry there have been worries.
February 24, 2011, China Central Television, \"Weekly Quality Report\" column exposed the small workshop of solar water heater Haining various misdemeanors. For a time, \"quality gates\" solar water heater industry will be pushed to the cusp of public opinion. Today, this growing sunrise industry for nearly 20 years the problems, not only solved the \"quality gate\", as well as the process of development of the industry there have been worries.
Growth rate slows
\"In 2010, solar water heater industry output value reached 73.5 billion yuan.\" Faced with such a large scale, Huang Ming Solar Energy Group Co., Ltd. Development Minister ZHANG Li-feng was under tremendous pressure, \"from years of development point of view, to benefit in the policy of home appliances, solar water heater industry in 2009 has been a year of rapid development, rapid market expansion, but in 2010, the industry is not able to continue this good situation, while showing a high downward trend. \"
As ZHANG Li-feng said, the development of solar water heater industry in recent years, the curve does have some fluctuations. Beijing Song of Four Seasons Solar Energy Technology Co., Ltd. Deputy General Manager of Mu Lu Jian is with the data visually describe the development path of the solar water heater industry. \"According to industry statistics, solar water heater industry in 1999 year on year growth rate of 43%, 28% in 2000, 2004 and 2005, respectively, only 12.5% ??and 11.1% in 2006, the policy of positive stimulation and returned to 20 % in 2008 to 25% annual growth rate in 2009, home appliances to the countryside policies, the industry growth rate rose to 35.5% in 2010 down to 11.7% growth again. \"
\"At present, the main market pressure solar water heater is not small.\" According to ZHANG Li-feng analysis, first of all, the rural market has developed for many years to promote the further down the pressure is very large, very competitive, some brands have been selling the product on behalf of the building to the village. Second, the urban market development is not smooth, first-tier cities are still difficult to see the solar water heater business figure, sales of rely mainly on the concentration of retail and residential projects.
The people in charge of a solar water heater on the \"electrical\" reporter, said the first four months of this year\\ s sales situation, raw material prices increased by an integrated, human costs, policy driven increasingly weaken the effect of other factors, the solar water heater industry in 2011 development is not optimistic.
Of varying quality
Faced with such volatility, many solar water heater business executives have said that no matter the industry or enterprise, in 2011 the pressure is not small. Haining early \"quality gates\", leaving no doubt that business concerns already worse in 2011.
\"Haining \\ quality gate\\ incident solar water heater industry is currently exposed some problems, such as low technical threshold, unstable product quality, service is not in place, the prevalence of fake and shoddy products, etc. These problems reduce the credit industry as a whole and hinder the brands pace. \"ZHANG Li-feng remarks revealed the voice of solar water heater brands. Respondents responsible people, present, fake brands on their own costs are very high, the effect is not good. Hope relevant departments to increase efforts to combat counterfeiting, to strengthen the supervision of small businesses for the solar water heater industry to create a good environment for competition.
Indeed, after melamine, leather, milk, lean and so a series of blows, the quality of Chinese consumers has been \"injured can not afford.\" Exposure of quality problems, for the solar water heater industry, especially for Haining solar energy companies, will bring a period of crisis of confidence. Solar energy companies as a member of Haining, Zhejiang, Home Depot Solar Co., Ltd. has been adversely affected by the spread. Xu Jianping, general manager of the company, said the solar water heater Haining bad just been exposed, the Home Depot is participating in two projects of the tender, although the various conditions are dominant, but ultimately were not successful. \"Haining solar water heater to the overall development of good business, many company\\ s products of the EU and Australia and other regional and national certification, but the small number of enterprises the negative impact of illegal operations have to be borne by the overall.\"
An unnamed person in charge of solar water heater brands frankly, Haining is only the tip of the iceberg, not only Haining, Hebei, Henan and other places more rampant counterfeiting. Haining is mainly produced poor \"Pong brand\" products, and Hebei, Henan and other places is the production of \"high imitation\" brand . \"In contrast, \\ high imitation goods\\ industries and businesses for more direct damage, more serious, more urgent need to punish.\"
\"Quality is the foundation for the development of solar water heater industry, the enterprise must return to the fundamental.\" Jiaxing Tongji Sunshine New Energy Co., Ltd., said deputy general manager of the British upper primary. New Energy Co., Ltd. Shandong Power Norit vice president of marketing, said the high definition are present, different tier companies within the industry are great differences in product quality, part of the solar water heater in the reliability and comfort can not meet consumer demand, product main problem concentrated in vacuum quality standards, thermal performance does not meet the national standard, poor insulation performance, product design and construction there are risks and so on.
In addition to calls to create a favorable market environment, the solar water heater industry\\ s concern for product quality has reached the peak. Solar Energy Co., Ltd., Jiangsu Province, China Yang, assistant general manager in the wave of the \"electrical\" reporter, said: \"At present, solar water heater industry is not high level of automation equipment, large enterprises should do some basic research, relying on modern production system to ensure product quality. \"
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Urban part of the family solar water heater the water is difficult
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Urban part of the family solar water heater the water is difficult
Recently, many people reflected in the water, suddenly at home is not normal, and often appear small water situation. "Water peak have not come this way, and if the day and then heat a little, how to ensure that our normal water it?" Some people said. This situation, the reporter learned from the City Water Company, now part of the public water is not normally the case, because some areas are detection and maintenance of water supply pipe network, to be completed, the public water is expected to return to normal.
"I recently discovered that the release of water every morning, much smaller than previously, while in the afternoon or evening, will return to normal, it is Editor s Note it? Sometimes, solar water heaters in the morning and want to turn on the water are difficult." Lived urban area on the sixth floor of a public Mr. Lu told reporters. Similarly, residents of Mr. Chen also encountered the same problem, the home is no water or tap water, or water is pitifully small. One night in particular was taking a bath, wash water, the more the more hot, the original cold water flow is too small, but full of solar water heaters in hot water. Similarly, who lives in the urban area on the sixth floor of a r. East, a resident also reflects that the most recent water flow is small, the family washing machine to use at night. "R. road from the water so close, how there will be no water situation?" The resident said.
Recently, reporter learned from the municipal water company, most recently, urban water supply network is part of the inspection and maintenance, resulting in some urban areas of low water pressure. This is also a lot of people do not normally cause water to be detected after the repair is completed, the water will return to normal.
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Solar water heater industry needs a clear strategy model
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industry needs a clear strategy model
Fluctuations in the global economic situation brought about price changes in energy consumption does not appear on the domestic solar thermal market effects of a positive boost. In consumer prices rising global energy context, the application of clean energy products should enter the market fast development track. However, contrary to expectations, market is caught in an embarrassing low growth, the biggest missed opportunities for industrial development.
Climate conference in Copenhagen and Cancun, the development of green low-carbon economy has become the consensus of the global industry, which for the solar thermal industry provides a tremendous and unprecedented opportunity. Is more favorable, with some industries do not have the core technologies, China\\ s solar thermal industry in its own technical content of 90% or more in size, maturity and market aspects, such as the core technology is a world leader. However, China\\ s solar water heater industry is caught in a stagnant industry embarrassment. Data show that although the solar water heater market in 2010 maintained a growth rate of 15.8%, but in 2009 more than 40% of the growth rate far. More seriously, electric water heaters and gas water heater has achieved during this rapid growth.
Objectively, the international crude oil, natural gas and other energy prices, the solar water heater industry provides an unprecedented opportunity for the industry, especially in the global financial crisis continued to spread the deep impact of the context, the consumer cost of living ranking high and the use of clean energy, should be more user resources, however, is on the contrary, fluctuations in the global economic environment, market opportunities, solar water heater business by their own defeat. But with the same face of market opportunities for rapid development of the soybean milk industry, solar water heater companies need an in-depth reflection.
The author believes that the current solar water heater market, resulting in weak growth in the most fundamental reason is not industrial policy or the lack of industry standards, but the entire industry, lack of an effective strategic innovation and demand innovation. Although after 10 years of development, but the domestic solar water heater market has remained in the original \"workshop\" of the initial stage of industrial development, not find a way to rapidly enlarge the strategic path to market dominance, is still in a metal and other raw materials prices extensive around the low-level stage of development.
For domestic enterprises, such as China, Yang actively develop the overseas market as may be a sensible approach, which not only effectively open channels in overseas markets, but also demonstrated the application of Chinese enterprises in the field of solar power.
In essence, the development of enterprises and industrial users is simply to create more resources, which depends on the comprehensive needs of innovation, that is, to create more customer value. From this, there is no innovation more consumer benefits resulting value is the best opportunity for development of solar water heater missed an important reason. Solar water heater industry to achieve rapid development of the first to explore a clear strategic model. Which requires companies to emerge from the current low level of price competition, the real focus of the business into consumer demand for innovation, consumer welfare by zooming in on the creation of user resources.
Specifically, the solar water heater companies in the current relatively complete industrial system support, under the direction of consumer demand to achieve an accurate transformation of product development and production through differentiated products to meet user needs and create an endless stream of user resources, the only way can really provide maximum consumer benefits, to achieve rapid market development.
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Market prospects for the future of solar water heater
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Market prospects for the future of
May 12, 100 million smart payment solar water heater products listed brand to join the conference and will be held in Wuhan International Convention and Exhibition Center, was also on display a variety of integrated application of low-carbon energy solutions for cities, as well as clean energy family technology solutions.
It is reported that energy consumption in the global context of rising prices, as the application of clean energy, solar thermal industry ushered in unprecedented opportunities. Early this year, China\\ s solar brand product exposition, a number of well-known brands have launched their new energy-saving environmental protection, for this year\\ s market is also very good.
Solar Energy Co., Ltd. Shandong, Hubei, one hundred million to general manager of marketing Huangxing Ling introduced, 100 million smart payment products using solar water heater, luxury car class Fu Lite technology, the use of vacuum ultra-low emission technology by the UTLE built in ultra-cold tubes, high- collector, which consists of the world\\ s first automated assembly line production of vacuum tubes, and each intelligent gold products are water heater off after a 1326 inspection.
It is reported that, 100 million solar energy detection technology center, has 18 large specialized laboratories, from raw material purchase to production test, from Hardware to environmental adaptation, known on the market all detected hidden point.
Industry experts said that as solar companies, only with constant technology upgrades, the introduction of differentiated products to meet user needs, such as Emperor Ming, Pete, Qinghua Sun, 100 million other brands have done well, the only way to better adapt to consumer demand, and thus occupy a larger market share.
In the exhibition site, 100 million smart payment products an appearance on a wide consumer audience favorable, many people new book scene.
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Habitual user of solar water heaters strike frostbite
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Habitual user of solar water heaters strike frostbite
Solar energy industry as a green industry, more and more social attention, solar products and more accepted by consumers. But what causes such a high percentage of solar water heaters on strike? Reporters on the crisis of confidence facing the solar water heater industry were interviewed.
Into April and May, the weather is becoming hot, the renovation market increasingly prosperous, more and more families buy water heaters. Green solar water heater market has entered the traditional strong sales period. However, 25 provinces and cities nationwide consumer rights unit, the usage of solar water heaters had launched a joint investigation, the results show that 40.87% of the solar water heater one winter shutdown. There are more than 60% of consumers expressed the hope that their own \"the winter easy to use.\" Provincial Consumers Association complaint record also shows that consumer complaints on the issue of solar water heaters are mainly concentrated in the quality of the product itself, but off.
Solar energy industry as a green industry, more and more social attention, solar products and more accepted by consumers. But what causes such a high percentage of solar water heaters on strike? Reporters on the crisis of confidence facing the solar water heater industry were interviewed.
Gas
In winter the burst pipe
Home installation of solar water heaters, energy-saving plans is easy, the more cold the more hope to a hot bath at home, but home water heater Shuozhou public Zhang happens to strike one winter, water pipes burst every few days on .
Mr. Zhang in July 2009 to buy a certain brand of solar energy, found in December that year a solar water due to leakage caused by broken 10 cm. After minor repairs, the recovery use. In the winter of 2010 when the pipe burst recurrence of solar phenomena.
One winter burst pipes, the quality of the product itself is not a problem?
Mr. Zhang pulls out a purchase of this business to him when the warranty card, clearly written above: Solar host of quality problems within three years free maintenance. Subsequently, Mr. Zhang repeated contact with the dealer, the dealer to find a variety of reasons do not want to hear live, and said, want to change parts have charged $ 50, otherwise on the matter.
Mr. Zhang reflects the Consumers Association, the coordination of several CASE staff, and ultimately agreed to in accordance with the warranty card business description, be maintenance free.
Province CASE staff told reporters that 25 provinces and cities nationwide consumer rights unit, the usage of solar water heaters had launched a joint investigation, the results show that 40.87% of the solar water heater one winter shutdown. Through the statistics, the province consumer complaints about solar water heaters are mainly concentrated in the winter can not use the product.
Sigh
The siege of a small brand name products
And State Road in a well-known brands of solar water heater stores, sales personnel \"tube used in ultra-cold tube, firing more than 50%, still take hot water in the Antarctic, as well as installation of pipe insulation against off module, completely solve the heat in winter blocking off pipes frozen pipe problem, use solar energy in winter break the bottleneck. \"Reporters learned that the use of capacity for three or four around the 200L solar water heater, the price at least 3,000 yuan, or even 6,000 yuan. Consumers have to pay an additional parts cost.
Solar market in the provincial capital, the reporter found that nearly half of the brand is well-known products that are not in the containment of many small brands, the brand seems a little lonely in here. Some product names or marks are near the famous, and well known brands to take a similar name, the concept of fuzzy large walking a fine line. Shop in a small brand, the reporter saw the shop stocked with only one product, ask and found, where the price was very cheap, 200L capacity is only 1980 yuan price of the product, including accessories and installation costs.
Because the price gap, market, small shops branded products within the flow of people is significantly larger than the more well-known brand.
A well-known brand\\ s sales staff have also very helpless: \"No way, some consumers are price sensitive.\" According to the said store sales last year, about 300 units, while other nearby small brand products have to much higher sales volume.
Shock
Assembled products in a thousand dollars profit
Province CASE staff, told reporters, resulting in solar water heater one winter lay-off or difficult to use the main reasons: First, some small manufacturers of vacuum tubes, poor quality, small size, resulting in low collection efficiency thermal aquatic systems; second machine antifreeze poor; Third businesses or consumers to assemble their own solar water heater problems are still outstanding.
In this regard, a well-known brand name in Taiyuan Wei, head of the Office of bluntly: \"solar water heater industry, the threshold is too low, as long as the production of can produce! Those little brand no technical content, all assembled products.\"
According to reports, a relatively simple solar water heater works, the use of vacuum tube for solar thermal conversion, and then through the heat insulating layer of water can be, \"as long as the tube is black, can be drying out the water.\"
Industry\\ s low barriers to many workshops have begun sales of solar water heater listed, this is usually the stent, the house of the tank, another of the vacuum tube, assembled together on the sale. But the insulation layer is not thick enough, there is no pipe freezing measures, measures the lack of heating temperature … … this product may also use the summer, but winter weather is cold in our province, frequent water heater pipe cracking, leaking, or even burn out the circuit and other issues , the strike will feel a novelty.
According to insiders reveal, the cost of a solar water heater assembly of only seven or eight hundred dollars, while the OEM sale price is about 1,800 yuan, the profits of a water heater thousand dollars. In this profit-driven, more and more enterprises to squeeze into the solar market. In order to maintain profits this market, manufacturers can only be achieved by reducing costs, and thus vacuum coating thinner, more narrow frame, insulation and even a plastic foam impression.
Like
The introduction of industry standards in the second half
Interview, the reporter learned that the first mandatory national standard – \"home efficiency of limited value and energy efficiency rating\" has entered a substantive stage of operation, expected to launch later this year, to regulate the industry chaos. In this standard, the solar water heater energy efficiency will be divided into three, one of the most energy efficient products. \"Is energy efficiency standards through the winter to see what effect the product?\" Mr. Sun asked consumers. \"We do not know what the specific content, but it is certain that with energy efficiency standards, the advantages of our brand products will be obvious, we are looking forward to the introduction of this standard.\" Surnamed Wei person in charge of the future, consumers energy efficiency can the selection of solar water heaters. High level of energy efficiency of the natural winter effect, this should be a guide, but also allows consumers to regain the trust of the solar water heater industry.
Consumer alerts
Consumption for the current solar water heater problems, Province Consumer Association reminds consumers: buy solar water heater, be sure to choose well-known brand, but before buying, the best understanding of the reputation of the business survey. For its services, warranty, consumers do not just listen to the dealer\\ s propaganda, be sure to ask for a formal warranty card, warranty or other written evidence, in the future in the event of quality problems, you can issue them to the dealer or the relevant notes to safeguard their legitimate rights and interests.
Guide
The industry reminds consumers to use solar water heaters, please note the following three questions:
1, when the temperature is below zero degrees Celsius, open antifreeze device, so that the warm-up protection.
2, according to weather conditions and reasonable in Sheung Shui. In the temperature not too low (5-7 ?) in the case, the evening after water, hot water tank as well, should be full of water on solar water heaters; such as low temperature, should be the next morning in Sheung Shui, to prevent the water heater block frozen pipes.
3, the temperature is below 0 ?, the thermal solar water heater can open the tap, so that the slow drip, solar water heater to keep water flow to prevent freezing block.
4, the use of solar water heaters, bath, also pay attention to electrical safety. As part of the solar water heater installed electric auxiliary heating device, charged with leakage may occur if there is, so installation of electric auxiliary heating of the solar water heater must be installed leakage protection.
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Four traps solar water heater industry
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Four traps industry
This year, the solar industry has experienced a \"roller coaster\" phenomenon, which the history of other industries in China are also very rare. Solar energy industry, there is no heaven pie. Following several traps, accidentally let fall.
Song Bo is a good brand of solar water heater company in Shandong, Hunan regional salesman, recently bored. Good brand of sold in Hunan did not move, many customers are planning to exit the solar water heater industry. Companies are now barely budged. It reminded him of a word: silence is not broke, died in silence!
In May 2009, Song Bo to see a more unique recruitment advertising. Solar water heater is a good brand to enter the home appliances, Hunan first solar water heater brand, called over the sales staff. Requires candidates advertising to a local hotel three days after the interview, can one day induction training, generous salary, commission the development of a dealer than 1,000 yuan. Interview very well, the original shipping warehouse workers to do the Bo Song, to be notified the next day the boss personally participate in the training. Training session, the boss\\ s business, \"play dates\" theory, very very new to motivate people. He likened the brand home appliances to the market, investment, take the rod to the jujube as play dates as easy. Priority is to start faster, a rarity in the \"big dates\" to fight, it is not meal Luanqiao can also pick up a few \"split date.\"
To the market, Song Bo do know the company is meeting the marketing model. Business team to a prefecture-level cities, by the manager in advance to rent a hotel conference room. All to the local county and township, to solar energy, building materials, household appliances, motorcycles, fitting the requirements of customers and other companies in order to sweep the streets in the form of payment of the company\\ s conference invitation. Back to the resident, and then call Inviting customers to book hotel investment conference to participate. Each meeting has a single venue, the stage presentation by the lecturer\\ s unified investment PPT. Good brand of solar energy investment policy is very attractive, \"their vehicles, to the renovation, to rent.\" Customers for the first time to fight payment of $ 100,000, the company donated a van worth $ 30,000. 100 for each completed purchase, be reimbursed the cost of 5,000 yuan home improvements. 300 a year to complete the task can also be reimbursed 8,000 yuan advertising costs. Does not include the company holidays, free promotional support. Each product in the price of home appliances sold by there a thousand dollars after the sale profits. And policy flexibility, investment threshold from 30,000 to 100,000 for customers to choose. Solar energy is a good brand for many years to do the regular manufacturers, and has its own production base for customer visits, combined with a unique selling point product, the business community through their efforts Song Bo, to the end of the year in Hunan province developed a total of twelve to store-based agents. Although most customers did not engaged in the solar industry, and is directed at giving a considerable number of the van to join, but customers in the study completed the company, good hand feel stronger and larger company\\ s determination. In this race against time, grab the customer\\ s process, the Song Bo heard a good basis for the Northeast region\\ s market, it is a good form of investment, a lot of customers attending the Investment Conference, the models hit the company, product prices have not even to see. The wind in the home appliance, the good hand of solar intensity of the largest ever with this investment policy, six months on the hiring of nearly 200 new customers.
In October, Song Bo in the home appliances website a view, a good brand of solar water heater does not sell. That most of the customers have not carried out in local record sales of home appliances. At the same time, the product\\ s unique selling point in the new open markets around the obstruction, compared with the high prices of similar products. Combined with low brand awareness, the second plant in the second half almost no reimbursement to customers. Good brand of solar business owners aware of the move completed, the client terminal sales and the importance of branding. So do high-profile brand. First, the group engaged in a large home appliances and mobile phone sales of color TV sales director, director of marketing for the company airborne. Planning a high-profile signing from the Beijing company brand image building. And hired as a senior engineer, production management, and launched a second production line. So far, so good brand marketing company, brand, officially formed the troika of production. One month after taking office, director of marketing, on the introduction of the national market development plan. The first development of the market to reach 20 provinces. Particularly in the southern market focused. National recruitment started in various places immediately, including Hunan, including the short delivery of 10 personnel to the headquarters of several business training. The company\\ s sales model and sales policy, completely changing the appliance mode of operation. Level to set up offices around the city, clerk in charge of the terminal area to carry out investment and promotion, brand promotion activities. Prior to the delivery vehicle to stop and adjust the investment policy shall report for the first hit 20% market costs money every time you play at 8% of the market cost, end of year to enjoy 5-7% of the rebate policy.
After the introduction of the new policy to join a good brand new solar customers is smaller, has seen sales growth of existing customers. Firm that the business team boss of the new models and understanding of the implementation of new policies in question, held a brainwashing session manager and the abolition of individual provinces to warn. In the marketing and sales team as a whole running downturn, we are casting their eyes have a hard advertising investment company. Beijing\\ s master plan in addition to the company about a lesson, once opened, selling a number of books, to re-brand the company made a new mark VI design, you no longer seen in the brand building action. In December, the national dealer meeting, the company shouted into the top three within three years, five years into the national top two slogans. And announced six months in prime time on CCTV advertising. Encouraged by the factory\\ s ambitions, the high annual rebate policy stimulus, the end of a good brand of solar dealers went, most of the pressure of a cargo warehouse. The company annual task plans each year 20 million yuan from 200 million yuan adjusted. In Hunan Province, Hunan Province, the beginning of the marketing director for the task of annual sales of 6,000 units. The investment in Hunan in 2009 and six months was also close to the back section 600. On this basis, the Task Scheduler in 2010 tenfold. Song Bo asked the company why the mandate is so high, the reasons given is the director of marketing, after visits to Hunan as the representative of the South is about to enter the solar market, the outbreak period.
Solar energy in the good cards \"brand Great Leap Forward\" of the call, Song Bo they do a lot of dealers around the terminal field promotional activities. However, sales are not good, the average down a road show and sale also a few units. Companies and their customers to bear half the cost, and have customers in advance investment, the purchase again when reimbursement. The effect of promotional activities seen in the case, around the end of 2010 sales into stagnation. Customers are asking the company when advertising on TV. New employees are sent around the office, not a few months developing a new customer, are gradually resign. Solar production of a number of good cards apply MERCOSUR\\ s new machine, the factory inventories increased significantly, the market Sales Outstanding less slow. Finally, after the Spring Festival, the company raised capital chain crisis. Factories had to stop production, wages and costs have delayed or defaulted. In 2010, solar home appliances tender, more solar energy into the brand home appliances. The company had to shrink the national development plan, most of the southern provinces combined, staff turnover, or abolished. Companies continue to return to the north of Shandong province and market focus, supplemented by neighboring provinces of the original state. Good brand\\ s vitality, but fell back a few years, because of its current sales can not be compared with 2007.
It is a good brand of solar years to the development of miniature solar water heater industry. 2010, the biggest news on the solar water heater is the overall industry sales decline, many enterprises are facing folded. In sharp contrast, in 2009, the solar industry crowded. 80% of the plant was expanded, from CCTV and local TV stations, solar water heater ad suddenly increased. Ministry of Commerce of the second home appliances to tender, bursting with solar energy companies in Beijing, the Ministry of Commerce had to tender for the solar home appliances will open a special. This is also for all home appliance products, unique. From 10 years after the New Year, the whole industry than the financial crisis faced greater difficulties. Many companies stop or reduce television advertising, factory underemployment, serious inventory, sales force reductions. Solar industry has gone through so much \"roller coaster\" phenomenon, which the history of other industries in China are also very rare. Solar energy industry, there is no heaven pie. Following several traps, accidentally let fall.
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Solar water heaters have been engaged in dismantling the monopoly of property owners questioned
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have been engaged in dismantling the monopoly of property owners questioned
To conserve energy, like solar water heaters installed in new homes, and finally the property was removed. If this is the district where the set of provisions also recognize. However, there are other owners of residential Li Mingming, fitted with solar water heaters, residential property has been recognized completely different attitude. And then one asked, had this water heater is purchased by the property. Jiubao King Nga Court is not convinced of Mr. Liu.
To conserve energy, like solar water heaters installed in new homes, and finally the property was removed.
If this is the district where the set of provisions also recognize. However, there are other owners of residential Li Mingming, fitted with solar water heaters, residential property has been recognized completely different attitude. And then one asked, had this water heater is purchased by the property.
Jiubao King Nga Court is not convinced of Mr. Liu.
New homes to install solar
Mr. Liu bought a house in Jiubao gold Villas, affordable housing, has just delivered the end of 2010, a government energy conservation pilot project.
Six months ago, Mr. Liu began fitting new home. Because the house was on the top floor, Liu decided to install solar water heaters, are also considered to respond to energy conservation.
Last month, the new home renovation coming to an end. Water heaters also arrived. Liu ran back, and finally installed a water heater on the roof.
\"I specifically calculated that position, water heater installed in my living room on the top and I think this little bit of the influence of others.\" Mr. Liu bought 150 liters of water heater, a total of 18 tubes, each about 1 m 8 whole accounts for more than two square meters.
Property removed water heaters
Last week, Mr. Liu to install the TV, but also ran a trip Jiubao King Nga Court. Into a new house, Mr. Liu easily turn on the tap and see water heater run production? Did so for a long time to emerge hot water. \"I climbed to the roof, look, completely spent.\"
Mr. Liu said, empty the entire roof, not to mention water heater, the roots can not find nails.
\"This thief is also arrogant. Dared so much steal the water heater.\" Rush to talk to Mr. Liu security, would like to emphasize to see surveillance.
Result, security asked about the location of the house Mr. Liu, a very calm and said, water heater is not a small secret, is the property demolished.
\"I am unable to speak angry words. That security right fine, clear, very naturally, as if the property demolished. No matter what, this is my water heater, prior to the property to be demolished, at least what the owners have to notify it. \"Mr. Liu with a stomach anger found property.
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Tagged solar water heater china, solar water heater manufacturers, solar water heater system
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