Tag Archives: solar water heater china

Disappeared more than a thousand a year shuffle brand market

Use of the inexhaustible supply of sunshine, there are strong national policy support, and with independent intellectual property rights … … solar water heater industry has long been known as the \"sunrise industry\", but this \"sunrise industry\" right now the industry is feeling the brunt of the labor pains.

Month\\ s retail sales are not worth the previous day

\"In the past day to sell 20 retail units, five a day on average no problem, but this year sales are not worth a month on the previous day. Just the past seven months, and sold a total of four retail units. 200 wholesale previous month, July, only 40 units. \"Nanjing solar water heater dealer Wong told reporters that sell are feeling,\" Winter is coming. \"

Reporters learned that this year the province and neighboring provinces in the wholesale and retail of solar water heaters are on the decline.

Lake\\ s largest distributor of solar water heaters Ji Phoenix, said he started doing in 1993, solar water heater business, feel the market has never been so difficult. Light late last year was down on business, vendors are taking a variety of promotional activities, and some even at the local blood launched the \"send to buy solar water heaters air conditioners, refrigerators,\" the offer. County\\ s 22 towns, each town has several solar water heaters on the distribution points, and some cloth vendors to network directly to the village, but more does not work.

\"Now the wind has passed this stock promotion. Sent was more, the market is still tepid.\" Ji Ching Cheung said the root cause of difficulty in marketing, sales of solar water heaters over the years as the main battlefield of the rural market is nearly saturated. \"Take our Lake, the county and the town almost every household installed solar water heaters.\"

Two years ago the east by home appliances, in the intensive rural markets and promote the 2009, 2010, industry-wide sales for explosive growth. In Lake, Lianshui other places, solar water heater rate is more than 85%, Northern rural retail market have little remaining gaps, shrinking retail market is inevitable. It is understood that since last year, Shandong, Jiangsu, Zhejiang, Henan and other places of the solar water heater into the retail market have varying degrees of stagnation and decline.

Chaos in the market forced shuffle

Market decline, steel, polyurethane and other raw materials and pay workers, but could not stop rising, it makes a lot of solar water heater manufacturers worse. In the multiple pressures of extrusion, the market began to accelerate shuffle.

Some small businesses a solar water heater factory margin, is compressed to 50 yuan, net profit is negative. Luhe District, there are four original production of solar water heaters, small businesses, last year, these companies were forced from the original Yunnan, Hebei, Inner Mongolia and other markets retreat, shrink to a local, but still a series of cut-off, close down, now only 1 family is still struggling to support.

It is reported that in an important production base of solar water heater Haining, Zhejiang, up to hundreds of businesses closed down. According to incomplete statistics, the national year of the disappearance of more than 1,000 brands of solar water heaters, the average daily disappearance of more than three brands.

\"From a single enterprise, failure is a pain, but from the whole industry, so many enterprises are facing closure, not necessarily a bad thing.\" Nanjing towards Yang Wang Jun, general manager of solar water heater project that the first two years sales of home appliances to drive a rapid increase in plant expansion everywhere, too many companies, the brand given out too freely, had excess capacity, the market started to weaken overdraft after the reshuffle is inevitable.

Because there is no market access system, technical and financial threshold is not high, as long as several hundred thousand dollars or even thousands of dollars invested, to find two workers hammering, a small workshop production of solar water heaters can be opened. In 2002, only 700 solar energy manufacturers have more than value of 8.0 billion. But by 2010, output value soared to 735 billion yuan, the production company has reached 3,000, more than 5,000 brands. China Renewable Energy Society, Vice Chairman Zhu Junsheng introduction, China\\ s solar water heater industry, the current top 30 companies, only 30% market share.

\"We have this small Lake County, and now there are at least 30 brands go on the market, can only be guaranteed a good business.\" Ji Ching said his distribution of the water heater is brand-name products, could not escape the decline in retail sales, and now works mainly by live market.

The rapid rise of the engineering market, by the Urban Residential and units. Depends mainly on the rural market with the previous price advantage and advertising, promotion to win the market is different from urban construction market more rely on the quality of products, technology and brand\\ s overall strength. The threshold into the construction market is difficult for small businesses, it is difficult foothold in the market. The reshuffle is the transformation from rural to urban, but also a solar water heater industry to upgrade the brand to focus on opportunities.

New industry get out \"after the first chaotic rule \\ fate

Although sales of solar water heaters over electric water heaters, gas water heater combined, but because of low barriers to entry, mixed, this \"sunrise industry\" has not been able to get rid of \\ grass-roots industry \"image.

Step to high-tech Co., Ltd. Jiangsu solar water heater technology and products supporting enterprises, general manager Zhu Qingguo that, after 20 years, the lack of substantive breakthrough technology of solar water heaters.

\"In fact, solar water heater to do, the threshold is not low. People do in this industry once broken.\" Jiang Su Huayang New Energy Group Chairman Huang Yongwei that the key is the market is too confusing, hard-developed product, immediately was cloned small workshops. If you do not so much low-level redundant construction companies, some large-scale enterprises will be able to have more energy and ability to put into product development, transformation and upgrading of the industry may come earlier.

Solar water heaters will be eliminated in this round of shuffling the number of companies, it is difficult to predict, but the industry is generally considered a clean industry, the largest ever, to pay the social and economic resources is difficult to assess.

Should be alert, solar water heater industry tortuous development experience is not the case. Herd, the homogenization of competition cases affecting the entire industry, often staged in the emerging industry.

From the beginning of reform and opening up the introduction of competing color TV, refrigerators, cars and other production lines, over the last few years gave birth to the cultural and creative industrial park; from the solar water heater to the new energy vehicles, from wind to solar, are not out of the herd , everywhere model of development. Chinese Academy of Sciences report said the country\\ s 30 provinces in the new energy and related industries as strategic emerging industries, nearly one hundred cities in the solar energy, wind energy as a pillar industry. Wind power industry, solar industry continues to blossom everywhere, \"cloud computing\", \"Networking\" indiscriminate and ferocious from the country has announced the launch of dozens of cities, \"cloud computing\" plan.

Duplication and dispersion of technology and capital investment, reduced R & D and industrial capabilities, the inevitable consequences of excess capacity. Enterprises in response to fierce competition in the market will naturally move toward low-cost strategy, inevitably will affect the further thinning profit research and development capabilities. Many industry into chaos on the occasion, often can be found in the initial stage of the \"original sin.\"

According to the solar water heater industry associations to sources, the first solar water heaters mandatory national standards will be introduced. Imagine, if you just started in this industry when you can trade through the mandatory standards, good access to the gateway, and to strengthen the production process and market regulation, perhaps in the beginning will be able to start the healthy development of the road.