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Tag Archives: solar water heater china
Resolve why some real estate Taiyuan installed solar water heater ban
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Resolve why some real estate Taiyuan installed ban
Vigorously promote energy conservation in the country, low-carbon ideas at the same time, some residential property management companies and environmental rationale to prohibit residential property owners in the district to install .
With global warming, environmental degradation is a growing problem. Coal, oil, natural gas and other non-renewable energy shortages and energy supply and demand are becoming increasingly prominent, the concept of low carbon environmental protection has been gradually formed and attention. At the same time, China is also vigorously develop renewable energy, promoting solar energy, geothermal energy, biogas and other energy use. China\\ s \"Renewable Energy Law\" enacted, but also to encourage, promote individuals to install solar water heaters. Vigorously promote energy conservation in the country, low-carbon ideas at the same time, some residential property management companies and environmental rationale to prohibit residential property owners in the district to install solar water heaters.
Solar water heaters have been \"no install\"
In the early 2005, when the fourteenth meeting of the NPC Standing Committee passed the \"Renewable Energy Law of the People\\ s Republic\", and revised in 2009, has been increasingly improved. In the \"Renewable Energy Law\", China developed a resource development plan, to encourage and promote use of renewable resources for each individual. However, in some new residential district in the provincial capital, property management companies in a variety of reasons against residential property owners to install solar water heaters in the roof, which not only damages the vital interests of the owners, also caused national economic policies are in conflict with the social orientation.
Ms. Lee, the owners of the provincial capital of a district to reporters reflected, she moved into the provincial capital in the last year of a new district, in order to improve their quality of life, and to respond to countries on energy saving, low-carbon life, the call to his home to install a solar water heater. Ms. Lee selected solar water heaters in the market, in the residential property management company that the consultation process, property management to residential roof roof does not allow residents to easily Exalted and forbid public property owners in the district to install solar water heaters. To this end, Ms. Lee was especially puzzled: Many policies are now in the country to promote energy conservation, low-carbon life, and these things should be from the daily life of each one of us in the start, but why the property management companies are building Exalted and roof top can not just belong to the public owners of residential property, forbid the installation of solar water heaters in the district do?
Ms. Lee reflects this problem for the reporter visited several residential quarters random and found that there are many residential areas have banned the installation of solar water heaters. Is it just a slogan on energy conservation really do?
Loading ban is afraid of damage to the waterproof layer solar
Living in low-carbon, energy conservation, under the premise, why are some residential property management company to prohibit owners from installing solar water heaters that use environmentally friendly low-carbon water heater?
Provincial capital of a new residential property management company, said Zhang, now there are a lot of new residential district are not allowed owners to install solar water heaters, Zhang where there are many property owners in this district to consult can install solar water heaters. Zhang said that in fact they are very helpless, not the owners do not want to install, just worry about the installation process will damage the roof waterproofing layer, which may result in housing leakage, seepage, roof after all the public facilities district, the roof maintenance repairs to the use of public funds. And during the installation process, solar water heater vent pipe through the public, if the residential property owners have every household installed solar water heaters, is bound to affect the residents of each exhaust ventilation. As a property management company also hope that we can energy saving, low-carbon life, but property management companies also have their own difficulties. Although the country \"Property Management Regulations\" Can not the owners of residential solar water heater installed in the district to make clearly defined, but the \"Property Management Regulations\" that the residential housing walls, roofs, stairs and other facilities are public facilities, residential property owners in the use of these public facilities can not damage their performance, and does not allow long-term occupation of these public facilities. However, roof-mounted solar water heater takes up the roof, it belongs to the public facilities district, when in use there may be leakage, seepage phenomena, and the resulting losses to the other owners.
Benefits the country and installed solar water heaters
China to encourage low-carbon living and advocacy, we have to respond to each resident\\ s responsibilities and obligations. Environmentally friendly, low-carbon living and not a mere slogan, but from the life of every triviality.
Provincial capital of a new residential district property owners, said Mr. Wang, the current global warming is threatening the survival of humanity, wind, rain, earthquakes, heat, cold and other extreme weather events in the global frequent, we began to realize that human nature over damage caused by activities on the global environment a tremendous impact. We have been using gas water heaters, electric water heater not only by increasing carbon dioxide emissions, but also there is a big security risk, a threat to the improper use of personal and property safety. However, the use of solar water heaters not only brought a lot of our lives convenient and comfortable, and also for the community to save energy, reduce environmental pollution and destruction.
Afterward, the reporter also visited a number of other residential solar water heaters can be installed, the owners said Miss Yang, home electric water heaters used in the past although more convenient, but it is prone to accidents, and more cost electricity. Now the use of solar water heaters is not only convenient but also saves a great amount of electricity under the spending, not a threat to our personal and property safety, but also in the process of using no emissions, no pollution of the environment that goes into our environment to do a little thing.
Break the \"no loading order\" should be \"two-pronged\"
Countries have a policy, there are difficulties property owners have difficulties, but it can be installed on residential solar water heater or should in accordance with China\\ s laws and regulations to do. Mr. Wang said that the responsible person, solar energy as a clean, renewable energy, save energy, reduce pollution has played an active contribution to the use of solar water heaters should be vigorously promoted lifestyle. China does have to encourage, promote use of solar water heaters installed individual policies, but some manufacturers of solar water heater production of some product quality, but off in the process of installation and use of housing will actually damage the roof. Mr. Wang has personally dealt with a solar water heater for leaks, resulting in the number of households home owners in the top water seepage, leakage of the event. In that event, after the quality supervision department of the test, the solar water heater has a fatal flaw in the design, resulting in leakage. Everyone do not want that to happen, many property management companies simply to prohibit owners from installing solar water heaters in the house roof. In fact, this practice of property management companies not only damages the interests of owners, but also violated the country on priority use of renewable energy policies, but this approach has a certain rationality, it protects the interests of the other part owners against infringement . Mr. Wang believes that this issue should be resolved in many ways, one should strengthen the supervision of the quality of solar water heaters, on the other hand should be strengthened roof maintenance, timely detection of problems and solutions, to ensure that the interests of owners do not suffer.
China\\ s renewable energy use should not only encourage and promote, but should be multi-disciplinary approach to ensure that renewable energy use, safety and quality. Government regulatory authorities should introduce more detailed and comprehensive laws and regulations, norms solar water heater market, to ensure that the interests of everyone, the real implementation of low carbon environmental protection into our daily lives.
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Haining solar water heater market need specification
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Haining market need specification
February 24, held in Beijing, \"the quality of analysis of special press conference\" on the Ming emperor, the sun rain solar water heater companies say the recent disclosure by the CCTV Zhejiang Haining \"Emperor Ming of Hong Kong\", \"Hong Kong Sun Rain \"and other problems of solar water heater products, rather there is no relationship.
China Renewable Energy Industries Association Professional Committee chairman Zhu Junsheng said, in the event of Haining, Zhejiang solar water heater industry sounded the alarm.
February 13, according to CCTV \"Weekly Quality Report\" report, Haining City, Zhejiang Province town, Huang Wanzhen and some family-owned factories, the use of the Ming emperor, the sun rain and other names, production and sale of \"Emperor Ming of Hong Kong\", \"Hong Kong Sun Rain\" and other solar water heater products. These products present no insulation, leaks and other quality problems.
Beijing Jianheng Certification Center, said Zong, vice president for Haining, produced by the \"Emperor Ming of Hong Kong\", \"Hong Kong Sun Rain\" solar water heater quality problem, for two main reasons. One is the cottage, the use of hand-blown way, can not meet the water tank insulation thickness requirements, resulting in poor water heater insulation; the second is the water tank metal thickness is not enough processing too simple, easily lead to leaks, reduce water heater life . In his view, these substandard products are still \"near the famous\" issue, to mislead the consumer.
For \"China solar water heater industry with low barriers to entry\" point of view, Zhu Junsheng said, China has 23 national standards for solar water heaters, industry, business is more developed standards. \"The problem is not that we do not have standards, nor is our standard level is too low, but we are the market supervision.\"
However, he said, \"Most of these 23 standards are voluntary standards, the next step will be to develop a mandatory energy efficiency standards.\"
According to \"Beijing Times\" reported that China\\ s solar water heater energy efficiency standards have been reported to the National Standardization Management Committee. Standard one of the drafters, China Rural Energy Industry Association Solar thermal Professional Committee Luo Zhentao introduction of the paper, the standard of energy efficiency by the solar water heater is divided into three, the highest level of energy efficiency, the lowest three energy-efficient, can not achieve the three standard enterprises will be eliminated. However, this standard has been questioned. Beijing New Energy and Renewable Energy Association, vice chairman of the Lessons of the \"China Enterprise News\" interview, said: \"Now, even how to calculate the area and uniform heating are not clear, how to count the value of energy efficiency? National standards emphasize the authority and science, to have time to explain the introduction of clear standards, that would be absurd to. \"
Zong believes that the incident solar water heater Haining essence of asymmetric information, consumers do not have the relevant expertise needed to identify third-party agencies to guide consumers to make the right choice. Because of this, where his Beijing Kam Certification Center has started the solar water heater industry, \"Golden Sun\" certification, more than 4,000 Chinese enterprises in the production of solar water heater, there are the Ming emperor, the sun rain solar water heater 30 through which business a certification.
According to Beijing Jianheng Certification Center Web site information, the center established by the China Institute of Metrology, is a non-profit organization. \"Golden Sun\" certification is derived from the National Development and Reform Commission, the United Nations Development Programme, Global Environment Fund, \"the establishment of China\\ s solar water heater certification system\" project supported by the Beijing Kam Certification Center created and implemented.
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Professional Committee of Chinas flat panel solar water heater set up in Guangzhou
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Professional Committee of China\\ s flat panel set up in Guangzhou
China set up special committees plate solar water heater, flat solar career development on a new era
Recently, five-star Solar Co., Ltd. Guangdong, dozens of companies co-sponsored China solar thermal flat plate solar water heater Industry Association Professional Committee (hereinafter referred to as \"special committee\") in Guangzhou, Hu Guang-liang was elected chairman of the five-star solar flat plate solar water heater professional committee. Insiders pointed out that acts to regulate the industry, organizational and technological exchanges and cooperation, and promote technological innovation and technology development, promote China\\ s flat panel solar water heater industry development and promote the use of the \"special committee\" was established solar panel will be the process of development in China a milestone that marks a new era, China also opened a new era in the development of flat panel solar energy industry.
In China, the solar panel as early as the 1970s began production and application, and in the 1980s, solar thermal industry occupies the leading position, but the Bank of China since the late 1990s, flat-panel solar water heater market share has continued to decline, many companies and even to export directly to the market. But in recent years, solar water heater products, upgrading and building the perfect combination with a new focus and direction, flat panel solar water heater with its unique advantages gradually to the front.
With the solar panel integrated in the building on the breakthrough in 2010, the market focus gradually shifted to the engineering market. King won the five-star project and the Guangzhou Asian Games Asian Games, a testament to the success of services is a tried and tested solar panel. Experienced solar industry analysts pointed out that the solar industry in 2010 this drive engineering market \"strong horse\" to lead a lot of focus on flat-panel technology, solar energy companies needed it, \"special committee\" of the established parties for the industry is an exchange high-quality platform and cooperation, China will usher in a great flat panel solar industry development opportunities.
\"Flat panel solar water heater after the establishment of the Professional Committee, will build the solar panel industry information exchange platform for the members to provide policy, technical, legal, marketing, personnel and other services and domestic and international cooperation and exchange of information, while industry technology will be analyzed level of scale, market demand for the Government to formulate policies, industrial development planning to provide advice and recommendations, to promote research cooperation and trade cooperation, speed up technological progress and achievements, more importantly, will continue to carry out self-discipline, and regulate the industry behavior, to provide advocacy services for the members of the unit. \"
The newly elected \"special committee\" Hu Guang-liang, director Five Star Solar Energy Co., told reporters, \"special committee\" is a new, comprehensive platform, in our joint efforts, China\\ s flat panel industry will enter a new solar virtuous cycle of development. \"Special committee\" of the establishment will inject new vitality into the industry, building a harmonious society in China to make its unique contribution. \"
It is understood from all over the solar energy research experts and scholars more than 200 people attended the Professional Committee of flat plate solar water heater set up activities. China\\ s solar thermal industry association Professional Committee Luo Zhentao, Guangdong Province Solar Energy Association, Dong-Sheng Zhu, made a speech at the meeting.
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Difficult to distinguish the pros and cons of solar water heater brands can easily be misled
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Difficult to distinguish the pros and cons of brands can easily be misled
Today, have tens of thousands of large and small enterprises, while the top 10 companies account for only 20% market share around. However, consumers face a large number of solar water heater brand is difficult to distinguish the pros and cons, it is easy to be misled. Consumers how to identify good insulation properties, long service life of solar water heater?
Industry insiders, solar water heaters, poor working conditions, the water tank, the host and most of the piping work outdoors all winter to resistance to low temperature in the summer to heat, especially in the cold northern winter, the freezing capacity of the machine, vacuum tube collector effect, water tank insulation effect, pipeline transmission capacity is easy to show. If the production of advanced and mature technology companies lack technology and strict quality control standards, the product will be very difficult to withstand the test of winter, the winter will be very difficult to use hot water, if the accessories, the pipeline is not a proprietary standard, or not After a professional design and testing, often lead to pipe cracking and some frozen block out safety problems.
\"Production of a winter-use solar energy needs \\ one thousand one hundred test check,\\ \" Huang Ming Solar Technology Minister ZHANG Li-feng told the author of \"Emperor Ming Jin product series water heater, for example, a water heater to 29 patent applications , after 144 testing standards, rigorous testing 1251 testing program. To put an end to the assembly machine safety problems, from the host, the control system to pipe fittings are designed for winter production facilities related to the accessories provided by the Emperor Ming In the high thermal power generation technology using 400 technology, 360-degree collector, super-fast heating insulation. shape craft with a bright gold, corrosion and stronger than ordinary water heater to extend the service life of more than double. \"Although solar water heater industry started late, but the coating\\ s first automated production line of solar vacuum tube, \\ s first automated production line is the Emperor Ming independent research and development, to produce useful solar energy in winter. Consumers in the selection of solar energy, be sure to choose brands, reliable quality and service guaranteed, winter can be used for solar energy.
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County OEM solar water heaters on the market do
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County OEM on the market do
CCTV \"Weekly Quality Report\" exposure, Emperor Ming of Hong Kong, Hong Kong openly Haier … … name of the first so many consumers mistakenly believe that this is Emperor Ming or Haier companies in Hong Kong, in fact, this is just some of the manufacturers play the so-called \"edge ball\" The purpose is to mislead the consumer. So, whether the sale of the county poor quality \"OEM\" water heater it? Recently, this reporter had visited the survey.
In the visit, found that the majority of s sold in stores. Spring River Road in the county with three stores selling solar water heaters, namely the United States a large, four seasons Mu-song, crystal star, as well as the nearby Metro Tianba Qiaolin cool the solar cell. Crystal lattice in which cool stars and Tempo is the county production of solar energy products. Reporters in Fuxin City and north of the city school decorative Tin, respectively, found a heaters the retail point. From the store\\ s products, the Emperor Ming from Solar Co., Ltd. Shandong products, not \"OEM\" Emperor Ming of Hong Kong water heater.
A large-scale solar water heater appliance store salesman said that since the television exposure of the \"Emperor Ming of Hong Kong\" \"Hong Kong Haier\", a solar water heater, consumers are very concerned about, but the stores did not sell the \"Emperor Ming of Hong Kong,\" the class of the water heater.
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Solar water heater enamel spray prospects
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enamel spray prospects
Universal situation: At present, whether domestic or international market stainless steel liner is almost extinct; as control period by the popularity of stainless steel inner liner to enhance the period over enamel, stainless steel liner so the market share is still large. Some solar companies have tried to produce enamel interior, but the enamel interior, investment, output short-term benefit is not obvious, even to fail, many companies do not labor and return.
Construction of a conservation advocate at the national, energy-efficient environment, China\\ s solar water heater industry, gradually the rapid development of the road, basically formed a relatively complete industrial system, to enter the international market situation has become more evident.
\"Liner\" is the heart of , their characteristics affect the overall life of the product. According to the HC surface network Xiaobian understand, easy to implement as stainless steel liner technology, production equipment, R & D costs are lower, the vast majority of products on the market uses a stainless steel liner. However, the industry\\ s technology level restrictions, stainless steel liner susceptible to corrosion, easy to absorb deflated, pressure defects such as poor performance has been unable to solve. The enamel interior with durable pressure, anti-corrosion, anti-smoking flat, clean water and other features, has been popular in the field of electric water heaters, solar interior is also upgraded to provide a reference and reference.
A solar water heater to reveal the history of development
Tank anti-corrosion technology, for the water heater is a very important. Water heater tank is a history of anti-corrosion technology\\ s development. We went into the mall counter electric water heater, see the \"Titanium Liner,\" \"Kim Kyu-liner\", \"blue magic liner\", \"enamel interior,\" and so many inner names. In fact, the interior is basically the use of enamel process, just to reflect a selling point of differentiation, from the name of the manufacturers just not the same. So far, the water heater from the original galvanized steel liner, to the stainless steel liner, to the enamel interior has undergone a total of three generations of history.
Water heater through the course of development of three generations
? The first generation of liner: zinc, copper liner
Features: thin protective layer, no rust treatment, easy to scale, short life.
Universal situation: basically disappeared.
? second generation tank: stainless steel liner
Features: good material, not rusty, but the biggest risk is \"weld.\" There are two on the inner ring and a straight seam weld, the weld between the cross-junction, the junction of the stainless steel of the original ingredients were seriously damaged and susceptible to corrosion of chloride ions in tap water, bring to the water pollution.
Universal situation: At present, whether domestic or international market stainless steel liner is almost extinct; as solar heat control period by the popularity of stainless steel inner liner to enhance the period over enamel, stainless steel liner so the market share is still large.
? the third generation liner: enamel interior
Features: high-tech products, cylinder liner surface in thick enamel, metal or ceramic materials, mostly silicon compounds, together with seamless welding technology, can bear a greater range of temperature, usually -60 ~ +450 ? temperature range, to be able to withstand sudden changes in temperature. Physical characteristics, compressive, tensile, elastic, electrical insulation, non-polluting; chemical properties, acid, alkali, high temperature, water vapor, a variety of ions can not penetrate its surface are, can not effectively ensure the quality pollution.
Universal conditions: the rapid development of domestic and foreign markets, consumers and strong sense of identity, the most growth potential.
This shows that enamel interior, electric water heater in the birth of the field is a long process. From galvanized steel liner, to the stainless steel liner, which developed into enamel interior. At present, domestic and overseas markets, enamel interior, have switched to become a mainstream product. One course of development of the electric water heater longer, with a few decades or even centuries. At present, whether domestic or international market, stainless steel liner has virtually disappeared, enamel interior products universal. Stage of development of solar water heaters due to the restrictions, the vast majority of enterprises are using the stainless steel liner in the application of non-pressure solar water heater has some advantages, larger market share.
Enamel interior are high-tech products. Through the thick steel-plated enamel surface glaze, can bear a greater range of temperature, usually -60 ~ +450 ? temperature range, to be able to withstand sudden changes in temperature. Physical characteristics, compressive, tensile, elastic, electrical insulation, non-polluting; chemical properties, acid, alkali, high temperature, water vapor, a variety of ions can not penetrate its surface are, can not effectively ensure the quality pollution.
The past two years, the solar interior enamel rapid increase market share, especially in the split pressurized solar project market has shown outstanding performance, more and more manufacturers and real estate agency in importance as the product of choice for the project under pressure. The future development of solar water heater industry, market pressure will become the dominant application. As the industry growth restriction, the current popularity of stainless steel liner industry to phase and phase enamel interior needed to transition.
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Solar water heaters and other low carbon stocking into the mainstream of rural
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and other low-carbon stocking into the mainstream of rural
\" s, security, environmental protection and saving the cost of living, it is convenient to do now we are very particular about the New Year to \\ low carbon\\ .\" In her face filled with a happy smile. Today, the Spring Festival approaching, both in Nanjing, such as solar water heaters, electric cars, gas saving products such, more and more farmers and friends of all ages.
Recently, Jiang Ning County are rural villagers Huang Fengxia bamboo board under tiles on roof home is to install solar water heaters. \"Solar water heaters, security, environmental protection and saving the cost of living, it is convenient to do now we are very particular about the New Year to \\ low carbon\\ .\" In her face filled with a happy smile. Today, the Spring Festival approaching, both in Nanjing, such as solar water heaters, electric cars, gas saving products such, more and more farmers and friends of all ages.
In recent years, with the improvement of living standards, vigorously push forward the rural South City in the same material civilization, spiritual civilization attaches great importance to efforts to promote a civilized, progressive, healthy and environmentally friendly \"low carbon\" lifestyle. Currently, the county\\ s most rural people in the New Year when repairing, pay attention to the family from a simple vision into a practical attention to the social environment.
Lai village water around enough to tell the villagers XIAO notes that \"the state has been advocating low-carbon life, I used to think too far away from us, but we think carefully, in terms of our cousin, the usual water-saving, less fertilizer pesticides, can be considered a \\ low carbon\\ life!. \"in the new rural construction, cooking with a clean low-carbon gas phase out of the wood fire, go out with electric cars as a means of transport. \"I married him, talk about a condition, to build a digester. We were thinking about more than raising a few pigs, pig manure digester filled, re-use of biogas, biogas residue kinds of vegetables and fruits to use technology to fortune get rich! \"just left town Zhenjun married undefeated shy Fang Tong said. And now, young people in rural areas began in the solar water heater, electric cars, biogas, etc., as he got married, \"the three major New Year.\"
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Fireworks debris smashed tube solar water heater
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Fireworks debris smashed
Recently, Ms. Qi, who lives in Jiangdong District, reflected the roof of her home glass tube was broken after the fireworks debris hit. A solar water heater maintenance man also told reporters that during the Spring Festival, he met only the glass tube water heater was smashed remnants of fireworks events, there is more than 40.
The public about: solar water heater collector tube rupture
Ms. Qi Ming, who lives in Park District, Jiangdong District, top floor of Building 2, Zhaohui Road, next to the residential buildings.
According to Ms. Qi, February 20, she opened for several days without solar water heater and found no hot water, also heard from the roof down the drain extension of \"shabu shabu\" dripping water. She suspected the solar water heater on the roof leaking, he gave the family all water valves are turned off, it was found that water still kept running.
The next day, she called the maintenance man, maintenance man climbed up the roof, the roof brought back a round from the hard soil group.
Ms. Qi told the maintenance man, the reason why her family\\ s solar water heater can not be used, because the glass tube is broken, it should be fireworks after the explosion hit down to earth group, because Ms. Qi placed in the floor around the water heater, distribution of many such soil group.
Reporters witnessed: There are many fireworks residual soil floor group
Ms. Qi told reporters at the Lantern Festival, a unit near her home in the discharge of fireworks, it is estimated the glass tube water heater that\\ s when crack hit by fireworks debris. She looked for the unit, put the other side recognize the fireworks, but do not think Ms. Qi is the home water heater damage caused by fireworks.
Yesterday morning, the reporter went to the house, Ms. Qi. In her home, saw maintenance workers take down the soil group were round, white and hard texture of reality. Reporters then climb on the roof that, Ms. Qi glass to the left of the first root of the central tube rupture, the bottom of the mottled rust water, and broken glass falls near the seam and the floor tile surface. In the water heater side of the floor surface, the reporter also saw many of the same group of white earth.
Maintenance man: Spring has treated over 40
To Ms. Qi Chen home solar water heater repair master told reporters, because Ms. Qi around the roof of the water heater, there are many groups of soil residues of fireworks, so he believes that the fireworks explosion tube should be the impact of residual soil group was ruptured.
Master Chen told reporters, during the Spring Festival this year, he has met more than 40 fireworks explosion heater tube is broken or smashed by the events of fireworks debris.
Ms. Qi reporter then visited the house fireworks within the meaning of the unit. This unit, said a staff member: Ms. Qi has looked for them, but the Lantern Festival day, many shops are near the discharge of fireworks, so it is very difficult to put their units in the fireworks debris smashed a home water heater set Ms. Qi heat pipe.
Ms. Qi said, although I do not know about who caused her family\\ s fireworks debris collector tube solar water heater burst, which makes her feel a bit sorry, but she hoped other members of the public through newspaper reminder: fireworks must be designated The open area in order to avoid unnecessary losses to others.
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Exploration of the solar water heater channel change
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Exploration of the channel change
Solar energy industry has entered the era of brand competition, the need to rely on \"organic growth\", ie channel change, brand marketing, meticulous management to profit rather than simply to the scale to be profitable, in order to maintain business growth. The solar industry reshuffle, not just shuffling between manufacturers, but also between the channel shuffle.
2010, the solar industry in 2009 did not continue the trend of rapid growth, the growth rate dropped significantly, solar water heater industry reshuffle is increasingly evident. The speed of urbanization in rural China that had spread further concentration of the rural consumer market, beginning to show scale, but also for the solar water heater industry to further focus the brand share of the market has laid a foundation. With the increasingly fierce competition in the industry, solar manufacturing companies to take if you are still as in the past, \"extension-type expansion\" strategy, which rely on high-margin, high investment to pull out of the library, apparently does not work, solar energy industry has entered the era of brand competition, the need rely on \"organic growth\", ie channel change, brand marketing, meticulous management to profit rather than simply to the scale to be profitable, in order to maintain business growth. The solar industry reshuffle, not just shuffling between manufacturers, but also between the channel shuffle.
Policy in 2009 after the implementation of solar home appliances, solar water heater industry line of well-known manufacturers, such as: Wong Ming, Sang Le, sun, rain, seasons Mu-song, etc., on the use of the opportunity successful home appliances, a campaign was started to expand territory , pioneering appliance dealers, building materials market, appliance stores, engineering, factory outlets and other channels. In particular, Haier, Rongshida, Changhong, Midea, several well-known consumer electronics company, relying on the existing strengths appliance sales channels, which takes solar water heater project done in full swing.
Solar brand store upgrade
\"Store brand\" should be re-positioning, not just the whole solar water heater sales outlets, should be cross-sectoral integration of resources (control valves, home, bathroom, etc.), positioned to deliver a set of product sales, service, consulting is one of the Solar system provider (open industry association for solar energy); while gradually into the B2B business models, CRM and VIP service system, stores and cultural elements of differentiation, relying on information management platform, to create a long-term interests of effective security system, to create new marketing management platform and professional solar energy sources. Solar manufacturing companies can learn from the United States, Gree tied agent of the regional wholesale market of high-quality regional sales joint venture stock company model, the formation of \"communities of interest\" will be effective within the region combined with quality customers, extensive development of quality stores joint market share.
It is noteworthy that the \"store brand\" of the upgrade should be organized and implemented solar energy manufacturers, led by the manufacturers cross-sectoral integration of resources, strategic alliances, and not limited only to the transformation of existing stores; In addition, survival of the fittest must be the original stores, appliance dealers and appliances integrated service providers and other quality channels resources, such as setting up shop in shop, shop sales and service integration, the image of the form.
Construction of the regional chain of solar professional
Conditions are ripe for the market, encourage financial strength, brand or reputation advantage of high-quality solar agent wholesalers or distributors, appliance dealers, regional appliance chain operations reference model, the creation of professional solar energy distribution chain brand, build solar circulation of regional and the country\\ s well-known brands. Specialized stores focused on solar energy solar energy products and systems consulting, design, testing, integration, installation and service of professional chain of supermarkets.
Solar professional chain stores, appliance chain should learn from the national and regional appliance chain of successful development experience, adhere to the \"stores, chain\" operation, to create their own core competitive advantage or edge platform, and through the county / township to join the rapid expansion mode.
First, the regional chain based on the solar professional 34 markets, build a distributed \"county and township,\" the intensive network, through the chain of operations in the rural market has laid a good foundation.
Secondly, the regional chain of solar energy professionals through the \"retail + wholesale\" model compound to solve a single problem of a small amount of retail business.
Again, the regional chain in the formation of the solar professional sound sales network also need to build more characteristics of the logistics and distribution and after-sales service system. Installation and service to professional, the conditions are ripe can also be social (community entrusted to specialized companies).
Finally, regional solar energy chain should be a professional integrated marketing platform, the brand\\ s equal access to fair competition, is an integrated sales platform, product, brand display marketing platform is a platform for information exchange advice.
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Beyond the first rexport of solar water heaters
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Beyond the first re-export of
Of course we can not completely lost confidence in the international market, this road is broad and there is potential, that\\ s for sure. But still need to explore this route, some of the aspirations of our industry, business, high aspirations for this journey, just to pay school fees and costs. We first have to own the first strong, but also beyond them, let them be convinced, rest assured and approved, the only way to build their site on our right to speak.
Each industry will have a market distribution and market segmentation, and the solar industry market, able to reach consensus on the current situation is that China\\ s solar thermal industry has three major markets: the rural market, urban and international markets.
After the solar home appliances, the market space and the rural market potential is very huge market, stimulated by the policy in the countryside, the rural market coverage necessary to maintain sustained growth. From the perspective of China\\ s current production capacity in the next 35 years, to complete market coverage in rural areas, so that the vast majority of peasants use , not a distant dream.
The urban market, although the solar industry is in rapid development of urban markets for nearly 20 years, but even in Beijing, Shanghai is still not fully achieve universal access, especially with the development of the city, more and more high-rise buildings, how to make Solar water heaters take more urban markets is critical. Shanghai on May 13 last year introduced a policy of mandatory installation of Shanghai Municipal Government the following six requirements must be one hundred percent of new residential projects to install solar energy; Similarly, after the New Year this year, Beijing introduced a policy to encourage the construction and installation of solar energy requirements. Accordingly, point of view, as urban development, solar energy in the city, especially a second-tier cities, the market capacity will not be reduced but will increase.
I talk about the international market focus, frankly, was a long time, I hold on foreign markets in a very optimistic attitude. I can be very responsible, said China\\ s solar water heater is the first in the world, because China has imported any products, various home appliances, brand-name cars, clothing, toys, etc., but there was no solar water heaters. Although China\\ s solar thermal decades later than in Western countries, a unique vacuum-tube technology was able to export many countries and regions. This is my first reason for optimism, but as I study foreign markets, and try and get involved in the EU market, the U.S. market, I feel more and more things were not so simple. Although energy conservation has become a global consensus, the world can be as huge solar development market. But domestic product to foreign countries still need to come to honor, whether products, technology, brands need considerable upgrade, as well as long-term promotion.
The biggest problem is that we are proud of the non-pressure , in foreign markets is not generally acceptable, our products can only be exported to Africa, Asia and some of the more backward countries, in developed The European Union and even the Americas, our products do not even accepted. They believe that glass is fragile, filled with hot water, or even 90-100 degree heat hot water, if fragile glass was broken, water damage on the people how to do? Such concerns, though so far we have no more than a decade of domestic like to be completely solar water heater burns hot residual reports and events, but you can not stop people with such concerns. I heard there was a foreign lady at McDonald\\ s meal, burn a little more than taking on the claim $ 0.6 million, so I can understand their concerns.
In addition, I have seen in our supermarkets in Germany Haier products, and Siemens of Germany and South Korea\\ s Samsung. I was proud to be proud of, but I really can not be happy, why? Because our country\\ s top brands and products, the only thing we can be called out of foreign markets, Haier automatic washing machine, inside the supermarket in Germany selling price is 199 euros, the lowest price of similar products. What does this show? Illustrates the developed countries, in their eyes is a cheap Chinese products, is inexpensive to win consumers. Even our domestic home appliance giant Haier, breaking into the international market for so many years, yet full of thorns, our industry is also the clear understanding of your own ability. If not abroad, our products will be able to go out, promising, this understanding is not clear nor rational, after all, people have their own products, and application of technology is still above us.
Of course we can not completely lost confidence in the international market, this road is broad and there is potential, that\\ s for sure. But still need to explore this route, some of the aspirations of our industry, business, high aspirations for this journey, just to pay school fees and costs. We first have to own the first strong, but also beyond them, let them be convinced, rest assured and approved, the only way to build their site on our right to speak.
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Tagged pressurized solar water heater, solar air conditioners, solar water heater china
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