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2010 new ideas for selling solar water heater

Posted on January 16, 2012 by admin

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2010 new ideas for selling solar water heater

[REVIEW] solar water heater is now advertising on TV more and more, after reading there is a strong feeling: too hard. Most of these ads is to get the major technology, power and other things that a rational level, things, ideas, feelings, and close to the consumer or the soft stuff life is rarely publicized.

     Solar water heaters are now advertising on TV more and more, after reading a strong feeling: too hard. Most of these ads is to get the major technology, power and other things that a rational level, things, ideas, feelings, and close to the consumer or the soft stuff life is rarely publicized. I also collect some solar companies promotional materials, such as leaflets, product manuals, as well as in the county have seen a number of local solar water heater panels store the contents of the products come to a conclusion: the current functionality of the product demands are too serious, less emotional appeal, publicity is not enough life.
    Promotional products are not cold to the product performance characteristics, technical parameters inform the consumer. They buy solar water heater, it is necessary to obtain the product s features, but also emotional needs are met. New to unfamiliar products, consumers typically judge the emotional preconceptions, first, a whole, intuitive feeling, a positive such as "fashion", "high end", "value" or the negative of the "rigid" and "old soil ", and then began to scan technical parameters. To get consumers to buy, you should first weapon to capture their inner feelings, and bring them a better emotional experience, so that they recognize and trust the product. Even Cisco s strong sense of science and technology, of a "people-oriented" on the cover, consumer emotional penetration. The current solar water heater industry is moving into brand-building period, which will change in the promotion of ideas, aspirations, and not a single reason to help enterprises build a complete brand, even if the awareness up, and the degree of reputation and goodwill will have a lack of .
    In order to avoid the publicity caused by the simple rational consumer sentiment nerve numbness, so consumers really poured from the heart of solar water heaters such as "love" "trust," like the emotion, it is time to re-selling of solar water heaters dig up. At this point, solar water heaters can not be too cautious, should be open to ideas, explore the selling point for the product, the product should give the character, emotion, add user-friendly, life breath, and then communicated to consumers. As the saying goes, "the hearts and minds." As long as the product into the consumer s heart, fast sellers will come out ahead.
    To rely on the actual function of the product, to give, to expand the emotional characteristics of the product. As long as good to discover a new selling point there will be an infinite number of ideas.

A new function as the starting point, the emotional attraction of new refining
    The traditional function of solar water heaters are three large main selling point: vacuum, water tank, bracket. Especially the vacuum tube, said almost indiscriminate, and a variety of the concept of flying. In this case, unless there are three fundamental components of structure, function, innovation, differentiation characteristics of strong, if the press to publicize the old ideas, certainly not provoke nervous consumers, break through the road is to find another unique promotion starting point, and extract the attractive emotional factors. Only examples of the following ideas aim initiate.
    Ten wind – an extraordinary sense of security
    Solar water heaters in case the conditions are ripe, you can to a large sand northwest of the coastal sea breeze large field experiment, the wind resistance test stand, access to real data. As long as the experiment detected more resistant to seventy-eight winds, even nine or 10, can be a good selling point, when the publicity highlight the "security" and other similar information, consumers will wind a large region To agree the purchase of solar water heaters will tend to choose such products.
    Sprinklers water different levels – massaging bath
    The head of the solar water heater is equipped with the structure of the transformation, setting up more outlets, and at different levels: the external set a few times, aperture small, thin and fast water; internal settings a few times, slower water flow and coarse. At the same time to make changes in the direction of the water, so water levels will have a user in the bath when the water can feel the impact of different, get more comfortable than the feelings of ordinary nozzle, you can call it propaganda when "massaging bathing. "
    Equipped with remote control – life more convenient peace of mind
    The controller for the water heater is equipped with a 8 to 12 meters in between the remote control, although not completely replace the controller s operation, but can also bring some convenience for consumers. There are no remote control or remote control, consumers will not feel the same.
    Ideas far more than these, you can also point to start from other functions, the product has some outstanding it on, if the product does not have the technical conditions permit, you can then add, in short, is to find out the new features highlight the emotional demands of the new transmission.
    Some may think that the main function to promote non-entry point, is the practice of forest for the trees, it is not true, and its conceptualization of propaganda in the tube get together, as its way to promote differentiation. Good starting point can help companies quickly sellers, such as mobile phone firms to be able to wage earners in the prevalence of two important reasons are: long standby time, sounds great. Manufacturers and end when particularly prominent in promoting these two points, the result many consumers rushed to buy the two advantages of mobile phone firms.
    Do not worry too simple solar water heater product structure, the structure is very simple phone, but the cottage manufacturers once rushed into the sky. LG s "food system" phones, like chocolate, cookies, ice cream, lollipops, and there is no breakthrough in core technology, but the phone case on an issue, everyone knows the core component is the mobile phone inside the chip, only to change Shell also greatly change the user s favorite women.
Mining folk culture
    Norit blue and white porcelain in 2009 launched a series of products, which gives us a revelation: solar water heater can be a selling point to the folk culture, traditional elements to move closer. Profound traditional Chinese culture, there are many elements that can be tapped, such as drama mask, paper cutting, farmer painting, painting, sculpture and so on. These elements can be reflected in a barrel mark, packaging design, texture or stand on. More integrated, enterprise technology to be and other related departments to study try.

Walk the line of family
There are some companies taking this route in order to get married, Chinese New Year reunion, new house and other important events, as well as Women s Day, Mother s Day, Father s Day and other festivals or other occasions to promote opportunity, let s play the role of a family of , with plenty of emotional expression on the user s attention and care. Brilliant solar energy for the "love purple core" distribution activities, the target group is the new home of the newlyweds and move consumers, it is learned that the event achieved good results. Solar Temple also because marketing to carry out family made good results, the company made a healthy lifestyle farmers "trilogy" to care for the identity of the spiritual and material Watch the farmers of demand for solar energy to bring the farmers will get convenience, but also in access to psychological well-being.

Leveraging social hot spots
Timely attention to current social hot spot, after screening, and some can be used for their own use. Water heater in the 3G concept, not so much a function of propaganda, as it is to attract consumers to borrow an emotion, it is borrowed from the convenience of 3G communications industry, interactive, real-time, and then give the product in their own body, one is would like to convey to consumers, "comfortable" and "high", "convenience" of emotional experience. Spread widely among the public, and there is no negative impact on events, concepts, etc., can be used to extract embedded in the event, the concept of emotional qualities, used to promote their products. As long as the proper operation, response time, which after all, a labor-saving way of selling mining.
Of publicity in the product or even the increasing homogenization of today, solar water heater companies need to adopt new ideas, breakthrough selling promotional difficulties, weakening function publicity, attention to emotional appeals. For more ideas, by which the specific selling point, enterprises according to their conditions and resources for free play.

Successful in 2010 case analysis of solar water heaters to the countryside

Posted on January 16, 2012 by admin

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Successful in 2010 case analysis of to the countryside

[REVIEW] 2010, the successful home appliances relevant information has been published, 168 of this successful enterprise, involving 186 brands, 1337 model, the successful marketing of 31 provinces and autonomous regions. The bid relates to the number of brands, more models, greater price range.

2010, the solar water heater successful home appliances relevant information has been published, 168 of this successful enterprise, involving 186 brands, 1337 model, the successful marketing of 31 provinces and autonomous regions. The bid relates to the number of brands, more models, greater price range.

First, the 2010 Basic solar home appliances
1.2010-year total and type of successful business
According to U.S. research center for large solar water heater in 2010 related to successful data management statistics, a total of 168 companies in this bid, more than 2009 out of 76 corporate publicity. The two types of business enterprises successful publicity. Among them, the second 79 successful enterprises publicity, publicity companies bid for the first 89.

The number of successful public companies with 24 home appliance enterprises, accounting for 14.3% of total successful companies, although the proportion in 2009 declined by 6 percentage points. However, the absolute amount of increase than six in 2009. Haier solar energy, solar energy Hefei Meiling, Hefei Rongshida solar, Guangdong Midea, Henan fly solar energy, solar energy, and all successful Shandong ducklings.

    2.2010 Source distribution of successful enterprises
    According to the published results show that the number of successful enterprises in 2010 168, from 16 provinces, more than two provinces in 2009 were: Jiangxi and Shanghai. Of which: number of successful enterprises of Zhejiang highest number of 39, accounting for 23.2%; Jiangsu Province, winning 32, the proportion was 19%. Third and fourth respectively in Beijing and Shandong Province, the first four provinces, a total of 117 successful companies, the cumulative proportion of 69.6%.

    Comparing 2010 and 2009 found that the regions of successful enterprises, Zhejiang, Jiangsu, Yunnan and Shandong to increase the amount of the most successful companies, which increased 24 Zhejiang, Jiangsu, increasing 17, an increase of 11 Yunnan, Shandong, an increase of 9. This is to some extent, shows that China\\ s solar thermal industry cluster advantages are highlighted, Zhejiang, Jiangsu, Shandong and other emerging industrial base of powerful enterprises. Yunnan, but also should be noted that the rise of the solar thermal industry, Yunnan is China\\ s early development of solar energy heat utilization industry, one of the provinces, but in the development process and other reasons because the product has been in a tepid state, but recent years with the rise of flat panel solar water heater, the Yunnan government policy of increasing support, Yunnan Province, the solar thermal industry is developing rapidly in recent years.

    3 Distribution of the number of product lines
    The list of successful publicity, the average number of brand bidding model 7.7, up from successful models to reduce the average 1.1. The gap between the number of companies to bid for larger models, the introduction of models of the brand is the most sun, rain, launched 50 models, an increase of 20 over last year, while the same 12 brands launched only one of the models. Combined strength of enterprise-scale perspective, corporate reputation, and size of the stronger companies to bid for more models accordingly. Distribution of the whole model number from the situation, model number from 1 to 4 the number of brands between the proportion of 46%, the number of models 5-8 the proportion between the number of brands was 25%, both the total the proportion accounted for 71%, up from the successful range of proportion with an increase of 8 percentage points, more than 70% of the brand product model number of the tender were 8 or less.

    Major U.S. research centers on the successful 2009 sales analysis of 74 companies found a single successful brand marketing capabilities provinces (large definition of the U.S. research center: a single province sales ability = 0.3 * 0.7 * Registration Registration delivery sales volume) and brand Model number of the correlation coefficient of only 0.11, showing a very weak positive correlation. General trend is more tender model number, the higher the ability to sell a single province, when the volume of product models to reach more than 13, this positive correlation is more obvious.

    But this is only a general trend, overall very flat, which means that a single model through increased product sales volume to increase the capacity of the general effect. Research recommends that companies large U.S. market with the number of standard models the strength of enterprises linked to different types of products in a way tailored to certain groups, will require different marketing strategies, strong enterprises, to implement for different segments corresponding to the marketing strategy, and some weaker companies to catch up. Therefore, companies should not blindly pursue to increase the number of product models, but to the strength and business and marketing strategy is consistent.

4. Price distribution
    The tender price has increased, some high-priced products into successful series, the average price rise, the price range widened. According to the publicity results show 186 brand-name products, the highest price of 5,000 yuan, higher than the previous successful release of 1,000 yuan, the lowest price of 1,000 yuan, lower than the previous successful release of $ 220. The average bid price of 3409 yuan, higher than the previous average price of winning 588 yuan. Look at the specific price range from the distribution of 1,500 yuan products rarely, only 0.1% share, the price to 2,000 yuan in 1500 the product accounted for 4% of the national product. The most concentrated product prices between $ 2500 to 4000, the product in this price range accounted for 58.7% of all products, 4,000 yuan more than the proportion of products also reached 25%.

    From all over the bid price of the product to see, Chongqing companies to bid for the product is still the highest average price for 4430 yuan, higher than the national average price of 1021 yuan, and higher than the average of the last bid price. The average price of Hebei Province, enterprises are still the lowest bid for the 2577 yuan, lower than the national average price of 832 yuan, but the average price of winning than the previous Hebei higher than 810 yuan.

    Successful brands from the 2009 features, the brand with the average price of a single province of the ability to sell the brand almost no correlation. Ability of a single province in 2009 sales of top ten most companies, there are five brand price lower than the overall average; the other five companies, national brands are strong, to take a higher pricing strategy, evenly divided.
    5 bid price span of
    The successful brand price span (the highest price and lowest price gap), an average of 1761 yuan. Price span for the three brands most light general, Hawker and Haier, the price span was 3631 yuan, 3340 yuan and 3300 yuan. Price of the smallest span three brands were filled liters (260 million), the sun Colmar ($ 200) and Tianfu Sunshine (160 yuan). The product price has increased, so winning products span the whole is greater than the 2009 price level.
    From brand to see the price gap between adjacent products, this successful brand spread to the adjacent average 268 yuan, the smallest of the three adjacent spread brand sun, rain, sun and seasons Mu-song treasure, the spread was 57 yuan, 64 yuan and $ 75. Spread the largest of the three brands to Macao and Germany gentry, warm blessing children, MACRO, 1890,1150 and 1070, respectively, spread yuan.

    From 2009 to see the successful sales of the brand: the general strength of the firms that are less successful product model number, if the widening spreads will lead to a single sub-products into different market segments, leading to competition in a market segment in a single product less competitive, sales weak; companies stronger, larger number of successful models, covering the low end of high school, so a larger spread, and such enterprises should be appropriate to widen spreads to widen spreads can be as reduced with enterprise products in the same market segments to form internal friction.

    6 successful areas of successful brand
    2010 168 winning companies, the average winning 14.6 provinces, 3.6 higher than 2009 provinces, showing that this bid has been expanded. 168 companies, most successful 31 provinces and autonomous regions, such as: Oster, Haier, Hawker (Shandong Hout Solar Co., Ltd.), Emperor Ming, Victor (Hefei Rongshida Solar Technology Co., Ltd.), Wing thing of the four seasons Mu-song, sun, treasure, sun, rain, 100 million and per liter; at least the only one provinces and autonomous regions. Among them, winning 1-5 all the provinces of the brand share of successful brands accounted for 17.3%, 12.5 percentage points than the 2009 high; winning 5 to 10 provinces of the brand share of 18.2% over the 2009-year high of nearly 5 percentage points ; winning 11 to 15 provinces of the brand share of 29.5%, the largest number of successful brands in this range than the 2009 high of 15 percentage points. Winning 15 provinces and the following cumulative proportion of 65% brand, much higher than in 2009, indicating less successful provinces in 2010, a substantial increase in the brand, to a certain extent, shows the number of successful small and medium enterprises in 2010 the ratio increased.

Second, the winning bid of regional and key markets
    1 the basic situation of winning the regional
    The announcement of the bid area to the 31 provinces, each province of the market average number of successful brand 87.6, compared with 2009, more than 34.2 53.4. Since 2010, a significant increase in the number of successful brands, so each province is basically the number of successful brands have increased compared with 2009, but the province has shown different characteristics, this reflects the different target market of corporate marketing, also reflects the country\\ s solar energy market is currently hot and cold conditions and layout.
    Henan, Hubei, Anhui, Hebei and Sichuan, the number of market-winning brand of five provinces, according to the provinces successful brand sorting, the first four provinces and in 2009 the same; Sichuan Province, a substantial increase in market successful brands into fifth place. Among them, Henan market has been favorable for successful brand in the market, there are 71 brands in 2009 winning the province in 2010 increased to 155, more than doubled, with 83% of the province\\ s brand bidding market, again ranking first; Hubei market the second largest number of successful brands, winning 144 brands, more than 82 brands in 2009, an increase of 132%; Anhui market in 2010 winning 131 brands, 68 higher than 2009, an increase of rate of 108%; Hebei market by the number of successful brand in 2009 to 63 123, an increase of 95%; Sichuan market successful brand significantly increased, from 38 in 2009 to 123 in 2010, the growth rate of 224%. Such regional market demand, high consumer awareness of the industry, but also in the solar thermal around several major industrial base, China\\ s solar water heater is a major market, so many companies in the tender area in these regions as the key areas .

    Guizhou, Yunnan, Hainan, Fujian and Guangxi market, the number of successful growth in the top five brands. Among them, the Guizhou market environment suitable, low coverage, the development potential, in 2010 the number of successful brands to reach 98, and 25 in 2009 compared to a growth rate of 292%; market, followed by Yunnan, Yunnan is China\\ s development of a more market long one of the regional market, local residents for solar thermal product awareness is relatively high, and with the support of local government efforts to increase industrial development and the rise of flat products, the local industrial market has developed rapidly in recent years by the attention of many brands, 96 brands in 2010 in the sample market, compared with 2009 increased by 71 brands; in the third market of Hainan, the Hainan market for the 37 winning brands, winning only 20% of this brand market, at a low level, but the growth rate greater than the number of successful brand in 2009 increased by 270%; there in the top five markets in Fujian and Guangxi, the two provinces of successful brands, respectively, 77 and 90, growth rates were 267% and 260%. Currently, these five areas is the expansion of China\\ s solar water heater market in key areas, I believe that this type of market in the coming years in China\\ s position on the solar water heater market will increase substantially as China\\ s solar water heater market in important regional markets.

    (2) successful market situation in Henan Province
    Two consecutive years, Henan Province, the largest number of successful brands. 2010, 142 companies, 155 brands, product to the successful 1291 in Henan Province, located first in the country. Successful companies from the source to see the market in Henan Province, mainly from Zhejiang, Jiangsu, Shandong, Beijing and other 14 provinces and autonomous regions. There are 38 of them, Zhejiang, Jiangsu, 29, 28, Shandong, three major industrial base in Henan Province, Henan Province, total number of successful companies market the number of all successful enterprises 66.9%. Flying Solar Technology Co., Ltd. Henan, Kaifeng-fu warm child Solar Co., Ltd. and Zhengzhou timely New Energy Technology Co., Ltd were successful in this province.

    Henan Province, the market bid price of 3332 yuan on average, less than 3409 yuan this successful product, the average price. Brand products in the market samples of the highest, the lowest level consistent with the overall, were 5,000 yuan and 1,000 yuan. Bid price and the overall distribution is basically the same, more than 2,000 yuan accounted for 4% of product weight, 2,500 to 4,000 yuan accounted for 60% of the products between. Details as follows:

    Successful from the Henan market specific brand perspective, the average price of cattle is the highest card, the price is 4980 yuan; followed by the light from Zhe Jiang Shenhao Technology Co., Ltd. Shen Hao, the price of 4780 yuan. In third place is the sun from the treasure of Jiangsu, the average price of 4771 yuan. The lowest bid price in the three local brands were from Shandong dao Kate, Rip, and on the source from Jiangsu Province, the average price of all three brands in 2300 yuan. From three local brands, a warm child is a blessing, the average price of 2948 yuan; a new fly, the average price of 3419 yuan; a large Zheng, the average price of 2430 yuan.
    Bid price, Henan Province, the standard deviation of 862.49, the dispersion coefficient is 0.259, slightly higher than the overall degree of dispersion (0.257), indicating successful products in Henan Province high degree of dispersion between the price that the market successful products in Henan Province, price competition relatively moderate.
    From the regional market distribution of the number of successful product model, basically the same country, but a large number of brand bidding model slightly higher than the proportion of the overall level, to a certain extent, explains the large number of medium-sized brands pay more attention to Henan market.

    3 Hubei successful market conditions
    Hubei market in 2010 with 128 companies, 144 brands, product to the successful 1241 Hubei. Successful companies from the source to see the market in Hubei Province, mainly from Zhejiang, Jiangsu, Shandong, Beijing, Anhui and other provinces 14. Among them, 35 Zhejiang, Jiangsu, 25, 21, Shandong, Hubei Province, the three major industrial base in the total number of successful business enterprises in Hubei Province the number of all successful market 63.3%. Local businesses Solar Group Co., Ltd. Hubei, China Yang won the bid in the province.

    Hubei Province, the market bid price for the 3332 yuan on average, less than 3409 yuan this successful product, the average price. Brand products in the market samples of the highest, the lowest level consistent with the overall, were 5,000 yuan and 1,000 yuan. Bid price distribution is basically consistent with the overall, between 2500 to 4,000 yuan accounted for 59% of the products, Hubei Province, the distribution of successful products, the overall price slightly lower than the overall level.
    Market bid from Hubei Province to see the specific brand, the highest average price of cattle brand, a successful model of this brand, price of 4980 yuan; followed by the light from Zhejiang Jiangshen Hao Technology Co., Ltd. Shen Hao, the price is 4780 yuan; in the third is from Jiangsu Province, Sun Bao, the average price of 4771 yuan. The lowest bid price in the three local brands were from Yunnan Lijiang Huang nest, and from Jiangsu, Shandong Rip Japanese source, the average price of all three brands under $ 2250. From a local brand, Hubei Hua Yang, the average price of 3408 yuan.
    Hubei Province, the market bid price standard deviation of 872.71, the dispersion coefficient is 0.262, higher than the overall degree of dispersion (0.257), to a certain extent, Hubei Province, the market bid price the wide range of price competition is relatively moderate.
    From 2010 the number of successful product model to see the market in Hubei Province, model number 12 and the following brands accounted for the local market for 80% of successful brands, slightly lower than the overall proportion of the structure, a large number of brand bidding model higher than the overall proportion of level, to a certain extent, explains the large number of medium-sized brands pay more attention to market in Hubei.

4 successful market situation in Anhui Province
    2010, 119 companies, 131 brands, product to the successful 1199 in Anhui Province. Market, mainly due to successful enterprises in Anhui Province, Zhejiang, Jiangsu, Shandong, Beijing and other 13 provinces and autonomous regions. 33 of which Zhejiang, Jiangsu, 28, 23, Shandong, Anhui Province, winning three major industrial base in Anhui Province, the number of enterprises accounted for all successful companies market the number of 70.59%, Anhui, local enterprises 9.
     Anhui Province, the market bid price of 3349 yuan on average, less than 3409 yuan this successful product, the average price. Brand products in the market samples of the highest, the lowest level consistent with the overall, were 5,000 yuan and 1,000 yuan. Successful products, the 2500 ~ 3000 yuan of products accounted for the largest proportion, 24%; 3000 to 4000 yuan of products accounted for 35%.
     Market bid from Anhui Province to see the specific brand, the highest average price is Zhejiang Jiang Shenhao, the price is 4780 yuan; followed the sun from Jiangsu Bao, the price is 4771 yuan; in third place is from Jiangsu Province, gilly up, the average price of 4685 yuan. The three lowest bid price of local brands were Rip Shandong, Jiangsu and Austrian customers on Long source, the average prices of three brands: 2173 yuan, 2188 yuan and 2230 yuan. There are 10 local brands, namely: on the source, the average price of 22.3 yuan; new Yang, the average price of 3368 yuan; Yangtze, the average price of 3362 yuan; Dwyer, the average price of 2682 yuan; Meiling, are price of 3,800 yuan; Victor, the average price of 3407 yuan; Rongshida, the average price of 3354 yuan; Best, the average price of 3557 yuan; miles up, the average price of 3015 yuan; wings, the average price of 3045 yuan.
    From Anhui Province in 2010 won the bid to see the market of the product model number, model number and the following 12 brands accounted for the local market for 76% of successful brands, slightly lower than the overall proportion of the structure, a large number of brand bidding model high proportion of in the overall level, to a certain extent, explains the launch of the brand in Anhui Province, more medium-sized brands.

5. Hebei successful market conditions
Hebei market in 2010, 113 companies, 123 brands, 1156 products successful models. Market, mainly due to successful enterprises in Hebei Province 12 provinces and autonomous regions. 28 of them, Shandong, Zhejiang, there were 26, 22, Jiangsu, Hebei Province, the three major industrial bases in the number of successful enterprises, Hebei Province, the market share of total number of successful enterprises 67.26%, Hebei, local enterprises have four.

Hebei Province, the market bid price for the 3353 yuan on average, less than 3409 yuan this successful product, the average price. Brand products in the market samples of the highest, the lowest level consistent with the overall, were 5,000 yuan and 1,000 yuan. Successful products, the 2500 ~ 3000 yuan maximum proportion of the product, 23%; between 3000 to 4000 yuan of products accounted for 35%.

Successful from a specific brand of Hebei Province, the market perspective, the highest average price of cattle brand in Beijing, the price is 4980 yuan; followed by Jiangsu Sun Bao, the price is 4771 yuan; in the third day is the Leader of Jiangsu, the average price of 4685 yuan. The lowest bid price in the local brands were three Rip Shandong, Beijing, Shenyang and Shandong dao wing nine days Kate, three brands were average price: 2173 yuan, 2097 yuan and 1980 yuan. There are four local brands, namely: Ding heat, light, and the ring-wing, average prices were: 2413 yuan, 2533 yuan, 2980 yuan and 2450 yuan, are in the middle price.
From 2010 the market in Hebei Province won the bid to see the number of product models, model number and the following 12 brands accounted for the local market for 74% of successful brands, slightly lower than the overall proportion (84%), the number of tender type 12 or more higher than the proportion of the overall level of the brand, explains the brand launch in Hebei Province, more medium-sized brands.

6 successful market situation in Sichuan Province
    Sichuan market in 2010, 107 companies, 121 brands, 1105 product to bid. Successful enterprises are mainly Sichuan market from 15 provinces and autonomous regions. There are 30 of them Zhejiang, Jiangsu, 17, 14, Shandong, Sichuan Province, winning the three major industrial base in Sichuan Province, the number of enterprises accounted for all the market 57% of the number of successful companies, there are nine local enterprises in Sichuan.

    Sichuan Province, the market bid price of 3348 yuan on average, less than 3409 yuan this successful product, the average price. Brand products in the market samples of the highest, the lowest level consistent with the overall, were 5,000 yuan and 1,000 yuan. Successful products, the 2500 ~ 3000 yuan of products accounted for the largest proportion, 23%; between 3000 to 4000 yuan of products accounted for 35%. Details as follows:

    Market bid from Sichuan Province to see the specific brand, the highest average price of cattle brand in Beijing, the price is 4980 yuan; followed by Zhejiang, Shen Hao, the price is 4780 yuan; in third place is the sun, Jiangsu Bao, the average price of 4771 yuan. The lowest bid price in the three local brands were Shandong futel, Valentia and Lijiang in Yunnan imperial nest series, three brands were average price: 2269 yuan, 2185 yuan and 2090 yuan. From 10 local brands, namely: Aoning, Changhong, super-minister, ultra-Di, the highest heat, Nikko Star, Top Ten, double Gap, Tianfu Sunshine, Huang and Xing-day incident, the average prices To: 3680 yuan, 4380 yuan, 3381 yuan, 3505 yuan, 3312 yuan, 2650 yuan, 3220 yuan, 3505 yuan, 2600 yuan, 3380 yuan and 2743 yuan.
    Market in Sichuan Province from 2010 to see the number of successful product type, model number and the following 12 brands accounted for the local market for 76% of successful brands, slightly lower than the overall proportion (84%), type the number of bidders in more than 12 brands higher than the proportion of the overall level, indicating that the launch of the brand in Sichuan Province, more medium-sized brands.
    7 winning the market situation in Guizhou Province

    Guizhou market in 2010, 82 companies, 98 brands, 947 product to bid. Guizhou Province, mainly due to market successful business 12 provinces and autonomous regions. 23 of which Zhejiang, Jiangsu, 12, 10, Shandong, Guizhou Province, the three major industrial bases in the number of successful companies all share the market in Guizhou Province 54.88% the number of successful enterprises.

    8 successful market situation in Yunnan Province
    Yunnan market in 2010, 78 companies and 96 brands, 926 product to bid. Mainly due to market successful businesses Yunnan Province 10 provinces, including Zhejiang and 19, 12, Jiangsu, Shandong, 10. 13 local businesses Yunnan.

    Yunnan Province, the market bid price of 3366 yuan on average, slightly lower than 3409 yuan this successful product, the average price for the overall average price of 98.7%. Brand products in the market samples of the highest, lowest price is 5000 yuan and 1480 yuan. 2500 ~ 3000 yuan of products accounted for 23%, from 3000 to 4000 the proportion of products between $ 35%. Details as follows:

    Successful from the Yunnan market specific brand perspective, the highest average price of cattle brand in Beijing, the price of 4980 yuan; followed by Zhejiang, Shen Hao, the price is 4780 yuan; in third place is the sun, Jiangsu Bao, the average price for 4771 million. The lowest bid price in the local brands were the three local Lijiang, Yunnan Gold from the village of series (average price 2427 yuan), Fortuna (average price 2185 yuan) and the Lijiang River Queen nest series (2090 dollars). From Yunnan local brands include: Dian Hong, Valentia, too standard, with music and so on.
    Yunnan Province from 2010 to see the market winning product model number, model number 12 the following brands in the proportion of 73%, less than all the successful brand in the corresponding interval of the proportion that the number of models in more than 12 models of the brand than and more.

9 successful market conditions of Guangxi Province
Guangxi market in 2010, 75 companies and 90 brands, 925 product to bid. Guangxi Province, mainly due to market successful business 13 provinces and autonomous regions. 21 of which Zhejiang, Jiangsu, 13, Shandong 9, no local enterprises.

    Guangxi Province, the market bid price of 3413 yuan on average, higher than this bid, the average product price of 3409 yuan. Brand products in the market samples of the highest, lowest price is 5000 yuan and 1650 yuan, the lowest bid is higher than the product of this price. 2500 ~ 3000 yuan of products accounted for 23%, 3000 ~ 3500 yuan proportion between the number of products 18%, between 3500 and 4000 yuan reach 17% the proportion of the product.
10 successful cases, Fujian market
    Fujian market in 2010, 64 companies and 89 brands, 838 models products. Fujian market, mainly due to successful enterprises in 10 provinces and autonomous regions. There are 20 of them, Zhejiang, Jiangsu, 14, Shandong 8. Only local enterprises in Fujian San Yuan Electronics Co., Ltd. 1.

    Fujian market bid price of 3445 yuan on average, higher than 3409 yuan this successful product, the average price. Brand products in the market samples of the highest, lowest price is 5000 yuan and 1650 yuan, the lowest bid is higher than the product of this price. 2500 ~ 3000 yuan of products accounted for 22%, between 3000 ~ 3500 yuan more than the number of products accounted for 19%. , 4,000 to 5,000 yuan up to 27% the proportion of the product, significantly higher than the overall level.

Successful from the Fujian market specific brand perspective, the highest average price of cattle brand in Beijing, the price is 4980 yuan; followed by Zhejiang, Shen Hao, the price is 4780 yuan; in third place is the sun, Jiangsu Bao, the average price for 4771 million. The lowest bid price in the three local brands were from the Beijing New Energy Co., Ltd. China Industry sun sun Babe, the average price of 2,600 yuan, followed by the New Energy Co., Ltd. Haining far far can the average price for 2580 Yuan; the lowest price to benefit from solar energy Co., Ltd. Haining rainbow rain, the average price of 2495 yuan.
From Fujian market in 2010 to see the number of successful product type, model number Model number 12 the following proportion was 67% lower than the total proportion of successful brand in the corresponding range of 17 percentage points. Successful brands in Fujian Province, a large number of brand models the proportion of larger, stronger, larger enterprises in Fujian Province, a large proportion of the market bid.

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Bottleneck leading to the development of solar water heater technology lag

Posted on January 16, 2012 by admin

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Bottleneck leading to the development of solar water heater technology lag

[REVIEW] as a typical representative of a low carbon economy of the solar industry has become a recently concluded National "" hot topic, concern is that many traditional vacuum tube solar domestic enterprises have begun to quietly test the level of solar panels. The industry believes that, with the constant breakthroughs in key technologies, and building integrated solar domestic growing trend, was vacuum "suppressed" years of flat panel solar water heater is expected to usher in 2010, turning over the years.

As a typical representative of low-carbon economy of the solar industry has become a recently concluded National "" hot topic, concern is that many traditional vacuum tube solar domestic enterprises have begun to quietly test the level of solar panels. The industry believes that, with the constant breakthroughs in key technologies, and building integrated solar domestic growing trend, was vacuum "suppressed" years of flat panel solar water heater is expected to usher in 2010, turning over the years.

Technological bottleneck led to the development lag

It is reported that in the early 1980s, Yunnan, Guangdong and some enterprises have also introduced a flat solar products of foreign technology in the domestic production for sale. However, because these products are technically flat-defective, low quality, service and keep up with the late, large number of products on this "rotten" in the roof. It is also because of antifreeze, pressure and other key technical limitations, when the flat-plate solar water heater is only suitable for areas with better use of the environment, which also caused the company stick to the southern market, the marketing concept, not product innovation, market development inner power.

Trapped in the technical defects, quality problems and the use of time constraints and other factors, and Qinghua Sun, Temple, Emperor Ming, Li Norit, a large number of domestic solar water heater leader, are vacuum tube collector based products, which making the tube quickly captured the vast majority of domestic market share.

Beijing Solar Energy Research Institute of the original hope was that the Yangtze River, there are two major reasons for the flat plate solar water heaters in the country left out: First, China s solar water heater, whether domestic or collective use of the system (hot water works), has been used direct heating solar collectors heat water in the traditional way, flat plate solar collectors in the water to freeze not only affects the normal operation of the collector, and the tube leading to the split up. The vacuum tube solar water heater for the winter the water in case of not emptying the basic non-frozen or not frozen (special circumstances such as snow, cold may also be frozen), so by the market. Followed by the all-glass vacuum tube water heater production costs nearly 10 years significantly reduced. All-glass vacuum tube was reduced by 5 times, more than twice the lower tank. At the same time the production of flat plate solar collectors are not much lower cost.

Hu Guang-liang, chairman of Five Star Solar Energy Co., frankly, from the market in terms of applications and service objects, flat plate solar collectors used in large-scale projects an advantage; for household products, the domestic household products are generally direct heating, indirect heating applications small, flat-plate collector antifreeze higher prices, coupled with flat-plate in the home, the size range of options too, so the impact of the flat-plate collector on the market to promote speed.

Key technologies to be improved

The industry believes that, in the vacuum tube solar water heater popular, flat as a second-generation product technical defects do exist. "Over the last 10 years without significant progress, a considerable part of the product performance and quality is not satisfactory, basically still at the level of the 1980s." Engineer of Beijing Solar Energy Research Institute in Ho Chi said.

He Zinian that although China has developed a solar water heating systems for domestic national standards and technical conditions of the 1990s, also amended the relevant conditions for flat plate solar collector technology, national standards, but with the corresponding international standard or European standard contrast , there are still a large gap.

A home plate solar water heater business executives recognize that China flat water heater and one in the gap between the foreign absorbing coating, the second is in the control system, the third time in terms of solar efficiency.

Industry experts point of view is more consistent, flat water heater is the biggest technical problem antifreeze, which is affecting the area north of the Yellow River, especially in cold regions of the deadly bottleneck. In this regard, Jiang Xi was said that in the region below zero winter weather conditions, be sure to use antifreeze, water, secondary heat exchanger, "European household and collective use of the system (water works) is used in antifreeze pump drive plate solar collectors and thermal storage tank to cycle heat exchanger, which can be a fundamental solution of flat plate solar collectors and collectors of water frozen freeze problem, but a fundamental solution set of flat plate solar heat the water in the scaling problem. "

Second, to improve the flat solar collector thermal performance in efforts to solve the problem of low thermal efficiency in winter. "Effective approach is to use high performance selective coating absorber plate, to achieve high solar absorptance (90%), low infrared emission ratio (6%), but also solve the tube sheet heat exposure. Flat plate solar collectors device through the glass cover ratio should be high (90%) tempered plate glass, replace the low transmittance of ordinary window glass. "Jiang Xi was said.

Large-scale production in contrast

In addition to a breakthrough in flat panel technology, how like a vacuum tube mass production, reducing costs, and vigorously promote the adoption rate as civilian water heater is placed in front of flat panel solar water heater manufacturers grim topic.

In this regard, Hu Guang-liang said in an interview: "flat panel solar industry to achieve large-scale production would require the corresponding system can achieve the same production, such as building products, serialization, standardization is the first standardized the size of solar collectors, collector plates core parts, components can be produced according to uniform standards, construction, installation, inspection should also be uniform standards, specifications, products of different brands to achieve common, can really put solar construction, installation into the universal installation of the column, not only the scale of production can be realized, but also the market will regulate the development of rational, not only to ensure effective promotion of solar energy applications, and even make solar energy popular and achieve effective integration and architecture, and promote healthy and orderly development of the solar industry. "

As the promising prospect of flat water heater, solar shower, Aucma and other domestic brands have also invested plate solar water heater project. It is reported that Shandong Province, located in Jiaonan Haier solar water heater manufacturing plant, production lines have been adjusted, including the flat-plate collector production line, water tank foam line, pressurized spray tank production line and frame lines. "We only do solar hot water system specialists, we need to do panel of experts ." Haier said Zhou Qiang, director of solar energy planning.

"With the introduction of national policy and the needs of the domestic market and domestic large-scale solar panel manufacturer s efforts, China s solar panel will usher in a golden age." Hu Guang-liang said optimistically.

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Problem with the quality of solar water heaters save the people were full refund

Posted on January 16, 2012 by admin

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Problem with the quality of save the people were full refund

[REVIEW] Wang, who lives in the rural mountains to find someone to install a , however, many times the system can not achieve the water heater is committed to commissioning of heating and bath temperature. Ping the water heater business manager Zhang to court. Mentougou District\\ s Court Wang Pingsheng appeal.

Wang, who lives in mountainous rural areas to find someone to install a solar hot water system, however, many times the system can not achieve the water heater is committed to commissioning of heating and bath temperature. Ping the water heater business manager Zhang to court. Mentougou District\\ s Court Wang Pingsheng appeal.

Wang alleged, October 25, 2007, his business manager with a water heater solar installation Zhang entered into contract, agreed by Zhang for their installation of a for heating and bath, the temperature can 20 degrees Celsius. After completion of installation, solar hot water system many times from the set of debugging can not promise to Zhang temperature. January 26, 2008, Zhang Ping issued to an undertaking that if the solar water heating equipment can not warm to room temperature, then a full refund. After the product was identified as a judicial appraisal does not meet national standards for substandard products.

Wang believes that no business installing solar systems Zhang relevant qualifications, to hide the product quality problems, and make false promises to entice consumers to buy their products, which constitute the fraud, and Zhang for the lifting of the contract for the sale, return their contract price of 20,000 yuan, 20,000 yuan compensation for economic losses, appraisal costs 5,000 yuan by the Zhang burden.

Judges say

Zhang design and installation of solar hot water system quality defects exist, after numerous maintenance and debugging can not achieve the purpose of the contract, and Zhang Ping for the lifting of the contract, compliance with the law. To this end, they entered into the Court of First Instance decision to lift the solar installation contract, order the return of Wang Ping Zhang 20,000 yuan, and the deadline to remove the installed home solar water heating systems Ping, Wang demolition removal shall not damage the housing and ancillary facilities, identification of costs 5,000 yuan, by Zhang burden.

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Solar water heaters AO Smith Product Innovation Award by the International IFA

Posted on January 16, 2012 by admin

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AO Smith Product Innovation Award by the International IFA

[REVIEW] Speaking of s, the power-saving, environmentally-friendly features have been widely recognized, however, it also has limitations when used, for example, one winter \"hibernation\" strike, not enough hot water temperature is always regrettable, but also to many families do not want to pay for the solar water heater.

Solar energy savings we all know, the traditional solar water heater can be installed on the roof, has been working with senior household \"missed.\" 136-year history of the United States has a giant AO Smith hot water, which lasted three years of concentrated research and development, finally breaking the limitations of traditional solar water heater installation, innovation and introduction can be installed directly on the balcony of Kim Kyu-liner solar water heater, causing the market interest

Whether living in a few buildings, solar energy easily \"settle down\" balcony

It is understood that the new listing of AO Smith, Kim Kyu-liner solar water heater, outside balcony with a unique installation – no matter who lives a few buildings, only pre-design in the renovation process water to the balcony, you can make solar water heaters on the balcony \"home.\"

As a unique installation, this new terrace style Kim Kyu installation of solar water heaters, high-rise housing can not be completely solved the problem of installing solar water heaters, greatly increased the use of solar water heaters.

Kim Kyu-liner solar energy in winter can also enjoy plenty of hot water 50 ?

Speaking of solar water heaters, the power-saving, environmentally-friendly features have been widely recognized, however, it also has limitations when used, for example, one winter \"hibernation\" strike, not enough hot water temperature is always regrettable, but also to many families are reluctant to solar water heaters pay.

The new AO Smith, Kim Kyu-liner of solar water heaters, truly achieve \"the winter can also be solar.\" Stakeholders said, by AO Smith\\ s global R & D center UNI innovative design of solar water heater collector, thermal control system, with wide collector, warming fast, fast heating characteristics of close-packed tube leading technology to improve the heating efficiency, winter day sun one day, you can enjoy smooth with plenty of hot water 50 ?, and the same case, the ordinary solar water heater temperature can only reach about 35 ?.

AO Smith, Kim Kyu unique split pressurized interior design, making the water heater pressure from the impact of large volume of water, not hot and cold, solar water heaters really have a \"no cold water in winter, summer, water is not hot.\" The specific function.

To break the limitations installed by the International IFA Product Innovation Award

AO Smith, Kim Kyu-liner balcony solar water heater installation, regardless of installation, or collector, control of thermal systems, solar water heater completely broke all previous limitations, and more on AO Smith\\ s patented Kim Kyu-liner-care system, at home and abroad award-winning, won 09 more in one fell swoop the annual International IFA Product Innovation Award, justifiably claim to be deserved.

Today, the U.S. put the green energy experts AO Smith hot water to take home, so the whole family to enjoy the energy, water and comfortable new life!

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Solar water heaters facing real difficulties in the development of opportunities and

Posted on January 16, 2012 by admin

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facing real difficulties in the development of opportunities and

China\\ s vast territory, abundant solar energy resources, the country more than two-thirds of the total area greater than 502 years, thousands of radiation J / sq m, equivalent to about 1400 kwh / square meter or 120 thousands of cards / square meter, which in theory received throughout the year per square meter of solar energy equivalent to 1400 degrees, or 12 tons of water can be heated 100 degrees Celsius. China has a large population, a total of 1.3 billion, the economy is a developing country, the rural population accounted for 75%. According to a recent survey of urban household water heater penetration rate has reached 70%. However, if the rural areas nationwide, including use of electricity or natural gas to provide hot water, its energy and economic pressures will be immense.

China currently has 1.29 billion people, 3.5 million households, the lower the standard 60 degrees Celsius hot water per day per 100 liters of hot water temperature from cold to 45 degrees Celsius calculation, requiring a total heat Q = GCPΔT = 4500 kcal. Electricity equivalent to 5.2 degrees, equivalent to 0.5 cubic meters of natural gas. Per kWh 0.50 yuan, 1.40 yuan per cubic meter of natural gas per day, respectively, need 2.6 yuan (electric), or 0.70 yuan (natural gas). 30 days a month, respectively, and 72 yuan and 21 yuan, 864 yuan per year and 252 were needed dollars. Above are based solely on electricity and natural gas heat value calculation, not yet considered the electric water heater and gas water heaters heat transfer efficiency and its value as scaling effects will certainly continue to decline. Based on the actual survey, a household electricity water heater, the annual electricity consumption of about 1,000 yuan, the use of , its investment in 2000 to 3,000 per hour, two to three years in electricity savings can be recovered.

If all the power to solve the domestic hot water, household needs 2 kW, the country needs 700 million kilowatts, the national installed capacity in 1999 of 2 to 2.5 times. If in ten years to solve 25% of domestic hot water supply, each year need to add 20 million kilowatts installed capacity, quite the Yangtze River Three Gorges power station project an installed capacity of more than 10 times. All domestic hot water solution with a gas, natural gas 63 billion cubic meters per year, and its pressure on resources needed to build gas pipeline investments are unbearable.

Because of this, production and sales of solar water heater has been double-digit growth in recent years. In 2000 total sales of solar water heaters of 600 million square meters of sales income of 60 billion yuan, the total holdings of 26 million square meters, but 80% are located in cities and towns. Solar water heater in 2002 reached 10 billion yuan of output value, accounting for the national GDP, 0.1 per thousand. Currently solar water heaters and electric water heaters, gas water heater, its market share is small, but also from 5.4% in 2002 to 11.3% in 2003, doubled. Solar water heaters are expected to be rapid growth in the vast rural areas, 2005, 2010, 2015, in the national household penetration will reach 8%, 15%, 25%. Market share in the three major water heater, will soon be a \"third world\" situation. The economic benefits of solar water heaters and environmental benefits, its development has provided great opportunities.

However, the development of solar water heaters are also facing very real difficulties. Summarized as follows:

First, the state to promote solar thermal lack of clear policy support, especially in the industries under the jurisdiction of the current issue of the delay can not be determined, promote the use of solar energy construction standards lags behind, some of the charges around the goal of \"quality control\" increased market confusion and so on.

Second, real estate developers of solar water heaters, apathy, and their arrangement on the indoor area, outdoor environment, level of interest in the United States compared to other issues, a serious lack of enthusiasm.

Third, the design and planning department of the lack of a sense of responsibility to promote the application of solar and long-term considerations, urban management departments are not to be included in the management field, but also a lack of management. Although the property management department and the owners have introduced the \"Property Management Regulations\" to regulate, but let the \"Regulations\" normal operation, there will be quite some time.

Fourth, the normal use of a solar water heater, involving host production quality, supporting quality fittings, heating element quality, water quality, water temperature meter, installation quality, and service to honor these commitments to ensure that the six issues, the current market mechanism in the absence of management in this area, the installation of a solar water heater is often not convenient to the user, but a lot of trouble.

Fifth, more and more compressed urban high-rise building solar water heater market, but can not ask the city\\ s long-awaited \"balcony\" type solar water heater, is bound to its own with the construction and the combination of a higher thermal efficiency requirements .

Sixth, the price of solar water heaters, although a huge difference between different brands) are often more than double), but has been declining in recent years, and may have further to fall. Here there are of course the reason there is a big profit margins, but rapidly shrinking profits although it may encourage technological progress, but also often cause producers to give up some quality goals, to the detriment of the interests of consumers has also brought negative impact on the market.

Seven, due to the vast rural areas of dispersion, the solar water heater \"free\" to make a higher demand. Of course, since the majority of farmers is still low level of the overall economy, but also how to reduce the cost of solar water heaters made new demands.

Eight, have mushroomed rapidly increase and OEM \"brandable\" mode, what will the market for solar water heaters, what kind of results, is still difficult to predict.

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Solar water heaters look forward to short-listed home appliance trade

Posted on January 16, 2012 by admin

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Indicate the selection of in the country issued in March

According to the China Association for Quality Promotion survey, nearly Qicheng solar water heaters in winter there are security risks, more than 50% of the solar water heater can not meet consumer demand, consumer dissatisfaction focused on the water heater easy to freeze plugging, leakage, and poor collection efficiency, caused an important factor in these problems is water heater material shoddy.

However, this situation will be standardized and improved. National Standardization Technical Committee Secretary-General Jia Tieying Solar today in an interview that \"the main components of system selection of general technical conditions\" has the approval and is expected to formally promulgated in March next year.

It is reported that China\\ s annual production of solar water heaters 23 million square meters, annual production of more than 76% of the world. However, the selection of the main components has been no uniform national standards, resulting in mixed selection of solar water heaters, some manufacturers do not provide consumers with rigorous testing of piping and fittings, a large number of risk products into the market.

China\\ s solar thermal Committee Luo Zhentao that must be guaranteed by the material life of the product specification, reliability and stability. By the China Institute of Standardization and Wong Ming Group jointly drafted the \"domestic solar hot water system selection of the main components of general technical conditions\" through the validation, not only safeguard the interests of consumers, but also enhance the technological level of the solar industry, and promote the industry healthy development.

Jia Tieying said, according to national planning, the next two years will have 15 thermal aspects of the national standards, including spare parts, technical and engineering aspects of s will be gradually developed, introduced. Currently, the National Standardization Committee and other agencies are developing solar water heater \"limits and evaluation of energy efficiency rating\" mandatory national standards.

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Solar water heater into a new large farm children are keen

Posted on January 16, 2012 by admin

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Solar water heater into a new large farm children are keen

With the country in May this year be included in plan home appliances, solar water heaters for many rural families are keen to acquire \"new large child.\" According to the National Statistics home appliances, to September, for example, the national water heater sales totaled 142,800 units, total sales amounted to nearly $ 300 million. Sales of the top ten in the water heater manufacturers in the countryside, eight are pure , many in the urban market is quite hot water heater brands and fallen off because there is no solar energy products.

? growth of solar water heaters

Much higher than other home appliances category

Data show that in May this year, solar water heaters are included in the formal areas of home appliances, sales are showing rapid growth, the growth rate is much higher than other home appliances category. August sales of which increased 1.28 times compared with July, August, September, and over increased by 51%. September this year, the countryside water heater in a single month sales reached almost the first seven months this year, twice the total sales, which the majority of them come from solar water heaters. Water heaters in the countryside in September the top ten best-selling brands in all eight .

\"And the urban market very different, water heater sales in rural areas is completely reversed!\" A well-known person in charge of sales of gas water heater manufacturers mentioned, almost unable to move the market in the city\\ s solar water heaters currently in the rural market accounts for the absolute mainstream. He mentioned, as gas water heaters require gas and other municipal facilities construction, so in most rural areas can not promote. Although some manufacturers have also introduced the use of liquefied petroleum gas tank gas water heater, but the sales results are not good. For electric water heaters, the sales situation in rural areas, although better than the burning heat, but with far less solar energy products in a horizontal line.

? Use low-cost

Tempting for farmers

Use of low cost solar water heater in the rural market is large sought after another reason. Relative to the gas water heater and electric water heater, the solar energy although a larger initial investment, but the basic one-time investment in the future will not have to use gas costs or the cost of electricity, etc., which the farmers are very tempting. \"Although the and heating fuel prices are expensive, but the state policy of home appliances is based 13% of total product price subsidies, which makes enjoy the benefits of solar water heaters is the biggest but to promote the sales of fast up! \"insiders, in some moderately well-off rural areas, solar water heaters have become the new layout of new houses that people must get married\" a large child. \"

? China\\ s solar water heater

Output accounted for 76% of the world

But some industry insiders point out that solar hot water heater in the rural market but its lack of national standards related to the shortcomings more apparent. It is understood that the present annual output of solar water heaters 23 million square meters, annual production of more than 76% of the world. But now the main components in the solar water heater is not even on the selection of uniform national standards, lead to some adverse selection, with the risk of product into the market. In addition, solar water heater parts, installation and so there is no national standard, so this is by bringing home appliances products in the rural areas the prevalence of large deletions in the country is actually the subject of the free state. No wonder some companies pointed out that \"in the absence of national standards to rush to the countryside, may be harming consumers and the solar water heater industry!\"

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Overcapacity in the industry spread to the solar water heater

Posted on January 16, 2012 by admin

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Overcapacity in the industry spread to the

     As a sunrise industry of solar water heater industry has recently experienced growing pains, while the rapid increase in the number of newly opened businesses, a large number of vacuum tube production line horse; the other side of the market response is lukewarm. According to City Solar Energy Industry Association\\ s statistics, this year, the city opened a new solar water heater business and supporting more than 200 enterprises, however, into September, the city\\ s solar water heater business sales dropped sharply, the chain fell about 50% .
    For a time, \"excess capacity of ,\" the thesis for entrepreneurs suddenly nervous tension. In the end is excess capacity or industry to enter a period of adjustment? How to prevent a sunrise industry ups and downs?
    Ten years there has never been a dip
    Even in last year\\ s financial crisis, the city\\ s solar water heater business sales still produce a nice \"report.\" In 2008, the 120 million units in sales of solar thermal products, representing an increase of 30% in 2007.
    In the first half, sales of solar water heaters in our city also maintained a rapid growth, especially into the second half since September, but suddenly a sales decline, sales in September than in August fell 50 percent.
    \"This phenomenon has affected almost all the solar water heater business in our city, is 10 years, never had!\" City Solar Energy Industry Association, Xu Zhu Ling told reporters that even as big companies such as Le Sang, also in October sales In the fall, some of the sales team did not even small business sales fell by 2 / 3.
    Home appliances, \"a good hard song to sing.\"
    With traditional electricity, gas water heater, solar water heaters more energy efficient, should be more likely to be the rural consumer acceptance, but also enjoy the state at time of purchase 13% of home appliances to financial subsidies. Therefore, many in the country launched the beginning of home appliances, to his great expectations. However, with the advance of home appliances, factory surprised to find that neither the policy of home appliances to make their products are selling, do not let their own brands in the short term access to rural consumers.
    Last month, the reporter arrived at the sea salt wash pump port industrial zone, Zhejiang New Energy Co., Le high, the enterprise was a lively scene. Successful solar home appliances brand so high music sales soared in August, the company sold nearly 3,000 solar water heaters. When the company responsible for the market is still very optimistic. However, again contact the reporter yesterday, the company responsible person, but the news has been quite pessimistic in September the company\\ s chain of solar water heater sales dropped by nearly half. \"The market is weak, consumers are still waiting to see, it seems to bring home appliances is not obvious.\" The official said.
    For the city\\ s many successful home appliances, solar water heater companies, are facing tough choices. Forward in the face of unpredictable market also continue to invest in manpower, material and financial resources for publicity and promotion; back, pre-made home appliances for all the efforts will be wasted.
    Herd caused confusion in the industry
    Reporters learned that last year\\ s solar water heater manufacturers Jiaxing 890, this year has increased to more than 1,100. \"A lot of formerly engaged in the textile, metal and other industries, the boss, under the influence of the financial crisis to switch to solar water heater industry, while a large number of family-owned small businesses are also entered, the low level of repeat expansion and investment, resulting in confusion in the industry . \"Xu Zhu Ling said.
    The vacuum tube manufacturers, for example, the original vacuum tube Jiaxing only 330 production line, to the end of this year will increase to more than 700, supporting the production of solar water heaters can be 10 million units. \"National sales of solar water heaters a year for 40 million units, the vacuum tube Jiaxing market share to reach 1 / 4 is still very difficult, so many companies in September tube inventories to several million units.
Industrial clusters or face shuffle
    Held in the afternoon before the situation analysis at the solar industry, solar energy, Zhejiang digital music Sang Ltd, who Geng just do not agree with \"excess capacity\" with that, \"China\\ s solar water heater penetration is still relatively low, or very large market potential and, therefore, should only be a current industry adjustment period. \"
    However, how to prevent this sunrise industry ups and downs? An industry source admitted that five people can manufacture solar water heaters, 300 people can do. Some small businesses, selling only a few thousand sets of products a year, the same can survive. At present, solar thermal industry has a number of firms is several times the number of firms in other industries. If the solar thermal industry leader in the short term can not increase barriers to entry, reach-scale expansion, fail to realize the industry reshuffle and enterprise integration, some unqualified enterprises eliminated, then the piece of the solar thermal industry not mature, \"cake\" competition will appear more chaotic situation.
    Inner strength, build sales networks, to grasp the end, to achieve the transformation and upgrading, which is Xu Zhu Ling\\ s recommendations. It is reported that companies in the solar energy industry cluster in Jiaxing, there have been a large amount of money to purchase a number of investment and production testing equipment, automatic production line of business update.

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Indicate the selection of solar water heaters in the country issued in March

Posted on January 16, 2012 by admin

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Indicate the selection of solar water heaters in the country issued in March

However, this situation will be standardized and improved. National Standardization Technical Committee Secretary-General Jia Tieying Solar today in an interview that "the main components of domestic solar hot water system selection of general technical conditions" has the approval and is expected to formally promulgated in March next year.

It is reported that China s annual production of solar water heaters 23 million square meters, annual production of more than 76% of the world. However, the selection of the main components has been no uniform national standards, resulting in mixed selection of solar water heaters, some manufacturers do not provide consumers with rigorous testing of piping and fittings, a large number of risk products into the market.

China s solar thermal Committee Luo Zhentao that must be guaranteed by the material life of the product specification, reliability and stability. By the China Institute of Standardization and Wong Ming Group jointly drafted the "domestic solar hot water system selection of the main components of general technical conditions" through the validation, not only safeguard the interests of consumers, but also enhance the technological level of the solar industry, and promote the industry healthy development.

Jia Tieying said, according to national planning, the next two years will have 15 thermal aspects of the national standards, including spare parts, technical and engineering aspects of solar water heating systems will be gradually developed, introduced. Currently, the National Standardization Committee and other agencies are developing solar water heater "limits and evaluation of energy efficiency rating" mandatory national standards.

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