Tag Archives: solar vacuum tubes

Solar water heaters are many and complex brand why?

[REVIEW] brand solar thermal industry is rapidly increasing degree, but the real sense of the giants is also emerging. For SMEs, there are still opportunities to make the brand the brand in the next round of competition.

    Manufacturing industry to upgrade and so the brand is the only option, so the brand must uphold the scientific concept of development, can not impetuous, not fraud. Do have a brand strategy, there must be planning to gather talent, intelligence savings.

    China is a solar water heater manufacturing country, but also makes up a large country, which shows that the industry is still in chaos and disorder. In the analysis of the industry s own problems one by one, the brand is a question worth considering.

    As a commodity, there must be a symbol to distinguish it from other commodities, this is the trademark is intellectual property. Affixed trademark goods, create value for consumers, this is the brand.

    Brand is based on quality, brand meaning is culture, brand marketing, accumulated in the visibility, reputation and loyalty, not only recognized in the minds of consumers, but also through word of mouth to build.

    Our analysis of what brand of solar water heaters can be said too much, given out too freely, where Mao Erni either.

    First, the risk is small, infringement and counterfeiting is too easy. CCTV has been made for Haining some of the counterfeiting phenomenon made a bad light, in a small workshop in counterfeiting, to what brand to what brand, two years later, the results of the investigation of the four fine over. It is reported that Shandong and other places have been investigated, in short, counterfeiting and low probability of being investigated, the risk is small.

    Second, Hong Kong-registered brand name infringement. Trademark Office has been a small number of domestic and international brand agency, the name of the company registered in Hong Kong, then in the country registered a graph, as long as you can spend thousands of dollars. So Emperor Ming of Hong Kong, Hong Kong Qinghua Sun, sun, rain in Hong Kong, Hong Sang music everywhere, so as to sneak into the market, and some even registered in Hong Kong Association (operating), because the country needs high-level approval, generally not allowed to register-word association .

    The third is to face for the brand-name. Some head through an intermediary to buy a star, an outer barrel is brand ambassador of; through an intermediary to the domestic courts in remote areas, by way of mediation sentenced to a Chinese well-known trademarks, generally several hundred thousand dollars to get, it claimed to be " brand "and even" brand "the.

    Fourth, honor paste made of gold to buy the brand. Some industry professionals and industry media event held each year to meet the demand for sale as such "honor", send a prize, row a list, published an ad, write an article touting that build brand into the peak period.

    Fifth, solar home appliances. It should be said of the solar thermal industry is a standardized, self-discipline, a great opportunity to channel construction, and has been quite a lot of people, distorting, and the "bid to the countryside" as a "halo" do not have a large number of small home appliances conditions small business workshops, and for this motive, to buy "bids" to buy "package bid", which a handful of people to use and provides the conditions for crazy money.

    In fact, the brand is to do it, can not be blown out. Solar water heater on a commodity in the country there are thousands of manufacturers as much as some of them fake, fake brand mixed in, is bound to make consumers smoke and mirrors, real to the enemy, no choice. Manufacturing industry to upgrade and so the brand is the only option, so the brand must uphold the scientific concept of development, can not impetuous, not fraud. Do have a brand strategy, there must be planning more concentrated talent, intelligence savings.

    Strength is not strong for a number of small and medium enterprises can focus on a regional market, to focus all its resources, through the channel sink, Plough markets, to create a regional brand from the start, would be a good policy.

    At present, solar thermal industry is rapidly increasing degree of brand, but the real sense of the giants is also emerging. For SMEs, there are still opportunities to make the brand in the next round of brand competition