Tag Archives: solar heater water

Strengthen the vitality of the marketing of

As the solar end sales competition, switch to switch distributors, closed closed, some dealers said helplessly, they know hot to use industry prospects are good, but the dealer a lot of pressure, do not know how the next step do? In the current context of the brutal competition in the industry, how solar energy dealers out of the woods, to meet the industry\\ s dawn it?

    Other freelance writer, industry training expert Liu Xiaoming that the face of increasingly fierce competition in the market, dealers are closer and difficult road. In fact, the solar energy market capacity and the actual sales did not decline, in fact on the rise, decline in sales caused some dealers to die not because of the market, but some of their own sales distributors snatched by others, the face of this reality, the dealer should be adopted to strengthen the vitality of their own marketing to grab sales. Specifically the following aspects.

    First, the channel extension, open a second front. As a professional solar energy products distributor, is currently doing the most to see additional retail distribution, but it is undeniable, there is still a lot of channels waiting for us to develop, but on the basis of the original opening of the second channel battlefield, the dealer\\ s sales growth can play a direct role.

    1 depth distribution. The wholesale distributor to the township, and then help them engage in some promotions, this model has been used by most dealers, but why not in the village also established distribution network? Recently, Jiangsu Sunshine Solar Century, \"the depth distribution of the rural service station\" model to help Henan, Shanxi and other dealers sell a lot of goods.

    (2) to enter the engineering field. In the solar industry, there are many agents specialize in engineering, basic of these agents do not do wholesale, good public relations through their own ability to get good results. Therefore, conditional dealer can go to the engineering development through recommendations, guidance, influence, etc., change the number of units of the collector project procurement category, which works with to replace other collector works. Dwyer, a dealer, such as solar energy is through the hot water engineering specializing in hotels and get the sound development of the transformation.

    3 contract area, real estate together. Arising from real estate companies with sales of more common, but cooperation with the district\\ s property, contracting residential solar installation, maintenance and product supply situation, the less heard, recently there are many dealers contracting and sales through the cell greatly increased. Such as solar Sang Le Ningxia Yinchuan company\\ s largest developer and real estate companies in the room, made a lot of sales.

    The second is an extension of the product with the target consumer group, the more levels of people to be sold. When the appliance industry vigorously to the new energy into the time, solar dealers, why not give yourself a new position, make a new environmentally friendly industry and energy sectors dealer? Solar water heater is just one of, if the solar water heaters based on the increase related to the new class, to bring more current sales of related products group, or add a new association of new products for urban consumers, for rural market for the rich and for the general public, can provide the corresponding products, respectively, then the dealer will be a powerful marketing course, a lot of vitality. Recently, the Austrian forces in Jiangsu Solar Star ing by adding this new class to the traditional solar water heaters to meet the needs of the rural market to urban and rural solar energy to warm to meet the needs of the rich, so rich and the poor take-dealers, marketing vitality also even more robust.

    Third, cross-industry alliances, and home appliances, building materials and other industries combined. Business is poor, it must find ways to move up in the face of brand advertising, promotional activities and sales results costly and poor circumstances, many dealers want to move but it is not moving. Because moving is to spend money. Then how can we spend less but also effect? The best way is to implement a cross-industry alliance, with ceramic tile, sanitary ware, hardware, decoration, household appliances and other industries together to form the dealer brand alliances, the same cost-sharing by the few, we introduce the customer to buy mutual alliance product, while another an occasion to enhance the customer\\ s trust, operating well, will help dealers increase sales.