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Haining in line to the European standard

for energy saving have become the \"low life\" of the preferred water heater. Haining as one of the three largest solar energy industry base in recent years suffered overcapacity problems.

Gas prices high. Solar water heaters for energy saving have become the \"low life\" of the preferred water heater. Haining as one of the three largest solar energy industry base in recent years suffered overcapacity problems. To this end, the local control to enhance product quality, expand exports, the number and value of exports this year to maintain double-digit growth.

European standard requires a higher

Recently, the province is located in Haining solar product quality inspection center successfully passed expert review and acceptance, mark the center with basic European standard EN12975, 12976 detection.

From January 1 this year, the solar water heaters and accessories included in the \"Import and Export Commodity Inspection legal directory\" after the formal implementation of the test. As a rule, to go abroad in front of the first solar products enter the country by the standards of identification, and issue identification report, together with the products exported. The center successfully passed the review means that it can provide for local solar energy company data and notarized certificate of authenticity.

\"European standard for product safety performance requirements higher, for example, in accordance with European standard requirements, a light detection parameters in Jiaxing weather conditions, to more than two months to collect the necessary data for analysis.\" The center-related official said.

Export situation is good

In recent years, solar water heater Haining export situation is good. In 2010 the city produced a total of 3.5 million solar water heaters, the output value of about 38 billion yuan, up 22.58%. There are currently exports recorded 92 in 2010 exported 174,000 units, exports more than 37 million U.S. dollars, exports to 133 countries and regions.

1 to 4 months of this year Haining solar products exported 57,000 units, the value of more than 13 million U.S. dollars, respectively, year on year increase of 17.7% and 12.4%.

Leveraging new industrial policy

This year there is a good news for the solar industry, the State \"Guiding Catalogue of Industrial Structure Adjustment (2011)\" (hereinafter referred to as \"Contents\") on June 1st. \"Directory\" of the new energy as a separate category, the first time encouraged.

New solar energy involves a child, including solar thermal power collector system, solar photovoltaic power generation system development and application integration technologies. Among them, solar thermal power generation is on the first place, which means \"five\" period, the state will vigorously promote industrial policy light and heat generation and its related equipment.

Province of solar product quality inspection center responsible person said, Haining solar energy industry base in line with \"directory\" to develop the direction, some companies have started research in high temperature solar energy product development and utilization, which is the solar industry to upgrade Haining significance.

Solar water heaters are often used to

How the selection and proper use of solar water heater? Province Solar Product Quality Inspection Center staff, estimates that the average person shower of water roughly 50 liters of water a little more female shower. Number of consumers in the choice of pipe shall be based on the actual situation of your own home computing, and a slight surplus, to ensure that the winter or rainy days can be used normally. \"Solar water heaters should always be used because the tank\\ s normal temperature is kept between 50 to 60 degrees Celsius, easy to breed bacteria.\"

Tongji sun Han Chinese to build safe and strong

    March 15, 2011, 2011 China Household Appliances Expo (2011APPLIANCE WORLD EXPO) at the Shanghai New International Exhibition Center grand opening. In the \"five\" in the first year, this historic home appliances exhibition brings together an unprecedented scale of many major home appliances brand, to showcase the innovative appliance industry, new ideas and trends. Take this opportunity to reporter interviewed Jiaxing New Energy Co. of Tongji Sunshine Marketing Manager Mr. Han Jiang.

Reporter: Han Jingli, hello! The sun to participate in the consumer electronics show in Tongji What is the purpose?

[Strong] Korean Tongji sun: solar water heater industry development in the country also has two decades of history, in 2010, the are also listed in the \"home appliances\" product directory. In addition, the Consumer Electronics Association also set up relevant departments to manage our professional in this industry, strictly speaking, the solar field has also been the home appliance industry products.

Tongji inside the sun is the industry doing relatively good business, we have influence in the industry from the inside to the market are doing more good. Tongji sun is a member of the Consumer Electronics Association, through the Consumer Electronics Association, we are actively in the appliance industry\\ s influence on the channel to explore, for this purpose we have to participate in this event.

Reporter: Tongji sun products mainly targeted at the consumer level, which groups?

[Strong] Tongji sun Han: Now Tongji sun products are not only for a market. Our product is divided into two categories, first is the construction market, whether it is the city\\ s buildings, or buildings in rural areas, if the mass of water, then, Tongji sun can provide a variety of professional programs.

Another type is the home market, we all know that \"home appliances\" the policy of pushing the state of our industry also has great influence. Currently 50% of sales from companies in rural areas, this part of the market is not the consumption rate than the urban poor, so the grade of product, price, etc. There is much room for improvement. Such as the large number of solar water heater can provide 250 to rise to 300 liters of hot water so, if it is small it can provide 150 liters, which can basically meet the needs of different families. Especially in urban areas, with limited high-level, generally limited on the roof can not hold common type water heater, now on the launch of Tongji sun balcony, wall type, split products, to meet the different needs of the building.

Reporter: borrow from the show, Tongji sun has not brought the crowd to meet the different needs of the new products?

[Strong] Korean Tongji sun: The sun brought over Tongji new products in the domestic market are now selling more products, mainly some of our personalized products. The new water heater outer camouflage, will feel it and the army have a link, this is the Tongji sun and water heater units to develop a product.

Reporter: This green camouflage military household water heater is also suitable for it?

[Strong] Tongji sun Han: suitable for home. This water heater is very characteristic, for the first time R & D units, so the product shape and colors consistent with the troops on the requirements, the new water heater in 2011 to enter the market.

Reporter: Tongji sun for brand promotion plans?

[Strong] Tongji sun Han: Tongji sun fast development in recent years, due to product quality should be laid a good foundation. Research Institute of Tongji sun and Chinese home appliance, Chinese Academy of Sciences, Guangzhou and so energy research institutions have to cooperate in order to protect our new product innovation.

Brand communication is three-dimensional. Tongji sun from CCTV, TV and local channels for television advertising, and branding on the network is also doing more.

Reporter: What website Tongji sun and worked it?

[Strong] Tongji sun Han: the national grid, has now changed his name to household appliances. In addition, HC, Alibaba, Baidu and other sites we have worked.

Reporter: Han Jingli you just say \"home appliances\", if you are concerned over the recent two dynamic, you mentioned that the two policies will the consumer electronics industry, or some impact Tongji sun?

[Strong] Tongji sun Korea: a new energy future should be said that the situation is very good, the state policy on the home appliance industry has been in strong support of the state. The two I have a very deep impression, is to continue to promote the \"home appliances\" in this policy, our industry throughout the 12 \"home appliances\" category, the solar energy is the most successful companies, a total of 264. State if the firm had \"home appliances\" in this direction, to make home appliances in rural areas to promote, I believe the solar industry will have more benefits, which is good news for us.

Solar energy is from the city to rural areas, was first sold in the city, from 2005 to 2010, five times the secondary market is a market shift to 34 process, in the process just in time \"home appliances\" The big advance. Pattern in terms of brand, or the commercial market, we have witnessed the rapid development of the industry.

Reporter: That so many brands to participate in the response to \"home appliances\", Tongji sun has not really benefit from this policy?

[Strong] Tongji sun Han: Tongji benefit from the sun is relatively large, the company for three \"home appliances\" successful, the product has been out of the channel expansion, now over 21 cities. In addition, Zhejiang Province, Tongji sun is the largest number of successful businesses.

\"Home appliances to the countryside\" policy was introduced to the Tongji sun brings two aspects of the opportunity. First, the \"home appliances\" to Tongji sun products sales soared, and enable enterprises to have more initiative, to promote in the market. Second, the \"home appliances\" on brand building, Tongji sun is the \"home appliances to the countryside\" policy was introduced after the first time in the industry to respond to business. Speaking known from marketing research, and when we put forward the \"home appliances to the countryside to pay attention to the promotion of solar water heater safety\" concept. Because solar water heater is not like TV, washing machine, it has some security risks on the inside, such as mounted on the roof fixed properly will fall to the water heater if the temperature is too high will burn people, and many other security issues. Therefore, Tongji sun that \"security appliances to the countryside\" principle, called the peers of the solar safety promotion and publicity, which is good to enhance the company\\ s image in the industry, and strengthen the market position. Security considerations based on solar energy, the sun has been working to create safe Tongji solar water heaters.

Reporter: Today is 3.15, the consumer rights day, Tongji sun Han Jingli you represent the brand integrity of our customers tell declaration.

[Strong] Tongji sun Han: Tongji sun is doing today, awareness of rights is consistent with 3.15. Headquartered in Jiaxing, Jiaxing City, Solar Energy Society, held this morning, including our business, including more than 10 enterprises in Jiaxing Stadium a \"Build quality solar wall\" activities. The Tongji sun is to pass to the outside world a platform concept, Tongji sun determined to do \"good corporate solar energy.\" At Tongji sun products have reached national standards, the standards of some products to more than national standards. So our products are safe and reliable, we guarantee a worry-free service.

Reporter: worry-free protection on services, which are specific to the details part?

[Strong] Tongji sun Han: water heater industry is not the same as with appliance stores, sales and services, we are one, and did not achieve third-party services. Solar water heaters based on store-based, not only as home appliances, like supermarkets responsible for sales, the store itself, we take into account the service work,

There are two main security services. The first is a relatively dense network Tongji sun. If you buy a water heater to 50 miles away to buy it, once the product has problems, the company\\ s services are difficult to achieve a rapid response mechanism. Tongji sun in the national network covering more than 3,000 points, and the vast majority are in the township.

Secondly, Tongji sun service mechanisms developed: agents in our company have a binding contract, contract there are provisions in sales at the same time must guarantee perfect after-sales service, otherwise the company will be punished. We strive to protect consumers get more professional service.