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Solar water heaters take the high road of cheap brands

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take the high road of cheap brands

[REVIEW] environmental protection, energy saving, safe these advantages make s in the current of the whole society in general to promote saving and emission reduction trend of concern, but compared to electric water heaters and gas water heaters, solar water heater developed areas and 7% -10% the less developed central and western regions less than 3% penetration rate, and from the industry side of reflecting some of the problems.

    Environmental protection, energy saving, safe these advantages make solar water heaters in the current of the whole society in general to promote saving and emission reduction trend of concern, but compared to electric water heaters and gas water heaters, solar water heaters 7% -10% developed areas and less in central and western developed areas, the penetration rate of less than 3%, reflecting some of the industry and from the side of the issue.

    Sunrise industry, the state strongly support, selected appliances to the countryside, the whole society in promoting energy conservation, in this context presents reasons solar water heater industry emerged in prosperous, booming trend, but the reality of the situation, by contrast, recently including CCTV has been reported in several media, including the current large number of enterprises within the industry shutdown in some areas the proportion of cut-off companies to the total number of solar companies in the region of 70%. Authoritative data, manufacturers of solar water heaters into the middle of 7000 more than once, but the industry\\ s output was 600 billion yuan, a figure equivalent to only a single domestic home appliance giant\\ s annual output. The current solar water heater industry, even if market share is also less than 5%. Dezhou joked a solar manufacturer, the market is like a quick cake, where thousands of mouth struggle to eat a mouth, we resorted to a variety of ways, life and death struggle.

    At present, solar water heater industry is facing two major problems, namely how to regulate the industry to enhance the industry threshold level, as soon as possible to establish the brand, through the industry reshuffle, out of full mass production in industry-style workshop manual inferior products; two How to speed up the popularization of large-scale solar water heaters in order to promote sales led to bigger and stronger throughout the industry.

    Strong into the solar Li Jin, general manager, said the current solar water heater market was mixed, as the main sales market of the rural market is even more confusing, various types of hand-style workshop production of small businesses do not guarantee the quality and after-sales service of products full of them, seriously disrupted the market order. A large number of low-quality products and service can not fulfill commitments, serious blow to consumer confidence in products and industry views. Li Jin that you want to make the popularity of solar water heaters in the rural areas as soon as possible to rebuild the image of solar water heaters in the countryside, we must seriously consider and measure the current level of consumer purchasing power in rural China under the premise, take the \"high priced\" brand of the road .

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Sun Rain is the worlds largest solar water heater and hot water system supplier

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Sun Rain is the world\\ s largest and hot water system supplier

[REVIEW] new energy famous German magazine \"SUN & WIND ENERGY\" was issued in July issue of Chinese solar thermal market analysis of the article, meaning sun, the rain has become the world\\ s solar thermal industry stealth title, and according to industry experts speculate, from the current in terms of annual sales capacity of the rain the sun has become the world\\ s largest and hot water system supplier.

    Germany\\ s leading magazine of new energy \"SUN & WIND ENERGY\" was issued in July issue of Chinese solar thermal market analysis of the article, meaning sun, the rain has become the world\\ s solar thermal industry stealth title, and according to industry experts speculate that the annual sales from the current in terms of capacity, the sun the rain has become the world\\ s largest solar water heaters and hot water system supplier.

    Recently, \"SUN & WIND ENERGY\" interview with a senior correspondent Sven Tetzlaff sun, rain, sun, rain, Assistant Vice President Group International Division, with Xiang-hui accepted Sven Tetzlaff two hours interview, the two sides on the Chinese solar thermal market, solar thermal International Business Utilization of market prospects and policies carried out in-depth exchanges, after the two sides visited the International Division Products, Xiang-hui with reporters about the sun to rain in the foreign market sales and engineering market.

    \"SUN & WIND ENERGY\" in the July issue of the magazine sent Chinese solar thermal market analysis, which refers to Chinese Ministry of Commerce Information System data show home appliances, home appliances system, the top 15 companies in the market share of nearly 72%, while Since the end of 2009, the sun rain solar system to the highest sales, highest market share (12.54%) continued to lead China\\ s solar thermal industry. According to authoritative international magazine, the world\\ s most s from China, China\\ s solar collector area to maintain accounts for 76% of the world, for the manufacture and use of light and heat the world superpower. Industry experts speculate that as China\\ s leader in solar hot sun rain solar energy has become the world\\ s largest solar water heaters and hot water system supplier.

    Currently, the countries to speed up transformation of economic development, encourage solar, nuclear, wind, biomass and other low-carbon energy development, while adjusting the export structure, strengthen the field of Chinese manufacturing competitiveness in the world. As the dominant brands and master the core technology of Chinese solar energy heat utilization industry, highlighting the export of anti-risk ability to seize opportunities to maintain a strong export capacity, coupled with China\\ s solar thermal industry enterprises have a complete industrial chain and independent intellectual property rights , control pricing, higher export profits, and therefore has better export value and economic benefits.

    End of December 2009, Russian Prime Minister Vladimir Putin and his party visited the Far East in the important port city – Vladivostok when the rain came to visit Vladivostok, solar domestic hot water solar projects, for from the \"Made in China\" products that use solar thermal praise , and also pointed out that the sun rain water projects in Russia\\ s future use of new energy, an important reference.

    Conform to this trend, the export intensity of the sun and rain to increase the pace of solar energy, and actively promote the \"going out\" strategy to accelerate the process of internationalization. In 2009, exports continued to maintain industry leadership position in Korea, Germany, Mexico and other countries to maintain market share in the first round.

    Sven Tetzlaff said: \"It is the global solar thermal market\\ s most mature market in China cherished a strong curiosity, prompting a visit to this sun, rain, rain and the sun is expected to exceed 200 million units by the end of the performance, with nearly 3,000 of companies in China solar thermal industry is a huge shock, will accelerate the process of industry concentration. \"

    In subsequent exchanges, the two sides on the carbon emissions, energy management contract engineering market sales model, and the experience of urban development in Germany to develop the Chinese market, the city launched a wide range of reference.

    It is understood that, \"SUN & WIND ENERGY\" monthly magazine for the full English, was released in Germany, is currently the world\\ s first rally 25 000 professionals, with the top – the theme of renewable energy experts forum. In international journals play an important role in magazines including market dynamics, product data, statistical analysis, the unique vision of company profiles, involving solar thermal, photovoltaic, wind, biomass and other fields. In addition to the latest news and information, readers can also get international information and details related to the exhibition catalog.

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Solar water heater is to protect and promote

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is to protect and promote energy-saving high-quality affordable

[REVIEW] environmental protection, energy saving, safe these advantages make in the current of the whole society in general to promote saving and emission reduction trend of concern, but compared to electric water heaters and gas water heaters, solar water heater developed areas and 7% -10% the less developed central and western regions less than 3% penetration rate, and from the industry side of reflecting some of the problems.

    Environmental protection, energy saving, safe these advantages make solar water heaters in the current of the whole society in general to promote saving and emission reduction trend of concern, but compared to electric water heaters and gas water heaters, solar water heaters 7% -10% developed areas and less in central and western developed areas, the penetration rate of less than 3%, reflecting some of the industry and from the side of the issue.

    Sunrise industry, the state strongly support, selected appliances to the countryside, the whole society in promoting energy conservation, in this context presents reasons solar water heater industry emerged in prosperous, booming trend, but the reality of the situation, by contrast, recently including CCTV has been reported in several media, including the current large number of enterprises within the industry shutdown in some areas the proportion of cut-off companies to the total number of solar companies in the region of 70%. Authoritative data, manufacturers of solar water heaters into the middle of 7000 more than once, but the industry\\ s output was 600 billion yuan, a figure equivalent to only a single domestic home appliance giant\\ s annual output. The current solar water heater industry, even if market share is also less than 5%. Dezhou joked a solar manufacturer, the market is like a quick cake, where thousands of mouth struggle to eat a mouth, we resorted to a variety of ways, life and death struggle.

    At present, solar water heater industry is facing two major problems, namely how to regulate the industry to enhance the industry threshold level, as soon as possible to establish the brand, through the industry reshuffle, out of full mass production in industry-style workshop manual inferior products; two How to speed up the popularization of large-scale solar water heaters in order to promote sales led to bigger and stronger throughout the industry.

    Strong into the solar Li Jin, general manager, said the current solar water heater market was mixed, as the main sales market of the rural market is even more confusing, various types of hand-style workshop production of small businesses do not guarantee the quality and after-sales service of products full of them, seriously disrupted the market order. A large number of low-quality products and service can not fulfill commitments, serious blow to consumer confidence in products and industry views. Li Jin that you want to make the popularity of solar water heaters in the rural areas as soon as possible to rebuild the image of solar water heaters in the countryside, we must seriously consider and measure the current level of consumer purchasing power in rural China under the premise, take the \"high priced\" brand of the road .

    As the industry\\ s first to propose the solar industry in rural areas must take the \"high quality cheap\" brand of the road business, strong solar energy into that, \"Quality parity\" can not just empty words, let the rural consumers see and feel, feel, enterprises to do their own products both quality and affordable, we must proceed in many ways.

    First, the price should be moderate. Current purchasing power of the rural market is still relatively low level, high-priced products will only make friends discouraged farmers will take advantage of disguise for inferior products, so let friends buy from farmers, is the core of high parity.

    Second, functional and practical, easy to operate. In rural areas, most of the solar water heater is not just a bath use, especially in the winter, more of a home, provide hot water to the farmers, for laundry, washing dishes and other daily household use or livestock, can be used where more the product cost will be high, popular natural products. The relative level of consumer culture in rural areas is generally low, so the operation to be as simple as possible, complex operation and explanation will make its sense of disgust, so the products and the use and basic operation to be simple, understandable, well get started.

    In addition, the quality to be reliable, long life to. Compared to electric water heaters and gas water heaters, solar water heaters in the course of almost will not have other costs, but cheaper than electric water heaters and gas water heaters are high, if not a long service life of solar water heaters, solar water heater can not reflect the advantage, so it will not be recognized by consumers.

    Finally, after-sales service to be fully protected. Solar water heaters, according to the characteristics of their products, to implement the full service, product installation, commissioning, use of training needs with dedicated staff, if there are problems, to timely respond to, and solve the problem in the shortest time.

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How to ensure the quality of solar water heater?

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How to ensure the quality of ?

[REVIEW] solar water heater is a family durable \"hybrid\" consumer goods, can also be labeled \"new energy appliances\", is a home appliance industry, one of four kinds of water heaters. Drop-style tank and collector are installed on the roof, wind and rain and sun, maintenance difficulties, it is more demanding in quality.

    Household durable solar water heater is \"hybrid\" consumer goods, can also be labeled \"new energy appliances\", is one of the appliance industry four kinds of water heaters. Drop-style tank and collector are installed on the roof, wind and rain and sun, maintenance difficulties, it is more demanding in quality.

    In each analysis of the industry\\ s own problems, how to ensure product quality is a question worth considering.

    Standard: National since 1991 has been released of solar thermal standards (including the industry standard) ten, but twenty years of industrial development, and practice the standard of proof too low, and a serious lack. Useful to have on the heat according to the average heat loss of eligibility requirements and vacuum tube solar absorptance, hemispherical reflectance of the eligibility requirements, as long as the reduced collector area to maintain the original water tank capacity, Nissan 1500 coating, the exhaust off the assembly line production can be reached. This is a large number of low-end manufacturers offer cutting corners.

    Detection: According to the survey, production and sales in 2000 yuan of small workshops, small businesses are almost no self-test equipment, even if only some of the majority of dress facade, national sampling Lunbu Shang, local sampling failed to fine money, and supervision and sampling the former tend to Leak, may surprise some to cope with a number or zero to do better to buy dozens of vacuum tubes coupled with the root can also be escaped.

    Management: Quality Management System ISO, electrical safety, CCC, CE, environmental certification and other companies are full, but most only for publicity, the real action is in the scale of the enterprise, for small workshops, small business was virtually nonexistent. Many companies also have post with no quality control, as well as the use of false, expired certificates.

    Quality: The quality of solar water heater is finished performance, life cycle, security, judged according to the standard. Useful to have the heat on the level of the same quality with a high degree of sunshine, the latitude and longitude, used to detect different errors with a large, difficult to judge, so I graded energy efficiency standards for labeling some questions. Check the water quality of the hot water is discharged two days later still meet the health standards of the water, not only rely on visual inspection, then how to use water during the guarantee?

    Parts: the upper reaches of the supply of parts suppliers, small businesses tend to look at the price small workshops to see the relationship, without testing, the standard itself is still missing, especially the difference between good and bad quality of the vacuum tube is too great, and control sensor on the instrument, has been broken through the dealer and consumer users of the heart, not with the factory, the market and very messy, good or bad water quality at least one year or even three months after to repair.

    Services: There is now a common problem, the factory just to sales, even if it is some of the brands they simply do everything possible to end Give a man a fish to sell, but can not delegate to fish, how to install how to maintain good service?

    As a brand product is finished, water pipes, fittings, control instruments and other parts of the supply should not be difficult in these kick to the distributor. Expansion tank suction deflated customer complaints and bad, may not be the product quality problem but caused by the installation, the results of the play to end it passed to the user much dissatisfaction. Installation how to regulate? Installation requires the user to specify the correct way to use the factory has responsibility for training.

    Finally a word, while the factory in the impulse, should pay attention to product quality and perfect after-sales service.

    Solar Energy Industry Association, Shandong Province, the standards for to make the upgrade and standardize. Jiaxing Solar Energy Industry Association of the relevant component parts of solar water heaters, the Quality Alliance standards are being developed on the basis of the standard will soon be promulgated. This shows that our industry associations have been really in their functions, let us work together now!

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Solar water heater business to be from a strategic slumber

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business to be from a strategic slumber

Solar water heater system from the network marketing short board the monotony and lack of dissemination of information can be clearly reflected. In addition to the Ming emperor, including various public networks, including the media have spread more and more rich content and quantity, including Norit solar water heater, etc., the vast majority of companies are difficult to spread the content seen in other to the system of marketing thinking.

    The development of any product will be an industry there is a certain commonality: growth, differentiation period, a stable period.

    Growth and development of the corresponding stage of the import industry. This stage, the product has not yet been large-scale public acceptance, the user is aware of the core issue, question, therefore, at this stage the user\\ s literacy and technology maturity of product marketing as the core features of the most likely to move users. The second stage, the product has matured, users no longer the maturity of the technology products skeptical. Users of the products can be used not only to pursue, easy to use, but to balance the system performance and psychological experience, at this stage purely technical concept has been difficult to really impress consumers. Solar water heater industry is moving from the first stage to second stage transition, and cling to for the first stage of the marketing ideas, hit the market about the natural waist is inevitable thing.

    The third stage is the market definition phase, this phase has been completed brand stereotypes, the basic pattern of the formation of the major brands, small businesses will be difficult to survive, medium and large enterprises to form a stable brand personality.

    Each stage of the process of transforming the next stage, the market will be the inflection point. This inflection point on the one hand, the aging consumer marketing method is not sensitive, the other is large-scale reshuffle business phenomenon. The vast majority of an industry (except for a few inputs and a high risk threshold of the industry) are two types of enterprises: one is business-oriented enterprises, one is the business enterprise. In the reshuffle, the latter companies are often the first out.

    Solar water heater system from the network marketing short board the monotony and lack of dissemination of information can be clearly reflected. In addition to the Ming emperor, including various public networks, including the media have spread more and more rich content and quantity, including Norit solar water heater, etc., the vast majority of companies are difficult to spread the content seen in other to the system of marketing thinking.

    Of course, these major companies in recent years, the solar water heater is gradually changing its brand is no longer just limited to the dissemination of information on promotions, product information such simple business information, and begin to appear conscious of brand communications. The speed of this transformation process has a certain scale of these enterprises is becoming critical to competition – this time is a manifestation of the \"fast fish eat slow fish\" critical period.

    In the past, solar water heater industry has been a well-fed, grow up the environment – a small workshop, too, can live very comfortable, and the annual turnover of 10 billion yuan is rare. It is this stage of the market led to little difference between the companies, so the ranking of major companies there has been considerable controversy. However, this situation is now changed, and enough to eat a small workshop, the larger struggle between enterprises become increasingly desperate struggle.

    Changes in the market this year, as a notice clearly tell us: the mule is a horse, that you pull out a walk to a!

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Solar water heaters to the countryside home of ten but not the crime

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s to the countryside home of ten, but not the crime

I turn around from Henan rural market came back, the view of experts hold a different view, the collective sales decline in the ten well-known brand of solar energy, and some non-well-known brand sales are still rising, and the increase is substantial. From this contrast so that the author summarizes, \"Diandaqike\" well-known brands exploit the act has led to dealers and consumers, chilling, solar water heater sales also escape a cycle of retribution of the law of cause and effect, anxious, forced sales companies tend to market pressure to bring the sound development of \"ten sins.\"

    Benefit from the new rural construction and home appliances to the countryside policy, the last two years, the solar water heater market is growth spurt to the industry since the beginning optimistic about the market situation, experts agree, however, turnover was way down the first half of the reality of it is unexpected, part of the companies have gone out of business, well-known brand in CCTV\\ s advertising came to an end.

Solar water heaters for well-known phenomenon of brand sales decline, industry observers experts opinions. The \"slow growth\", said demand from the blowout into the consolidation phase, although the total still maintain a certain growth, but growth has slowed significantly; have \"adequate\" said the solar market in rural areas of the cake is stable, but \" cake person \"increased a lot, which naturally sales decline; have\" extreme weather \", said after the Spring Festival this year, more severe extreme weather caused a great impact on the market … …

Most experts in the objective statement to find a cause, it is not surprising, because experts rarely visited rural market field trips. And I turn around from Henan rural market came back, the view of experts hold a different view, the collective sales decline in the ten well-known brand of solar energy, and some non-well-known brand sales are still rising, and the increase is substantial, such as Nantong, Jiangsu Hai fit a certain brand is relying on consumers\\ high-temperature, long life \"brand appeal, excellent product quality and customer satisfaction beyond the attitude of the market in Henan thriving, from the contrast so that the author summarizes,\" Diandaqike \"well-known brands exploit the act has led to dealers and consumers, chilling, solar water heater sales also escape a cycle of retribution of the law of cause and effect, anxious, companies are often forced selling pressure to the market with the sound development of to \"ten sins.\"

One of ten crimes: the demands of pale, deviated from the requirements

Throughout China more than 6,000 , has yet to demand a company\\ s products can really cut into the psychological needs of consumers. In general, the spread of the solar water heater brands selling point can be divided into the following five categories: First, \"selling tube\", consumers blindly, and found a good tube, but not heat, \"the sun still not\" Moreover, the vacuum tube good can not tell their own; the second is \"selling imported technology\", consumers are confused, take a bath such a simple thing, to import technology to do what? The third is to sell \"water speed\", have been inadequate water pressure exists only in very few areas, but self-defeating, to enable consumers to stay away; fourth is \"selling protection thermal insulation\", suggesting that consumers of solar water heater tank is not so warm, and full an intentionally self-deprecating quality absurd way! There are \"selling bathing fun\", go to the bathroom consumers that are looking for fun or sauna, and bath at home is not easy to map to save money and do … …

Ten sin II: high rebates, home to grab investment

Solar water heater manufacturers often complain that dealers making profits, there is no more than 10% of the rebate did not get the dealer\\ s heart, so the manufacturers dealers to compete for resources, is an annual investment will be among peers, manufacturers and distributors ratio between the rebate, \"Running\", the manufacturers can not find the dream of loved to see their return rate is the amount of not more attractive than the competition. Then the amount is huge rebates to the dealer to achieve in order to get the corresponding results after the hand, and the higher the proportion of the rebate is bound to be higher product prices, then, confusedly among dealers in the long end of the year should get their own back profits into inventory, when the inventory warehouse explosion, the factory is to promote the cost included in the rebate, only dealers digested the stock out, then the amount to purchase a certain amount, the factory will also support the promotion costs, the face of such a \"first, the chicken or the existing egg\" no solution proposition, the dealer only , suffer in the pharynx.

Ten of three sins: castles in the air, rapid investment

Marketing of solar water heater manufacturers often go step by step, the lack of integrated media and promotional plan year, the majority of enterprises are expected to recover the money dealers and then put into advertising, which all developers in the market access negotiations with the dealer is not convenient when working unspoken. The dealer has the choice of brand immature side, they considered the best manufacturers of advertising sales policy, that as long as the ad aired, as long as there is certainly well-known products . Manufacturers market the developer is naturally match up to the dealer perform an exciting advertising program, which will in which television channel which broadcast television advertising time, and put fuss, the stars are, please Well, advertising also signed a good contract, on production of commercials the other. More out there, tell the dealer how the competing brand\\ s advertising is done, and how their advertising is better skill, so excited listening to the dealer. When the market three months later, the dealer asked the manufacturers, the market for developers to \"star was a child,\" stall it.

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Transformation of solar water heater to get rid of the low-end innovation dilemma

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Transformation of to get rid of the low-end innovation dilemma

Hey! Streaker who. Only produced to give the interests of consumers satisfied with the product, this is really good product. Only the transformation of innovation, only to get rid of low-rise high-value dilemma, is the only way out.

    Solar water heater market given the cold shoulder, indicating that the industry entered a period of adjustment, to suppress the low-end products, and guide the transformation and upgrading, has been the industry consensus.

    There are a number of unscrupulous companies set off wave after wave of low-quality low-cost in the war, and spread to the countryside into the solar home.

    Poor quality, no after-sale protection, leading to complaints, the industry\\ s reputation damaged, the results cast a roof waste, which is the industry soil do not want people to see.

    More appalling behavior is streaking threw a veil. Not long ago someone threw a \"White Paper\" of the veil, and now some people dressed in \"public,\" the veil, one after another.

    This \"public\" the veil is a well-planned control instruments business, is easy to see one of its goals to attract the eye to show his leadership, the second is price war ignited bare dominate the market, really ulterior motives.

    Solar water temperature control meter is an electronic products. Its raw materials, the main circuit board equipment dollars, solenoid valves, transformers, resistors, capacitors, transistors, transistor, thermal components, wire, silicone, stainless steel, chips, shell and other components. Purchase price of the upper and lower cost several times, such as basic good dozen dollars a chip, not only poor binary, which gives businesses a cheap war a lot of room.

    \"Domestic controller\" GB/T23888-2009 release and on the implementation of national standard, but the technical requirements of the indicator is difficult to detect, has not yet been any form of supervision and sampling, but also for the unscrupulous to create a fake made bad business opportunity.

    Water temperature sensor is no breakthrough technology changes, temperature, furring, interference, lightning, short life has not yet been completely solved, in the homogeneity and gave an excuse to have a low-quality low-cost war.

    Confusion in the market, control instruments are complementary products or end products, the same product to the whole enterprise OEM package, but also in the market to build distribution channels, retail outlets, price confusion, contradictions and tangled, but also for providing low-quality low-cost war battlefield.

    High frequency transducer repair, repair during the year to be replaced 1-3 times, maintenance costs are basically fixed, the discount can be lost through the sale of guerrilla burden, reduce maintenance costs with new tactics.

    This has been a hotbed of streaking. So there are some unscrupulous companies the chance to make a mad rush to come lead the way. Not long ago a group came streaking Baotuan information, leading them to compete with low price by 15% naked, taking over and then Ben, really chilling.

    In transition, the times call for our industry should be dispersed from extensive to intensive concentration, from investment-driven to innovation-driven, from low to high value-added industrial sectors, from the traditional to the modern system runs from from quantity expansion to quality improvement changes . But there are so many of our industry on a number of small business owners, still naked price bolted, shame.

    Hey! Streaker who. Only produced to give the interests of consumers satisfied with the product, this is really good product. Only the transformation of innovation, only to get rid of low-rise high-value dilemma, is the only way out.

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Domestic solar water heater industry go?

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industry go?

Honor went to domestic products abroad, whether in products, technology, brand and other aspects need considerable upgrade and long-term promotion. To dominate this trend, and only increase R & D, and gradually narrow the gap with the international solar technology, product quality and technical content by the win, or a technology leader in the future will face tremendous pressure at home and abroad enterprises. Accelerated pace in the international situation, the industry is about to face global competition, firms reduce the number of only R & D and sales channels with those who have a chance to win advantage.

    China\\ s development of solar water heater is one of the earliest and large-scale renewable energy industry. Today, China has become the world\\ s production and sales of are the largest countries. According to the Solar Energy Society released the latest data show that the solar water heater production to the national rate of 30% annual growth, annual production of solar water heaters in 2009 exceeded 40 million square meters, accounting for 50% of the world, to maintain capacity of 145 million square meters, accounting for about 70% of the world\\ s total, is the world\\ s largest-scale application of solar water heaters country.

However, the recent CCTV news channel in the \"Weekly Quality Report\" column for the poor quality OEM solar water heater Haining conducted a special report, once again exposed our solar water heater industry in serious problems. This allows us to focus attention once again to the domestic solar water heater industry\\ s future development path Gairuhezou good on this issue.

Problematic domestic market, competition

The development of domestic solar water heater industry, there are many problems, which is particularly noteworthy that the survival of the current situation of solar water heater business is very worrying. Nearly 6,000 in the domestic solar water heater companies, with large-scale production and the real R & D capabilities of business less than 20, the rest are mostly small workshops and some local-name companies. Product testing, but related, quality management, confusion, backward production technology, dumping, cutting corners and so prevalent in these small businesses, resulting in solar water heater market order and chaos, there are many hidden dangers, some companies even facing a crisis of survival.

As we all know, every industry will have their own market segments, while in terms of China\\ s solar water heater market, able to reach consensus on three major markets: the rural market, urban and international markets. In recent years, China\\ s solar water heater in the home appliance industry, this \"fast track\" to achieve rapid growth, but has not been in the international market due status and recognition. Over the years, the development of solar water heater business in rural markets rely mainly on the rigidity of demand pull, but after 10 years of development, the promotion of solar water heaters developed areas of the country\\ s rural solar energy market has become saturated, especially in Jiangsu, Zhejiang, Shandong, Henan province solar energy consumption. In the urban market, because most residents lack of understanding of solar water heaters, installation of the property limit urban management department, the city paid insufficient attention to the construction sector, prices discourage consumers more difficult to solve, and many other reasons, market development difficult.

First half of 2010, solar water heater industry, ushered in the most severe market test, the number of manufacturers dropped from 5,000 last year to more than 2,800 today. Data also show that eighty percent of the solar water heater companies have varying degrees of declining sales, inventories and other issues, the solar water heater industry profits may be declining. From the sustained and healthy development of future industry perspective, solar water heaters must go abroad, to establish an international brand, to promote the Chinese solar energy from solar power to power.

International market is full of challenges, prospects

Currently, energy conservation has become a global consensus, governments around the world have introduced a new energy industry are related to support policies to encourage and support the development of new energy industry, which gave birth to a staggering market share, the huge world of solar energy development as the market. According to related statistics, the global solar thermal market is rapidly growing. In the United States in 2009, total U.S. demand for solar energy grew 36%, while demand for oil grew by only 2%. Solar water heater industry is very optimistic about the prospects for the international market, more and more companies escape local corporate image, towards the international development, increase exports, expansion of overseas operations territory. In order to develop low-carbon economy, energy conservation as the main trend, under, along with China\\ s solar thermal industry\\ s rapid growth and increased competition, the domestic market getting smaller and smaller share of the cake. However, there is a huge international market for solar consumer demand, many manufacturers are targeting this vast market. Meanwhile, the domestic manufacturers of technical R & D investment, the main stay for many years China solar water heater use in low level areas and in core technology is still a wide gap between the international advanced level, and this also means that behind the huge foreign high-level market, Chinese enterprises have not yet been opened.

In 2010 at the solar thermal industry forum, the National Energy Bureau of the experts made it clear that the world\\ s solar thermal industry is now in rapid development, Europe, Africa, South America has a very large market space, Chinese enterprises should look world, to go abroad to build global system. Perhaps on the road to internationalization will be many challenges and obstacles, but from the global solar thermal industry development trends, internationalization is inevitable direction.

International road Gairuhezou?

China\\ s solar thermal companies go international is still a long way to go, and there are more problems and difficulties, mainly in the following four aspects: 1, product quality, many companies in the export of products abroad, after being returned Customer satisfaction is low; 2, technical issues, resulting in low-technology is an important reason for poor product quality, one of China\\ s current production technology, or whether it is solar thermal technology with the international level there is a gap; 3, the price problems, domestic enterprises always want to win at low prices attracted foreign consumers, so that the enterprise in terms of quality and attention to reduce the brand; 4, no brand management issues, most enterprises are OEM OEM manufacturing enterprise , the lack of independent management of the brand, can not form in the international influence.

Therefore, the honor went to domestic products abroad, whether in products, technology, brand and other aspects need considerable upgrade and long-term promotion. To dominate this trend, and only increase R & D, and gradually narrow the gap with the international solar technology, product quality and technical content by the win, or a technology leader in the future will face tremendous pressure at home and abroad enterprises. Accelerated pace in the international situation, the solar water heater industry is about to face global competition, firms reduce the number of only R & D and sales channels with those who have a chance to win advantage.

Recently, the domestic solar industry, there is a new focus on the promotion and trade platform, which is located in Tongxiang, Zhejiang new international energy market, the market as a global trading center purchasing solar products, solar water heaters will be good at home and abroad to come together, greatly strengthened the domestic solar industry exchanges and cooperation, expand foreign sales of domestic business channels.

 

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Beijing is facing solar water heater market prices or technology to break through the encirclement?

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Beijing is facing market prices or technology to break through the encirclement?

    In 2011, China was said to be the first year, what is the first year of different opinions, but 2011 is really the beginning of a new decade, but also all the important aspects of the work to start in left. China\\ s solar thermal industry, this may also be entering a new phase. China\\ s solar thermal industry coalition\\ s executive director Luo Zhentao in 2010, China\\ s solar thermal industry expressed at the annual meeting in 2011 will focus on creating more solar thermal industry cluster. That time may usher in a flourishing situation, and has played an important role as a solar energy enterprises in Beijing will be at that time what location?

    Solar energy enterprises in Beijing that something

    Beijing, the age-old culture, fashion, technology, politics are always rich in charm to attract the crowd. Beijing is the largest scientific and technological research base, Chinese Academy of Sciences, Chinese Academy of Engineering and other scientific research institutions and is known as \"China\\ s Silicon Valley\" of Beijing Zhongguancun Science Park, the results won national awards each year accounting for one-third. Beijing is the center of the national institutions of higher learning, bringing together the largest number of well-known colleges and universities nationwide. All this is Beijing\\ s manufacturing industry provides a solid scientific and technological support, and let Beijing\\ s manufacturing enterprises in technology always ahead of the country. Beijing\\ s solar energy business as well.

    China\\ s first solar water heater was born in Beijing, technology and talent advantages to Beijing Solar Energy Research Center has become the authority of experts and focal point. Trace the development of Beijing, is the CPC Central Committee General Secretary Hu Yaobang, the former under the care of implementation, and the first of Deng Xiaoping, Nie two national leaders at home fitted with a solar water heater, to the guards with a bath. At the same time the beginning of the founding of New China, the first time the World Expo held in the U.S., the products on display include the Beijing production of solar water heaters.

    Passage of time, into the mid-1990s, market-oriented economy in the increasingly prominent role in the day, solar energy enterprises in Beijing, and quality advantages of the technology have been sufficient to enable them to re-Fate of the parties. Enterprise system, market economy, management, marketing, publicity and other aspects of comprehensive factors requirements are high, in the first wave of economic tide, Shandong, Jiangsu, Zhejiang, the rapid rise of solar energy manufacturers, China and Beijing form the four solar major industry clusters, but in the last couple of years, the overall development of solar energy enterprises in Beijing as fast as the other three, in the country\\ s market share has also been gradually throw off, and Hubei, Yunnan, Sichuan, as the rise of new solar manufacturing clusters also showed aggressive trend, once glorious moment of Beijing enterprises in such circumstances need to think about what should or should break through the encirclement?

    Encirclement and market breakthrough technology

    Beijing\\ s technology, talent, research strengths are still, this is the most solar energy enterprises in Beijing, the core values. They had been in the forefront of solar technology research and development, and constantly in pursuit of high quality. Perhaps it is this unique technology companies restrained, so that enterprises are always hard at Beijing Solar Energy Research and Technology, to improve quality; or early well-known solar energy enterprises in Beijing are mostly state-owned enterprise restructuring, still failed to meet the R & D Manufacturing quality products is important to have market-oriented operation matching. In short, solar energy enterprises in Beijing are left out of the market development and control, ignoring the brand publicity and momentum, resulting in annual sales, now is always flat, hard, and dramatically increased and rapid development momentum.

    To get out of this dilemma, the brilliant recast Beijing cluster must change the status of solar energy enterprises in Beijing, Beijing\\ s solar energy companies to wake up. It is also for this purpose, Beijing Yu Xin Solar Energy Industry Co., Ltd. launched the \"Solar Enterprise Development Strategy Seminar in Beijing,\" Beijing solar energy companies to explore how the institutional, managerial and marketing aspects of the comprehensive restructuring and break, in order to achieve Beijing solar energy heat utilization industry clusters take off again.

    China\\ s solar thermal industry coalition\\ s executive director Luo Zhentao at the meeting says, \"Beijing is China\\ s solar thermal industry\\ s birthplace, how to make it full of vitality and vigor, we should all avoid weaknesses, creating new industry structure.\" He solar energy enterprises in Beijing once again appeal to change the comfortable status quo must be actively involved in the fierce competition, the solar energy industry cluster will be Beijing\\ s technology, quality and maximize the advantages of the national market but also extended to the range.

    Profound and solar energy enterprises in Beijing, and scientific R & D and manufacturing advantages such as product quality level is the country\\ s leading integrated, regardless of the industry from a business perspective or point of view, should be extended to the national market, implementation techniques to surround, to other areas low technology and poor quality of the living space to squeeze the product. But also for market breakthrough, not only because solar power has been Beijing\\ s wine prices were buried in the Shenxiang years, but also because in the end resource, capital is gradually concentrated to a small number of enterprises under the status quo, and then just keep the hard hard dry, then others will eventually become technical, personnel supporting role.

    SUN Pei-Yu Yu Xin, chairman of Beijing Sunshine solar energy development companies put forward their own ideas: Stick to Beijing solar energy enterprise \"technology\" of the tradition of excellence in technology research and development do not give up on the basis of the technology is now more decent quality of products , play a \"product\" to \"technology\" carrier effect; looking market economy, to grasp the pulse of the market, keeping up with market pace, the marketing system and marketing force for innovation, which is Beijing\\ s most solar companies should pay attention to the link; every business should adhere to as the \"Beijing famous\" corporate responsibility, from their own, their own actions to safeguard Beijing to the solar thermal industry\\ s healthy development.

    It is obvious that both industry leaders or business people have seen the head of the solar future direction of prices in Beijing, have recognized the encirclement and market breakthrough technology to Beijing the importance of solar energy industry cluster. Solar energy companies are already called for a stand up, wait this is their response to solar energy enterprises in Beijing, and implementation techniques to surround the true market breakthrough.

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Solar water heaters into the stagnation period of suffering

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Solar water heaters into the stagnation period of suffering

Solar water heaters the main battlefield in the rural, urban and overseas markets has been supporting form, especially in the urban market development is not smooth, a few years ago in rural areas experiencing excessive competition has been saturated, overdraft. This year, domestic solar water heater in a tough retail market stagnation.

    Number of brands in order to speed dropped 20 per month

    Solar water heaters the main battlefield in the rural, urban and overseas markets has been supporting form, especially in the urban market development is not smooth, a few years ago in rural areas experiencing excessive competition has been saturated, overdraft. This year, domestic solar water heater in a tough retail market stagnation.

    Persist in the end is victory, the question is who can stick to the last? When shuffling the end of the market is 2011, or 2012, or has not yet bottomed out?

    Faced with more than 5,000 brand once the domestic solar water heater industry, after the climax of the blowout in 2009, 2010, high callback, stagnation in 2011 entered a wait, not only the number of brands in the monthly rate of more than 20 sharp reduction, marketing and sales suffered an unexpected deserted, and even solar energy franchise dealers closed their doors, there have been a lot of situations.

    In an interview on the market, the reporter surprised to discover that "the main battlefield of solar water heaters in rural, urban and overseas markets has been supporting form, especially in the urban market development is not smooth, a few years ago in rural areas experiencing excessive competition has saturation and overdrafts. This year, domestic solar water heaters in the tough retail market stagnation. "

    Situation is bad?

    "The situation is very optimistic about the other companies do not know the situation is not better than that." Early in February, Yangzhou Lida solar Luo Cong chief engineer of communication with the correspondent, it expressed concerns about the overall trend of the market this year .

    March 16, Chang-Qing Wang, general manager of marketing, Tongji sun solar energy, told reporters, "Since the Spring Festival, the basic small retail market, sales can only go to the market daily by businesses to drive sales. Not to engage in activities, the business basically can not sell."

     Chang-Qing Wang also revealed that the previous business activities are mainly done in the town, now only village to sweep the streets, a village gradually break. Previously, do buy gifts to send Qijian Tao cutlery, knives Five-piece is very good, now get the refrigerator to buy solar air-conditioning effect is not obvious to send.

    It is understood that, due to solar water heaters are "first hit after the delivery" mode, as early as November-December period last year, many solar companies are businesses through the annual General Assembly in the form of advance payment from the business office and return the funds. Reporters learned that the Four Seasons song Mu and other large companies off-season back section near 500 million in companies and other off-season glory reimbursement reached $ 100 million, some SMEs are 2000-5000 models of the off-season back ten thousand dollars.

    However, despite collecting money, but in the end product is no longer marketable. Zhenjiang Dantu district of solar energy from the dealer said, "The town is also more than 20 years ago to sell solar energy to the rest of this year 10 not to. Since the Spring Festival, the volume of retail sales in mid-March, only four too deserted. "

    An Zhenjiang solar heaters dealers offer a set of sales data: the year 2005, sales in the four to five hundred units a year in 2009, only 200 units sold in 2010 only 40 goods. The first quarter of this year there is no sign of recovery.

    "This year s solar exhibition in Wuhan, more than 200 exhibitors, compared to last year to reduce the more than 100, which essentially reflects the current state of the solar market." A solar energy company in Shandong official pointed out that this year Even some of the show for a living exhibition of solar energy companies, business is not good to do.

    Go?

    Rural markets are no longer marketable, urban progress is slow, limited export-led overseas. Right now, for many in the rural market as the main body of the solar water heater business, how to break through the current market difficulties, it is not easy.

    It is reported that the domestic solar market in rural business enterprises accounted for up to 90%. In recent years, many companies that "the layout of the three major market" strategy clearly to return to the city market, to achieve a new round of expansion. However, the reporter learned that the return of many cities in the solar business is not successful, due to construction planning, product technology, consumer habits, enterprise resource reserves, and many other factors, many solar companies mainly in the urban business enterprises of construction orders mainly, it is difficult to obtain from the residential area of ??volume of orders. Currently, the city consumer awareness of solar water heaters generally low, also had the water leak, installation of the property caused by deep contradictions and memory problems.

    This year, the CCTV weekly quality report for the first time disclosed Haining region of the solar companies Pong brand "," cut corners "and a series of acts, a reflection of this from the" grass roots "started the industry in the development of a number of drawbacks exist. Industry with low barriers to entry, product quality is unstable, service gaps, low-price competition after another, directly reduce the overall competitiveness of the industry, but also drag a group of industry leaders to upgrade the pace.

    As early as the end of 2009, domestic solar industry has set off a wave of industrial upgrading, mainly for the establishment of modern plant, modernization of production facilities, the implementation of cross-regional plant, and thus "out of hand workshops, shoddy" industry first image. However, industry analysts, the solar industry to upgrade is a long and difficult process to get rid of roots from the plant construction industry, into the equipment and other means, to the future strengthening innovation, the implementation of differentiated restructuring, to achieve brand, size expansion, but also need more accumulation and investment. The solar thermal industry has entered a competition of comprehensive strength and endurance channel.

    Short term, Li Jun, president of Four Seasons Solar Mu song that, on the one hand to speed up the pace of expansion of urban markets, in particular, to help countries to build 10 million units of affordable housing policy opportunities to build low-carbon building low-carbon products. On the other, through product upgrades and technical means to achieve quality and service intensive rural market.

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