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Tag Archives: solar garden light
Sun rain solar water heater broke in the first million units in sales
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Sun rain broke in the first million units in sales
It is reported that the end of October, 2009, Jiangsu Sun Yu Group production and sales of solar water heater industry first exceeded a million units, in one fell swoop China\\ s solar thermal industry annual sales record of solar thermal industry decentralization process officially open the new energy \"carrier-class \"The birth of giant enterprises into gestation.
Since 2006, the rain the sun to create solar thermal industry, Blue Ocean thermal protection, the introduction of \"Paul Wall\" concept since the rain the sun to double production and sales growth, and constantly refresh the sales record. 102.8 million in 2008 winning the rain the sun CCTV gold resources, greatly enhance the visibility of the brand the rain the sun. 2009 is the first year of the solar water heater to the countryside, the sun the rain the countryside as an active promoter of solar energy, solar energy to rural areas in bid to achieve excellent results, with the most successful products, the most successful region wide, the widest range of bid prices under the lead of solar Township, the sun the rain original \"urban-rural linkage\" marketing strategies of solar home appliances icing on the cake. R & D, brand building, promotion policy three-pronged approach, the rain the sun to achieve fruitful results in 2009, this 1 – 10 months, the sun the rain increased to 75% of the sales that the industry shocked. In the post-crisis era, bucked the market trend, to the world with confidence.
2009 is the tenth anniversary of the rain the sun, after a decade of rapid development, China has become the sun rain solar thermal industry leader, China\\ s largest solar water heater manufacture and sale of businesses. With the world economic recovery, the sun the rain products with excellent quality, attentive service, by foreign consumers, products are exported to the rain the sun more than 100 countries and regions. As of October 2009, the sun the rain to take the industry export share of 15% ahead.
Sun Rain Chairman Xu said: \"low-carbon economy, with good prospects for development of new energy, solar thermal industry and we compared the unique advantage of other new energy projects, because the full intellectual property rights and core technology lies in our Chinese hands, the degree of market maturity, promising future in 2009 we developed a new five-year plan – \\ 533100 \\ plan. In addition, the rain the sun will be completed in three years five chain bases, five years to complete international industrial layout, construction in two to three foreign branch, and comprehensively promote the sun rain modernization and internationalization of industrial development strategy. \"
It is understood that the rain the sun in July 2009 released \"533 100\" Strategic Planning: sun, rain will develop in five years, 30,000 employees, 30 million people in related industries driving employment, to become the industry\\ s first sale of billions of business. The sun rain solar thermal industry in China produce a million units mark the first break, once again confirmed that low-carbon economy, China has a booming solar thermal industry, unlimited prospects.
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Overcapacity in the industry spread to the solar water heater
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Overcapacity in the industry spread to the
As a sunrise industry of solar water heater industry has recently experienced growing pains, while the rapid increase in the number of newly opened businesses, a large number of vacuum tube production line horse; the other side of the market response is lukewarm. According to City Solar Energy Industry Association\\ s statistics, this year, the city opened a new solar water heater business and supporting more than 200 enterprises, however, into September, the city\\ s solar water heater business sales dropped sharply, the chain fell about 50% .
For a time, \"excess capacity of ,\" the thesis for entrepreneurs suddenly nervous tension. In the end is excess capacity or industry to enter a period of adjustment? How to prevent a sunrise industry ups and downs?
Ten years there has never been a dip
Even in last year\\ s financial crisis, the city\\ s solar water heater business sales still produce a nice \"report.\" In 2008, the 120 million units in sales of solar thermal products, representing an increase of 30% in 2007.
In the first half, sales of solar water heaters in our city also maintained a rapid growth, especially into the second half since September, but suddenly a sales decline, sales in September than in August fell 50 percent.
\"This phenomenon has affected almost all the solar water heater business in our city, is 10 years, never had!\" City Solar Energy Industry Association, Xu Zhu Ling told reporters that even as big companies such as Le Sang, also in October sales In the fall, some of the sales team did not even small business sales fell by 2 / 3.
Home appliances, \"a good hard song to sing.\"
With traditional electricity, gas water heater, solar water heaters more energy efficient, should be more likely to be the rural consumer acceptance, but also enjoy the state at time of purchase 13% of home appliances to financial subsidies. Therefore, many in the country launched the beginning of home appliances, to his great expectations. However, with the advance of home appliances, factory surprised to find that neither the policy of home appliances to make their products are selling, do not let their own brands in the short term access to rural consumers.
Last month, the reporter arrived at the sea salt wash pump port industrial zone, Zhejiang New Energy Co., Le high, the enterprise was a lively scene. Successful solar home appliances brand so high music sales soared in August, the company sold nearly 3,000 solar water heaters. When the company responsible for the market is still very optimistic. However, again contact the reporter yesterday, the company responsible person, but the news has been quite pessimistic in September the company\\ s chain of solar water heater sales dropped by nearly half. \"The market is weak, consumers are still waiting to see, it seems to bring home appliances is not obvious.\" The official said.
For the city\\ s many successful home appliances, solar water heater companies, are facing tough choices. Forward in the face of unpredictable market also continue to invest in manpower, material and financial resources for publicity and promotion; back, pre-made home appliances for all the efforts will be wasted.
Herd caused confusion in the industry
Reporters learned that last year\\ s solar water heater manufacturers Jiaxing 890, this year has increased to more than 1,100. \"A lot of formerly engaged in the textile, metal and other industries, the boss, under the influence of the financial crisis to switch to solar water heater industry, while a large number of family-owned small businesses are also entered, the low level of repeat expansion and investment, resulting in confusion in the industry . \"Xu Zhu Ling said.
The vacuum tube manufacturers, for example, the original vacuum tube Jiaxing only 330 production line, to the end of this year will increase to more than 700, supporting the production of solar water heaters can be 10 million units. \"National sales of solar water heaters a year for 40 million units, the vacuum tube Jiaxing market share to reach 1 / 4 is still very difficult, so many companies in September tube inventories to several million units.
Industrial clusters or face shuffle
Held in the afternoon before the situation analysis at the solar industry, solar energy, Zhejiang digital music Sang Ltd, who Geng just do not agree with \"excess capacity\" with that, \"China\\ s solar water heater penetration is still relatively low, or very large market potential and, therefore, should only be a current industry adjustment period. \"
However, how to prevent this sunrise industry ups and downs? An industry source admitted that five people can manufacture solar water heaters, 300 people can do. Some small businesses, selling only a few thousand sets of products a year, the same can survive. At present, solar thermal industry has a number of firms is several times the number of firms in other industries. If the solar thermal industry leader in the short term can not increase barriers to entry, reach-scale expansion, fail to realize the industry reshuffle and enterprise integration, some unqualified enterprises eliminated, then the piece of the solar thermal industry not mature, \"cake\" competition will appear more chaotic situation.
Inner strength, build sales networks, to grasp the end, to achieve the transformation and upgrading, which is Xu Zhu Ling\\ s recommendations. It is reported that companies in the solar energy industry cluster in Jiaxing, there have been a large amount of money to purchase a number of investment and production testing equipment, automatic production line of business update.
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Anhui able to believe in solar water heaters on the Heibang
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Anhui able to believe in on the Heibang
[REVIEW] As the weather gradually heat, sales increasingly prosperous. Yesterday, the Provincial Bureau of Quality Supervision informed of solar water heaters in the second quarter of the provincial supervision and checking of results, \"Wan can\", \"for Christ\" and other two brands of solar water heaters to be informed \"of poor quality.\"
As the weather gradually heat, solar water heater sales increasingly prosperous. Yesterday, the Provincial Bureau of Quality Supervision informed of solar water heaters in the second quarter of the provincial supervision and checking of results, \"Wan can\", \"for Christ\" and other two brands of solar water heaters to be informed \"of poor quality.\"
The in Hefei, Chuzhou, Bengbu, Wuhu and the four to 30 sets of samples were taken by the test, 28 groups qualified, product sampling qualified rate 93%. One, two on the quality \"Heibang\" products are: Anhui Science and Technology Co., Ltd can produce solar energy and specifications for the \"φ58-15/18\", production date, \"2010.04\" and \"Anhui to\" brand solar water heater, Chuzhou City, to believe in solar water heater Manufacture Co., Ltd., model specification, \"420-15-18\", production date, \"2010.03\" and \"to believe in\" brand solar water heaters. Inspection reports show that the two products in the thermal performance, appearance, thermal energy storage tank and other indicators on all three failed.
Deal with the problems, the quality supervision department recommends that companies from the hot water tank storage capacity of water control and lighting area ratio; improve the quality of vacuum tube to control the vacuum tube collectors and vacuum coating; using high quality insulation materials; to improve storage hot water tank manufacturing processes, materials, and anti-corrosion coating technology in areas such as quality improvement and ensuring the quality of raw materials.
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Guard solar water heater business to attack fake Secret
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Guard solar water heater business to attack fake Secret
[REVIEW] Recently, Yichun City, County Industrial and Commercial Bureau of the area should be a selling counterfeit solar water heater business carried out the investigation.
Recently, Yichun City, County Industrial and Commercial Bureau of the area should be a selling counterfeit solar water heater business carried out the investigation.
A recent report from the masses, Yifeng County towns have businesses selling counterfeit brand solar water heaters. Manufacturers and the people receiving the report, the County Business Council and the east branch of industry and commerce quickly into action.
It is understood that law enforcement officers in the day when it was found that the parties to the shop inspection of suspected counterfeit solar water heater, professional and technical personnel on the spot by the manufacturers to identify, these counterfeit products are all fake. As counterfeiters use high technology, resulting in a very realistic replica, the average consumer is difficult to identify. Law enforcement officers immediately to the scene of counterfeit products seized, and solar energy to be on the sale of counterfeit products, dealers be punished.
East Branch Trade and Industry Mr Lee introduced: pre consumer reports we received, suspect products may be counterfeit. Then we contact the manufacturer with Beijing, the first from outside the Mo Pai, get some evidence. Then the manufacturer has installed solar water heaters allegedly infringing users on-site identification and issued a Certificate of Authenticity, confirmed the batch solar water heater is infringing products. The case is under investigation processed.
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Temple of solar water heaters not meeting board box
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Temple of not meeting board box
[REVIEW] \"just buy a new installed, Guo Dabo will be found outside the box and the heater body is not supporting. Is the second mobile phone or install the wrong box?\" Guo Dabo doubt endless. Solar water heater models and packaging are not matching.
Just buy a new solar water heater installed, Guo Dabo will be found, the water heater outside the box and the body is not supporting. Is the second mobile phone or install the wrong box? Guo Dabo doubt endless.
Solar water heater models and the box is not complete
May this year, Guo Dabo located in Zhejiang Province, home appliances market Qiutao North electrical firm in the second floor of Xinyu, spent 2600 yuan to buy the S & P 737 one-day series of solar water heaters.
Bought this heater after repeated urging store Guo Dabo sent to install, but no other arrangement has been said time. Until the morning of June 27, water heater installers to install the door only.
Installation, installers told Guo Dabo, some parts need to buy their own, do not buy it can not properly installed. So, Guo Dabo attend to check the water heater, on a hurried out to buy accessories. When he came back bought accessories, water heater has been installed in place almost.
\"As the installation when the off-site, I have not carefully checked water heater the next day, I order water heater in the box, I found the base stand still, there\\ s no installation. So I went to the roof to check the about water heaters, but to see a lot of problems. \"
Guo Dabo said that he found the surface of the water heater tank and frame box with multiple stains and surface scratches, water heater installation was not in place, easy to shake. Most difficult to accept that he is not packing water heater Temple 737 series, but another model.
\"In other words, water heaters and water heaters are actually on the box is not on, I suspect, this is a secondary water heater, is likely to be the prototype and they gave me a box to send out just broke, do not Bluff ? \"
Business for the apology extended warranty and gift
June 29, Guo Dabo related electrical firm to reflect their own doubts.
\"I bought the shop\\ s proprietress Ms. Sun also, but not 29, the day Ms. Sun, the store\\ s staff said he did not understand the situation, could not handle the matter, after which I will call Ms. Sun, She said that installation can be problematic, but the product is certainly qualified. The problem is that I was buying a new water heater, and now I get hold of even the boxes are not on, and that reasonable? \"Guo Dabo requirements Xinyu electrical firm to give him for a new water heater, and install in place.
Requirements for Guo Dabo, the electrical firm boss Ms. Sun explained that she just Temple, a distributor of water heaters, water heaters were installed to Guo Dabo workers she sent on a distributor. Cargo is sent directly from the dealer over the past, so she did not know the situation. In the end is not used, but also need to go through verification.
Recently, Ms. Sun feedback, send the goods are sent to dealers Yujing Li, in addition to other outside the box is not complete, there is no other problems, water heater is new. In order to apologize to the Guotai Bo, a few days ago, Ms. Sun presented a value of 100 yuan to Guo Dabo fans, promised to give this water heater to extend the warranty period of one year, and return the parts cost him 100 yuan.
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Why is it difficult to enter the solar water heater residential area?
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Why is it difficult to enter the residential area?
[REVIEW] \"Now the community are promoting low-carbon life, why install a solar water heater is it so hard?\" Recently, high-tech zones Riverfront Village area reflects the very fact that her district where the property owners to install prohibited, some owners can only \"hope Yang disappointed.\"
\"Now the community are promoting low-carbon life, why install a solar water heater is it so hard?\" Recently, high-tech zones Riverfront Village area reflects the very fact that her district where the property owners to install solar water heaters prohibited, some property owners only. \" Wang Yang disappointed. \"
The survey found that a number of property services in the district in the city, and the very fact that a few owners have the same experience. And for all the worry, the property of the \"ban\" a \"solar\" into some of the area is difficult to be crossed a threshold.
Embarrassment: \"solar energy\" have been shut out
The very fact that, since the delivery of Riverfront Village district has banned property owners in the roof to install solar water heaters, ground floor, the body that affect the appearance. The very fact that the use of environmentally friendly solar energy, promoted by the state, property owners should not be reasons not to install.
See that the district is basically 7-storey residential building, not a solar water heater. \"Want to install check, can not let the property.\" Owners of them are said his family has been using the power of 2000 watts of electric water heater, a month to produce a lot of electricity. \"Solar energy is convenient not to waste resources, which point bad?\" Cao owners master the practice of the property also said they did not understand.
Then interviewed a number of residential property services, found that the \"solar water heater\" shut out of a few. Oil off a building in the Town district, New Petroleum home district, hospital district have on the owners of Imperial reflects the property to \"aesthetic impact\" as an excuse, either roof or wall-mounted type of solar water heaters, are prohibiting the installation. Moreover, the already installed \"solar\" and also forced removal.
Property: \"solar\" impact on safety and aesthetic
As to the refusal \"solar\" reasons related to residential property have the same concerns: After installation, the top floor of the owners caused by leaking home country?
Riverside Village, a residential property company official said, the district completed earlier, developers do not design the building body reserve base for the solar water heater and pipes. If the number of owners to install solar on the roof, the roof waterproofing can not afford the weight due to the destruction of home owners could lead to leaking roof, giving rise to disputes. Wall-wall installation in the \"solar\", will affect the layout of the building body beautiful, is prohibited, and these regulations in the residential property services in all relevant requirements.
High-tech Park District property, Tsinghua person in charge of the installation of solar really inexpensive and accessible, but on the whole be considered the property from residential property owners. He said the property owners of the decoration in check, had told the other prohibiting the installation of solar energy. A few kilos of solar equipment, the owners usually go to the roof maintenance, roof load would pose a threat. The wall-mounted solar energy will affect the load-bearing walls, there are security risks, and that \"even if the property allows the installation, the owners live on the top floor will agree?\"
Many owners are living in the attic of the roof installation \"solar\" opposed.
Relevant departments: installation requires consent of all owners
Installation of residential solar water heater can? Owners and property companies and uncompromising. This issue, the reporter interviewed the relevant departments.
City Housing Authority official said the office property, property interests from all owners to prohibit the owners to install solar water heaters. External walls and roofs of residential buildings owned by the owners, such as the unauthorized installation of \"solar\" violation of the rights of other owners, will make the property into a dilemma.
Henan ZHANG Zhen-Song YE Feng law firm\\ s lawyers that the residential building roofs and external walls are the owners, in the above installation of solar and other ancillary facilities and equipment, may affect the quality of the roof or wall. Owners subject to all of the owners or owners consent of Congress, installation behavior considered legal. Thus, if quality problems arise later, by the persons responsible maintenance responsibility; if not responsible, then the use of housing maintenance fund to solve the problem
Look forward to: New real estate can solve the problem
It is understood that China\\ s \"Renewable Energy Law\" clearly defined, to encourage units and individuals to install and use s, solar heating heating and cooling systems. Developers should design and construction of buildings for the utilization of solar energy to provide the necessary conditions. Buildings have been built, residents can not affect the quality and safety of the premise installation and product standards meet the technical specifications of the solar system.
City housing and urban development committee (hereinafter referred to as the Municipal Construction Commission) Science and Technology Management Division is responsible surnamed Zhang said, although the installation of energy saving and environmentally friendly solar energy is both a good thing, but it should also consider the practical issues. He said, \"Renewable Energy Law\" in guiding the relevant provisions of the regulations, does not require enforcement, and real estate developers in order to reduce costs, design, development, installation of solar energy can be real estate, not positive.
The official said, it is worth looking forward to that, shortly before the Municipal Construction Commission has issued relevant documents, required in the new real estate in the city 12 floors below (contains 12 layers) to implement the construction and building integrated solar systems, that is building a unified use of solar energy systems, applied to each household. It is understood that the document will be enforced in October this year.
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Why solar water heater market has stagnated in Xinjiang
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Why market has stagnated in Xinjiang
[REVIEW] as the most promising new energy sources, solar energy industry is seen as energy saving targets to complete the \"vanguard.\" Solar resource is a clean environment and save unlimited resources, solar energy products and the traditional coal, oil, electricity, gas and other energy sources, the higher one-time investment, but its long term use of time, it is very cost-effective of.
As the most promising new energy sources, solar energy industry is seen as a complete energy saving targets the \"vanguard.\" Solar resource is a clean environment and save unlimited resources, solar energy products and the traditional coal, oil, electricity, gas and other energy sources, the higher one-time investment, but its long term use of time, it is very cost-effective of. The popularity of , saving money, in line with the requirements of building a conservation-oriented society. Some people in Urumqi calculations, since the installation of solar water heaters at home, one year can save electricity more than 600 yuan. A solar water heater by now priced at 1,000 yuan terms, equivalent to only 3 years of electricity, and solar water heaters are generally in the life of more than 15 years.
But with gas water heaters and electric water heater, if you want to towns in Xinjiang to promote solar water heaters have a long way to go. Not only is the capital of Xinjiang – Urumqi, there are difficult issues to promote solar water heaters. The main reason is the often encountered when installing and using the \"threshold\", as the development of Xinjiang, the biggest bottleneck of solar water heaters.
Although the innate good condition, however, the manufacturers of solar water heaters in Xinjiang marketing, they encountered many obstacles. Some owners of residential solar water heater, you encounter a block of residential property. Official said residential property owners to install solar water heater, easy to damage the waterproof layer, causing housing leakage; if the top floor of the load-bearing design deficiencies, safety problems will be planted. In fact, the formal installation of solar water heaters, there are strict in the process, they will not damage the roof.
Installation of solar water heaters suffered a bottleneck, there is one important reason is mainly the property and some developers might affect the district\\ s overall image and the emergence of other problems, many developers and even the \"limit the installation of solar water heaters,\" Check written into the contract directly, and when explicitly told the owners to collect the keys.
It is understood that 60% of developers and property companies almost not to install the remaining 40% still charge a \"setup fee.\" In some area businesses if it is to install, you need every month to pay residential property ranging from 200-500 yuan a \"setup fee.\" \"Paid the money into the area can still be good, and some communities did not get in, because there are other businesses buy solar water heater in advance \\ installed power\\ in general, buy a dozen buildings with two to three of residential solar water heaters \\ installation right\\ , you need to pay two or three million of property. \"It is understood that before the installation of solar water heaters need to\" public relations \"a large number of district. These so-called \"installation fee\" or buy \"installed power\" costs, businesses will be shared equally in the price of solar water heaters in each, or pay the ultimate owners.
In addition, more and more high-rise building to the development of high floor facing the aqueduct would be too long, placed solar panels smaller space and other issues. Reflect many of the solar water heater distributor, into the difficult area of ??solar water heaters have become dealers in sales and marketing process, the most troublesome problem, which not only seriously hindered the number of users of solar water heaters, and solar energy industry for the development of Xinjiang, has an absolute the impact.
Break bottlenecks in Xinjiang solar water heater marketing strategy
Xinjiang is not the face of solar water heater business and property, the installation and various obstacles standing still, but have to act, through a variety of ways to calculate looking forward to a way out.
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Popularization of solar water heater is the last word
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Popularization of solar water heater is the last word
[REVIEW] requirements of Jiangsu Province, the new hotels, hotel, commercial and residential hot water needs and other public buildings and 12-storey residential, should be required to unified design, installation of …
In the deteriorating climate and environment of today, the state this year to encourage and strongly support the development of new energy sources. Currently, most of the country have formulated relevant offers incentives to encourage the use of solar energy. Which accounts for a large proportion of the use of light and heat. Should be said that the development of are also a good time to catch up.
Beijing late last year issued the \"Beijing to speed up development and utilization of solar energy for industry guidance\" on the solar hot water projects, according to \"support high-end, the first application, first served\" principle, to December 31, 2012, before the former 1 million square meters collector area, investment in fixed assets by the government of $ 200 per square meter were given subsidies. Beijing seems to be a model.
The past two years, almost all parts of the introduction of intensive incentives. Hubei requirements from January 1, 2010, the province\\ s urban city with the conditions of the solar collector and the following new 12-storey residential and public buildings have hot water needs, the application should be unified design and installation of solar hot water systems; Shandong Province 3-year plan out of 1.2 billion yuan to support the development of new energy applications, including solar thermal is one of the key, Shandong Province, issued a \"speed up the popularization and application of solar thermal systems implementation,\" and proposed the use of solar light and heat objectives, tasks, will be three types of buildings included in the scope of mandatory installation; requirements of Jiangsu Province, the new hotels, hotel, commercial and residential hot water needs and other public buildings and 12-storey residential, should be required to unified design, installation of solar hot water system …
Government is encouraged to benchmark. Driven by these policies, the last two years, seem to inject more vitality, Emperor Ming, Mu-song Seasons, Norit, Qinghua Sun and other brands put more focus on technology and marketing, Many businesses have left or want to make a start to focus on solar water heaters, or directly out of this increasingly competitive industry, and this just for the promotion of solar water heaters cleared the obstacle.
All aspects are in action, so that solar energy in households. In front of this trend, solar water heater only spread as quickly as possible, in order to benefit from multi-party, in order to truly let the sun warm our lives.
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TISCO wide application of well-known cold-rolled products of solar water heater business
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TISCO wide application of well-known cold-rolled products of business
[REVIEW] At present, TISCO produced by the wide cold-rolled products have been two well-known business recognition.
Currently, the production of wide cold-rolled products of TISCO has been two well-known domestic solar water heater business recognition.
With the domestic solar water heater vacuum tube solar collector performance continues to improve, in order to save space and cost of raw materials, the interior diameter can do more, but limited processing capacity of existing equipment and the supply of raw materials, stainless steel and other reasons, in the industry wide cold-rolled products has not been applied. TISCO marketers through market visits, recommended to the user wide cold-rolled products. This year, TISCO cooperation with domestic large-scale two new projects into production, new equipment can be processed on a wide cold-rolled products. In recent months, beginning TISCO wide product quantities, in order to achieve the generation of narrow width, the user is satisfied with results.
By identifying user needs, guide the user consumption, TISCO wide cold-rolled products in the solar water heater industry has been successfully used for the next step in the further promotion of the industry laid the foundation.
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Zhejiang enterprises encounter the development of new solar water heater proposition
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Zhejiang enterprises encounter the development of new proposition
[REVIEW] this is the current number of Zhejiang placed in front of a new business proposition. In fact, a few years ago he moved to rural areas from cities, and thus ushered in the industrial market-oriented development of \"second spring\", the enterprises from Zhejiang solar energy, \"mushroom\"-like speed appear.
It is currently placed in a number of solar water heaters, Zhejiang front of a new business proposition. In fact, domestic solar water heater a few years ago he moved to rural areas from cities, and thus ushered in the industrial market-oriented development of \"second spring\", the enterprises from Zhejiang solar energy, \"mushroom\"-like speed appear.
Speculation, or investment move, or early exit
It is currently placed in a number of solar water heaters, Zhejiang front of a new business proposition.
In fact, domestic solar water heater a few years ago he moved to rural areas from cities, and thus ushered in the industrial market-oriented development of \"second spring\", the enterprises from Zhejiang solar energy, \"mushroom\"-like speed appear. In just three years, quickly became Jiangsu, Beijing, Shandong, the country\\ s fourth largest solar water heater manufacturing provinces, and in the industrial scale, the number of firms, the pace of development and other key indicators, ultra-Beijing, Shandong chase. The fatal trap of speculative
However, with domestic solar water heater market, a \"frozen period\", nearly 80% of solar energy enterprises have been sold year on year declines. Zhejiang has become a \"disaster area\", a \"nearly half of the solar companies were forced to shut down or restructuring, refrain enterprises have been stagnant or declining sales, less than 10% growth of micro enterprises,\" the embarrassing situation.
Insiders pointed out that many in the domestic solar industry, most enterprises in Zhejiang are \"washed quickly, or something else,\" the key is that many companies lack of strategic planning and long-term, multi-interest short-term maximization of the market the purpose. Therefore, often take some short-term behavior and the means to stimulate the market, seeking to drive down the cost price advantage, maximize the benefits of fake brand-name for the neglect of self-branding OEM willing to do for others, just to ignore the interests of maximizing the quality of such acts after another.
A direct consequence of these acts is: Zhejiang solar energy companies in the market situation is excellent and broad development prospects in the context of the development can take advantage of, but when the market experienced difficulties, the development model of these companies will be in trouble, the lack of response to the crisis rapid response and comprehensive strength, and even face the risk of the market directly eliminated.
Informed sources also pointed out that in the solar market, Zhejiang commercial interests and market opportunities for common sense and sensitivity far beyond Jiangsu, Shandong and other places of business, had the courage to put sights, dare to break the routine, which gives domestic the development of enterprises in other parts provide good model and case.
But for businesses, find business opportunities in just the first step, how to achieve medium to long term business, market and social benefits continued, maximize enterprise development is fundamental. Currently, a huge number of enterprises in Zhejiang solar energy industry, more than half of enterprises to OEM processing, ignoring the operation of independent brands, just stop in the short term interests. At the same time, although there are a number of enterprises adhere to brand operation line, but took famous waterfront, rental brand and other means, wear the brand of the operation of the \"vest\" to maximize the pursuit of commercial interests. Even some companies dedicated to counterfeit, fake famous brand of harsh means, not only affects the company\\ s brand image, Zhejiang solar energy, Zhejiang solar energy industry will be introduced throughout the development of a \"dead end.\"
Space for future development
In recent years, Zhejiang Tongji region emerged in the sun, especially steven, the United States large group of representatives of the brand was promoted to large enterprises, but also no shortage of Yang Hong, God too, high music industry new army and MACRO, Austria Fox, Hyundai and other companies hire brands, and more are near the famous, hand-workshops and other enterprises, which basically constitutes the current Zhejiang solar industry market.
Now, as home appliances, industrial upgrading and environmental impacts of such policies, the domestic solar energy industry has entered the industry reshuffle ahead of restructuring period, there has been \"brand, scale, integration of industrial chain,\" the new trend. This is in the early stages of development to the solar industry in Zhejiang direct impact.
Insiders pointed out that, generally, Zhejiang solar energy business development time is shorter, and more for nearly five years to develop new business. Meanwhile, the development of the region\\ s industrial base is relatively weak chain, particularly in key industrial components and materials manufacturing equipment and manufacturing technology is still in development stage, the future still face greater headroom. The most critical is the current number of enterprises in Zhejiang Province, in the end is a long-term commitment to the development of solar energy industry, or seek only the commercial interests of the moment, which is directly related to the development of enterprises and industry upgrading.
Senior brand marketing experts point out that through market-oriented means, by encouraging and promoting the development of a number of large enterprises and the rapid rise, gradually increase the barriers to entry, Zhejiang solar energy industry. Meanwhile, the prevalence of counterfeiting on the market and near the famous crack down on such behavior. Finally, encourage enterprises to actively carry out technological innovation, marketing and distribution chain, built up part of the competitiveness of enterprises, Zhejiang solar energy.
At present, many of Zhejiang put in front of solar energy companies, there are many difficulties and challenges, but first and foremost task is to solve the business development strategy and market competition strategy, and that in the end how to look at the future direction of market development, in turn by what means and methods to achieve the maximization of corporate and social interests.
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Tagged solar air conditioning, solar garden light, solar water heater china
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