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2011 industry upstream straight

Recently, in order to truly understand the solar water heater industry market conditions, the reporter visited the solar water heater and equipment manufacturers gathered in Jiaxing, Zhejiang.

In early 2011, Haining solar energy \"quality gate\" makes clear this is an extraordinary start. Since then, the ensuing cost pressures, severe weather, the decline in purchase demand is not proven in a test of the solar water heater industry. Recently, in order to truly understand the solar water heater industry market conditions, the reporter visited the solar water heater and equipment manufacturers gathered in Jiaxing, Zhejiang.

Absence of personnel costs

\"Money shortage\", \"power shortage\", \"labor shortage\" This is a business reporter at the hearing to reflect the most visited in the issue, but also the plight of China\\ s manufacturing industry in general.

A vacuum tube manufacturing company in charge told reporters that the vacuum tube in the production process requires a lot of power consumption, the electricity a month into the current business close to one million, while logistics costs are also rising, has hampered their sales volume.

The rise in labor costs has become an indisputable fact. This year, the frequent shortage of workers in the Pearl River Delta region, the manufacturing sector experiencing the same concentration of the test of Jiaxing. In the visit, told reporters enterprises generally reflect the rate of increase in labor costs this year, more than 15%.

\" are also labor-intensive industries.\" A manufacturer of solar bracket official said: \"So far, the front-line production workers wages have been floating for 17 percent of production caused a lot of pressure.\"

\"Front-line workers, bad move, and technical talent is a hard to find!\" Wanbao solar energy to the reporter complained. In recent years, transformation and upgrading of solar water heaters have become the urgent needs of the enterprise, and the possession of very few high-end technical talent, talent has become the introduction of short boards, which restricts the pace of corporate restructuring and upgrading.

At the same time, the data show, this year, the solar water heater to maintain the price of raw materials market is still rising trend. Silicon, rough tube, stainless steel, sheet metal, polyurethane varying degrees of price increases, which rough tube and foam material per tonne increase has reached 45% and 38%.

The face of raw materials, rising labor costs double the pressure, many companies profit margins are compressed sigh. Meanwhile, some companies are seeking to change in the situation.

Transfer of production bases has become an option to avoid the high cost. Home Depot Solar General Manager Xu Ye-ping said: \"At present, the central and western regions of the labor costs and electricity, site of the investment are relatively cheap, Home Depot has been in Sichuan Guangyuan invest vacuum plant, expected in mid-September can be the ignition of production . \"

Steady pace for a breakthrough

Although there are many problems, in 2011, solar water heater industry still maintained a steady growth trend.

And demand slowdown in the domestic market compared to the international solar energy market there is greater profit margins. Data show that in 2010 total production of solar water heater Haining 3.5 million units, production value of about $ 3.8 billion total annual exports of about $ 20.1 million, an increase of about 480%.

God, too, told reporters about the solar charge said: \"God is too time solar access export markets earlier this year, the RMB appreciation, the international financial situation deteriorated, and other unfavorable factors, the growth rate has decreased, but the solar market is still overseas corporate profit growth. \"

Chery solar charge also told reporters: \"Chery solar concentrating on the domestic market in the past, in recent years, companies will also look into the overseas, at present, enterprises in the overseas market, sales are steadily rising.\"

In addition to expanding markets, broaden the product line has become the focus of many corporate strategic transformation.

\"Currently, our R & D focus on heat pump water heater.\" Wanbao solar charge to the reporter: \"In the future, we will achieve heat pump water heaters and solar water heater combination, relying on the Wanbao Group\\ s financial advantage, to open the export project.\"

Also focus on the engineering market, Le Sang solar energy will \"treasure\" in a flat charge on solar. Sang Le Solar official said: \"Sang Le is the vacuum tube solar panel solar energy to transition through the Architectural Design and build a platform for real estate developers, construction market in recent years has achieved substantial growth.\"

Yang Chen Yang Hong, general manager of Hong Kong Solar said: \"The development of solar energy products should function.\" July 2010, Yang Hong Kong developed a \"solar living water\" was included in the 2010 National Spark Program, \"Solar living water\" was pulling the sun in Hong Kong product marketing. This year, the sun can be directly introduced in Hong Kong to provide drinking water solar water heater, want to pull through this again new terminal sales.

Jiaxing solar energy transformation and upgrading of enterprises has become the general consensus, which, Jiaxing Zhu Ling Xu, Secretary General of the solar water heater, said: \"At present, solar water heater industry is in the inflection point, the industry should be provided from the production of hot water to heat, from low-end climb to the high-end products are diversified, diversify, building integration, the solar industry over the next decade will be the focus of development. \"

The introduction of solar water heaters mandatory standard will usher in the industry or shuffle

Solar water heater industry\\ s first mandatory national standard – \"home energy efficiency of limited value and energy efficiency rating\" standard (hereinafter referred to as \"energy efficiency rating\") will be officially released, \"is currently in the public notice stage\", the National Standardization Technical Committee of solar Secretary-General Jia Tieying told reporters, and then came with the standard matching \"domestic solar water heating system energy efficiency labeling rules\" also \"the fastest will be the official end of the publicity,\" and ultimately by the NDRC, AQSIQ issued .

    Solar water heater industry\\ s first mandatory national standard – \"home solar water heating system energy efficiency of limited value and energy efficiency rating\" standard (hereinafter referred to as \"energy efficiency rating\") will be officially released, \"is currently in the public notice stage\", the National Standardization Technical Committee of solar Secretary-General Jia Tieying told reporters, and then came with the standard matching \"domestic solar water heating system energy efficiency labeling rules\" also \"the fastest will be the official end of the publicity,\" and ultimately by the NDRC, AQSIQ issued .

    China\\ s solar water heater industry is expected to have changed spared from the current situation. Industry standard introduced soon

    Currently how many s? No official uniform data to answer this question. China Rural Energy Industry Association Solar thermal Professional Committee Luo Zhentao told reporters, \"there are at least about 3,000, which includes the middle and downstream industry chain, and manufacturing of solar water heater company at least 2000.\" Jia Tieying is that \"the country there are at least 3,000 to 4,000 companies of varying sizes of solar water heater business.\"

    In 2010, the relevant department for industry to develop national standards. Luo Zhentao with many experts in the field and solar energy companies are involved.

    It is understood that \"energy efficiency rating\" indicator has three levels, a product that energy-efficient. The mandatory standard \"requires certification through the WTO, but with Chinese characteristics, mandatory standards with international standards is not the same, mainly because the water heater industry development status is not the same.\" \"Standard for the industry to the introduction of is a major event, \"Jia Tieying said.

    Why is the \"Solar Water Heater\" standard first enacted? Jia Tieying that \"all domestic water heaters, solar water heater market accounts for more than 70%, now is a one solar water heaters are used, especially in the second and third tier cities and rural areas, standards relating to specific household livelihood, a large engineering systems standards there, the industry prioritized the development of a process. \" Small workshops will now close down

    In Jia Tieying view, the introduction of standards for solar water heater industry, \"a shuffling process,\" \"not up to standard, in this process will certainly be eliminated.\"

    Domestic solar water heater brands, \"buy equipment, rent a shed is a company, the brand can not go on, and then change the name, still one to two million a year to earn. The industry needs to avoid non-standard work.\" Honeywell Honeywell (China) Co., Ltd. China Ministry of Environmental Controls Division Sales Director Zhang says.

    Zhang Ke believes that \"a solar water heater industry will experience the process of upgrading, the process is coming, and then air-conditioning industry is down, the refrigerator industry development path to take, those industries out of the giant.\"

    Zhang Ke that \"energy efficiency rating\" for the introduction of standards is a good solar water heater industry, \"Let their own initiative on quality and brand of solar water heaters, main market in rural areas, and regional characteristics are obvious, other than Barry well-known brand and the brand within three years, consumers will choose? \"Zhang Ke said,\" It\\ s like the cosmetics industry in rural areas, as more consumer brand awareness for relatively weak. \"

    Beijing Solatube sun energy [1.06 0.95%], founder of Wang Zhi Technology Co., Ltd. will be told the \"Daily Economic News\" reporter, solar water heater is a low threshold for industry, small artisanal producers spread, \"especially in the area around Beijing and Zhejiang Haining , the birth of new businesses every day, every day the old companies have disappeared. There are many products for rural solar water heater only sell 800 dollars, the quality of these products are bound to have such problems. produce chaos, chaos sale , after-sale chaos is the basic status of the industry. \"

    After the standard Wang Zhi would think that the main development of the rural market for solar water heater is a small workshop fatal blow, \"especially in the area around Beijing and Haining small workshop.\"

    Insiders also told reporters that \"a mandatory standard may not be able to save the industry had a solar water heater industry, there are too many formats, the new standards can play what role, is not that good.\"