Tag Archives: solar air conditioning

Solar water heater industry slowdown much-needed break

[REVIEW] China\\ s solar industry has gone through 30 years, a number of in leading enterprises struggling to open up, this industry gradually gained market recognition. In 2009, solar water heater product was selected as subsidies for home appliance products, but also as a landmark event. However, when many companies are still immersed in the solar water heater 2009, the great development of the joy, the slowdown of the real mercilessly break their vision for 2010.

    China\\ s solar industry has gone through 30 years, a number of solar water heaters in leading enterprises struggling to open up, this industry gradually gained market recognition. In 2009, solar water heater product was selected as subsidies for home appliance products, but also as a landmark event. However, when many companies are still immersed in the solar water heater 2009, the great development of the joy, the slowdown of the real mercilessly break their vision for 2010. Many small businesses face the cut-off or close down, how solar energy companies in the new round of competition will survive?

      Slowdown, the industry reshuffle curtain in recent years, national policy support, in particular, driven by policy of home appliances, solar water heater industry, there has been explosive growth, which caused many companies for 2010 high hopes for sales of solar water heater industry, upstream and downstream companies are constantly expanding production capacity. Large enterprises have set up factories, for capacity allocation; small businesses to be outdone, launched the production line; the same time, the upper reaches of the solar water heater parts business also continued to grow, making a substantial increase in market supply. In 2009, the policy of home appliances under the stimulus, the purchasing power of rural market to be released, the industry also seize the opportunity to achieve explosive growth; into 2010, China\\ s urbanization process moves forward so that many villages are being merged into satellite, making the high degree of dependence of rural enterprise market some of its retail purchasing power is suppressed, rigid demand decreased.

      Subjective expectations too high, the objective of oversupply, overcapacity, the main reason for slow growth is induced. Significant increase in corporate supply, market demand has declined, more intense competition among enterprises in the shift in the situation, the slow pace of development is normal.

      Cut-throat competition, the market calls for brand concentration

      The solar industry with low barriers to entry, profit margins, the market was mixed, the growing polarization between enterprises. Large number of no-name brand to be the impact of low-priced products; small brands will need to continue to lower prices to get the living space; the middle of the corporate brand is difficult over large enterprises, small on price but no match for the workshop produced no-name.

      The result of vicious competition in the market is the decline in profitability and sales. First half of the data show that eighty percent of the solar water heater companies have varying degrees of declining sales, inventories and other issues. From the current situation, the solar water heater industry will become less and less profit, brand concentration and firm size is the trend.

      Many big brands can use the power of the brand in the homogenization of thousands of serious s in Deus Ex. By the shuffling process industry, solar water heater industry should make structural adjustment and industrial restructuring and improve the brand concentration, encourage enterprises in scale, technology can be improved, providing better products to market.

      The rural market is becoming saturated, should seek new breakthroughs

      Over the years, the development of solar energy companies rely mainly on the rigidity of demand in rural market pull, but after 10 years of development, the national solar energy solar energy in rural areas to promote sales of developed areas has become saturated, especially in Jiangsu, Zhejiang, Shandong, Henan and other solar consumption province. To break through the bottleneck, companies must have to the city, to seek new breakthroughs in high-end.

      The development of engineering sector in recent years the market is a major highlight. In recent years, with the state can support efforts to increase renewable energy and building energy efficiency indicators improved, more and more cities are choosing solar energy as a complete \"green index\" tool. It is understood that, early in 2006, Shenzhen, clearly defined, with the conditions of the solar collector the following new 12-storey residential buildings, the construction unit should be configured for all household . Since then, many provinces have launched a similar local policy. As the main origin of the solar water heater, Jiangsu, Shandong and Zhejiang is the reduction in solar assisted building walked on ahead. Place mandatory installation of solar policies have been put to the rapid development of the project was the market. Although sales of solar energy is still the greatest contribution to the rural market, but the urban market will continue to be the next major market, the mainstream product projects from one machine to the transition.

      Solar province, Jiangsu Province, Jiangsu led the development of solar thermal, photovoltaic application of technology and market maturity in the country has been in a more leading position among the nation\\ s top three solar water heaters, and Beijing, Shandong, par, value of 200 billion more than 300 enterprises, the formation of a number of domestic and international competitive brands and products. China solar water heater products in the countryside, the province has sun, rain, Hua Yang, glory, Sunshine, per liter, on profit, Bedford Wright and other 15 winning, solar hot water project in the district, schools, hospitals and industrial has been promoting the use of a large area.

      September 1, 2006, Jiangsu officially implemented a new report on \"Residential Design Standards, Jiangsu Province,\" mandatory \"new residential solar water heater should be centralized configuration system.\" In 2008, Nanjing, Jiangsu province and is provisions, new 12-storey hot water supply system must use solar water heaters. According to the above provisions, Jiangsu rapidly around the action, including design, plan approval, construction, quality inspection departments and real estate developers, whether active or passive, strict implementation of government regulations to force the use of solar water heaters.

      As the new products, the advent of new equipment, can now mandatory for any residential solar water heaters, high-rise, high-rise, four air source heat pump can be used above conditions are ripe, to promote solar water heaters, solar energy is bound to accelerate the development of Jiangsu .

Prepare into the city

In the future, solar energy to high-end, to seek new breakthroughs in the city has become the industry can not avoid the question.

    For solar water heater industry, is the nexus of the year 2010. Prior to the development of solar water heaters rely mainly on the rigidity of the rural market demand-pull, but after 10 years of development, Jiangsu, Zhejiang, Shandong, Henan, solar water heaters do better in rural areas to promote the sales market has become saturated. In the future, to the end, to seek new breakthroughs in the city has become the industry can not avoid the question.

Technology: innovation-driven product upgrades

From the end of last year, s began to force the leader in high-end, technology innovation-driven product upgrades.

Reporters learned that China\\ s solar water heater industry with hundreds of billions of market potential. However, the traditional solar water heater solar energy industry can not meet the development needs and market demand, complex production process, the metal liner insulation is poor, single function and so allow the development of traditional solar water heater appears to falter. Emperor Ming Huang Ming, chairman of solar water heaters warned that if the solar water heater industry, long-term stay at a low level of competition, the industry is difficult to improve.

Norit New Energy Co., Ltd. Deputy General Manager Liang Wen-Zhe believes that China\\ s solar water heater industry, if you want to embark on rapid development of the channel, it is necessary to achieve from the extensive development to the fine developments. Technically, the industry to high-end developments in the field.

In this context, from the end of last year, domestic solar water heaters began to force the leader in high-end, technology innovation-driven product upgrades.

Earlier this year, four seasons Mu-song of Things technology for the solar water heater, launched the world\\ s first solar water heater things. Emperor Ming, Marino, the sun rain and other enterprises in the overall layout of the high-temperature solar water heaters. Compared with ordinary water heater, the temperature control products for industrial production for the domestic use of solar thermal expansion of new areas. Not long ago, China\\ s first solar thermal power projects built in Beijing, the Ming emperor to become the project\\ s key technology partner. The Marino\\ s high temperature pipe technology and technological achievements in the completion of project identification, the successful sale. Sun Bao health technology is the solar force, launched China\\ s first healthy bacteria with UV solar water heater.

Market: rural \"surrounded by\" City

Affected by the construction planning, consumption habits, product technology and other factors, solar water heater business, \"city\" is doomed to not be smooth.

In people\\ s minds, the main battlefield of solar water heaters in the countryside, the city only a supporting role. However, the actual development of the industry\\ s situation is not necessarily the case.

With the development of building integrated solar energy competitive situation and the formation of the rural market, solar water heater companies will gradually differentiate into two types: one is living in the rural market of small and medium enterprises, and the other is constantly expanding and building integrated solar market , take the route of the big city brands. This is the reporter often heard view.

Huang Ming is the one fans point of view. He said: \"The solar market in the broader urban rather than rural.\" Because, compared with the rural market, the city population receptive to higher-priced products, this way, products, profits will be higher. As early as 2002, solar heaters set up a home to the company and built a number of solar energy and building integrated real estate. Norit is also committed to building integrated solar energy. As awarded by the Ministry of Housing and Urban-Rural Development of the solar industry\\ s first \"national domestic industrial base,\" Norit three years to complete the promotion of 34 million square meters of area.

But by the construction planning, consumption habits, product technology and other factors, solar water heater business, \"city\" is doomed to not be smooth. In this regard, Li Jun, president of Four Seasons Solar Mu song recommendations to strengthen the rural market should be based on the Plough, accelerating the expansion of urban markets, in particular, to help countries to build 10 million units of affordable housing policy opportunities to low-carbon products to build low-carbon buildings.

Trends: looking forward to enforce standards

Mandatory standards for the short term may not be able to play an immediate effect, but in the long run, is bound to promote the industry to a higher level.

It is understood that China\\ s solar water heaters for the production and did not implement \"production license system,\" most of the solar water heaters generally do not use electricity, do not need China Compulsory Certification. Although the state has introduced a solar water heater national standards related to product quality, but all the sale of solar water heaters do not need a separate test, as long as the enterprises in accordance with national standards to produce, own commitment to protect the quality of products can be marketed.

At present, China\\ s solar water heater industry, a total of 23 national standards, but are recommended standards, companies can refer to, but without enforcement, which to some extent, resulting in domestic solar water heater industry, \"mixed bag\", the market access threshold is not high. Statistics show that domestic OEM water heater solar water heater market, accounting for more than 20%, this so-called OEM products for the solar water heater market, the negative impact should not be underestimated.

In view of this, starting in 2010, a group of standards and industry self-regulation policy document intensive.

In 2010, 16 ministries and commissions jointly by the state issued a document of \"domestic s and energy efficiency limits the efficiency rating\" to start. This is a solar water heater industry\\ s first national mandatory performance standards, means that in the future those who enter the solar water heater industry, enterprises should implement this standard.

In addition, solar water heater energy efficiency standards have also been completed at the end of October 2010 all the development work. Recently, the Chinese Renewable Energy Industries Association Professional Committee of Zhu Junsheng said that the standard has been reported to the State Standards Committee, after six months is expected to introduce. The standard will be revised energy efficiency standards for mandatory standards. Solar water heater solar water heater energy efficiency standards will be divided into three levels according to energy efficiency, an energy-efficient, three minimum energy efficiency, companies can not meet three criteria will be eliminated.

Insiders pointed out that the implementation of these mandatory standards will raise the threshold for market access of solar water heaters, regulate the industry. Although the short term may not be able to play an immediate effect, but in the long run, is bound to promote the industry to a higher level.

Expansion of market in Hubei

Control light and heat resources so rich, but the province into this business without wealth. According to Zhou Yanjiang of Mocha, in Hubei Province, more than 2,700 solar energy sales companies, only 150 solar energy manufacturers, machine manufacturers, and which is almost negligible.

    American professor Paul Luohuo Ken in his book \"The Ecology of Commerce,\" pointed out: If human beings do not now, \"industrialism\" business model to \"ecological Marxism\" business model, companies will put the community into the grave.

    For each person, this is by no means an alarmist, but a real pressure. To create a sustainable business model, the world phase of the solar energy industry, will be regarded as one of the few potential growth industries, the state Department of Housing and other departments in the country more than ten cities worked hard to pursue. \" thermal wall plan \"and\" photovoltaic roof program. \"

China is the world\\ s largest producer of and users, and in Japan and Germany as the world\\ s third largest producer of photovoltaic products. Now, the state is to conserve energy, develop renewable energy identified as the basic national policy. In this context, how to promote the development of solar energy industry in Hubei Province to become a serious problem.

    Expansion of solar water heater market in Hubei Province

    Recently, Hubei Province, solar water heater industry Association Zhouyan Jiang introduced the use of Hubei Province is solar areas with better conditions, the province\\ s land area nearly two-thirds of the number of hours of sunshine hours in 2000, the annual total solar radiation is greater than each m 4000 megajoules of solar radiation values ??in the equivalent of 731 tons of standard coal.

Despite such a wealth of light and heat resources, but this province has not translated into business wealth. According to Zhou Yanjiang of Mocha, in Hubei Province, more than 2,700 solar energy sales companies, only 150 solar energy manufacturers, machine manufacturers, and which is almost negligible.

According to statistics, Hubei Province, more than 90% market share by Emperor Ming, Sun Yu, Qinghua Sun and other Foreign brand occupies, leaving the local company\\ s market share less than 10%. Moreover, the vast majority of local enterprises are SMEs, brand awareness does not ring, from the point of customers and referrals rate is not high.

Zhouyan Jiang disclosed, Hubei Province, the penetration rate of in the city of 20%, only 5% in rural areas. Although penetration is not high, but the Wuhan City has become the second largest solar water heater sales, second only to Jinan. With the national policy drivers and residents awareness of environmental protection, will increase the penetration of solar water heaters, the market will be further expansion.

Solar water heater industry is still in the storytelling stage.