Tag Archives: solar air conditioning

Solar water heater industry slowdown much-needed break

[REVIEW] China\\ s solar industry has gone through 30 years, a number of in leading enterprises struggling to open up, this industry gradually gained market recognition. In 2009, solar water heater product was selected as subsidies for home appliance products, but also as a landmark event. However, when many companies are still immersed in the solar water heater 2009, the great development of the joy, the slowdown of the real mercilessly break their vision for 2010.

    China\\ s solar industry has gone through 30 years, a number of solar water heaters in leading enterprises struggling to open up, this industry gradually gained market recognition. In 2009, solar water heater product was selected as subsidies for home appliance products, but also as a landmark event. However, when many companies are still immersed in the solar water heater 2009, the great development of the joy, the slowdown of the real mercilessly break their vision for 2010. Many small businesses face the cut-off or close down, how solar energy companies in the new round of competition will survive?

      Slowdown, the industry reshuffle curtain in recent years, national policy support, in particular, driven by policy of home appliances, solar water heater industry, there has been explosive growth, which caused many companies for 2010 high hopes for sales of solar water heater industry, upstream and downstream companies are constantly expanding production capacity. Large enterprises have set up factories, for capacity allocation; small businesses to be outdone, launched the production line; the same time, the upper reaches of the solar water heater parts business also continued to grow, making a substantial increase in market supply. In 2009, the policy of home appliances under the stimulus, the purchasing power of rural market to be released, the industry also seize the opportunity to achieve explosive growth; into 2010, China\\ s urbanization process moves forward so that many villages are being merged into satellite, making the high degree of dependence of rural enterprise market some of its retail purchasing power is suppressed, rigid demand decreased.

      Subjective expectations too high, the objective of oversupply, overcapacity, the main reason for slow growth is induced. Significant increase in corporate supply, market demand has declined, more intense competition among enterprises in the shift in the situation, the slow pace of development is normal.

      Cut-throat competition, the market calls for brand concentration

      The solar industry with low barriers to entry, profit margins, the market was mixed, the growing polarization between enterprises. Large number of no-name brand to be the impact of low-priced products; small brands will need to continue to lower prices to get the living space; the middle of the corporate brand is difficult over large enterprises, small on price but no match for the workshop produced no-name.

      The result of vicious competition in the market is the decline in profitability and sales. First half of the data show that eighty percent of the solar water heater companies have varying degrees of declining sales, inventories and other issues. From the current situation, the solar water heater industry will become less and less profit, brand concentration and firm size is the trend.

      Many big brands can use the power of the brand in the homogenization of thousands of serious s in Deus Ex. By the shuffling process industry, solar water heater industry should make structural adjustment and industrial restructuring and improve the brand concentration, encourage enterprises in scale, technology can be improved, providing better products to market.

      The rural market is becoming saturated, should seek new breakthroughs

      Over the years, the development of solar energy companies rely mainly on the rigidity of demand in rural market pull, but after 10 years of development, the national solar energy solar energy in rural areas to promote sales of developed areas has become saturated, especially in Jiangsu, Zhejiang, Shandong, Henan and other solar consumption province. To break through the bottleneck, companies must have to the city, to seek new breakthroughs in high-end.

      The development of engineering sector in recent years the market is a major highlight. In recent years, with the state can support efforts to increase renewable energy and building energy efficiency indicators improved, more and more cities are choosing solar energy as a complete \"green index\" tool. It is understood that, early in 2006, Shenzhen, clearly defined, with the conditions of the solar collector the following new 12-storey residential buildings, the construction unit should be configured for all household . Since then, many provinces have launched a similar local policy. As the main origin of the solar water heater, Jiangsu, Shandong and Zhejiang is the reduction in solar assisted building walked on ahead. Place mandatory installation of solar policies have been put to the rapid development of the project was the market. Although sales of solar energy is still the greatest contribution to the rural market, but the urban market will continue to be the next major market, the mainstream product projects from one machine to the transition.

      Solar province, Jiangsu Province, Jiangsu led the development of solar thermal, photovoltaic application of technology and market maturity in the country has been in a more leading position among the nation\\ s top three solar water heaters, and Beijing, Shandong, par, value of 200 billion more than 300 enterprises, the formation of a number of domestic and international competitive brands and products. China solar water heater products in the countryside, the province has sun, rain, Hua Yang, glory, Sunshine, per liter, on profit, Bedford Wright and other 15 winning, solar hot water project in the district, schools, hospitals and industrial has been promoting the use of a large area.

      September 1, 2006, Jiangsu officially implemented a new report on \"Residential Design Standards, Jiangsu Province,\" mandatory \"new residential solar water heater should be centralized configuration system.\" In 2008, Nanjing, Jiangsu province and is provisions, new 12-storey hot water supply system must use solar water heaters. According to the above provisions, Jiangsu rapidly around the action, including design, plan approval, construction, quality inspection departments and real estate developers, whether active or passive, strict implementation of government regulations to force the use of solar water heaters.

      As the new products, the advent of new equipment, can now mandatory for any residential solar water heaters, high-rise, high-rise, four air source heat pump can be used above conditions are ripe, to promote solar water heaters, solar energy is bound to accelerate the development of Jiangsu .

business is not successful distributor road must be taken

Implementation of home appliances, to co-ordinate and actively explore the domestic and international markets, is a major support and benefit agriculture policy is supported by state funds focus from investment, export expansion to the consumption of a major innovation, the financial policy and trade policy breakthroughs. President Jiang Su Liyuan Li Ping that solar energy, solar home appliances to the countryside is an important part of the country to support the latest step in the solar industry, solar energy to rural areas to promote the industry and progress is important.

     Implementation of home appliances, to co-ordinate and actively explore the domestic and international markets, is a major support and benefit agriculture policy is supported by state funds focus from investment, export expansion to the consumption of a major innovation, the financial policy and trade policy breakthroughs. President Jiang Su Liyuan Li Ping that solar energy, solar home appliances to the countryside is an important part of the country to support the latest step in the solar industry, solar energy to rural areas to promote the industry and progress is important.

    When the subsidized products as home appliances, one of the new solar water heater on February 19 when the accident out of the official opening, through twists and turns, April 24, finally opening a successful solar energy to rural areas, nearly 140 solar energy companies participate in the bidding; May 14, the Ministry of Commerce, Ministry of Finance announced the list of winning companies solar energy to rural areas, 92 companies won the bid. According to experts, from participation in the bidding companies and successful business point of view, bidding companies lack the number of firms throughout the industry, 2%, less successful companies throughout the industry, 1% of the number of firms, that is, the whole industry more than 98% companies not involved in solar energy to rural areas to become bidders.

    Once upon a time, since early April, the state issued the tender documents solar energy to rural areas, some people on the \"bold\" prediction \"solar market will face a\" shuffle \", the dealer faces\" love and marriage door \"channels faced with solar variation! However, I recently visited the Shandong , Jiangsu, Henan, Hebei, Liaoning, Yunnan and other places in the market learned that, like the power source of solar energy, solar sun the rain, in Section Tianquan solar energy, solar energy a good, modern solar energy, solar energy in the blue section, a pass solar, Lok Sang solar energy, gold sun solar energy, solar light, solar seasons Mu-song, dual-energy solar energy, solar abundance days, peony solar energy, solar sun Tongji brand dealers, steady performance of home appliances, brand loyalty is very high, 95% The dealer said above, not because solar energy to rural areas and for the brand.

    Dezhou a major brand to a dealer complained that, as early as March this year, the company introduced a highly competitive low-cost special products, and now the price winning products higher than in special machines, not competitive in the market Since May 14 announced the successful national enterprise, the brand in the end a highly publicized \"× × solar energy, State successful home appliances brand, 13% of the state\\ s subsidy,\" but people do not seem to buy it. \"Going down the product prices higher than the previous special, my customers shop less refrain from the last two months.\" The dealers look of frustration. The industry accounted for 98% relative to the solar energy does not participate in the bidding companies, their dealers are thinking of pressure to be much smaller, they can according to the manufacturer\\ s flexible policy, free to grasp market, a brand of Dandong solar dealer says the company has given us a flexible policy, from outside the box constraints, I am the master of the market in June, I sold only wall-mounted solar on more than 20 units.

    It is understood that the industry accounted for 98% of companies did not participate in the bidding, there are many well-known in the industry have a very dynamic and strong growth of the brand, the author visited 28 companies in the construction and due to busy industrial park did not attend the tender has two; skills, improve quality, build up strength for the coming year to fight a bid turnaround of more than 10.

    Analysts believe that solar energy to rural areas did not participate in the tender will not necessarily have the business conditions of the countryside, these companies do a good job Lianhaoneigong quality service, you can still win in the marketplace; and in the subject of some companies if you do not grasp opportunities will be lost in a good situation on the market.

    Li Ping, president appealed to the solar dealer friend, to keep a clear head, strong faith, we should take a keen eye and sense of smell to capture market information, must not blindly follow the trend!

Who is concerned about the life of the solar water heater problem

[REVIEW] solar water heater short-lived problem, solar energy market is currently the most common and worrying phenomenon. Some small-scale , there is no high-end industry equipment, superb technical expertise not only form a small assembly workshop, under the banner name of sorts, with \"regular\" playing the price war.

      Two days, there have been two gentlemen came to the dual-energy Solar Co., Ltd., said to re-purchase of , and asked their purchase reason, get four points is difficult to believe but have to answer the letter. First, install a solar energy was more than a year, in particular, sunny weather, the sun one day, not how hot the water; the second, as long as the encounter cloudy or rainy days, even if only one day, put out the equivalent of room temperature water the water; third, stand on the verge of collapse before long, they do not want the victim way reinforcement is not assured continued use; fourth, tank manufacturers do not like can be used as promised 15 years, it took two or three years on leakage phenomenon.

Short-lived solar water heater problems, it is the current solar market, the most common and worrying phenomenon. Some small-scale solar water heater manufacturers, there is no high-end industry equipment, superb technical expertise not only form a small assembly workshop, under the banner name of sorts, with \"regular\" playing the price war.

The most fundamental flaw of these products on the life issues, and some can be used two or three years, some only a few months, there will be a variety of conditions, solar water heater caused a \"short-lived ghost\" is the direct cause There are four key points:

First, the bracket process rough. Solar water heaters stent selection and structural design and installation requirements are very high, professional design and installation of solar energy and protect the life of hard infrastructure.

Some small businesses do not stand a professional production equipment and paint techniques, combined with four recruitment of migrant workers formed the \"Install guerrillas\", both of these installers do not understand the design of piping, water heaters, the main fixed and other professional knowledge, but do not know a post of maintenance, resulting in problems abound. For example, the mounting bracket for fixed water heater parts, big brands use more steel bar, strong, corrosion-resistant, but some manufacturers are using wire fixed, resulting in some areas when confronted with heavy rain, hail and other inclement weather, there are many Solar water heaters will naturally shaky, even crashing to the ground.

Second, poor insulation. Solar water heaters produce hot water during the day and stored in a storage box, if the insulating layer of thermal insulation performance is not good, overnight, rainy days can not be used, or difficult to use. Solar water heater insulation resulting in poor performance is largely due to water heaters, insulation, insulation of hot water temperature determines the quality level and the amount of hot water. Good insulation layer using imported raw materials, such as polyurethane, low thermal conductivity, high temperature; high temperature insulation technology using automatic quantitative foaming, and high temperature aging treatment, lasting and stable high performance insulation.

Some poor materials, high thermal conductivity, foam is not uniform, night temperatures can drop more than ten degrees, rainy days experienced no hot water. Some black-hearted enterprise, in order to reduce costs, even using homemade benzene board, insulation effect plummeted a few months later, in 2012, after almost no insulation.

Third, poor liner selection. Most solar water heater manufacturers have said that the water tank is stainless steel. Also stainless steel, but chromium and nickel in stainless steel are very different.

Good solar water heater using high chromium high nickel stainless steel food grade liner, liner ensures durability, corrosion resistance and strong; inferior to use more low-grade stainless steel liner, the basic nickel-free, corrosion-resistant performance is poor, life is short .

Fourth, vacuum workmanship. Vacuum core components, solar water heater is the \"heart.\" It directly determines the quality of the entire water heater performance. Performance by the use of vacuum coating technology and cleaning, coating, vacuum, seal and other processes and so on.

According to dual-energy Solar Co., Ltd. Jiangsu researcher, some small business or a small workshop, there is not enough money to put into the tube advanced production equipment, but in order to survive, had to use the most original, most affordable tube. Such a low degree of vacuum tubes, high-quality products only 1 / 100, while the tube a lot of residual impurities and water vapor, in the face becomes hot gas, vacuum reduction. In low vacuum coating stability is poor, the intimal layer on two or three years of aging, loss, leading to a sharp attenuation of collector performance, can not absorb enough heat.

How to solve a series of fundamental impact on the life of the solar water heater problem?

First, governments at all levels to increase policy support for solar energy industry. Although China has long adopted a \"Renewable Energy Law\" and the Implementing Rules and other legal documents, but compared to Spain, Germany and other Western countries, mandatory energy-saving measures, the government promote the use of solar energy and not enough supervision, some high-end products efforts to promote the application is lacking.

Second, the solar industry to strengthen self-discipline. Advanced production equipment and high-end technologies that not all companies can have the strength to go into research and development. Throughout the region around the solar energy distribution, brand-name product has a huge market, they will be low cost, low-quality products to market rough, seriously affected the industry\\ s healthy development. According to incomplete statistics, the market has nearly 300 million units around the solar water heater products are not quality and maintenance support. Low-quality solar water heater to the bad impression left by the consumer impact of the industry\\ s image, it also hinders the healthy development of the solar industry pace.

Third, the use of positive publicity to strengthen the awareness of consumer acceptance. Most consumers choose only by the appearance of solar water heaters, solar water heater which one is better production techniques and products there is no clear understanding. The most unscrupulous manufacturers is to increase the publicity of the conceptual tube, and \"three-cavity tube\", \"three super-pipe\", \"Sanxin pipe\", \"purple pipe\", \"space control\" and other terms fly, a serious disrupt the concept of consumer choice, resulting in consumer products can not be a dispassionate look at the nature.

To this end we call on all kinds of manufacturers to fundamentally solve the problem of weak products with the highest quality products hit the market, all levels of government, the solar industry management organizations should take positive measures as soon as possible to integrate solar energy throughout the production of resources, so that \" short-lived ghost \"solar water heater as soon as possible,\" retired \", so as soon as possible onto the solar energy industry standardization, so that the whole of China and the world\\ s people are fully trust and use of solar energy facilities.

industry to seek new way

[REVIEW] this year will be held in Guangzhou 16th Asian Games, China\\ s products will attract a large number of eyeballs. Made in the development of a large number of solar panel technology breakthrough five-star solar energy Co., Ltd. of Guangdong, the Guangzhou Asian Games s.

     This year will be held in Guangzhou 16th Asian Games, China\\ s domestic solar water heater products will attract the attention of many. Made in the development of a large number of solar panel technology breakthrough five-star solar energy Co., Ltd. of Guangdong, the Guangzhou Asian Games solar water heater suppliers.

The eighties and nineties, our initial use of the natural circulation type solar water heater plate temperature requirements above 0 ?, and the vacuum tube type can work around minus 10 ?. \"However, in the flat-plate solar system and the use of secondary loop antifreeze cool-running problem solved after completion of its advantages is exhaustive.\" Five Star Solar Co., Ltd., Guangdong, Hu Guang-liang said. In the winter with their new high efficiency flat plate solar water heater went to the northernmost Mohe our experiment, at minus 40 ?, the tablet product still works well.

Founded in 1990, five-star solar panel solar energy development in a great deal of breakthrough, won a number of patented technologies, and the capture of flat plate solar collectors freezing and poor the technical problems. \"In 2010, we are faced with unprecedented market opportunities, have been put around the mandatory installation of solar installation and demonstration of the policy. The development of building integrated solar energy, solar panel will bring the spring.\" Hu Guang-liang said.

Rural China Solar Energy Industry Association Professional Committee Luo Zhentao said the past two years, China\\ s flat panel solar water heater to the development of annual growth rate of 46%. Flat water heater especially for engineering use, many cities are now preparing for the country than 10,000 square meters of construction, Shandong there is a 40,000 square meters, are ready to choose to use flat solar water heater. Flat-panel technology, the high technology, high-rise architecture is the future of solar thermal industry development.

In fact, with \"low-carbon age\" of the season, people are increasingly concerned about green energy products. Especially with the multi-layer, the increase in high-rise buildings, water heaters should be used balcony type or wall-type. Flow using copper pipe, cover the use of flat glass produced by solar energy, has more advantages than the vacuum tube type. At present, many large companies have already laid out on flat products, solar water heater industry, change in the situation is expected to come.

Interview Oaks Yeming Han healthy

      Ye: The new century we truly feel even more rapid growth of the solar market, highlighting the growing demand for and national policy support two-wheel drive, the new solar water heater has become China\\ s largest energy market, one of the highlights . Based on the Chinese solar market trends accurately, Oaks Group since 2007, launched the first solar Oaks has been the Group\\ s strategy as a solar water heater products, investment in R & D and marketing aspects to tilt. Years of hard temper, Oaks Chinese solar energy solar energy market has become a strong brand. This year we established a \"healthy route to go, to create healthy products\" new strategy for the year, as the Group\\ s core business-related products was raised to new heights. In the new strategic direction, we will further integrate and optimize internal and external resources to ensure that resources and focus to match the solar core to create a competitive advantage Oaks.

     Oaks Solar to build the core of competitive advantage is our unwavering objectives, for many years, we have been lessons learned, discuss the future development path. In the future, we believe that quality and user needs is still the foundation for enterprise development. Our practice shows that the build quality is based on the market\\ s fundamental, is to expand the market to create new weapon. Therefore, we enhanced brand building, to enhance the channel system and market advantages, strategic focus on the entire value chain from the starting line of products to enhance our high-end quality, truly high-quality products for customers\\ applications requirements to create high-quality products a competitive advantage, high quality products reinforce our gateway to the glorious road.

     Reporter: Ye hello, the launch of three new series of health, with normal solar water heater What is the difference?

     Ye: very different, I do not go into detail here, \"health\" is to a certain stage of development of solar energy in the high-end configuration, it can solve people\\ s lives and is closely associated with physical things. Introduced at this point in time choose healthy solar energy, on the one hand is the Group Health Center postdoctoral workstation \"multiple purification technology\" and \"energy balancing techniques\" into production, further improve the close integration of research degrees; the second is that the dissemination of a the concept of healthy living hot water, hot water to promote a healthy way of life. Even more critical is to highlight the strength of the brand Oaks and social responsibility, we have to use forward-looking vision and pioneering thinking, leading to more consumers, more advanced products.

     Reporter: Ye Hello, Oaks Group to enter the solar field is not long, but why in just a few years, solar energy can leap Oaks become a strong brand?

     Ye: You a good question, so I think there are two aspects we enter the new field of energy before the Oaks itself is a strong brand, with our years of hard work are inseparable, This can be said to provide a high solar Oaks starting point; In addition, the Oaks has become China\\ s solar energy solar energy market a strong brand, which is mainly based on our very strong products and research capabilities on top of, I think any the essence of the brand, gas, God is not a river of water, without trees. The \"source\", the \"this\" is the product we provide to consumers.

     Reporter: Ye, your very good sales in 2009, the indicators are up year on year growth rate of 50% or more, the new year began, a leaf can always look for it?

     Ye: 2010 is our solar division Oaks Group a year full of hope. Over the years, we have been \"based in Nantong, winning the country, to the world,\" the good wishes, and actively promote the Oaks Solar brand in the domestic market development and growth. Recognized as home appliances giant, Oaks Group has been committed to \"healthy air\" and \"healthy solar energy\" technology research, the \"health experts\" reputation. Grand Oaks Health solar energy market, is the impact of the 2010 Oaks solar energy solar energy market, the first wave of Chinese high-end, but also the Oaks Group as the world\\ s largest manufacturer of solar products health appliances debut. Reason to believe that in the near future, the Oaks health will be China\\ s high-end solar energy solar energy marketplace. In the new year, we have the determination and confidence – that is, not afraid of difficulties and strive to unite, work hard, to enhance the overall pattern of solar Oaks, Oaks in order to enhance the core competitiveness of solar efforts, I believe that today\\ s Oaks Solar, based on the new starting point, a new high, will achieve a new leap forward! China\\ s solar energy industry to make greater efforts, to promote the internationalization of Chinese solar energy industry process!

     In the new year, we have the measures and safeguards – that is, increased research efforts, prudent management, to ensure the quality first, continuously provide consumers with the most cost-effective health products for our health of water consumers to bring new life! In the new year, we have the stamina and perseverance – that is, as always, the pursuit of economic and social benefits of organic systems, a model not only to do business in Nantong City, Jiangsu Province, the model we need to do business, do the Chinese exemplary businesses, world-famous Chinese enterprises! Oaks Solar believes: Based on the heat balance of the domestic first-class technology, multi-purification technology Oaks health will become hundreds of millions of family health center ideal of life. Oaks Group brand power will be strong and very attractive new solar healthy, actively promote the development of China\\ s solar industry, solar active occupation of the Chinese high-end market.

      Reporter: Thank you, Ye be interviewed, and finally I would like to ask the last question a little, and you do not want to have solar energy consumers Oaks what to say?

     Ye: Thank you, this new conference itself is to care for and support Oaks Solar Division of all the leaders, and our dealers, more importantly, our consumers, we do a market report. Oaks as a research emphasis on product brands, it will not waver Oaks solar research capabilities and product quality standards to control aspects of the fine. This solar energy for the Oaks past, present and future in terms of always very important. The release of the Oaks health is the embodiment of our new solar energy research and the spirit, the spirit of the typical product quality is our profound knowledge of the fruits of many years of R & D personnel, it shows our determination to develop solar energy business and strength. Oaks Health Solar, her unique charm of the first-class science and technology, health quality will attract consumers, it will be recognized by the market! Finally, thank you for many years, our Oaks Group, Oaks Solar Division of our concern and support, your support and love, will be her most important driving force of development engine, thank you!

2010 new ideas for selling solar water heater

[REVIEW] solar water heater is now advertising on TV more and more, after reading there is a strong feeling: too hard. Most of these ads is to get the major technology, power and other things that a rational level, things, ideas, feelings, and close to the consumer or the soft stuff life is rarely publicized.

     Solar water heaters are now advertising on TV more and more, after reading a strong feeling: too hard. Most of these ads is to get the major technology, power and other things that a rational level, things, ideas, feelings, and close to the consumer or the soft stuff life is rarely publicized. I also collect some solar companies promotional materials, such as leaflets, product manuals, as well as in the county have seen a number of local solar water heater panels store the contents of the products come to a conclusion: the current functionality of the product demands are too serious, less emotional appeal, publicity is not enough life.
    Promotional products are not cold to the product performance characteristics, technical parameters inform the consumer. They buy solar water heater, it is necessary to obtain the product s features, but also emotional needs are met. New to unfamiliar products, consumers typically judge the emotional preconceptions, first, a whole, intuitive feeling, a positive such as "fashion", "high end", "value" or the negative of the "rigid" and "old soil ", and then began to scan technical parameters. To get consumers to buy, you should first weapon to capture their inner feelings, and bring them a better emotional experience, so that they recognize and trust the product. Even Cisco s strong sense of science and technology, of a "people-oriented" on the cover, consumer emotional penetration. The current solar water heater industry is moving into brand-building period, which will change in the promotion of ideas, aspirations, and not a single reason to help enterprises build a complete brand, even if the awareness up, and the degree of reputation and goodwill will have a lack of .
    In order to avoid the publicity caused by the simple rational consumer sentiment nerve numbness, so consumers really poured from the heart of solar water heaters such as "love" "trust," like the emotion, it is time to re-selling of solar water heaters dig up. At this point, solar water heaters can not be too cautious, should be open to ideas, explore the selling point for the product, the product should give the character, emotion, add user-friendly, life breath, and then communicated to consumers. As the saying goes, "the hearts and minds." As long as the product into the consumer s heart, fast sellers will come out ahead.
    To rely on the actual function of the product, to give, to expand the emotional characteristics of the product. As long as good to discover a new selling point there will be an infinite number of ideas.

A new function as the starting point, the emotional attraction of new refining
    The traditional function of solar water heaters are three large main selling point: vacuum, water tank, bracket. Especially the vacuum tube, said almost indiscriminate, and a variety of the concept of flying. In this case, unless there are three fundamental components of structure, function, innovation, differentiation characteristics of strong, if the press to publicize the old ideas, certainly not provoke nervous consumers, break through the road is to find another unique promotion starting point, and extract the attractive emotional factors. Only examples of the following ideas aim initiate.
    Ten wind – an extraordinary sense of security
    Solar water heaters in case the conditions are ripe, you can to a large sand northwest of the coastal sea breeze large field experiment, the wind resistance test stand, access to real data. As long as the experiment detected more resistant to seventy-eight winds, even nine or 10, can be a good selling point, when the publicity highlight the "security" and other similar information, consumers will wind a large region To agree the purchase of solar water heaters will tend to choose such products.
    Sprinklers water different levels – massaging bath
    The head of the solar water heater is equipped with the structure of the transformation, setting up more outlets, and at different levels: the external set a few times, aperture small, thin and fast water; internal settings a few times, slower water flow and coarse. At the same time to make changes in the direction of the water, so water levels will have a user in the bath when the water can feel the impact of different, get more comfortable than the feelings of ordinary nozzle, you can call it propaganda when "massaging bathing. "
    Equipped with remote control – life more convenient peace of mind
    The controller for the water heater is equipped with a 8 to 12 meters in between the remote control, although not completely replace the controller s operation, but can also bring some convenience for consumers. There are no remote control or remote control, consumers will not feel the same.
    Ideas far more than these, you can also point to start from other functions, the product has some outstanding it on, if the product does not have the technical conditions permit, you can then add, in short, is to find out the new features highlight the emotional demands of the new transmission.
    Some may think that the main function to promote non-entry point, is the practice of forest for the trees, it is not true, and its conceptualization of propaganda in the tube get together, as its way to promote differentiation. Good starting point can help companies quickly sellers, such as mobile phone firms to be able to wage earners in the prevalence of two important reasons are: long standby time, sounds great. Manufacturers and end when particularly prominent in promoting these two points, the result many consumers rushed to buy the two advantages of mobile phone firms.
    Do not worry too simple solar water heater product structure, the structure is very simple phone, but the cottage manufacturers once rushed into the sky. LG s "food system" phones, like chocolate, cookies, ice cream, lollipops, and there is no breakthrough in core technology, but the phone case on an issue, everyone knows the core component is the mobile phone inside the chip, only to change Shell also greatly change the user s favorite women.
Mining folk culture
    Norit blue and white porcelain in 2009 launched a series of products, which gives us a revelation: solar water heater can be a selling point to the folk culture, traditional elements to move closer. Profound traditional Chinese culture, there are many elements that can be tapped, such as drama mask, paper cutting, farmer painting, painting, sculpture and so on. These elements can be reflected in a barrel mark, packaging design, texture or stand on. More integrated, enterprise technology to be and other related departments to study try.

Walk the line of family
    There are some companies taking this route in order to get married, Chinese New Year reunion, new house and other important events, as well as Women s Day, Mother s Day, Father s Day and other festivals or other occasions to promote opportunity, let s play the role of a family of , with plenty of emotional expression on the user s attention and care. Brilliant solar energy for the "love purple core" distribution activities, the target group is the new home of the newlyweds and move consumers, it is learned that the event achieved good results. Solar Temple also because marketing to carry out family made good results, the company made a healthy lifestyle farmers "trilogy" to care for the identity of the spiritual and material Watch the farmers of demand for solar energy to bring the farmers will get convenience, but also in access to psychological well-being.

Leveraging social hot spots
    Timely attention to current social hot spot, after screening, and some can be used for their own use. Water heater in the 3G concept, not so much a function of propaganda, as it is to attract consumers to borrow an emotion, it is borrowed from the convenience of 3G communications industry, interactive, real-time, and then give the product in their own body, one is would like to convey to consumers, "comfortable" and "high", "convenience" of emotional experience. Spread widely among the public, and there is no negative impact on events, concepts, etc., can be used to extract embedded in the event, the concept of emotional qualities, used to promote their products. As long as the proper operation, response time, which after all, a labor-saving way of selling mining.
    Of publicity in the product or even the increasing homogenization of today, solar water heater companies need to adopt new ideas, breakthrough selling promotional difficulties, weakening function publicity, attention to emotional appeals. For more ideas, by which the specific selling point, enterprises according to their conditions and resources for free play.