Tag Archives: pressurized solar water heater

Tongji sun Han Chinese to build safe and strong

    March 15, 2011, 2011 China Household Appliances Expo (2011APPLIANCE WORLD EXPO) at the Shanghai New International Exhibition Center grand opening. In the \"five\" in the first year, this historic home appliances exhibition brings together an unprecedented scale of many major home appliances brand, to showcase the innovative appliance industry, new ideas and trends. Take this opportunity to reporter interviewed Jiaxing New Energy Co. of Tongji Sunshine Marketing Manager Mr. Han Jiang.

Reporter: Han Jingli, hello! The sun to participate in the consumer electronics show in Tongji What is the purpose?

[Strong] Korean Tongji sun: solar water heater industry development in the country also has two decades of history, in 2010, the are also listed in the \"home appliances\" product directory. In addition, the Consumer Electronics Association also set up relevant departments to manage our professional in this industry, strictly speaking, the solar field has also been the home appliance industry products.

Tongji inside the sun is the industry doing relatively good business, we have influence in the industry from the inside to the market are doing more good. Tongji sun is a member of the Consumer Electronics Association, through the Consumer Electronics Association, we are actively in the appliance industry\\ s influence on the channel to explore, for this purpose we have to participate in this event.

Reporter: Tongji sun products mainly targeted at the consumer level, which groups?

[Strong] Tongji sun Han: Now Tongji sun products are not only for a market. Our product is divided into two categories, first is the construction market, whether it is the city\\ s buildings, or buildings in rural areas, if the mass of water, then, Tongji sun can provide a variety of professional programs.

Another type is the home market, we all know that \"home appliances\" the policy of pushing the state of our industry also has great influence. Currently 50% of sales from companies in rural areas, this part of the market is not the consumption rate than the urban poor, so the grade of product, price, etc. There is much room for improvement. Such as the large number of solar water heater can provide 250 to rise to 300 liters of hot water so, if it is small it can provide 150 liters, which can basically meet the needs of different families. Especially in urban areas, with limited high-level, generally limited on the roof can not hold common type water heater, now on the launch of Tongji sun balcony, wall type, split products, to meet the different needs of the building.

Reporter: borrow from the show, Tongji sun has not brought the crowd to meet the different needs of the new products?

[Strong] Korean Tongji sun: The sun brought over Tongji new products in the domestic market are now selling more products, mainly some of our personalized products. The new water heater outer camouflage, will feel it and the army have a link, this is the Tongji sun and water heater units to develop a product.

Reporter: This green camouflage military household water heater is also suitable for it?

[Strong] Tongji sun Han: suitable for home. This water heater is very characteristic, for the first time R & D units, so the product shape and colors consistent with the troops on the requirements, the new water heater in 2011 to enter the market.

Reporter: Tongji sun for brand promotion plans?

[Strong] Tongji sun Han: Tongji sun fast development in recent years, due to product quality should be laid a good foundation. Research Institute of Tongji sun and Chinese home appliance, Chinese Academy of Sciences, Guangzhou and so energy research institutions have to cooperate in order to protect our new product innovation.

Brand communication is three-dimensional. Tongji sun from CCTV, TV and local channels for television advertising, and branding on the network is also doing more.

Reporter: What website Tongji sun and worked it?

[Strong] Tongji sun Han: the national grid, has now changed his name to household appliances. In addition, HC, Alibaba, Baidu and other sites we have worked.

Reporter: Han Jingli you just say \"home appliances\", if you are concerned over the recent two dynamic, you mentioned that the two policies will the consumer electronics industry, or some impact Tongji sun?

[Strong] Tongji sun Korea: a new energy future should be said that the situation is very good, the state policy on the home appliance industry has been in strong support of the state. The two I have a very deep impression, is to continue to promote the \"home appliances\" in this policy, our industry throughout the 12 \"home appliances\" category, the solar energy is the most successful companies, a total of 264. State if the firm had \"home appliances\" in this direction, to make home appliances in rural areas to promote, I believe the solar industry will have more benefits, which is good news for us.

Solar energy is from the city to rural areas, was first sold in the city, from 2005 to 2010, five times the secondary market is a market shift to 34 process, in the process just in time \"home appliances\" The big advance. Pattern in terms of brand, or the commercial market, we have witnessed the rapid development of the industry.

Reporter: That so many brands to participate in the response to \"home appliances\", Tongji sun has not really benefit from this policy?

[Strong] Tongji sun Han: Tongji benefit from the sun is relatively large, the company for three \"home appliances\" successful, the product has been out of the channel expansion, now over 21 cities. In addition, Zhejiang Province, Tongji sun is the largest number of successful businesses.

\"Home appliances to the countryside\" policy was introduced to the Tongji sun brings two aspects of the opportunity. First, the \"home appliances\" to Tongji sun products sales soared, and enable enterprises to have more initiative, to promote in the market. Second, the \"home appliances\" on brand building, Tongji sun is the \"home appliances to the countryside\" policy was introduced after the first time in the industry to respond to business. Speaking known from marketing research, and when we put forward the \"home appliances to the countryside to pay attention to the promotion of solar water heater safety\" concept. Because solar water heater is not like TV, washing machine, it has some security risks on the inside, such as mounted on the roof fixed properly will fall to the water heater if the temperature is too high will burn people, and many other security issues. Therefore, Tongji sun that \"security appliances to the countryside\" principle, called the peers of the solar safety promotion and publicity, which is good to enhance the company\\ s image in the industry, and strengthen the market position. Security considerations based on solar energy, the sun has been working to create safe Tongji solar water heaters.

Reporter: Today is 3.15, the consumer rights day, Tongji sun Han Jingli you represent the brand integrity of our customers tell declaration.

[Strong] Tongji sun Han: Tongji sun is doing today, awareness of rights is consistent with 3.15. Headquartered in Jiaxing, Jiaxing City, Solar Energy Society, held this morning, including our business, including more than 10 enterprises in Jiaxing Stadium a \"Build quality solar wall\" activities. The Tongji sun is to pass to the outside world a platform concept, Tongji sun determined to do \"good corporate solar energy.\" At Tongji sun products have reached national standards, the standards of some products to more than national standards. So our products are safe and reliable, we guarantee a worry-free service.

Reporter: worry-free protection on services, which are specific to the details part?

[Strong] Tongji sun Han: water heater industry is not the same as with appliance stores, sales and services, we are one, and did not achieve third-party services. Solar water heaters based on store-based, not only as home appliances, like supermarkets responsible for sales, the store itself, we take into account the service work,

There are two main security services. The first is a relatively dense network Tongji sun. If you buy a water heater to 50 miles away to buy it, once the product has problems, the company\\ s services are difficult to achieve a rapid response mechanism. Tongji sun in the national network covering more than 3,000 points, and the vast majority are in the township.

Secondly, Tongji sun service mechanisms developed: agents in our company have a binding contract, contract there are provisions in sales at the same time must guarantee perfect after-sales service, otherwise the company will be punished. We strive to protect consumers get more professional service.

Territorial waters of five guarantees for the elderly to spend solar water heater

Recently, Linshui remote Jing Tsubosato elderly nursing home where the five guarantees the smooth King Debi aunt were using solar water heaters, we crowed.

    "I feel concern for our elderly, care, and now water is too convenient." Recently, Linshui remote Jing Tsubosato elderly nursing home where the five guarantees the smooth King Debi aunt were using solar water heaters, we crowed.

    Jing Tsubosato these days for the five guarantees nursing home elderly, is a very gratifying day, because by the Linshui Poverty Alleviation Office, the county civil affairs departments and the territorial waters of solar water heaters Le Sang marketing service centers of social poverty express sympathy to the nursing home donated a water heater, old people no longer have hot water as before, and now just a turn on the tap, rushing water to flow out, wash, wash, hot water bath can be used. Solar water heaters donated to enjoy the town as well fenghe 26 five guarantees nursing home old people. Now they even wash their hands, vegetables can spend hot water, which in the past is even unthinkable things.

    This year, Le Sang territorial waters of solar water heater marketing service center for the nursing home without water heater, the elderly difficult practical problems with hot water. Decisions free of Jing Ping, and other towns of the nursing home Fenghe free installation of solar water heaters, so that the old five-guarantee people access to clean, convenient water and enjoy the high-tech products bring the gospel.

Exploration of the channel change

Solar energy industry has entered the era of brand competition, the need to rely on \"organic growth\", ie channel change, brand marketing, meticulous management to profit rather than simply to the scale to be profitable, in order to maintain business growth. The solar industry reshuffle, not just shuffling between manufacturers, but also between the channel shuffle.

    2010, the solar industry in 2009 did not continue the trend of rapid growth, the growth rate dropped significantly, solar water heater industry reshuffle is increasingly evident. The speed of urbanization in rural China that had spread further concentration of the rural consumer market, beginning to show scale, but also for the solar water heater industry to further focus the brand share of the market has laid a foundation. With the increasingly fierce competition in the industry, solar manufacturing companies to take if you are still as in the past, \"extension-type expansion\" strategy, which rely on high-margin, high investment to pull out of the library, apparently does not work, solar energy industry has entered the era of brand competition, the need rely on \"organic growth\", ie channel change, brand marketing, meticulous management to profit rather than simply to the scale to be profitable, in order to maintain business growth. The solar industry reshuffle, not just shuffling between manufacturers, but also between the channel shuffle.

Policy in 2009 after the implementation of solar home appliances, solar water heater industry line of well-known manufacturers, such as: Wong Ming, Sang Le, sun, rain, seasons Mu-song, etc., on the use of the opportunity successful home appliances, a campaign was started to expand territory , pioneering appliance dealers, building materials market, appliance stores, engineering, factory outlets and other channels. In particular, Haier, Rongshida, Changhong, Midea, several well-known consumer electronics company, relying on the existing strengths appliance sales channels, which takes solar water heater project done in full swing.

Solar brand store upgrade

\"Store brand\" should be re-positioning, not just the whole solar water heater sales outlets, should be cross-sectoral integration of resources (control valves, home, bathroom, etc.), positioned to deliver a set of product sales, service, consulting is one of the Solar system provider (open industry association for solar energy); while gradually into the B2B business models, CRM and VIP service system, stores and cultural elements of differentiation, relying on information management platform, to create a long-term interests of effective security system, to create new marketing management platform and professional solar energy sources. Solar manufacturing companies can learn from the United States, Gree tied agent of the regional wholesale market of high-quality regional sales joint venture stock company model, the formation of \"communities of interest\" will be effective within the region combined with quality customers, extensive development of quality stores joint market share.

It is noteworthy that the \"store brand\" of the upgrade should be organized and implemented solar energy manufacturers, led by the manufacturers cross-sectoral integration of resources, strategic alliances, and not limited only to the transformation of existing stores; In addition, survival of the fittest must be the original stores, appliance dealers and appliances integrated service providers and other quality channels resources, such as setting up shop in shop, shop sales and service integration, the image of the form.

Construction of the regional chain of solar professional

Conditions are ripe for the market, encourage financial strength, brand or reputation advantage of high-quality solar agent wholesalers or distributors, appliance dealers, regional appliance chain operations reference model, the creation of professional solar energy distribution chain brand, build solar circulation of regional and the country\\ s well-known brands. Specialized stores focused on solar energy solar energy products and systems consulting, design, testing, integration, installation and service of professional chain of supermarkets.

Solar professional chain stores, appliance chain should learn from the national and regional appliance chain of successful development experience, adhere to the \"stores, chain\" operation, to create their own core competitive advantage or edge platform, and through the county / township to join the rapid expansion mode.

First, the regional chain based on the solar professional 34 markets, build a distributed \"county and township,\" the intensive network, through the chain of operations in the rural market has laid a good foundation.

Secondly, the regional chain of solar energy professionals through the \"retail + wholesale\" model compound to solve a single problem of a small amount of retail business.

Again, the regional chain in the formation of the solar professional sound sales network also need to build more characteristics of the logistics and distribution and after-sales service system. Installation and service to professional, the conditions are ripe can also be social (community entrusted to specialized companies).

Finally, regional solar energy chain should be a professional integrated marketing platform, the brand\\ s equal access to fair competition, is an integrated sales platform, product, brand display marketing platform is a platform for information exchange advice.