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Solar water heater company to start marketing battle Expo

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company to start marketing battle Expo

[REVIEW] April 20, the U.S. National Museum will participate in the Shanghai World Expo Park, first test run, then carefully Museum visitors will see the U.S. presence from the Chinese home appliance enterprises. At present, provided by Four Seasons song Mu solar thermal system has been fully in place, and debugging success, then the U.S. Pavilion will provide hot water heating and other services.

April 20, the U.S. National Museum will participate in the Shanghai World Expo Park, first test run, then carefully Museum visitors will see the U.S. presence from the Chinese home appliance enterprises. At present, provided by Four Seasons song Mu solar thermal system has been fully in place, and debugging success, then the U.S. Pavilion will provide hot water heating and other services.

Beijing Four Seasons song Mu Li Jun, president of Solar Energy Technology Co., Ltd. slightly festive told reporters that China\\ s development in the history of the solar thermal industry is the first time, has always been the product technology and quality requirements are stringent European and American countries, the Four Seasons from China Mu song technologies, products, services, comprehensive strength of the conquered.

Industry observers point out that took over the Four Seasons song Mu Expo USA Pavilion, reflects from one side by the Chinese enterprises complete control of intellectual property rights of solar thermal products, has been rapidly from China to Europe, America, Africa, more than 80 countries and regions fast forward. At present, China\\ s solar water heater has been successful to more than 100 countries and regions worldwide, UNIDO International Solar Energy Technology Promotion and Transfer Center also landing of China\\ s Lanzhou.

Solar energy companies to launch Marketing Expo

This year, with the Shanghai World Expo, domestic solar companies around the brand and launched a series of promotional marketing. Reporters learned that last year, the solar heaters together ASD Electric, Shanghai Fuxing Group, Alibaba 16 domestic private enterprises work together to build the Shanghai World Expo, \"private enterprise Museum.\" In March, China Yang Group, and Shanghai World Expo Pavilion private contract, with the private museum showing the full range of solar products and solutions.

And Wong Ming Yang Hua two business route through \"private museum\" Force \"Expo Marketing\" is different from the Four Seasons song Mu will enhance business marketing reach directly to the Expo\\ s new national museum on the stage. It is understood that the U.S. Expo Pavilion is one of the few national museum, and in program design, product selection, technology integration and other aspects of high demands.

According to the Shanghai World Expo U.S. Commissioner General of Section Villarreal introduced, the U.S. House is expected to accommodate 600 million tourists visit. This gives the stadium design and construction of a very high demand, so the pavilion with a number of advanced technology to ensure efficient use of energy, including clean energy, green space, clean water and a roof garden, full to show \"the Challenge\" theme.

The Four Seasons songs Mu provided light and heat the hot water system, using the most advanced third generation of solar water heaters – automatic solar energy, will provide more intelligence throughout the United States House of hot water and low-carbon solutions. Reporters learned that the domestic market for solar products mainly in manual, semi-main, the Four Seasons last year, pioneered the industry pioneer Mu-song, launched China\\ s first fully automatic solar water heater, solar products solve the previous bottled water during operation, hot water control problems and other issues, have also been favored by customers from Europe and America and recognition.

Industry observers noted that the current solar energy enterprises \"Expo Marketing\" will help to enhance the brand influence and comprehensive strength. However, Yang and Wong Wah Ming also debut private museum, and private enterprises in China, Yang Museum is the product exhibitors, Wong Ming Museum is sponsored private enterprises, marketing homogenization has occurred, the two companies before the start of the show has not yet been high score. With these two companies is different, but the Four Seasons song Mu supplier\\ s identity, clever use of the U.S. National Museum of the stage set off another \"Expo Marketing\" to achieve the same stage with the Emperor Ming, with a minimum of maximum cost of leveraging the resources and brand influence.

The Insiders pointed out that with the current number of private enterprises to enter the Hall in different seasons Mu-song directly into the National Museum, National Museum for product performance and technical requirements higher. This fully demonstrated the technical strength of the Four Seasons song Mu, also represents the solar water heater industry, China\\ s current level of development of mainstream business.

Marketing, enterprise technology behind the contest

In fact, domestic solar power companies have made \"Expo marketing\" behind, it is thanks to companies in product R & D, marketing innovation, the accumulation of full competition to the front from behind the scenes. It is understood that China\\ s solar water heater industry started in the late 1970s, the real market-oriented operation is from the late 1990s, has in just 10 years time. As a domestic solar industry leader, Mu-song Seasons in the development of enterprises this year ushered in the first 10 years, especially in product research, technical innovation, marketing, etc., and gradually built up a sound industry standards and norms.

With Peking University, New Energy Research and Development Center, the first four seasons Mu-song in the domestic market \"space control\" and \"adiabatic chamber\" two original technology, the first to promote the s in the heat exchange efficiency and thermal insulation efficiency of the two performance overall. Subsequently, the Four Seasons song Mu Global 500 company with Honeywell\\ s cooperation, launched to create \"full carbon\" new ideas, the world\\ s first green building of the fluorine-free foam production line to achieve a product from R & D, production, Sales and use the full green carbon.

In addition to the products original technical inputs, four seasons Mu-song through the detection system hardware devices such as investment, realized from software to hardware research and development of solar water heaters in full operation. Last year, the Four Seasons song Mu ITW from the Institute of the University of Stuttgart, Germany introduced a solar water heater specifically for the overall performance testing of special equipment. According to the National Solar Water Heater Test Center (Beijing) and engineer, this set of testing equipment to fill the gaps in the field of detection, detection of the Chinese solar energy fully aligned with international standards.

Previously, most of the domestic introduction of testing equipment purchase spare parts from abroad, at home assembly, test accuracy does not meet international standards. The introduction of the Four Seasons song Mu intensive use of the equipment designed to achieve the overall handling, guarantee 100% accuracy of detection equipment, in order to achieve a \"one stop\" complete solar thermal collectors and systems for nearly 20 major test . Ultimately, this also directly promote the four seasons Mu-song rate of expansion in overseas markets, companies have introduced products in full compliance with European, U.S., Australia and other countries standards, to achieve a seamless connection to the overseas markets. Currently, the four seasons Mu-song has become a national solar water heater in the application, \"energy efficiency label\" designated testing center.

Li Jun told reporters earlier this year, four seasons Mu-song deal with future development, the first release of the \"Big Dipper\" program and the \"Southern Strategy\", further defined the \"based on the Chinese market, global expansion,\" the idea. The future, will continue to uphold the Song of Four Seasons Mu \"We are the masters of the green,\" this strategic direction, promote the low carbon home, automatic low-carbon products, low-carbon life the concept of promotion and development, so that the global share of China\\ s green low-carbon products .

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Popularization of solar water heater is the last word

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Popularization of solar water heater is the last word

[REVIEW] requirements of Jiangsu Province, the new hotels, hotel, commercial and residential hot water needs and other public buildings and 12-storey residential, should be required to unified design, installation of …

      In the deteriorating climate and environment of today, the state this year to encourage and strongly support the development of new energy sources. Currently, most of the country have formulated relevant offers incentives to encourage the use of solar energy. Which accounts for a large proportion of the use of light and heat. Should be said that the development of are also a good time to catch up.

Beijing late last year issued the \"Beijing to speed up development and utilization of solar energy for industry guidance\" on the solar hot water projects, according to \"support high-end, the first application, first served\" principle, to December 31, 2012, before the former 1 million square meters collector area, investment in fixed assets by the government of $ 200 per square meter were given subsidies. Beijing seems to be a model.

The past two years, almost all parts of the introduction of intensive incentives. Hubei requirements from January 1, 2010, the province\\ s urban city with the conditions of the solar collector and the following new 12-storey residential and public buildings have hot water needs, the application should be unified design and installation of solar hot water systems; Shandong Province 3-year plan out of 1.2 billion yuan to support the development of new energy applications, including solar thermal is one of the key, Shandong Province, issued a \"speed up the popularization and application of solar thermal systems implementation,\" and proposed the use of solar light and heat objectives, tasks, will be three types of buildings included in the scope of mandatory installation; requirements of Jiangsu Province, the new hotels, hotel, commercial and residential hot water needs and other public buildings and 12-storey residential, should be required to unified design, installation of solar hot water system …

Government is encouraged to benchmark. Driven by these policies, the last two years, seem to inject more vitality, Emperor Ming, Mu-song Seasons, Norit, Qinghua Sun and other brands put more focus on technology and marketing, Many businesses have left or want to make a start to focus on solar water heaters, or directly out of this increasingly competitive industry, and this just for the promotion of solar water heaters cleared the obstacle.

All aspects are in action, so that solar energy in households. In front of this trend, solar water heater only spread as quickly as possible, in order to benefit from multi-party, in order to truly let the sun warm our lives.

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Lack of the leading solar water heater

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Lack of the leading

[REVIEW] \"to the consumer right to know, not profits,\" Recently since the major active are called to create a healthy market environment. Experts said that the current solar water heater market is chaotic, the relevant departments should focus on strengthening the standards of construction, in order to regulate and guide the healthy development of the industry.

   \"Give consumers the right to know, not profits,\" Recently since the major active solar water heaters are called to create a healthy market environment. Experts said that the current solar water heater market is chaotic, the relevant departments should focus on strengthening the standards of construction, in order to regulate and guide the healthy development of the industry.

      Incremental huge market

      Solar energy is a broad prospect of new energy. China Renewable Energy Society, vice president Mengxian Gan said: \"There already has a solar water heater market size, solar water heater to maintain the end of 2009 reached 145 million square meters in 2020 will reach 300 million square meters.\"

      Although solar water heater with energy saving advantages, but because of the low barriers to entry, product profit margins, making the solar water heater companies have sprung up. Reporters learned that the solar water heater business was more than up to 7500, the company\\ s product quality varied.

      Beijing Science and Technology Co., Ltd., general manager Li Qiang Jin Jin said: \"The product quality and service differences will determine the future of business in the market viability of rural market, vast territory, scattered in time for farmers to provide installation, maintenance and after-sales service is the key to win the market. \"

      All along, the rural market are a number of solar water heater business to open up the main market, in particular, solar water heaters in 2009 was selected as home appliance product directory, a huge potential market for solar water heater industry to bring a rare opportunity for development.

      Leading small business

      See good prospects for industrial development at the same time, the reporter also found that the current industry concentration is low, product quality varies greatly, technological innovation so slow that the solar water heater industry is highly competitive, constantly set off another round of price war.

      Although the policy of home appliances has greatly accelerated the popularity of solar water heaters in rural areas, but limited to price, quality, service and other factors, solar water heater penetration in developed areas in the 7% to 10%, and less in the Midwest developed regions, the penetration rate of less than 3%.

      Li Jin said: \"The biggest drawbacks of solar water heater industry is a long inflated pricing, which resulted in the value of products with a serious departure from the price, although the last two years include solar water heater product catalog of home appliances, but no penetration achieve its original expectations, mainly due to relatively weak consumer purchasing power in rural China, the high price of the product so that they stay away. \"

      Insiders said the popularity of solar water heaters to break the price resistance, enterprises should strengthen technological innovation, technological innovation continue to strengthen and scale of development capacity, by mastering the core technology to reduce production costs.

      Jilin specialty stores status of solar water heaters, very difficult for consumers to buy the right solar water heaters. Now many brands on the market, many consumers are familiar with the brand, in this case, consumers in the purchase of solar water heaters the first consideration is price. However, some smaller-scale enterprises will simply focus on profit on, but there is no guarantee of product quality, but also in the accessories area can be saved, which can easily lead to problems with the product.

      Professional Committee of China Energy Conservation Association, solar Luo Zhentao said: \"China should develop in 2 to 3 years, 5 to 10 solar water heaters leading enterprises, to promote the sound development of the industry.\"

      More than 6,000 for the current industry co-existence of the phenomenon of solar water heaters, Luo Zhentao said the root of the problem does not lie in the amount of number of enterprises, the key is to rapidly increase market concentration, the formation of a large number of brand influence, the right to speak of the large enterprises .

      Standard quality to be improved

      Currently, low power, more energy-efficient products favored by consumers. Solar water heaters as energy-saving products, such as other home appliances, there are also energy-efficient low points.

      Although the countries have introduced national recommended solar water heater product quality standards, but this standard is not mandatory national standard, which allows companies are not fully in accordance with recommended standards of national production. Corporate commitment to ensure product quality in general after-market sales will eventually lead to a mixed quality.

      Experts suggest that the parties concerned need to expedite the development of industry, production, installation, service and other related industry standards, to allow consumers to buy the rest assured, at ease.

      General Xu Dongsheng, China Household Electrical Appliances Association, said in an interview with reporters: \"Although there have been some solar water heater industry standard, but the standard of quality remains to be improved, only that the whole industry in order to improve production levels.\"

      Shuaikang also expressed the hope that the industry in product material and product efficiency to develop appropriate standards, want companies to be able to continue the implementation of these standards and implementation in place.

      To further promote technological progress, improved product quality solar water heater, regulate the industry, the National Standardization Technical Committee of the solar energy solar energy industry has been standardized and standardized management.

      National Committee for Standardization Secretary-General Jia Tieying Solar said: \"The standard solar products not only improve the quality and technological level of the industry have some role in promoting and regulating the solar market and the legitimate interests of consumer protection has some protection. Standard China will also be introduced to enhance the international competitiveness of solar energy products play an important role. \"

      Luo Zhentao also revealed that the solar water heater energy efficiency standards scheduled to trial in September 2010, for approval before full implementation. For the promulgation and implementation of energy efficiency standards, Luo Zhentao that will improve the industry, the brand concentration has important role in promoting a number of large enterprises will get the opportunity to increase market share.

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Solar water heater technology to expand the heating area

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Solar water heater technology to expand the heating area

[REVIEW] the beginning of the solar water heater industry concern. In 2009, after successful participation in activities of home appliances, industry ushered in a great development, but we also see that many manufacturers of product homogeneity, low barriers to entry, low-technology, has constrained the development of the industry to engage in healthy the bottleneck. Recently, the China Rural Energy Industry Association Professional Committee of solar thermal and Professor Luo Zhentao Professional Committee of China Energy Conservation Association, solar Secretary Huozhi Chen, Professor, reporters interviewed, as we explain in detail the solar thermal industry development, the industry concerned by the current status of development of the industry will have a clearer understanding.

    The beginning of the solar water heater industry concern. In 2009, after successful participation in activities of home appliances, industry ushered in a great development, but we also see that many manufacturers of product homogeneity, low barriers to entry, low-technology, has constrained the development of the industry to engage in healthy the bottleneck. Recently, the China Rural Energy Industry Association Professional Committee of solar thermal and Professor Luo Zhentao Professional Committee of China Energy Conservation Association, solar Secretary Huozhi Chen, Professor, reporters interviewed, as we explain in detail the solar thermal industry development, the industry concerned by the current status of development of the industry will have a clearer understanding.

Reporter: solar water heater in the \"home appliances\" in two bid, please tell us about the development of solar water heater?

Luo Zhentao: Recently, we have 36 solar water heaters for the first half of the marketing conditions were investigated. 36 enterprises surveyed can be divided into two categories: 12 key enterprises, compared to last year, two flat, but quantities are increased; remaining 20% ??growth 10 to 60%; 12 average an increase of 32.6%. The second category of medium-sized enterprises, a total of 24 survey, distributed in eight provinces. There are two negative growth (-20% ~ -30%), a flat, two less than 6% growth, and the remaining 19 increased 20% to 70%, which increased 100% in Sichuan over two, 24 average an increase of 37.25%.

The survey results indicate that the overall economic development impact of solar water heater industry was sustained and stable development trend. This is why we write the country\\ s new energy industry development, \"second five\" and long-term planning proposals the basic starting point.

At present, solar water heater is facing a major adjustment of industrial structure, its one of the adjustment is to develop large enterprise, improve industrial concentration, the promotion of famous brands. 2000 years ago, twenty strong corporate concentration less than 20.5%, up to 45% today, a few years to reach 60% to 70%. This is the normal law, but also a sign of the industry toward standardization. Number of low-level small business lies in restructuring or turning, can not always stay in the primitive stage, we must upgrade, or must be eliminated.

Reporter: Solar water heaters are low-temperature solar thermal utilization, production is now out in the temperature vacuum tube collector, solar water heater is not a description of industrial upgrading?

Huozhi Chen: Yes, solar water heater in the early stages of industrial upgrading. Achieve industrial upgrading and technological progress and a few marked expansion of application fields, solar water heaters are now several companies have launched their own R & D results, marking the area of ??solar water heater industry forward extended heating applications. Among them, the all-glass vacuum solar collectors in the temperature has passed appraisal and acceptance, Norit 150 ? vacuum collector tube efficiency as high as 45% or more; Emperor Ming in the temperature of 128 ? tube also through project acceptance. The development of medium-temperature collectors for air conditioning, desalination, industrial use of technology and equipment to provide efficient collector.

400 ~ 450 ? high temperature solar collector and solar collector technology application and development of thermal power generation will provide key technologies and products, Wong Ming Marino new materials company and the company\\ s 400 ?, 4-meter-long vacuum tube samples have been successfully developed, will the formation of production capacity; Pete\\ s 350 ?, 2-meter-long vacuum tube has 260 kilowatts of thermal power plant applications. China\\ s first 50 kilowatts of thermal power station argument.

Expansion of the field of solar thermal development of the major trends. Some companies have enjoyed applications development results. Industrial and agricultural production, such as with hot water is an important area of ??application, Shaoxing, Zhejiang, Xiaoshan dyeing of 50,000 square meters 16,000 square meters of flat-plate collector hot water works; Jiangsu Changshu Qaeda and dyeing of 15000 East square meters of vacuum tube solar hot water project, the initial implementation of heat metering and energy contract management; Inner Mongolia Yili company also produced in the use of . Vacuum is the efficient electrical auxiliary energy, 24×7 intelligent control hot water system development, the proportion of products in 2010 reached 40%.

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People love the new solar water heater

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People love the new

[REVIEW] September 17, from six hundred countries and regions, companies and organizations are drying out in the exhibition on their latest new energy products, a new type of solar water heater is kind of how? People want to install currently the biggest problem is the installation of the collector area is too restricted.

    September 17, the eighth one of the highlights too Fair, the Second China (Wuxi) New Solar Energy Conference and Exhibition in Wuxi Taihu International Expo Center. Display many new energy products, has forced open the door to life.

Solar water heaters: can be installed where

September 17, from six hundred countries and regions, companies and organizations are drying out in the exhibition on their latest new energy products, a new type of solar water heater is kind of how? People want to install solar water heaters currently the biggest problem is the installation of the collector area is too restricted. Exhibition, Wuxi High-tech Industry Development Co., Ltd. produces solar water heaters, installation is very convenient. \"Can be installed on the roof, the balcony is also the line, or the parking lot, the green belt even Gala Li, as long as the sun according to where you can get.\" Split the water heater is designed, in the Guangzhou Asian Games and Shanghai World Expo have been the use of Wuxi New District has introduced a set of several water heater equipment. \"Flexible installation can save space, while an increase of 20% of heat production.\" Reporters learned that, like an ordinary family of three, home safety and a 2-4 square meters of collector plate is completely sufficient.

Hybrids: under negotiation into Wuxi

The subject of attention by the Australian Automobile Association developed the Aurora solar car 17 also came to the exhibition site, there are a lot of people to see its presence. \"To look at yourself in the sun will be able to run a few thousand kilometers, too cool.\" Concept development personnel exclaimed. September 17, BYD electric car on display 5 has attracted the attention of many people. Chen said the staff, this five cars are electric and gasoline hybrid, fuel costs can be five or six thousand a year. With the average vehicle speed is similar to filling a power ran 300 km. It is reported that electric cars have been popular taxi in Shenzhen, the local also has a number of additional power plants, while retail sales have greatly increased. \"Companies now are trying to negotiate with the Wuxi area, hoping to build additional power plants in Wuxi.\"

Top 30 New Energy: private enterprises play a leading role

At the same time from different countries of the new energy industry experts to conduct a wonderful speech. This session of the forum, the \"Father of the International Solar\" reputation of the University of New South Wales, Australia Professor Martin Green, gave a lecture on the solar cell. 17, the first of China\\ s new top 30 energy companies in the General Assembly on the selection list announced, Suntech Power Holdings Co., Ltd. list. List of companies involved in solar, wind, biomass and nuclear energy, which accounted for the majority of private enterprises.

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Solar water heaters into the parity is to

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into the parity is to protect high-quality energy-saving society

[REVIEW] environmental protection, energy saving, safe these advantages make s in the current of the whole society in general to promote saving and emission reduction trend of concern, but compared to electric water heaters and gas water heaters, solar water heater developed areas and 7% -10% the less developed central and western regions less than 3% penetration rate, and from the industry side of reflecting some of the problems.

    Environmental protection, energy saving, safe these advantages make solar water heaters in the current of the whole society in general to promote saving and emission reduction trend of concern, but compared to electric water heaters and gas water heaters, solar water heaters 7% -10% developed areas and less in central and western developed areas, the penetration rate of less than 3%, reflecting some of the industry and from the side of the issue.

Sunrise industry, the state strongly support, selected appliances to the countryside, the whole society in promoting energy conservation, in this context presents reasons solar water heater industry emerged in prosperous, booming trend, but the reality of the situation, by contrast, recently including CCTV has been reported in several media, including the current large number of enterprises within the industry shutdown in some areas the proportion of cut-off companies to the total number of solar companies in the region of 70%. Authoritative data, manufacturers of solar water heaters into the middle of 7000 more than once, but the industry\\ s output was 600 billion yuan, a figure equivalent to only a single domestic home appliance giant\\ s annual output. The current solar water heater industry, even if market share is also less than 5%. Dezhou joked a solar manufacturer, the market is like a quick cake, where thousands of mouth struggle to eat a mouth, we resorted to a variety of ways, life and death struggle.

At present, solar water heater industry is facing two major problems, namely how to regulate the industry to enhance the industry threshold level, as soon as possible to establish the brand, through the industry reshuffle, out of full mass production in industry-style workshop manual inferior products; two How to speed up the popularization of large-scale solar water heaters in order to promote sales led to bigger and stronger throughout the industry.

Strong into the solar Li Jin, general manager, said the current solar water heater market was mixed, as the main sales market of the rural market is even more confusing, various types of hand-style workshop production of small businesses do not guarantee the quality and after-sales service of products full of them, seriously disrupted the market order. A large number of low-quality products and service can not fulfill commitments, serious blow to consumer confidence in products and industry views. Li Jin that you want to make the popularity of solar water heaters in the rural areas as soon as possible to rebuild the image of solar water heaters in the countryside, we must seriously consider and measure the current level of consumer purchasing power in rural China under the premise, take the \"high priced\" brand of the road .

As the industry\\ s first to propose the solar industry in rural areas must take the \"high quality cheap\" brand of the road business, strong solar energy into that, \"Quality parity\" can not just empty words, let the rural consumers see and feel, feel, enterprises to do their own products both quality and affordable, we must proceed in many ways.

First, the price should be moderate. Current purchasing power of the rural market is still relatively low level, high-priced products will only make friends discouraged farmers will take advantage of disguise for inferior products, so let friends buy from farmers, is the core of high parity.

Second, functional and practical, easy to operate. In rural areas, most of the solar water heater is not just a bath use, especially in the winter, more of a home, provide hot water to the farmers, for laundry, washing dishes and other daily household use or livestock, can be used where more the product cost will be high, popular natural products. The relative level of consumer culture in rural areas is generally low, so the operation to be as simple as possible, complex operation and explanation will make its sense of disgust, so the products and the use and basic operation to be simple, understandable, well get started.

In addition, the quality to be reliable, long life to. Compared to electric water heaters and gas water heaters, solar water heaters in the course of almost will not have other costs, but cheaper than electric water heaters and gas water heaters are high, if not a long service life of solar water heaters, solar water heater can not reflect the advantage, so it will not be recognized by consumers.

Finally, after-sales service to be fully protected. Solar water heaters, according to the characteristics of their products, to implement the full service, product installation, commissioning, use of training needs with dedicated staff, if there are problems, to timely respond to, and solve the problem in the shortest time.

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Solar water heater is to protect and promote

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is to protect and promote energy-saving high-quality affordable

[REVIEW] environmental protection, energy saving, safe these advantages make in the current of the whole society in general to promote saving and emission reduction trend of concern, but compared to electric water heaters and gas water heaters, solar water heater developed areas and 7% -10% the less developed central and western regions less than 3% penetration rate, and from the industry side of reflecting some of the problems.

    Environmental protection, energy saving, safe these advantages make solar water heaters in the current of the whole society in general to promote saving and emission reduction trend of concern, but compared to electric water heaters and gas water heaters, solar water heaters 7% -10% developed areas and less in central and western developed areas, the penetration rate of less than 3%, reflecting some of the industry and from the side of the issue.

    Sunrise industry, the state strongly support, selected appliances to the countryside, the whole society in promoting energy conservation, in this context presents reasons solar water heater industry emerged in prosperous, booming trend, but the reality of the situation, by contrast, recently including CCTV has been reported in several media, including the current large number of enterprises within the industry shutdown in some areas the proportion of cut-off companies to the total number of solar companies in the region of 70%. Authoritative data, manufacturers of solar water heaters into the middle of 7000 more than once, but the industry\\ s output was 600 billion yuan, a figure equivalent to only a single domestic home appliance giant\\ s annual output. The current solar water heater industry, even if market share is also less than 5%. Dezhou joked a solar manufacturer, the market is like a quick cake, where thousands of mouth struggle to eat a mouth, we resorted to a variety of ways, life and death struggle.

    At present, solar water heater industry is facing two major problems, namely how to regulate the industry to enhance the industry threshold level, as soon as possible to establish the brand, through the industry reshuffle, out of full mass production in industry-style workshop manual inferior products; two How to speed up the popularization of large-scale solar water heaters in order to promote sales led to bigger and stronger throughout the industry.

    Strong into the solar Li Jin, general manager, said the current solar water heater market was mixed, as the main sales market of the rural market is even more confusing, various types of hand-style workshop production of small businesses do not guarantee the quality and after-sales service of products full of them, seriously disrupted the market order. A large number of low-quality products and service can not fulfill commitments, serious blow to consumer confidence in products and industry views. Li Jin that you want to make the popularity of solar water heaters in the rural areas as soon as possible to rebuild the image of solar water heaters in the countryside, we must seriously consider and measure the current level of consumer purchasing power in rural China under the premise, take the \"high priced\" brand of the road .

    As the industry\\ s first to propose the solar industry in rural areas must take the \"high quality cheap\" brand of the road business, strong solar energy into that, \"Quality parity\" can not just empty words, let the rural consumers see and feel, feel, enterprises to do their own products both quality and affordable, we must proceed in many ways.

    First, the price should be moderate. Current purchasing power of the rural market is still relatively low level, high-priced products will only make friends discouraged farmers will take advantage of disguise for inferior products, so let friends buy from farmers, is the core of high parity.

    Second, functional and practical, easy to operate. In rural areas, most of the solar water heater is not just a bath use, especially in the winter, more of a home, provide hot water to the farmers, for laundry, washing dishes and other daily household use or livestock, can be used where more the product cost will be high, popular natural products. The relative level of consumer culture in rural areas is generally low, so the operation to be as simple as possible, complex operation and explanation will make its sense of disgust, so the products and the use and basic operation to be simple, understandable, well get started.

    In addition, the quality to be reliable, long life to. Compared to electric water heaters and gas water heaters, solar water heaters in the course of almost will not have other costs, but cheaper than electric water heaters and gas water heaters are high, if not a long service life of solar water heaters, solar water heater can not reflect the advantage, so it will not be recognized by consumers.

    Finally, after-sales service to be fully protected. Solar water heaters, according to the characteristics of their products, to implement the full service, product installation, commissioning, use of training needs with dedicated staff, if there are problems, to timely respond to, and solve the problem in the shortest time.

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How to ensure the quality of solar water heater?

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How to ensure the quality of ?

[REVIEW] solar water heater is a family durable \"hybrid\" consumer goods, can also be labeled \"new energy appliances\", is a home appliance industry, one of four kinds of water heaters. Drop-style tank and collector are installed on the roof, wind and rain and sun, maintenance difficulties, it is more demanding in quality.

    Household durable solar water heater is \"hybrid\" consumer goods, can also be labeled \"new energy appliances\", is one of the appliance industry four kinds of water heaters. Drop-style tank and collector are installed on the roof, wind and rain and sun, maintenance difficulties, it is more demanding in quality.

    In each analysis of the industry\\ s own problems, how to ensure product quality is a question worth considering.

    Standard: National since 1991 has been released of solar thermal standards (including the industry standard) ten, but twenty years of industrial development, and practice the standard of proof too low, and a serious lack. Useful to have on the heat according to the average heat loss of eligibility requirements and vacuum tube solar absorptance, hemispherical reflectance of the eligibility requirements, as long as the reduced collector area to maintain the original water tank capacity, Nissan 1500 coating, the exhaust off the assembly line production can be reached. This is a large number of low-end manufacturers offer cutting corners.

    Detection: According to the survey, production and sales in 2000 yuan of small workshops, small businesses are almost no self-test equipment, even if only some of the majority of dress facade, national sampling Lunbu Shang, local sampling failed to fine money, and supervision and sampling the former tend to Leak, may surprise some to cope with a number or zero to do better to buy dozens of vacuum tubes coupled with the root can also be escaped.

    Management: Quality Management System ISO, electrical safety, CCC, CE, environmental certification and other companies are full, but most only for publicity, the real action is in the scale of the enterprise, for small workshops, small business was virtually nonexistent. Many companies also have post with no quality control, as well as the use of false, expired certificates.

    Quality: The quality of solar water heater is finished performance, life cycle, security, judged according to the standard. Useful to have the heat on the level of the same quality with a high degree of sunshine, the latitude and longitude, used to detect different errors with a large, difficult to judge, so I graded energy efficiency standards for labeling some questions. Check the water quality of the hot water is discharged two days later still meet the health standards of the water, not only rely on visual inspection, then how to use water during the guarantee?

    Parts: the upper reaches of the supply of parts suppliers, small businesses tend to look at the price small workshops to see the relationship, without testing, the standard itself is still missing, especially the difference between good and bad quality of the vacuum tube is too great, and control sensor on the instrument, has been broken through the dealer and consumer users of the heart, not with the factory, the market and very messy, good or bad water quality at least one year or even three months after to repair.

    Services: There is now a common problem, the factory just to sales, even if it is some of the brands they simply do everything possible to end Give a man a fish to sell, but can not delegate to fish, how to install how to maintain good service?

    As a brand product is finished, water pipes, fittings, control instruments and other parts of the supply should not be difficult in these kick to the distributor. Expansion tank suction deflated customer complaints and bad, may not be the product quality problem but caused by the installation, the results of the play to end it passed to the user much dissatisfaction. Installation how to regulate? Installation requires the user to specify the correct way to use the factory has responsibility for training.

    Finally a word, while the factory in the impulse, should pay attention to product quality and perfect after-sales service.

    Solar Energy Industry Association, Shandong Province, the standards for to make the upgrade and standardize. Jiaxing Solar Energy Industry Association of the relevant component parts of solar water heaters, the Quality Alliance standards are being developed on the basis of the standard will soon be promulgated. This shows that our industry associations have been really in their functions, let us work together now!

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Solar water heaters to the countryside home of ten but not the crime

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s to the countryside home of ten, but not the crime

I turn around from Henan rural market came back, the view of experts hold a different view, the collective sales decline in the ten well-known brand of solar energy, and some non-well-known brand sales are still rising, and the increase is substantial. From this contrast so that the author summarizes, \"Diandaqike\" well-known brands exploit the act has led to dealers and consumers, chilling, solar water heater sales also escape a cycle of retribution of the law of cause and effect, anxious, forced sales companies tend to market pressure to bring the sound development of \"ten sins.\"

    Benefit from the new rural construction and home appliances to the countryside policy, the last two years, the solar water heater market is growth spurt to the industry since the beginning optimistic about the market situation, experts agree, however, turnover was way down the first half of the reality of it is unexpected, part of the companies have gone out of business, well-known brand in CCTV\\ s advertising came to an end.

Solar water heaters for well-known phenomenon of brand sales decline, industry observers experts opinions. The \"slow growth\", said demand from the blowout into the consolidation phase, although the total still maintain a certain growth, but growth has slowed significantly; have \"adequate\" said the solar market in rural areas of the cake is stable, but \" cake person \"increased a lot, which naturally sales decline; have\" extreme weather \", said after the Spring Festival this year, more severe extreme weather caused a great impact on the market … …

Most experts in the objective statement to find a cause, it is not surprising, because experts rarely visited rural market field trips. And I turn around from Henan rural market came back, the view of experts hold a different view, the collective sales decline in the ten well-known brand of solar energy, and some non-well-known brand sales are still rising, and the increase is substantial, such as Nantong, Jiangsu Hai fit a certain brand is relying on consumers\\ high-temperature, long life \"brand appeal, excellent product quality and customer satisfaction beyond the attitude of the market in Henan thriving, from the contrast so that the author summarizes,\" Diandaqike \"well-known brands exploit the act has led to dealers and consumers, chilling, solar water heater sales also escape a cycle of retribution of the law of cause and effect, anxious, companies are often forced selling pressure to the market with the sound development of to \"ten sins.\"

One of ten crimes: the demands of pale, deviated from the requirements

Throughout China more than 6,000 , has yet to demand a company\\ s products can really cut into the psychological needs of consumers. In general, the spread of the solar water heater brands selling point can be divided into the following five categories: First, \"selling tube\", consumers blindly, and found a good tube, but not heat, \"the sun still not\" Moreover, the vacuum tube good can not tell their own; the second is \"selling imported technology\", consumers are confused, take a bath such a simple thing, to import technology to do what? The third is to sell \"water speed\", have been inadequate water pressure exists only in very few areas, but self-defeating, to enable consumers to stay away; fourth is \"selling protection thermal insulation\", suggesting that consumers of solar water heater tank is not so warm, and full an intentionally self-deprecating quality absurd way! There are \"selling bathing fun\", go to the bathroom consumers that are looking for fun or sauna, and bath at home is not easy to map to save money and do … …

Ten sin II: high rebates, home to grab investment

Solar water heater manufacturers often complain that dealers making profits, there is no more than 10% of the rebate did not get the dealer\\ s heart, so the manufacturers dealers to compete for resources, is an annual investment will be among peers, manufacturers and distributors ratio between the rebate, \"Running\", the manufacturers can not find the dream of loved to see their return rate is the amount of not more attractive than the competition. Then the amount is huge rebates to the dealer to achieve in order to get the corresponding results after the hand, and the higher the proportion of the rebate is bound to be higher product prices, then, confusedly among dealers in the long end of the year should get their own back profits into inventory, when the inventory warehouse explosion, the factory is to promote the cost included in the rebate, only dealers digested the stock out, then the amount to purchase a certain amount, the factory will also support the promotion costs, the face of such a \"first, the chicken or the existing egg\" no solution proposition, the dealer only , suffer in the pharynx.

Ten of three sins: castles in the air, rapid investment

Marketing of solar water heater manufacturers often go step by step, the lack of integrated media and promotional plan year, the majority of enterprises are expected to recover the money dealers and then put into advertising, which all developers in the market access negotiations with the dealer is not convenient when working unspoken. The dealer has the choice of brand immature side, they considered the best manufacturers of advertising sales policy, that as long as the ad aired, as long as there is certainly well-known products . Manufacturers market the developer is naturally match up to the dealer perform an exciting advertising program, which will in which television channel which broadcast television advertising time, and put fuss, the stars are, please Well, advertising also signed a good contract, on production of commercials the other. More out there, tell the dealer how the competing brand\\ s advertising is done, and how their advertising is better skill, so excited listening to the dealer. When the market three months later, the dealer asked the manufacturers, the market for developers to \"star was a child,\" stall it.

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Promote the sustainable development of the solar water

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Promote the sustainable development of the solar water heater solar water heater industry healthy development of the industry held in Beijing

    April 1, by the state Department of Consumer Industry and Information Technology Division of the commission, China Household Electrical Appliances Association Pei Xin Hotel in Beijing held a solar water heater industry forum. Ministry of Industry and Information Technology Consumer Goods Division of the leadership, Jiang Feng, China Household Electrical Appliances Association, China Household Electrical Appliances Association Secretary General Xu Dongsheng, professor at Tsinghua University Yin Zhiqiang, China Quality Certification Center engineers South Xi Zhou and Wong Ming, Haier, Norit , sun, rain, seasons Mu-song, Qinghua Sun, Hua Yang, Tongji sun, especially steven, Xing-Hong, Home Depot and other solar energy business representatives participated in the seminar.

Forum site

Jiang Feng, China Household Electrical Appliances Association

Xu Dongsheng, China Household Electrical Appliances Association Secretary-General

Tsinghua University Professor Yin Zhiqiang

Participants on the basic solar water heater industry, discussed the current constraints of the solar water heater industry, the outstanding problems, analysis of the main reasons, from the perfect solar water heater industry standards, and strengthening the implementation of standards efforts, specifications and other after-sale installation services put forward to promote the healthy development of the solar water heater industry, opinions and suggestions.

Participating business representatives that the current solar water heater market, "near the famous" a very serious problem, businesses "fake" high cost of power by virtue only of their own rights is not realistic, you need the government to increase efforts to combat counterfeiting and protect solar water heater corporate trademark, intellectual property rights, safeguard the legitimate rights and interests of enterprises.

Meanwhile, some areas of "local protectionism" is so prevalent solar water heater business headache. Business representatives at the meeting called to break the "local protectionism", to maintain fair and equitable market environment, the solar water heater industry to flourish.

Reporters learned in this forum, the current standard solar thermal industry has increased to 30, but there are still insufficient in the execution of small and medium binding problem is not strong, and the relevant administrative departments too. Business representatives generally indicated that the Government can be integrated with management, to increase the standard of enforcement.

Participating companies for the establishment of quality monitoring system to ensure product quality solar water heater reached a consensus. But companies also reflect the current behavior of the main quality control is only for large enterprises, small businesses and for product quality, installation and service of a low level of lack of management, and hope that this phenomenon can be avoided.

Solar water heater industry has entered a transition period, with the constant introduction of local laws and regulations, and building integrated solar energy has become an inevitable trend. But many developers, consumers still lack understanding of solar water heaters. Business representatives called on the government to do supervisory work, the construction of solar water heaters as standard, in a good architectural design beginning to consider the installation of solar energy issues, which saves the developer the cost, but also the promotion of solar water heaters, enterprises and developers to achieve "win-win . "

At this stage, technological innovation, solar thermal systems and appliances and storage and other advanced manufacturing enterprises still a big gap. The Government should introduce relevant policies to encourage enterprises to increase R & D investment, development pressure type, wall-mounted solar water heater Balcony, R & D, high-temperature solar thermal products, solar light and heat from household to industrial products to promote, expand the company s product line to achieve the upgrading of industrial technology.

In addition, business representatives reflect, solar water heaters are a kind of energy-efficient products, but has yet to enjoy the country s preferential policies. Participating business representatives suggested that the Government can solar water heater products into renewable energy incentives, reduce the corporate tax burden. Especially at the country s 36 million units issued to protect residential housing construction, to appeal to the relevant state departments, the solar water heaters into the security room of the building requirements, on the one hand to promote enterprise development, one can also achieve energy savings.

For delegates to reflect the views of the situation and make recommendations, the Ministry of Industry and Information Technology Consumer Division, said the leaders, industrial upgrading, improving product technology content, product installation to solve problems, improve service, develop high-end products to the international market is the future solar water heater industry of the key points. The next step will further strengthen research, according to industry development, study solar water heater industry to promote healthy and sustainable development policy measures.

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