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The development of need to go back to basics

    product quality and service issues, recently complained in the media a lot. A solar water heater installed in the roof led to neighbor\\ s house, \"hairy\", but also encountered refundable installation fee returns, as well as water heaters repaired soon after bad. Including the product itself, service, installation and other issues. People really love and hate this product for solar water heaters ah!

In these seemingly \"trivial\" little things, precisely reflecting the solar water heater industry issues, product quality tests, non-standard installation, sale overcharged.

At the same time, solar products in urban markets embarrassing position. A few years ago, solar water heater products in the dynamic of the \"city\" tide, or get some consumer recognition. But with the long-term conflict with the property can not be resolved, the development of solar energy in the city delays progress. Vacuum tube solar energy products, especially in the urban market development difficult. As the installation of solar energy, and property owners, property owners and neighbors, and even went to court, but the installation of solar energy is often the defeated party. \"Vacuum tube solar energy is not suitable for urban high-rise building\" has become the generally accepted view of solar dealers. In such cases, either you are brand-name products, or the motley crew, without exception, is immune to display their fists.

Then, vacuum tube solar energy in the rural market do? Especially the policy of home appliances will be included in the scope of subsidies after solar water heater, solar water heaters ushered in rural development opportunities. However, due to the price of the rural market acceptance is limited, in 2010 and experienced a \"late spring\", 2011, the rural market of solar water heaters to further depression. \"Solar water heaters are increasingly difficult to sell\", dealers are facing a difficult dilemma shipping terminal. Solar product sales in the southern region better, still facing a \"difficult sell\" situation. I saw a group of data from Zhenjiang, Jiangsu Province, an operating ers dealers, from the year 2005, four to five sets of products, to 40 in 2010. In the first quarter is over, but from the market reflects the point of view, without any signs of recovery.

Competition, which is the dealer generally feel. Sell ??a few years ago when the solar water heater, a small town 20 can be gathered several dealers, and now, the number of dealers has dropped to single digits. More than the number of dealers, each fight is between price, promotion efforts. These simple promotional methods, when a few years ago is very effective, but with a similar song and dance performances for rural consumers, product promotion, buy gifts and other activities to see more, they will not easily pocket. Meanwhile, lower prices, buying gifts is that each dealer can do the activity, rapid growth when the market is no longer, just to maintain, or even dried up, the competition among dealers to become more intense.

Costs, manufacturers had a hard time. Since last year, steel and other raw material prices, steel prices rose from around 20,000 yuan to 23,500 yuan per ton. The production of solar water heaters prices of raw materials is also booming. Rough pipe the lowest price from 2,400 yuan last year, up to the end of March 3500 yuan per ton, the price of foam material rose to 18,000 yuan from 13,000 yuan per ton. Other accessories prices are up. Today, a whole company to purchase spare parts, to increase the overall average price of about $ 30. If you purchase a large brand of high quality products, then the purchase price to increase. Costs, not to force the terminal market, the manufacturers really \"difficult.\"

Product quality tests, after-sale disputes continue, consumers are confused. After years of cultivation, solar water heater products for rural consumers have a certain understanding, but when the product has quality problems and service dispute, in the rural environment of this particular market, word of mouth makes it easy because of a brand word of mouth and lost markets. When the installation appeared arbitrary charges, free accessories are secretly marked price, the product appeared leaking, no hot water and other issues, consumer products for solar water heaters will decrease trust, willingness to buy will fall.

In the rural market, how a light Zile.

In fact, the solar water heater companies have begun development of urban markets and export markets. State vigorously construction of affordable housing, to the development of solar water heaters in the city opened up a new world, as in the development of early intervention designed to prevent the installation has been completed residential property issues and the roof allowed the problem of limited resources. The export market is to bring greater opportunities for development, the global economy continues to recover to the solar industry has brought endless possibilities.

However, solar energy companies have to face is the integration of markets in urban construction and engineering market, only a handful of powerful enterprises to participate in the competition, in particular, is to protect the housing market, is almost the monopoly of a few big brands, leaving small and medium enterprises not many opportunities. Besides exports, our current solar energy products and many more accessories or OEM export out the form, which from another angle, our products and brands do not have enough strength to conquer the international market.

The last two years, solar water heaters mandatory for the introduction of national standards is increasing, the industry continued to think about how to make positive and healthy development of the solar industry, both in the rural markets, or urban market, or the international market, the industry\\ s development needs return to the origin, to re-examine the industry and market. Starting from the most basic products, to re-planning industry. The forthcoming national standards for solar water heaters, energy efficiency aspects of the mandatory requirements, is when the product is not up to standard will not be on sale. In the private sector, there have been various alliances and local standards and orderly competition and common development is the consensus of the business. Some Union standards, while not mandatory, but companies that follow a common rule is to guide orderly market competition, and achieve common development. Shandong provincial standards for the solar industry consortium, the whole enterprise of Shandong more than 400 solar energy as long as compatible with the Federal standards, Shandong Province by the Solar Energy Industries Association for the record, that can be used in the corresponding product on Union Flag. There are also some solar companies hope to \"fellow will be\" this form to the solar energy business together, set a collective effort, co-developed and developing markets, managing risks.

Union standards, but there is an obvious defect, it is not mandatory, relying on corporate self-conscious. In other words, only a small number of companies to join the alliance will follow, more \"stragglers\" are separated from outside the rules. Haining City Solar Energy Industry Association in 2008 on the development of the Union standards, but there were only 13 companies have joined. Early 2011 and later the outbreak of the crisis Haining solar energy is precisely the quality of the door of some family-owned businesses exposed shoddy, shoddy problems. For Union standards, the view that the standards are to be bound by the alliance companies, not to join the alliance for small businesses, it beyond the reach of the. In fact, only accounted for the majority of solar water heater market, SMEs can strengthen self-discipline in order to improve the standard of the industry. Do this, self-conscious enterprises need also need a strong regulatory authorities.

Hubei Province recently launched Solar Energy Industries Association solar water heater product quality and after-sales service hotline, the public can call the hotline if you have trouble call or visit the Web site to make a complaint. In April, the Bureau of Guizhou Province, Guizhou Bureau of Quality Supervision together with the solar water heater market check, carry out special campaigns, standardized solar water heater production and sales practices.

Currently the entire solar industry \"recession\" is a painful \"Ebb Tide\" process, the terminal retail market in the last downturn, in particular, most manufacturers will Promotions year earlier date no noticeable effect, some strength lack of business will be difficult, only a low price to capture market is clearly not gone away. Consumer spending will not high on the one hand, while the first few years of observation will be no understanding of these low-cost low-quality aftermarket product to give the \"troubles\", the choice of the product will be more cautious and consider the various aspects of . Currently, the market and enterprises in a \"protracted war\" in this difficult \"stalemate\" stage, only go back to basics, quality products, services keep pace in order to win the next battle.