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How the quality of the door will again take root in rural

from 2009, when the selected beginning home appliances, solar energy has experienced glory, also experienced a low point. The solar industry has never before received so much media attention, from late spring to Haining solar energy solar energy quality doors, to today\\ s home appliances solar AQSIQ found to be of inferior quality, and each time the solar industry have led to many of attention.

According to household appliances to the countryside policy, Shandong, Henan, Sichuan, Qingdao provinces and one city of the first pilot areas of home appliances to the countryside policies will expire in November this year. Policy of home appliances and other provinces will expire end of 2012, and whether to continue the policy of home appliances, there is no clear view. Time has been entered in August, a new round of home appliance products, and it starts bidding. Face of the new year, home appliances, solar energy companies should consider more than any other household electrical appliance enterprises.

Solar water heater industry compared with other products, is significantly different. Generally agreed that solar water heater is taking the \"encircling the cities\" strategy route, can be said that solar water heaters, the \"base\" or in the rural market. And home appliances to the countryside to the solar industry with a huge market opportunity, to make hundreds of solar water heater company policy of home appliances through the spring, in the rural market has been deployed. In 2009, the first solar water heaters, home appliances, the market for a great deal of confidence in the solar industry, when the market can use the \"surge\" to describe, in 2008, compared with 50% growth. But starting in 2010, the industry\\ s \"relying\" features emerged, poor sales, sluggish growth, annual growth rate of 15%. Into 2011, along with the increase in the narrowing of home appliance products, solar water heater industry growth rate to fall further. In June, recently released data, the national home appliances, home appliances sales nationwide in June of negative growth, down 4.40%. Another data from Sichuan, Sichuan accounted for total sales of home appliance products, the water heater products accounted for 4.6% of the total. Which estimates the proportion of solar water heaters will be lower.

Analysis, a few years, home appliances has been fully stimulate consumer demand in rural markets, and even to some extent, to the \"overdraft.\" Today, the industry faces is rural consumption will decline, lack of spending power. In the right place in it? In the rural market, whether it is a \"late spring\", or a continuous heavy rain, the sale of solar water heaters will affect promotional activities had to be suspended, but also need to delay the installation. This year the South started with a severe drought, water scarcity, and then continued for a long time to see the emergence of heavy rain, bad weather, the Yangtze River south of the main market for solar water heater is truly caused no small trouble: before farmers concentrating their efforts on drought on, and is then transferred to the flood, no time to focus solar energy companies what new products introduced, or what to do promotional activities.

Just at this point, a spot check AQSIQ, to solar water heaters in the \"quality gate\", \"near the famous\" and other keywords, but also with one that is \"unqualified.\" If the first two words for artisanal small businesses, then the latest word, it is for successful home appliances products. 8 disclosure failed water heater, both successful home appliances products, some of which is the business for three consecutive years of solar water heaters, home appliances business. It is puzzling that so far, no one company said the recall, or the public compensation scheme for consumers.

This revealed two messages, one level of the solar industry really needs to be improved quality, and second, in the face of \"crisis\" when the solar energy business is clearly not adapted to the \"home appliances platform\" of the high exposure in the face media and the public, but Yigaibuli.

Solar water heaters of varying quality, there are many small artisan enterprises, in order to save costs, lower prices for the market, a large number of non-quality assurance, no after-sales service of products flooding the market in rural areas. Early exposure of small businesses to cut corners CCTV, add fertilizer, to simplify the necessary processes, to create a thermal insulation performance is poor, short life of water heaters, and after the packaging manufacturer, into a so-called brand-name water heaters in the market for sale.

But it is family-owned business, now home appliance products, there have been problems of substandard quality, really worthy of reflection. Why does the product failed, according to reports, only one company to give an indirect response, saying there are differences in product design north and south of Jiangsu products, get the test result is not up to Beijing. See here, I believe the reader will have a question, does this product only in Jiangsu production and sales? Why a home appliance products, to a different place, there will be failure? Could it acclimatized it? That northern consumers how to ensure the safe use of it?

The quality control failure in the treatment of the attitude, almost all companies have chosen to \"play away.\" Or is not contact, or is vague. Intention is clear, is a major event of the minor ones, and do not want things become, the best people know better. For these small businesses, usually not very concerned about the industry, \"attack, retreat and defend.\" But once into the home appliance platform, to some extent, these enterprises have been put on a \"spotlight\" under. Whether it is the consumer, or the media, or the relevant government departments, their attention has improved significantly. The company is clearly not ready to accept such a role, how to deal with unexpected events, business is \"confused.\" Thus, the spirit of \"how much less than, less than do not say\" principle, the media and consumers turned away.

According to regulations, the enterprise of products of inferior quality, quality supervision departments at all levels should be ordered to make corrections immediately, recall of substandard products, and timely information to the public. At present, the AQSIQ released from the sample results have been gone for 10 days, failed companies still did not give any statement.

Beginning of the article mentioned, the end facing the policy of home appliances, then the policy after the end of the quality of products and service in turn to what path? Solar water heater for home appliances, after all, there are some basic indicators of product requirements, sales services, such as the number of outlets, telephone service, also has a provision. After the policy of home appliances, these provisions also come to an end, then chaos for the already solar water heater industry, companies whether they would consciously to control product quality and upgrading, construction and improvement of service it? raw material costs, labor costs rise, the solar industry as a whole is facing a crisis of confidence. Especially in the environment is not optimistic about the premise, home appliances and not to sell their products when promoted to the ideal number. Now, this is a question mark.

Reshuffle is inevitable. First quarter of 2009, new solar water heater Haining more than 300 enterprises, collector tube production line in the original 325, based on the expansion nearly 100, the final number of enterprises reached 1,100, while the country\\ s output growth rate of 30% per year The total number of enterprises in more than 6,000. Rapid expansion under the welcome expansion of the weakness of the market, multi-role, shuffling, almost inevitable.

This year, the collapse of SMEs heard the news, the current small and medium enterprises, are also facing a new round since the financial crisis, a widespread and serious operational difficulties. Since April 2011, Wenzhou business failures continue to burst with the boss \"escape\" the news. Manufacturing base in Guangdong Province has also appeared in \"closures\" stories. Financing difficulties, increasingly narrow living space, electricity shortage, labor shortage, companies face the second half of the pressure will be greater, for the solar industry, will soon be over the summer, autumn and winter is coming. SMEs must consider how to do next.

Sources said the second half of the State Council is expected to introduce a series of support policies for SMEs, the development of SMEs made available for a new way.

For the enterprises themselves, how to overcome adversity? In any case, the practice of sacrificing product quality is the most desirable one.