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Solar water heaters growing effort inside and outside the bile

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s growing effort inside and outside the bile

    Chaotic solar water heater market was mixed, with no additional effort is not enough, it was thick inner wall layer of thick foam was advertised.

General solar water heater, outside the gall bladder filled with polyurethane foam between the direct and the thicker the better known, it is not true, so like a naked man wearing of thick cotton army coat, warm and not ideal, our technology is wrapped in stainless steel liner to cover the glass fiber and resin infiltration with sealed curing, this stainless steel liner and then thin, rugged watertight, and resistant to negative pressure, specially formulated resins and can block the thermal radiation increase the thermal insulation performance. The same technology can also be used outside the gall bladder.

Only the inner application of new technologies, not only thinner but also enhance the solid stainless steel plate degrees, while reducing the thickness of polyurethane foam in an ordinary water heater use, each tank can save $ 50 in the pressure water tank can save on the use of more than 200 yuan, doubling performance and low cost products, in line with the national energy saving policy guidance, and increased product\\ s selling point – \"Paul hot tank\" technology.

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Beyond the first rexport of solar water heaters

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Beyond the first re-export of

Of course we can not completely lost confidence in the international market, this road is broad and there is potential, that\\ s for sure. But still need to explore this route, some of the aspirations of our industry, business, high aspirations for this journey, just to pay school fees and costs. We first have to own the first strong, but also beyond them, let them be convinced, rest assured and approved, the only way to build their site on our right to speak.

    Each industry will have a market distribution and market segmentation, and the solar industry market, able to reach consensus on the current situation is that China\\ s solar thermal industry has three major markets: the rural market, urban and international markets.

    After the solar home appliances, the market space and the rural market potential is very huge market, stimulated by the policy in the countryside, the rural market coverage necessary to maintain sustained growth. From the perspective of China\\ s current production capacity in the next 35 years, to complete market coverage in rural areas, so that the vast majority of peasants use , not a distant dream.

The urban market, although the solar industry is in rapid development of urban markets for nearly 20 years, but even in Beijing, Shanghai is still not fully achieve universal access, especially with the development of the city, more and more high-rise buildings, how to make Solar water heaters take more urban markets is critical. Shanghai on May 13 last year introduced a policy of mandatory installation of Shanghai Municipal Government the following six requirements must be one hundred percent of new residential projects to install solar energy; Similarly, after the New Year this year, Beijing introduced a policy to encourage the construction and installation of solar energy requirements. Accordingly, point of view, as urban development, solar energy in the city, especially a second-tier cities, the market capacity will not be reduced but will increase.

I talk about the international market focus, frankly, was a long time, I hold on foreign markets in a very optimistic attitude. I can be very responsible, said China\\ s solar water heater is the first in the world, because China has imported any products, various home appliances, brand-name cars, clothing, toys, etc., but there was no solar water heaters. Although China\\ s solar thermal decades later than in Western countries, a unique vacuum-tube technology was able to export many countries and regions. This is my first reason for optimism, but as I study foreign markets, and try and get involved in the EU market, the U.S. market, I feel more and more things were not so simple. Although energy conservation has become a global consensus, the world can be as huge solar development market. But domestic product to foreign countries still need to come to honor, whether products, technology, brands need considerable upgrade, as well as long-term promotion.

The biggest problem is that we are proud of the non-pressure , in foreign markets is not generally acceptable, our products can only be exported to Africa, Asia and some of the more backward countries, in developed The European Union and even the Americas, our products do not even accepted. They believe that glass is fragile, filled with hot water, or even 90-100 degree heat hot water, if fragile glass was broken, water damage on the people how to do? Such concerns, though so far we have no more than a decade of domestic like to be completely solar water heater burns hot residual reports and events, but you can not stop people with such concerns. I heard there was a foreign lady at McDonald\\ s meal, burn a little more than taking on the claim $ 0.6 million, so I can understand their concerns.

In addition, I have seen in our supermarkets in Germany Haier products, and Siemens of Germany and South Korea\\ s Samsung. I was proud to be proud of, but I really can not be happy, why? Because our country\\ s top brands and products, the only thing we can be called out of foreign markets, Haier automatic washing machine, inside the supermarket in Germany selling price is 199 euros, the lowest price of similar products. What does this show? Illustrates the developed countries, in their eyes is a cheap Chinese products, is inexpensive to win consumers. Even our domestic home appliance giant Haier, breaking into the international market for so many years, yet full of thorns, our industry is also the clear understanding of your own ability. If not abroad, our products will be able to go out, promising, this understanding is not clear nor rational, after all, people have their own products, and application of technology is still above us.

Of course we can not completely lost confidence in the international market, this road is broad and there is potential, that\\ s for sure. But still need to explore this route, some of the aspirations of our industry, business, high aspirations for this journey, just to pay school fees and costs. We first have to own the first strong, but also beyond them, let them be convinced, rest assured and approved, the only way to build their site on our right to speak.

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Yangzhou solar water heater market research report

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Yangzhou solar water heater market research report

    Yangzhou, Jiangsu Province is located in the middle, lower Yangtze River, Huaihe plain south of the Shanghai economic circle and Nanjing City metropolitan nodes. South access Nasu Nan, Shanghai and other regional economic radiation, north Jiangsu as the forefront of the development and conduction region, known as the \"Northern Gateway\" said. Yangzhou has 2490 words to test the history of the United Nations Habitat Award cities, urban China Habitat Environment Prize, the National Environmental Protection Model City, China and harmonious management of the city.

Jurisdiction over Guangling, Weiyang, Hanjiang three areas and Baoying a county, escrow Jiangdu, Yizheng, Gaoyou three county-level cities. The city has jurisdiction over 70 towns, 6 townships and 12 district offices. The total area of ??6634 square kilometers, of which the city an area of ??1024 square kilometers; the city\\ s total population of 4,597,900, of which City area population of 1,217,900 (2008).

Yangzhou four distinct seasons, mild climate, natural conditions. Average annual temperature is 14.8 ?, compared with the same latitude, hot summer and cold in winter is more prominent. The coldest month is January, the monthly average temperature 1.8 ?; the hottest month of July, the mean temperature of 27.5 ?. The average annual frost-free period 220 days; annual average 2140 hours of sunshine; annual average precipitation 1020mm. Very suitable for solar water heater installation and use.

1 the general characteristics of the market

Industrial clusters promote the development of

Speaking of the development of solar water heaters in Yangzhou, China Yang would have to mention the brand. As the solar water heater industry, one of the oldest brand, the development of Yangzhou Hua Yang has made an exemplary role in the solar industry, followed by another Japanese Leader, Rising Sun, Yun Yang, a large number of solar water heater business has emerged. Among them, only in the Hanjiang, solar water heater manufacturing, solar energy research and development-oriented derivative of the various types of industrial enterprises have 131. At present, Hanjiang District has formed a solar water heater, solar collector tube, solar central heating systems and solar photovoltaic R & D-based industry clusters and the integration of medium and small enterprises form the industrial chain. Thus, in Yangzhou on the market, solar water heater has been very good development and popularization. In 2010, the Yangzhou region of solar water heaters billion mark for total sales, of which only Yangzhou City alone more than 60 million yuan in sales.

Home appliances to accelerate the popularity of solar water heaters

Yangzhou, the solar water heater market in around 2004 into a high-speed development period. Emperor Ming, Sun Yu, Sang Le and a number of brands to enter, making the development of the market began to speed. Solar water heaters since 2009 to carry out home appliances since the Yangzhou potential of solar water heater market has been further release, especially in Gaoyou, Yizheng, Jiangdu market developing rapidly and other towns. At present, the Yangzhou region of the solar water heater more than 100 brands in Yangzhou city of solar water heaters more than 50% penetration rate, the new real estate penetration of solar water heaters more than 80%.

Supporting community-based projects to the market

According to the provisions of relevant departments of the city of Yangzhou, for January 1, 2008 after 12 floors to trial and the following residential and new construction, renovation and expansion of hotels, hotel, commercial and residential hot water needs and other public buildings design drawings have not traveled unified design of , not through the construction plan review, return to re-design. In recent years, coupled with a large number of new residential area of ??Yangzhou completed, so a lot of and dealers have turned to the engineering market.

At present, such as the Oriental lily garden in Yangzhou, Willow Garden, Wenchang Garden district installed solar water heaters are unified. But it is worth mentioning that, in supporting these projects, most of the roof or in a traditional vacuum tube solar based. Suitable for high-rise construction and installation of split-type solar still rare. However, with the concept of in-depth environmental carbon, Yangzhou on the market and building integrated solar water heater concept will be more and more people accept it.

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Solar water heater industry report 2010

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industry report 2010

In 2010, in the course of development the industry, will be a landmark year.

As high-speed car suddenly swing into the muddy road, and after the shock, this year, the rapid development of the industry suffered a complex macro-economic environment, many industries in this year focus on highlighting the long-standing abuse, which led to the first round of industry large-scale reshuffle. This is a big turning point of the year.

Look beyond the surface. Expression in the chaos after the scene, is the industry\\ s rising spiral type internal laws of the plot to the industry poised for entry into the higher level of development carried out by self-regulation and self-rectification. And every aspect of the industry, both participants in this revolution, but also a witness.

By 2010, the industry\\ s rapid growth is a cover 100 Jun ugly; after 2010, it is the environment of the industrial chain each higher level test. Because the industry has been through the initial stage, followed, each contestant is the internal management, technology R & D, marketing, all levels, the level of three-dimensional test.

After 2010, no 2010.

Economic environment: the situation exacerbated by a severe test

National Bureau of Statistics data released Dec. 11 show in November consumer price (CPI) rose 5.1%, up 1.1%. From January to November consumer price (CPI) rose 3.2%. In general, the data more than 3% of the time, it means that inflation, while the official statistics has been more than 3%, which means we are already facing severe inflationary pressures.

As \"Solar Market Watch\" press time, the annual GDP statistics has not yet announced. But this year, the main body of each of our economy and society have deeply felt the pressure of employment and consumer spending incomprehensible. Began in 2008 the U.S. subprime mortgage crisis and Europe combined effects of the financial crisis spread globally positive, immune, is almost impossible.

As China\\ s booming economy have met with world financial crisis, the rapid development of solar water heater industry, also met with the domestic economic environment.

First, the procurement of raw materials costs. From January to November this year, producer price index (PPI) all the way to high, companies operating pressure is not easy.

Secondly, the pressure on corporate labor costs. In accordance with the principles of economics, the labor value of labor consumed by the production of social resources to be. Thus, CPI rise, the first is the rise in labor costs. Moreover, the more worthy of deep consideration companies that, in the Chinese society has been through the \"demographic dividend\" era, labor prices, will be the next big trend in a period of time. * Foxconn jump, is not only a spiritual emptiness, is the price of labor has been seriously distorted after the protest. This solar water heater to the labor-intensive industry, knocked loud alarm.

Again, the pressure of the enterprise exports. Deterioration of the global economic environment, the domestic enterprises, the most direct impact is the export business. With the continuous renminbi appreciation against the U.S. dollar, the original price advantage of domestic enterprises step by step will be lost. This year, some companies have been the impact of RMB appreciation. In the future, such an impact, even with foreign trade friction will be more frequent.

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Baotou accounted for solar water heaters are cracking ice road

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Baotou accounted for are cracking ice road

    February 15, who lives in Queensland orchards the very fact that reflects the community, including seven in the opposite BAI Yan Road, half a large ice surface was occupied by pedestrian and vehicular traffic is affecting the normal traffic.

Noon, 11 o\\ clock, the reporter went to see BAI Yan Road intersection with Baiyun Lu, south of a residential road in front of BAI Yan, more than half the road is a large area of ??ice coverage. One end of shop tenants to the reporter, the water should be residents of the home upstairs after the flow of solar water pipes were cracking up, and this is not the first time, years ago, also had the same phenomenon of running water. Neighbors who do not know specifically what residents of the home run of water, has been unable to deal with. The running water has been two days and nights, and the recent cold weather, running water to form a large area of ??ice beach, to the pedestrian, the vehicle inconvenienced.

Reporter about to leave, another family property shop tenants told reporters, Queensland District Administration has been the city people came to the scene of law enforcement to find running water, solar water heaters, households, total gate closed, the flow has stopped.

Afterward, the reporter linked to the Queensland District, the city law enforcement authority three squadrons Yang captain. Young captain introduced in the day law enforcement officers during routine inspections of road and found the sections in ice, and later learned that the nearby home of a residential water heater upstairs tenants were cracking after running water, then contact the law enforcement officers closed the valve to residents .

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See accessories selected solar water heater

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See accessories selected

    Energy saving and environmentally friendly solar water heater is also safe, and is included into the home appliance products, spread to many families to go. But many of my friends have encountered the problems of , and today I come to tell you about.

    How to identify the pros and cons of solar water heater product quality?

    Under normal circumstances, through the instrument tested to see whether it meets national standards. If the only experience to identify, will have to pay attention to the following aspects:

First, the purchase must be understood in the water heater, solar collector, pipe joints and plate core is carried out before leaving the factory pressure test and leak check, but also on the type of product, materials, and the requirements of the consumers themselves into account, If economic conditions to select according to their own products at different prices, according to family size to select a different volume of water heaters, frost issues to be considered the north, high-rise hotels must consider whether the all-weather use of the product.

Second, to understand the technical performance, mainly the average daily efficiency and average heat loss coefficient. Currently, many people have a misconception that the higher the temperature inside the tank the better the thermal performance. In fact the water temperature can not explain the level of product quality. Water temperature and sunlight intensity, duration of sunshine, water capacity, lighting area, the initial temperature of the water have a relationship, the most scientific way is to look at the thermal efficiency and heat loss coefficient. Currently the average daily hot water pipe vacuum tube should be greater than 40% efficiency, heat loss coefficient is less than 2 ? / square meter.

Third, to understand the materials used in the product. Manufacturers are now regular use 0.6 mm thick liner sheet to do, and some small factories in order to save costs, more choice of 0.3 to 0.4 mm sheet metal, tin solder is made by man, greatly reduced product life. As the water tank placed outdoors year round, the insulation effect depends entirely on the type of insulation material and thickness and density, high-quality products are mostly used polyurethane insulation material, the thickness of 4 to 5 centimeters, the Northeast cold region required 6 cm thickness. Most manufacturers use regular embossing aluminum oxide, aluminum oxide board, color board to do the import tank shell, and many consumers are not familiar with the use of small factories and imported color plate aluminum plate performance, mostly ordinary stainless steel materials, quality is difficult to guarantee.

Under normal circumstances, a person bathing water to be 20 ~ 40kg, 6.5kg each tube can be heated in water, according to family size and can be used to estimate the required bathing water heater capacity.

In the absence of water areas to the use of solar water heaters, and can use the pump in Sheung Shui, an additional an additional auxiliary tanks and solar water heater the same height, to store cold water, so that against the cold water bath.

May be due to vent blockage, when the water into or discharged, or within discharged air is not immediately replenished, the formation of internal and external pressure difference, resulting in breaking up or deflated tank.

The size of the tank and vacuum tube count of the relationship?

General design is based on bathing water heater hot water temperature required for the design, general design of solar water heater temperature range is 400C ~ 900C, water heating each tube approximately 6.5kg.

Vacuum , Sheung Shui, what issues should pay attention to?

As the vacuum in the air drying, the tube can reach temperatures of about 2500C, so water in the tank or the first time before sunrise or in the Sheung Shui to be a half hour after sunset.

How to determine the pros and cons of solar water heater?

Solar thermal solar water heater is a kind of part of the entire water heater including collector, heat storage part, stand part. Determine the merits of the most important part of the collector is the collector component based on the absorption rate and the divergence rate, which is the relevant materials and production process.

Thermal energy storage device is the water heater\\ s warehouse, its quality assurance are two: First, do not leak, and second heat. Liner is the main welding, weld strength and quality of interior materials are corrosion is the key to the decision other insulation materials, insulation, cold regions must use thicker insulation.

Support for the host part of the bracket operation to ensure the correct position collector components, it needs to have the same host of other components of life, which requires good strength and corrosion resistance, determine its merits, it can be visually material, thickness, surface treatment.

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Solar water heater insulation in winter there are articles on strike

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insulation in winter, there are articles on strike

Solar energy is a low-carbon energy, both saving and environmentally friendly, , not only energy saving but also with the other water heater to save money, so more and more people welcome. However, master Liu in Tianjin last year to install solar water heaters in the winter turned out to strike Qi Gong, which in the end is how it happened?

[Period] (Shanghai Ning Chenyang solar water heater factory workers)

Workers: foam material it will not the same? Impossible, or the same foam material. Most is that they are a little advanced equipment, mechanization, mechanization of the whole, the quality is the same.

[Text]

Reporters saw the workers first, and the processed water tank shell on the steel frame in place.

Next, workers from two bucket to scoop out the two different colors of liquid poured into an iron cylinder yard.

[Period] (Shanghai Ning Chenyang solar water heater factory workers)

Workers: This is a white material.

Correspondent: This is the white material.

Workers: this is the black material.

Correspondent: This is the black material. What proportion of this increase by ah?

Workers: one to one.

[Text]

Workers are called \"black material\" is \"more than methylene diphenyl isocyanate,\" commonly known, so the colors are black, so that the black material; \"white material\" is commonly known as polyether polyols, color is white, so that white material. Black material and white material after stirring, quickly pour the water tank and shell in the middle of the gap.

[Year]

Reporter: This side to Gary?

Workers: Yes.

[Text]

The original material is a liquid black and white material chemical reaction, foaming, swelling up, and soon formed a solid insulating layer. Industry put this black and white material mixed foam material to form the material known as \"polyurethane foam.\"

Polyurethane is a very good insulation, but its high technology and technical requirements, in accordance with technical requirements, the workshop production of insulation should be closed, the indoor temperature should be controlled at 20-30 degrees Celsius, but also with a high temperature aging treatment equipment, but here in addition to two barrels of steel and a few broken, there are no other devices, totally inconsistent with the process requirements.

As the completely manual operation, where production of a water tank insulation, you need to complete several foam.

[Period] (Shanghai Ning Chenyang solar water heater factory workers)

Reporter: add a few back?

Workers: this fill up, usually to increase five times.

Reporter: about plus five, that trouble you this enough?

[Text]

After half an hour, the workers completed the foam, the water tank removed from the steel frame. Reporters found that just produced a lot of empty water tank insulation.

[Year]

Reporter: You do not send this foaming Well, this is so ah.

Workers: the middle there will be gaps.

Reporter: there will be gaps.

[Text]

Water tank insulation Why are so many holes it? The worker tells us the reason: these holes are caused by manual foam – foam as hand pressure is low, the middle of two hard foam seal, there will inevitably empty.

This backward production technology has long been out of the big manufacturers. Presently, have all adopted the automatic high-pressure foam machine foam, foam molding, insulation layer density, thermal insulation effect. Experimental data show that the use of fully automated production of high pressure foaming machine insulation, thermal conductivity is very low, generally in the 0.02 W / m ° (W / m · K) or so, effective insulation, foam production and use of hand insulation layer, the pressure is low, the need to complete several foam, insulation layer density, thermal conductivity up to 0.05 W / m ° (W / m · K), and automatic production of high pressure foaming machine insulation compared to the thermal effect has to be a lot of difference.

Reporters in the morning sun solar water heater Haining plant survey, also found that such a strange phenomenon: in the production process of the insulation layer, each complete a foam, the workers have to add something to the tank. The original workers are added to the tank waste. The worker said, these wastes are used for solar water heater from the tank on the dismantled. So why add the foaming process these waste it?

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Bundling cited disputes solar water heater

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Bundling cited disputes

    Anhui Wangjiang a developer when submitted to the owners in the bundling of the same brand of , double the price than the market price, causing owners of dissatisfaction. After a local consumer association organized mediation, the dispute has been satisfactorily resolved.

Recently, a real estate development company in Anhui Province Wangjiang default extension submitted to, and require owners to pay for its purchase of uniform solar water heater, water heater twice the price than the market price, the owner is difficult to accept. Wangjiang the admissibility of the complaint, Consumers Association believes that the developer\\ s approach is wrong, and joint county industrial and commercial, construction and other departments to mediation. Ultimately, the developers are willing to sell at below-market standard solar water heaters, while the owners are free to decide whether to buy.

Owners who -

Developers bundling water heater

Recently, the county received Wangjiang CASE Concord Garden Lee, 13 owners of residential complaints. The owners say, early 2008, they have to buy real estate in Jiangxi Niejian Limited (hereinafter referred to as Niejian) developed the Concord Garden District real estate, and pay all back the principal, the contract developer in May this year 31 submitted. However, within the time agreed in the contract, the company is not scheduled Niejian submitted, the owners repeatedly unsuccessful negotiations. In addition, the two sides signed a purchase contract is not agreed by the developer for the owners to purchase and install solar water heaters unity and security doors, Niejian unified company owners are allowed to purchase and install a solar water heater brand Tsinghua University Court, to pay 2180 yuan each . Owners that the company is illegal Niejian the \"Anti-Unfair Competition Law\" Article XII \"can not be forced with the goods\" requirement.

Consumers Association survey -

Double the price than the market price developers

Wangjiang Consumers Association attaches great importance to this complaint, sent staff to investigate evidence. According to the survey, Niejian companies do for the owners unified purchase and installation of the same brand of Tsinghua Yuan brand solar water heater, pay 2180 yuan each, while the owners in the county market survey found that the market price of each brand as a solar water heater 1,000 yuan, Nie Jian\\ s price higher than the market price doubled. CASE staff believes that the company\\ s business practices Niejian unreasonable.

Developer feedback -

Owners may choose to purchase

To address the complaints, Wangjiang Consumers Association recently organized in conjunction with the Bureau of the county held a coordination meeting, the county business, prices, real estate and other departments as well as Niejian representatives participating companies and owners.

Coordination meeting, CASE staff on the contradiction between the owners and developers were analyzed. After mediation, the two sides eventually reached consensus, and reached a settlement agreement, namely: Niejian cause of the problem\\ s complexity delayed submitted, there is a violation of Niejian company to owners to improve interpretation and apologized, the principle owners of mutual understanding accepted; solar water heaters and bundling issues of security doors, Niejian Company in accordance with the standard below-market owners for the cost of collection; owners can not accept the install Niejian provided by solar water heaters, but considering the location of the special district If the owners do not accept a unified installation, the future is not secretly install solar water heaters.

In early November, the reporter learned that, through Wangjiang Consumers Association and the relevant functional departments of the joint mediation, The complaint has been satisfactorily resolved.
 

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Three solar water heater business confusion

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Three business confusion

Exhausted, heartbroken, subversion, it will be 2011 years Chinese solar water heater business to face the three confused.

On the one hand, the solar water heater industry in 2011 will be the tide in the global low carbon economy continues to grow, the overall market will continue to increase; the other hand, the industry slowdown, corporate shuffling, SMEs face enormous competitive pressures, caught survival and destruction of hardship, and seemingly in. Meanwhile, from city to countryside, but also to the city again today, the entire industry will enter into a new big turning point, today\\ s decisions determine the future hold for business, industry, large enterprises are also to bring endless confusion and pressure.

In 2011, solar water heater companies will face more hardship and the development of the situation, for most enterprises, the back, defensive or offensive, and how to retreat, defend, attack, will be a very tangled topic, in this state on the survival and development to explore, will leave the development of the industry\\ s subversive primer.

Exhausted

October 2010, the third solar countryside tender, as many as 270 enterprises to participate in the tender, surprising is that, as much as 243 companies won the bid! Even more funny is that many of them pretty tender, but in fact had a water heater neither shadow of corporate sales. And even more unfortunately, the majority of marketing capabilities and has a production capacity of solar energy companies, even into the list of appliances to the countryside, it is difficult to save the future of business, because the traditional solar water heater market space is rapidly reducing.

China\\ s solar water heater industry as many as thousands of businesses, has been in the vast rural market towns fight. Years of market cultivation, on the one hand and start the education market, on the other hand, due to increased competition, more companies to take a dry Chak and fish marketing approach. Companies experienced a price war, has launched a vigorous promotional gifts to buy, buy now to get solar refrigerator, get air conditioning, color TV delivery level. In Suzhou, Anhui, a brand of solar energy promotion \"buy 3180 yuan of solar energy, sending the value of 2780 yuan refrigerator.\" In addition, beginning in 2009, the brand widely used large-scale \"urban-rural linkage\" promotions, in China\\ s north and south of the carpet for publicity and promotion, leaflets, send gift cards, get cash discount cards, forms and so forth in rural areas to meet existing customer needs, the formation of huge purchasing power, but also quickly consumed the market demand, the traditional rural market towns in the fast reduction. When a small rural market, and while there are three or even five or more solar energy during the promotional brand when, no doubt, not the increase in market demand, but competition in the market.

One dealer said there is no promotion, sellers do not even think about. And this situation will become more intense in 2011. Someone find Zhicheng Smart CEOs seek cooperation in the communication had to ask: I do not know whether to take the form of the car can get? This problem on the other hand reflects the solar energy business in marketing and brand building awareness of how to combine aspects of the gap , promotional in nature and not just to sell their products, but by virtue of promotion, selling products, promote brand-building, to build the brand in sales, and thus allow the brand to drive product sales.

Today, all sectors have entered the era of brand competition, not the brand influence of solar energy companies, as there is no shelter in the cold winter wind cold winter clothes like those people. For the industry has a large or small, brand influence is a second-tier brands, competition is bound to unprecedented proportions in 2011, will face a brand problem. Then rely on a channel network to expand only in Shandong to achieve 5 billion a year on sales of S brands, suddenly found that in 2010, when large amounts of cash flow to the enterprise channels, no longer need to bring to the enterprise cash flow, because over the years to rely on their only channel development, brand building is not in how much above the real money, when the channel expansion fatigue, and market competition into a real brand, its momentum must face the enterprise attenuation of the outcome. Enterprise development has been convinced of the year do not need the help of brand marketing consulting firm, does not need to invest more in brand building aspects of these solar water heater companies in 2011, will continue to face similar embarrassing and difficult.

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Guangzhou still see no name remote solar water heater market

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Guangzhou still see no-name remote market

Reporters visited the Guangzhou market, no program in mentioned solar water heater products, but in suburban and urban-rural and other remote market is still of poor quality brand-name solar water heater sales.

Recently, CCTV \"Weekly Quality Report\" exposure that some of the manufacturers play the \"edge ball\", the poor quality of the solar water heater, carefully wrapped, to mislead the consumer is well-known brands of , to remind consumers to purchase their eyes open. Reporters visited the Guangzhou market, no program in mentioned solar water heater products, but in suburban and urban-rural and other remote market is still of poor quality brand-name solar water heater sales.

\"Weekly Quality Report\" exposure on the market a large number of \"Emperor Ming of Hong Kong\" \"Hong Kong Haier\", \"Hong Kong, the United States\\ so-called\" OEM \"solar water heater products, all from the morning sun Haining solar water heater factory, workers tank insulation layer made entirely by hand operation, due to the low pressure polyurethane foam by hand, twice the middle of hard foam seal, resulting in a lot of empty insulation layer, each completed a foam, the workers have added to the tank some of the waste, to reduce costs. Reporters also found that due to cut-throat competition, a number of solar water heater Haining factories cut corners, streamline processes, is becoming worse.

These do not meet the requirements of the production of water heaters, vacuum tube, poor quality, resulting in low collection efficiency hot water production systems; growing in thin insulating layer, can not guarantee that the normal use in the winter; addition has not been \"clean\" is easy to handle when the liner welding corrosion, the use of the process leading to leaking water heater scrapped.

Reporters visited the Guangzhou market find, Gome, Suning Appliance stores almost no trace of solar water heaters, including Wong Ming, five-star brand of specialty stores such as solar water heaters are mostly located in Baiyun, Panyu, Luogang other regions, overall sales are not large. A sales staff told reporters that the characteristics of the reasons because of the weather in Guangzhou and some large community prohibited residents in the roof or wall installation of solar water heaters, gas and electric water heaters still account for the vast majority of market share. In some villages, urban-rural and suburban residents from households in housing, solar water heaters have a certain market space.

But the reporter also saw the stone in Panyu, in addition to the brand franchise stores, the hardware store or even in some of the products also have solar water heater sales, mostly brand-name products, the same volume of product, lower than the regular brand prices by nearly half, or even part of the solar water heater not the originals ready to be sold, and the need to separately purchase pipe, fittings for assembly, but still a very low price to attract some consumers.

Professionals suggested that consumers buy brands through formal channels of solar water heaters, product quality and after-sales service can be guaranteed, especially not recommended to buy assembled products, such pipes, fittings and more non-regular manufacturers, there is no host for the solar water heater work environment, service life and performance of the design, manufacture, there is no strict accordance with the requirements of environmental adaptability testing, can not guarantee quality.

 

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