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Solar water heater industry slowdown much-needed break

[REVIEW] China\\ s solar industry has gone through 30 years, a number of in leading enterprises struggling to open up, this industry gradually gained market recognition. In 2009, solar water heater product was selected as subsidies for home appliance products, but also as a landmark event. However, when many companies are still immersed in the solar water heater 2009, the great development of the joy, the slowdown of the real mercilessly break their vision for 2010.

    China\\ s solar industry has gone through 30 years, a number of solar water heaters in leading enterprises struggling to open up, this industry gradually gained market recognition. In 2009, solar water heater product was selected as subsidies for home appliance products, but also as a landmark event. However, when many companies are still immersed in the solar water heater 2009, the great development of the joy, the slowdown of the real mercilessly break their vision for 2010. Many small businesses face the cut-off or close down, how solar energy companies in the new round of competition will survive?

      Slowdown, the industry reshuffle curtain in recent years, national policy support, in particular, driven by policy of home appliances, solar water heater industry, there has been explosive growth, which caused many companies for 2010 high hopes for sales of solar water heater industry, upstream and downstream companies are constantly expanding production capacity. Large enterprises have set up factories, for capacity allocation; small businesses to be outdone, launched the production line; the same time, the upper reaches of the solar water heater parts business also continued to grow, making a substantial increase in market supply. In 2009, the policy of home appliances under the stimulus, the purchasing power of rural market to be released, the industry also seize the opportunity to achieve explosive growth; into 2010, China\\ s urbanization process moves forward so that many villages are being merged into satellite, making the high degree of dependence of rural enterprise market some of its retail purchasing power is suppressed, rigid demand decreased.

      Subjective expectations too high, the objective of oversupply, overcapacity, the main reason for slow growth is induced. Significant increase in corporate supply, market demand has declined, more intense competition among enterprises in the shift in the situation, the slow pace of development is normal.

      Cut-throat competition, the market calls for brand concentration

      The solar industry with low barriers to entry, profit margins, the market was mixed, the growing polarization between enterprises. Large number of no-name brand to be the impact of low-priced products; small brands will need to continue to lower prices to get the living space; the middle of the corporate brand is difficult over large enterprises, small on price but no match for the workshop produced no-name.

      The result of vicious competition in the market is the decline in profitability and sales. First half of the data show that eighty percent of the solar water heater companies have varying degrees of declining sales, inventories and other issues. From the current situation, the solar water heater industry will become less and less profit, brand concentration and firm size is the trend.

      Many big brands can use the power of the brand in the homogenization of thousands of serious s in Deus Ex. By the shuffling process industry, solar water heater industry should make structural adjustment and industrial restructuring and improve the brand concentration, encourage enterprises in scale, technology can be improved, providing better products to market.

      The rural market is becoming saturated, should seek new breakthroughs

      Over the years, the development of solar energy companies rely mainly on the rigidity of demand in rural market pull, but after 10 years of development, the national solar energy solar energy in rural areas to promote sales of developed areas has become saturated, especially in Jiangsu, Zhejiang, Shandong, Henan and other solar consumption province. To break through the bottleneck, companies must have to the city, to seek new breakthroughs in high-end.

      The development of engineering sector in recent years the market is a major highlight. In recent years, with the state can support efforts to increase renewable energy and building energy efficiency indicators improved, more and more cities are choosing solar energy as a complete \"green index\" tool. It is understood that, early in 2006, Shenzhen, clearly defined, with the conditions of the solar collector the following new 12-storey residential buildings, the construction unit should be configured for all household . Since then, many provinces have launched a similar local policy. As the main origin of the solar water heater, Jiangsu, Shandong and Zhejiang is the reduction in solar assisted building walked on ahead. Place mandatory installation of solar policies have been put to the rapid development of the project was the market. Although sales of solar energy is still the greatest contribution to the rural market, but the urban market will continue to be the next major market, the mainstream product projects from one machine to the transition.

      Solar province, Jiangsu Province, Jiangsu led the development of solar thermal, photovoltaic application of technology and market maturity in the country has been in a more leading position among the nation\\ s top three solar water heaters, and Beijing, Shandong, par, value of 200 billion more than 300 enterprises, the formation of a number of domestic and international competitive brands and products. China solar water heater products in the countryside, the province has sun, rain, Hua Yang, glory, Sunshine, per liter, on profit, Bedford Wright and other 15 winning, solar hot water project in the district, schools, hospitals and industrial has been promoting the use of a large area.

      September 1, 2006, Jiangsu officially implemented a new report on \"Residential Design Standards, Jiangsu Province,\" mandatory \"new residential solar water heater should be centralized configuration system.\" In 2008, Nanjing, Jiangsu province and is provisions, new 12-storey hot water supply system must use solar water heaters. According to the above provisions, Jiangsu rapidly around the action, including design, plan approval, construction, quality inspection departments and real estate developers, whether active or passive, strict implementation of government regulations to force the use of solar water heaters.

      As the new products, the advent of new equipment, can now mandatory for any residential solar water heaters, high-rise, high-rise, four air source heat pump can be used above conditions are ripe, to promote solar water heaters, solar energy is bound to accelerate the development of Jiangsu .