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Jiangsu market competitiveness of brand analysis

Consumption of rural residents was ignited enthusiasm, brand companies also will expand the enclosure movement, large-scale channel investment, investment projects, investment exhibition, conference marketing, promotional activities, full bloom. Most self-built solar water heater business channels, of which Le Sang \"minimum sink terminal\" channel model has become the industry model, some areas get together seats and seize territory have occurred.

    In 2010, the Chinese people\\ s enthusiasm for solar water heater industry expectations with the lingering cold spell and gradually cooling. May be the last marketing year, excessive force, pushing the market base; perhaps in the national series of favorable policies such as home appliances, driven by market share of over-excavation; may be experienced industry marketing and technology bottlenecks … … In short, Over the past year, surging passion of fine water solar water heater down, the water temperature has dropped, the previous high-spirited entrepreneurs who seems to have mood changes, this change will bring China\\ s solar water heater industry, what? It has a generally negative sentiment in the market at the same time, we also see that some leading companies are staking their claims, the rapid expansion, market participants worried about the industry reshuffle is also a result. A year, solar water heater market was brilliant, it was hard going, macro-and micro-ecological environment out of a tangled puzzle, such as to clarify the relationship between the interests of all market participants, we can clarify this industry context.

    Hosted by Jiangsu Xinhua Daily solar water heater market reader survey activities have been released for six consecutive years, the investigation report on status and trends of development of the industry to be judged and analysis. Year solar water heater market research report will market the brand in Jiangsu competitive analysis of the situation, the emphasis on rational, constructive discussion, while welcoming the community to participate in this study come together to encourage the healthy development of the industry and call. The following is the 2009-2010 annual report of the Jiangsu region part of the solar water heater brands summary, with the community to share our survey results, but also look for the cause of concern for the development of new energy sources for people and consumers with the purchase of scientific basis for rational analysis.

    Rye grass origin

    Form the world\\ s fruit

    By 2009, nearly 30 years, Chinese industry of is not a place in the sequence, solar water heater industry often claim to roots. The industry has been unknown, very few people to be seen; because of the relatively low barriers to entry in this industry, market products mixed, mixed, and because there is little relevant functional departments to give real guidance and supervision of the entire industry a chaos. However, solar water heater industry\\ s roots are, but with a huge enthusiasm to the idea of ??a low-carbon environment for business development and growth and the desire for success and persistence, keep looking at the heart of the vision, hold up cause of this remarkable piece.

    With passion and watch the final return. In 2009, the fifth held in Nanjing, China-EU Business Summit, the principal leaders of the State Council clearly pointed out the solar water heater on the contribution of the national energy conservation and solar water heater on the front of the PV industry, causing the entire solar thermal industry, a strong reaction. In the same year at the end, the World Climate Conference in Copenhagen, China first announced: China is the world\\ s solar water heater installation space superpower, and said it would develop new energy sources such as solar water heaters and renewable energy. China\\ s solar water heater industry has been unprecedented attention. Also in 2009, solar water heaters, home appliances are included in state plans, consumers will receive 13% of the solar water heater products of state subsidies.

    The beginning of the birth of the solar water heater, although in itself is a renewable energy use, but its original purpose more as a substitute for other energy sources, which is still not changed. However, to the moment when it has become the life of the people who love the green choice, but also has low-cost hot water needs of the rural population of choice, accompanied by the pace of the times, solar water heaters for the copies of the economic model has become one of the world kinds of attitudes and lifestyle. Data shows that the national solar water heater production in 2009 exceeded 40 million square meters, accounting for 50% of the world, population reached 145 million square meters. According to the market price of ordinary coal to calculate, the equivalent of saving 225 million yuan; on commercial electricity to calculate the average market price, equivalent to savings of 560 billion yuan. While 145 million square meters of collector area, 44.51 million tons of carbon dioxide emissions a year. In the face of a variety of good data, there is reason to expect more in this industry.

    Off the national market

    Echelon gap

    Currently, the financial tsunami still fresh in the aftermath of the financial crisis hit the real economy for most, a period of time in the future may also have adverse effects. Especially for export-oriented industries and businesses, the future will have to take a period of alternative ways to degrees the storm. As the saying goes, the crisis were, \"crisis\" in the \"machine\", while the opportunity is always reserved for those who are prepared. In China, the solar industry, resulting in the country, the majority of sales are domestic, and the height of the sinking of sale terminals that the market focus in rural areas (although the purchasing power of rural residents than urban residents far, but their relative purchasing power, rural residents are not due to the arrival of the financial crisis has cut), firm implementation of a long time, \"encircling the cities\\ strategic approach to the majority of solar water heater business, fortunately did not affect the result of the financial crisis, the pace of development. With the introduction of favorable policies, the policy boost the development of the industry, but also strengthened the confidence of the majority of solar energy companies and determination.