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Sustainable marketing is the key to low-carbon solar water heaters
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Sustainable marketing is the key to low-carbon
[REVIEW] Recently, the well-known marketing plan Mu peak of a \"marketing of the four solar low-carbon direction,\" popular in the industry concerned.
Recently, the well-known marketing plan Mu peak of a \"marketing of the four solar low-carbon direction,\" popular in the industry concerned.
In fact, since the weather in Copenhagen will change after the \"low carbon\" seems to be all-pervasive fashion, by various industries is to take something and put it marvelous. As the focus on new energy development and utilization of solar energy industry in China, although the development but 10 years, should be the most qualified to use the term low-carbon, but has remained silent. As a senior marketing planner, Mu peak points to industry and social point of view, with great foresight that the marketing of the four solar low-carbon direction, it simply is, first, the business development of high-view, the interests of safeguarding the industry, not strife; Second, technology products to continuous innovation, attention to mining customer needs; Third, the range of solar PV enterprises are facing market expansion, refinement of specialization is the trend; Fourth, the emphasis on brand communication effects, highlighting the public effort to enhance the brand reputation.
Solar industry leading planning agency – the prophet marketing plan that is undeniable, which now number four directions for the development of solar energy companies have a positive reference and reference value. In fact, careful study, the four directions can be used to replace a word, that is \"sustainable.\"
Solar industry to conduct low-carbon market, the industry is undoubtedly the low-carbon low-carbon behavior. Although the solar energy industry prospects are promising good momentum of development by leaps and bounds, however, and development can not avoid mixed Nishajuxia, so, in the \"situation is excellent\" in the case, entrepreneurs should quiet reflection. Because the objective laws of market economy are applicable to any one industry, survival of the fittest, survival of the fittest, to any new energy development for the solar industry has been no exception.
Focus on customer needs innovation, product life sustainable.
Product is close contact with customers business elements, the influence of brand products in the customer who is produced by refraction. The life depends on products and services, product life depends on the product\\ s value, no doubt, product value is determined by the needs of customers. For example, we all know, is the production of hot water for household washing, bathing, the same hot water, solar energy because the application of Lotte tourmaline technology, so that hot water is no longer ordinary, made in order to decompose the non-macromolecular Healthy water, which has become popular Lotte solar mystery of where the market. In other words, business and product life are holding in the hands of the customer. Customer demand with the times, age, change in taste changes, the success of solar energy products must seize the changing needs of customers and some may even be able to seize and discovering the potential customer needs, leading the trend in consumer spending.
The courage to assume social responsibility, sustainable brand communication.
There was a rich merchant said, when the accumulation of personal wealth to some extent, it is no longer personal, but social. Companies, especially, to a certain size, their social and play it on social responsibility has become more evident. A really good brands recognized by society, its content is not only good products, good service, more importantly, a sense of responsibility and influence. Foreign brands Microsoft, BMW, Samsung, Siemens is the case, the domestic public, Gree, Haier, sun rain is also true, whenever a community is a major event, we missed the presence of these brands, such as disaster relief, such as the southern flood . If we say that this behavior can be considered public means of brand communication, then, than the direct broadcast media advertising to more meaningful, but also more popular. Which, although not directly to the products and services, but the company will demonstrate social responsibility in the minds of consumers and their brand integration, reliability and loyalty will rise with it. Therefore, solar energy companies regardless of size, in the future development, social responsibility and concern for public welfare is a trend, just as the solar industry, Lotte rookie but a medium-scale enterprises, but in Yushu earthquake of modest means to make a business, and actively money and materials donations, to win social acclaim. The reason it is.
Safeguard the interests of industry, enterprise development and sustainable.
There is usually the first business enterprises to promote more development of the industry, the industry greatly increased influence with the company, in turn, will promote the development of auxiliary enterprises. So, business and industry, a prosperity, a loss for both sides.
Range according to the economic calculation, the solar industry is still only a small, but if the meaning from the get on a low-carbon, which is the largest industry. The early development of big industry, but also need the market to develop. Solar energy companies should be clear, real competitors are not peers, but those coal-fired electricity industry, so all the solar energy business sector interests should be, pushing the same line, to inform the public benefits of solar energy to the backward method of attack power consumption from them wins the market. Instead of \"cats and dogs.\"
Such as the Emperor Ming, Sun Yu, Qinghua Sun, etc., are able to clearly recognize this, issued a challenge to the traditional way of life energy, as industry leaders responsibility. As a small solar energy businesses, conform to the ideas and trends, will encourage enterprises to develop faster. Such as Lotte solar energy, put the mission from the early days of business located in the \"protection of the environment, caring for the earth\", the company completely separate from traditional energy companies, and with many solar companies to stand together and seek common development, growth industry, the development of their own.
Sustainability should be an eternal topic, as long as there are human beings, as long as companies, will never become obsolete and outdated. Society should be sustainable, do you want sustainable, but also to sustainable business, sustainable development is the key to solar energy companies and the criterion is the key to low-carbon market.
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Who is concerned about the life of the solar water heater problem
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Who is concerned about the life of the solar water heater problem
[REVIEW] solar water heater short-lived problem, solar energy market is currently the most common and worrying phenomenon. Some small-scale , there is no high-end industry equipment, superb technical expertise not only form a small assembly workshop, under the banner name of sorts, with \"regular\" playing the price war.
Two days, there have been two gentlemen came to the dual-energy Solar Co., Ltd., said to re-purchase of , and asked their purchase reason, get four points is difficult to believe but have to answer the letter. First, install a solar energy was more than a year, in particular, sunny weather, the sun one day, not how hot the water; the second, as long as the encounter cloudy or rainy days, even if only one day, put out the equivalent of room temperature water the water; third, stand on the verge of collapse before long, they do not want the victim way reinforcement is not assured continued use; fourth, tank manufacturers do not like can be used as promised 15 years, it took two or three years on leakage phenomenon.
Short-lived solar water heater problems, it is the current solar market, the most common and worrying phenomenon. Some small-scale solar water heater manufacturers, there is no high-end industry equipment, superb technical expertise not only form a small assembly workshop, under the banner name of sorts, with \"regular\" playing the price war.
The most fundamental flaw of these products on the life issues, and some can be used two or three years, some only a few months, there will be a variety of conditions, solar water heater caused a \"short-lived ghost\" is the direct cause There are four key points:
First, the bracket process rough. Solar water heaters stent selection and structural design and installation requirements are very high, professional design and installation of solar energy and protect the life of hard infrastructure.
Some small businesses do not stand a professional production equipment and paint techniques, combined with four recruitment of migrant workers formed the \"Install guerrillas\", both of these installers do not understand the design of piping, water heaters, the main fixed and other professional knowledge, but do not know a post of maintenance, resulting in problems abound. For example, the mounting bracket for fixed water heater parts, big brands use more steel bar, strong, corrosion-resistant, but some manufacturers are using wire fixed, resulting in some areas when confronted with heavy rain, hail and other inclement weather, there are many Solar water heaters will naturally shaky, even crashing to the ground.
Second, poor insulation. Solar water heaters produce hot water during the day and stored in a storage box, if the insulating layer of thermal insulation performance is not good, overnight, rainy days can not be used, or difficult to use. Solar water heater insulation resulting in poor performance is largely due to water heaters, insulation, insulation of hot water temperature determines the quality level and the amount of hot water. Good insulation layer using imported raw materials, such as polyurethane, low thermal conductivity, high temperature; high temperature insulation technology using automatic quantitative foaming, and high temperature aging treatment, lasting and stable high performance insulation.
Some poor materials, high thermal conductivity, foam is not uniform, night temperatures can drop more than ten degrees, rainy days experienced no hot water. Some black-hearted enterprise, in order to reduce costs, even using homemade benzene board, insulation effect plummeted a few months later, in 2012, after almost no insulation.
Third, poor liner selection. Most solar water heater manufacturers have said that the water tank is stainless steel. Also stainless steel, but chromium and nickel in stainless steel are very different.
Good solar water heater using high chromium high nickel stainless steel food grade liner, liner ensures durability, corrosion resistance and strong; inferior to use more low-grade stainless steel liner, the basic nickel-free, corrosion-resistant performance is poor, life is short .
Fourth, vacuum workmanship. Vacuum core components, solar water heater is the \"heart.\" It directly determines the quality of the entire water heater performance. Performance by the use of vacuum coating technology and cleaning, coating, vacuum, seal and other processes and so on.
According to dual-energy Solar Co., Ltd. Jiangsu researcher, some small business or a small workshop, there is not enough money to put into the tube advanced production equipment, but in order to survive, had to use the most original, most affordable tube. Such a low degree of vacuum tubes, high-quality products only 1 / 100, while the tube a lot of residual impurities and water vapor, in the face becomes hot gas, vacuum reduction. In low vacuum coating stability is poor, the intimal layer on two or three years of aging, loss, leading to a sharp attenuation of collector performance, can not absorb enough heat.
How to solve a series of fundamental impact on the life of the solar water heater problem?
First, governments at all levels to increase policy support for solar energy industry. Although China has long adopted a \"Renewable Energy Law\" and the Implementing Rules and other legal documents, but compared to Spain, Germany and other Western countries, mandatory energy-saving measures, the government promote the use of solar energy and not enough supervision, some high-end products efforts to promote the application is lacking.
Second, the solar industry to strengthen self-discipline. Advanced production equipment and high-end technologies that not all companies can have the strength to go into research and development. Throughout the region around the solar energy distribution, brand-name product has a huge market, they will be low cost, low-quality products to market rough, seriously affected the industry\\ s healthy development. According to incomplete statistics, the market has nearly 300 million units around the solar water heater products are not quality and maintenance support. Low-quality solar water heater to the bad impression left by the consumer impact of the industry\\ s image, it also hinders the healthy development of the solar industry pace.
Third, the use of positive publicity to strengthen the awareness of consumer acceptance. Most consumers choose only by the appearance of solar water heaters, solar water heater which one is better production techniques and products there is no clear understanding. The most unscrupulous manufacturers is to increase the publicity of the conceptual tube, and \"three-cavity tube\", \"three super-pipe\", \"Sanxin pipe\", \"purple pipe\", \"space control\" and other terms fly, a serious disrupt the concept of consumer choice, resulting in consumer products can not be a dispassionate look at the nature.
To this end we call on all kinds of manufacturers to fundamentally solve the problem of weak products with the highest quality products hit the market, all levels of government, the solar industry management organizations should take positive measures as soon as possible to integrate solar energy throughout the production of resources, so that \" short-lived ghost \"solar water heater as soon as possible,\" retired \", so as soon as possible onto the solar energy industry standardization, so that the whole of China and the world\\ s people are fully trust and use of solar energy facilities.
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Solar water heater industry to seek new way
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industry to seek new way
[REVIEW] this year will be held in Guangzhou 16th Asian Games, China\\ s products will attract a large number of eyeballs. Made in the development of a large number of solar panel technology breakthrough five-star solar energy Co., Ltd. of Guangdong, the Guangzhou Asian Games s.
This year will be held in Guangzhou 16th Asian Games, China\\ s domestic solar water heater products will attract the attention of many. Made in the development of a large number of solar panel technology breakthrough five-star solar energy Co., Ltd. of Guangdong, the Guangzhou Asian Games solar water heater suppliers.
The eighties and nineties, our initial use of the natural circulation type solar water heater plate temperature requirements above 0 ?, and the vacuum tube type can work around minus 10 ?. \"However, in the flat-plate solar system and the use of secondary loop antifreeze cool-running problem solved after completion of its advantages is exhaustive.\" Five Star Solar Co., Ltd., Guangdong, Hu Guang-liang said. In the winter with their new high efficiency flat plate solar water heater went to the northernmost Mohe our experiment, at minus 40 ?, the tablet product still works well.
Founded in 1990, five-star solar panel solar energy development in a great deal of breakthrough, won a number of patented technologies, and the capture of flat plate solar collectors freezing and poor the technical problems. \"In 2010, we are faced with unprecedented market opportunities, have been put around the mandatory installation of solar installation and demonstration of the policy. The development of building integrated solar energy, solar panel will bring the spring.\" Hu Guang-liang said.
Rural China Solar Energy Industry Association Professional Committee Luo Zhentao said the past two years, China\\ s flat panel solar water heater to the development of annual growth rate of 46%. Flat water heater especially for engineering use, many cities are now preparing for the country than 10,000 square meters of construction, Shandong there is a 40,000 square meters, are ready to choose to use flat solar water heater. Flat-panel technology, the high technology, high-rise architecture is the future of solar thermal industry development.
In fact, with \"low-carbon age\" of the season, people are increasingly concerned about green energy products. Especially with the multi-layer, the increase in high-rise buildings, water heaters should be used balcony type or wall-type. Flow using copper pipe, cover the use of flat glass produced by solar energy, has more advantages than the vacuum tube type. At present, many large companies have already laid out on flat products, solar water heater industry, change in the situation is expected to come.
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Solar water heater next to the energy from hot water
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Solar water heater next to the energy from hot water
[REVIEW] "Solar energy is not equal to the solar water heater, solar water heater does not mean that solar hot water, solar hot water it does not mean solar energy from solar water heaters to solar water heating is a huge break from the solar water heating to solar energy is the industry a leap.
"Solar energy does not mean that solar water heaters, solar water heater does not mean that solar hot water, solar hot water it does not mean solar energy from solar water heaters to solar water heating is a huge break from the solar water heating to solar energy is a leap forward in the industry The future will be solar energy as an energy source to apply, the market space is very large. "
Beijing Four Seasons song Mu Li Jun, president of solar technology for domestic enterprises to the future of many solar energy transformation describes the development of a clear road map.
This year, China s solar water heater market hit "Waterloo", 80% of enterprises have been a decline in sales, shrinkage, etc. downturn, the industry has experienced 10 years of rapid development after the first encounter shuffle, set off a big stir in the industry.
It is understood that, as one of the leading solar market in recent years, Mu-song Seasons in the rural, urban and overseas markets to achieve a steady three strategic branding and after large-scale expansion and are actively seeking energy from the water heater manufacturers to suppliers upgrading, in an attempt to create a domestic solar market, a new traditional value chain, breaking the shackles of the industry reshuffle, the structural growth of the enterprise.
National Science and Technology exhibition debut
Recently, in the tenth session of the China Beijing International High-tech Expo, a solar energy business has attracted many visitors to the eye. As a fortune from the traditional water heater business, the Four Seasons song Mu brings multi-layer, high-level, large-scale central heating and many other sets of sophisticated building integrated solar energy solutions and solar heating, water desalination, solar thermal power generation display system, a carbon star on the show.
It is understood that, as the country s new energy, information and communication, the highest level of energy-saving environmental protection exhibition, the annual session of the High-Tech Expo will become a leader in the field related to exchange the latest technical achievements demonstrate the national exhibition. Mu-song as the industry leader in the Four Seasons brand, from the technology, quality, innovation and show the angle of "green carbon, fashion health" concept.
It is understood that each sale of a solar water heater is equivalent to the earth planted 6 trees. On this basis, only the last four seasons Mu-song on the planet contributed nearly 600 million trees worth of carbon. Last year, the Four Seasons song Mu development, and manufacturing water heaters are not satisfied, relying on strong R & D enterprise, according to structural features and the different user needs, design the sets of systematic, personalized and building integrated solar solutions widely used in real estate, hotels, hospitals, factories, mines and other units, domestic hot water to achieve from the floor heating, drinking water, pool heating, industrial production and other applications.
Previously, the Four Seasons song Mu also its automated technology and multi-energy solutions and other products and technical advantages, the Shanghai World Expo USA Pavilion and the Global Information and Communication Center of the low-carbon hot water suppliers. Jun Li believes that the transformation of the energy suppliers, the Four Seasons Mu-song has been in technology, services, and other aspects of the brand 10 years of preparation. Contact with consumers from low-carbon products, the company has established a variety of solar energy combined with other product solutions. Also established a professional design, installation, construction security, and other service teams. In addition, the public welfare, brand marketing, technical cooperation and other means, the formation of a high corporate social influence.
Implementation of cross-border marketing layout
Recently, in Shanghai at the 15th China International Kitchen & Bath Expo, Four Seasons song Mu again to a new image appears. Reporters saw four seasons Mu-song is a comprehensive picture of the "automatic solar hot water system", through this system will be brought directly between rural and urban kitchen a new revolution to solve the hot shower, hot water laundry , vegetables and other needs.
Li Jun told reporters, participate in international exhibition kitchen in the hope that through this platform to showcase designers and developers are not the same as solar water heaters, from the balcony wall, roof and other embedded products have not only provided low-level users, including high-rise, high-rise, or even villas, high-rise and other places, can be the same as the air conditioning to meet the needs of different architectural forms.
However, the reporter noted that in recent years with Four Seasons Mu-song, represented by Norit enterprises have actively developing the urban market, but encountered external resistance. As the product standards and building standards are not established docking, leading to many real estate developers, not to provide space for solar energy products. Also, because the industry with low barriers to entry, a large number of low-cost low-quality small and medium enterprises to participate, which also affected the entire industry s reputation. In addition, they are confronted with the city to guide consumer buying habits and so on.
"The needs of urban and rural areas is not the same, especially in the urban high-rise buildings need a lot more energy complex solution, which requires solar energy not as an independent, must learn to live with the technical integration of traditional energy sources, such as electricity or gas energy with each other. "said Li Jun, future urban development of the market, we must address the coexistence of solar energy development and other relationships.
Currently, the Four Seasons song from Mu product structure, appearance, design and business models, etc., and urbanization, urbanization, the demand for docking. Open online mall through B2B, B2C and first floor of a way to promote products and other means. Currently, the Four Seasons in Shanghai Mu-song on the establishment of a Meikailong Products, and by Shanghai Shipyard, Germany Zwilling office and other buildings demonstration projects to promote the transformation of urbanization.
Previously rural areas, expanding domestic demand, but the real market is still inside the city, said Li Jun, we have the word, called "the city s every kind of innovation will change the way the sky" and hopes for the city of four seasons Mu-song low carbon life make some contribution, with a good start, more and more companies want to act together.
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Solar water heater business to regional market integration of resources
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business to regional market integration of resources
[REVIEW] solar water heater industry is cut-throat competition spoiled regional market dealers. As the focus of many of the brands in the regional market, which also lack a number of large companies within the industry, coupled with the proliferation of small brands, dealers competing to become the highlight of the regional competition in the market. Thus, the heroes have adopted the temptation, the conditions to attract investment dealers, must make some dealers in the regional market, \"inflating\", but also to some dealers in the choice of brand when it is blind, forcing SMEs and distributors communication at a disadvantage.
Distributor of high quality solar energy industry, why it is so scarce resources, and integration of regional resources and the formation of a high degree of collaboration with the dealers so difficult?
First, the solar water heater industry is cut-throat competition spoiled regional market dealers. As the focus of many of the brands in the regional market, which also lack a number of large companies within the industry, coupled with the proliferation of small brands, dealers competing to become the highlight of the regional competition in the market. Thus, the heroes have adopted the temptation, the conditions to attract investment dealers, must make some dealers in the regional market, \"inflating\", but also to some dealers in the choice of brand when it is blind, forcing SMEs and distributors communication at a disadvantage.
Second, is the distributor resources are limited, an area of ??outstanding solar dealer had a few, the many choices and a variety of factors have led to a regional market dealer \"diamond bachelor.\"
The third reason is that the dealer\\ s business inertia lead to the formation of long-term enterprise integration difficult. So, do not do small and medium companies, once the solar market, often the first consideration is the dealer is not selected, and then reflect on advertising investment is not less, and finally consider their own marketing strategies and routines are correct.
For businesses, the dealer is a business development strategy only a part, is a platform to grow the brand, which is very important. If the dealer resources up to the height of corporate strategic resource for the business risk and management difficulty is undoubtedly enormous. Especially for small and medium solar companies, dealers are tonic, is poison. We are not advocating dealers useless, but the pain from a small solar companies and distributors in the exploration techniques.
For dealers, small and medium enterprises in the solar energy cooperation should be aware of the following questions:
First, establish and strengthen risk awareness. Relative to business, the enterprise is the camp of iron, the dealer is the water of the soldiers. And changes in various market conditions will lead to differences between dealers and businesses, resulting in conflicts, resulting in breaking up the grounds, for example, the company\\ s support policy is no other brand is good, business is less than other companies and other advertising efforts and so, therefore, dangerous and completely unaware of the very scary. In case of unexpected exceptions dealers and their ignorant, will have far-reaching impact on the market. Therefore, to establish risk awareness not only helps companies prevent the dealer or distributor change crisis, to deal with the dealer pulled out ahead of the event played a role in prevention, for the entire regional market stability is also very beneficial.
Second, put right vendor interest. Companies and distributors are equal partnership, each seeking something, dealers need to brand, product, industry resources, and businesses need to network, market resources. The two sides cooperate on the basis of equality, their respective obligations and enjoy rights, fair, open, or made business difficult. In the interest of treatment, often dealers continue to make improper demands, enterprises should be good to identify, support must be given to the market, and resolutely put an end to unreasonable, inappropriate coercion – can only lead to blindly give dealers more greed.
Third, the grafting distribution communication system. In a regional market, deal with the regional distributor\\ s distributor relationships better. If a regional market development, action, to foster a comprehensive one dealer, it is difficult to imagine that he would plan for the long-term business interests. Vested interests for the moment, they will not be too concerned about the maintenance of the market, tend to focus only on short-term effects. Finally, clean up the mess but also by the solar energy. This choice progressive and non-normal distribution to proceed with the competitive strategy of contact, can limit the distribution over the region\\ s total requirements, can be extended good cooperation and risk reduction. But the company must address the relationship with the franchiser, which mainly reflected the regional market operations staff personal charm and ability.
Fourth, strict screening dealer. Selected solar dealers to strictly examine the strength of the case, credit conditions, operating conditions, a comprehensive assessment. Relative to the small and medium enterprises, solar energy, too large or too small dealers are not smart choice, and should choose good match dealer. Good match at least in the enterprise and create a balance between dealers, mutual recognition and common development. Meanwhile, in the process of determining the dealer\\ s dealer channel must be very clear characteristics, coverage and depth of channels and their own brand positioning are compatible. If your product is the channel for retail products, you find a dealer known to project market, it is clear that your brand in the market\\ s performance will be very kind.
Fifth, the regional fixed station clerk. Provides both services, under government supervision. From a service perspective, the salesman is a bridge between dealers and businesses, but also the corporate brand in the regional market monitoring, he is not just marketing strategy execution, but also in assessment, reminders, to collect information has played a unique role. This relationship between the introduction and intervention will significantly improve sales and reduce market risk.
Sixth, careful encourage dealers. If the dealer or the performance of outstanding performance characteristics particularly low, should consider adjusting the sales policy. As for the fine-tuning, major, depending on the circumstances may be; in principle, generally do not act rashly, in particular, do not arbitrarily relax the sales policy, which is the market taboo.
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Interview Oaks Yeming Han healthy solar water heater
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Interview Oaks Yeming Han healthy
Ye: The new century we truly feel even more rapid growth of the solar market, highlighting the growing demand for and national policy support two-wheel drive, the new solar water heater has become China\\ s largest energy market, one of the highlights . Based on the Chinese solar market trends accurately, Oaks Group since 2007, launched the first solar Oaks has been the Group\\ s strategy as a solar water heater products, investment in R & D and marketing aspects to tilt. Years of hard temper, Oaks Chinese solar energy solar energy market has become a strong brand. This year we established a \"healthy route to go, to create healthy products\" new strategy for the year, as the Group\\ s core business-related products was raised to new heights. In the new strategic direction, we will further integrate and optimize internal and external resources to ensure that resources and focus to match the solar core to create a competitive advantage Oaks.
Oaks Solar to build the core of competitive advantage is our unwavering objectives, for many years, we have been lessons learned, discuss the future development path. In the future, we believe that quality and user needs is still the foundation for enterprise development. Our practice shows that the build quality is based on the market\\ s fundamental, is to expand the market to create new weapon. Therefore, we enhanced brand building, to enhance the channel system and market advantages, strategic focus on the entire value chain from the starting line of products to enhance our high-end quality, truly high-quality products for customers\\ applications requirements to create high-quality products a competitive advantage, high quality products reinforce our gateway to the glorious road.
Reporter: Ye hello, the launch of three new series of health, with normal solar water heater What is the difference?
Ye: very different, I do not go into detail here, \"health\" is to a certain stage of development of solar energy in the high-end configuration, it can solve people\\ s lives and is closely associated with physical things. Introduced at this point in time choose healthy solar energy, on the one hand is the Group Health Center postdoctoral workstation \"multiple purification technology\" and \"energy balancing techniques\" into production, further improve the close integration of research degrees; the second is that the dissemination of a the concept of healthy living hot water, hot water to promote a healthy way of life. Even more critical is to highlight the strength of the brand Oaks and social responsibility, we have to use forward-looking vision and pioneering thinking, leading to more consumers, more advanced products.
Reporter: Ye Hello, Oaks Group to enter the solar field is not long, but why in just a few years, solar energy can leap Oaks become a strong brand?
Ye: You a good question, so I think there are two aspects we enter the new field of energy before the Oaks itself is a strong brand, with our years of hard work are inseparable, This can be said to provide a high solar Oaks starting point; In addition, the Oaks has become China\\ s solar energy solar energy market a strong brand, which is mainly based on our very strong products and research capabilities on top of, I think any the essence of the brand, gas, God is not a river of water, without trees. The \"source\", the \"this\" is the product we provide to consumers.
Reporter: Ye, your very good sales in 2009, the indicators are up year on year growth rate of 50% or more, the new year began, a leaf can always look for it?
Ye: 2010 is our solar division Oaks Group a year full of hope. Over the years, we have been \"based in Nantong, winning the country, to the world,\" the good wishes, and actively promote the Oaks Solar brand in the domestic market development and growth. Recognized as home appliances giant, Oaks Group has been committed to \"healthy air\" and \"healthy solar energy\" technology research, the \"health experts\" reputation. Grand Oaks Health solar energy market, is the impact of the 2010 Oaks solar energy solar energy market, the first wave of Chinese high-end, but also the Oaks Group as the world\\ s largest manufacturer of solar products health appliances debut. Reason to believe that in the near future, the Oaks health will be China\\ s high-end solar energy solar energy marketplace. In the new year, we have the determination and confidence – that is, not afraid of difficulties and strive to unite, work hard, to enhance the overall pattern of solar Oaks, Oaks in order to enhance the core competitiveness of solar efforts, I believe that today\\ s Oaks Solar, based on the new starting point, a new high, will achieve a new leap forward! China\\ s solar energy industry to make greater efforts, to promote the internationalization of Chinese solar energy industry process!
In the new year, we have the measures and safeguards – that is, increased research efforts, prudent management, to ensure the quality first, continuously provide consumers with the most cost-effective health products for our health of water consumers to bring new life! In the new year, we have the stamina and perseverance – that is, as always, the pursuit of economic and social benefits of organic systems, a model not only to do business in Nantong City, Jiangsu Province, the model we need to do business, do the Chinese exemplary businesses, world-famous Chinese enterprises! Oaks Solar believes: Based on the heat balance of the domestic first-class technology, multi-purification technology Oaks health will become hundreds of millions of family health center ideal of life. Oaks Group brand power will be strong and very attractive new solar healthy, actively promote the development of China\\ s solar industry, solar active occupation of the Chinese high-end market.
Reporter: Thank you, Ye be interviewed, and finally I would like to ask the last question a little, and you do not want to have solar energy consumers Oaks what to say?
Ye: Thank you, this new conference itself is to care for and support Oaks Solar Division of all the leaders, and our dealers, more importantly, our consumers, we do a market report. Oaks as a research emphasis on product brands, it will not waver Oaks solar research capabilities and product quality standards to control aspects of the fine. This solar energy for the Oaks past, present and future in terms of always very important. The release of the Oaks health is the embodiment of our new solar energy research and the spirit, the spirit of the typical product quality is our profound knowledge of the fruits of many years of R & D personnel, it shows our determination to develop solar energy business and strength. Oaks Health Solar, her unique charm of the first-class science and technology, health quality will attract consumers, it will be recognized by the market! Finally, thank you for many years, our Oaks Group, Oaks Solar Division of our concern and support, your support and love, will be her most important driving force of development engine, thank you!
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Knowledge of solar water heater installation inspection
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Knowledge of installation inspection
[REVIEW] Even the best products, the same will be problems if the installation is not good, are no exception, also belong to the third of seven quality installation products.
Even the best products, the same will be problems if the installation is not good, solar water heaters are no exception, also belong to the third of seven quality installation products.
1 Install the use of materials
Must not use inferior products to save money, all the factory installed only one year warranty materials, a year later only charge the cost of materials. Therefore, the use of the material must supervise the installation personnel.
2 pipeline design to ask
What to do with the valve, piping design, and so why be sure to ask, to ensure that no string of hot and cold water pipes. Because some cold water into the hot water pipe is not, generally with a will be able to solve this problem. Also in the hot and cold water must be added the total import and export of valves, or when the repair will be very troublesome. The pipeline is designed to try to save space, can go underground pipe does not go out of control. The overall design of the pipeline owners to be aware of when this failure can be the first to handle it, will not cause a big loss.
3 outdoor pipe insulation
Poor insulation outdoor pipe will pipe cracking. Now pipes are used antifreeze is antifreeze heating cable, heating cable with temperature self-limiting, through the winter on the power supply line can guarantee ice-free, the disadvantage is the cost of electricity. But you can add intelligent control system, power only when needed, rather than long-term power, so that you can solve the problem, well-known manufacturers of intelligent control instruments generally have this king of functions.
4 to be selected directly south of the roof installation
120 ° in front of the roof installation is not within the scope of tall trees, buildings and other shelter materials, to prevent the sun block. Design and make outdoor pipe insulation should be considered the minimum water pipe.
5 Follow the instructions on the label symbol and the parts installed
Installation, turn the bracket assembly firmly; the water tank placed on the adjustment of the fixed bracket; will trap dust on the glass tube to the vacuum tube into the tank water and then hot pores, connected to the bottom and the tailstock; plug out of the water pipe, the installation of automatic water heating equipment and electric auxiliary devices, you can use in Sheung Shui, you can also use single-tube up and down the water. This can be a user for reference only, the general solar installers can install correctly.
6 solar water heater fixed
Solar water heater installed in the roof or the host is generally high roof, etc., so the fixed solar water heater is a very crucial step, must be strictly operational, it is essential, but also regularly check the fixed situation. To prevent accidents.
7 to avoid air drying
After installation, you must first Sheung Shui in the morning or evening, because the sun makes the air temperature is very high vacuum, suddenly into cold water will lead to \"blow tube.\" The water tank to maintain a certain amount, to avoid air drying, impact glass vacuum tube life.
8 Carefully burn
Use of solar water heaters in your hand to test the water to avoid scalding.
9 Risk of electric shock
Cloudy water bath, such as not enough water can be heated electrically heated to appropriate temperature, a bath should pay special attention to unplug live use is strictly prohibited. To avoid accidents, an electric heating device, earth leakage protection devices must be installed.
10 and marked
Water heater installed, to be marked. Installation of a building above often have a lot of solar water heaters, and marked to prevent future maintenance time error.
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Lanzhou City solar water heater market research report
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Lanzhou City, market research report
Western China, rich solar energy resources, fragile ecological environment, strong policy support and a vast market conditions and other factors gave the solar industry has brought new development.
With its unique location in Gansu Province in western China occupies a position can not be ignored in recent years, great efforts of the local government, in joint efforts of all personnel under the solar energy industry, 28 November 2007, UNIDO International Solar Energy Technology Promotion and Transfer Center Project, in the high cost of land downtown Lanzhou, beach construction, more than 120 countries will be the first flying the flag of the Yellow River in Lanzhou style online; July 26, 2008 two-day international solar energy application technology and South-South Cooperation Forum was held in Lanzhou City Industrial Development Organization and representatives from 41 countries participated in the forum ……
With the solar industry, a series of events held in Lanzhou, Lanzhou, the local solar market has also been an unprecedented development, before the writer\\ s city of Lanzhou City to investigate the solar water heater market (hereinafter referred to mean solar products solar water heater), the results as follows:
Currently in Lanzhou City, the urban market, a total of 76 solar water heater solar water heater whole different brands or accessories, mainly in the era of Albert City and the Gannan solar Sheng Ming Solar Market Garden, the other in the telecommunications building, rich star home, peace, etc. are there is a market not to form the store before distribution, the main business of solar brands: Beijing Association Yang, Luk Yeung Sun, Vantage, Saide, bold, group or, Tempe and other seven, which in Anning District No. 11 Fuxing Road, located the west the only company with independent intellectual property rights, research, development, production and sales of – Gansu Great Wall Green Solar Energy Co., Ltd..
Lanzhou City in the era of solar Albert early October 2007 Zhejiang invested by the 2008 New Year officially open for business, just half a year has grown into the largest solar Lanzhou machine and accessories wholesale market, there are a lot of solar water heater products agent Gansu, Gansu, Qinghai, Ningxia agent, the western agent with offices in the market every day from around the county northwest of market agents to negotiate and cooperate business, sales to the off-season in the solar water heater The winter market, more than optimistic about the western market for solar water heater manufacturers are taking advantage of this season to visit the market, looking for co-dealer, I believe next year they will be in Gansu solar water heater on the market to achieve better results.
Currently, Solar City, a total of 28 times Albert machine sales store solar energy, solar accessories sold six stores operated a total of 44 different brands of solar products and solar machine accessories.
They are:
Michelle, the Yangtze, Aucma, Hua Yang, Qinghua Sun family of aircraft, Oaks, Bright, giant to one hundred million, high music, their daughter, Tsinghua purple sun, Sun Village, Qinghua Sun, Emperor Ming, per liter, Norit, Glanz, cherry, brilliant, good Di essence, AO Smith, cherry, Aucma, day clock, Tongji sun, seasons Mu-song, Chery, China\\ s red card, Haier sun, good luck Village, Jiajiale, panda Pan Pan, Ming Huang, Jin Li, Sang Po, Wong Ming, Haier, Sun Yu, Sheng Naqi, modern, Bo Enshi, in Kekangjieda, Hisense, Kang Yi, Founder, Manke Long , Yinfeng accessories, integrity accessories, accessories for Peng, sun gold leaf, Tianxin accessories, abundance of light fittings. China Solar Energy Industry Association Network
Gannan Sheng Ming Garden wholesale market in Lanzhou, solar energy more than ten years of development history. Progress in solar energy development, such as the golden period of the new century with a solar energy market in the West for many years to establish a good image in the minds of consumers and the formation of a good reputation, filled out firmly occupied the Gansu Solar Wholesale Solar\\ s Big Brother wholesale and retail markets position, the manufacturers for Gansu, Qinghai, Ningxia and other markets and has offices in this. Solar Energy Industry Association
Sheng Ming is currently a total of 23 solar energy solar energy wholesale machine sales shop, six solar accessories sales store were operating 27 different brands of solar products and solar machine accessories.
They are:
Universe, the sun, rain Xin Beijing, the Ming emperor, Sang Yu, Beijing Four Seasons of Light, Tongji sun, Chi, Peking University Science Wang, Yuan L, Warburg, Tin Fung, National Tsing Hua University Putian, Tsinghua new highlights, Jia Jia, Bo Yi Tsing Hua , Ian Van Beijing, Peking University First good, 100 million, Konka, Beijing Well card, Endler, hero of the Star, Beijing Maple, and everyone hot, good di sun, Golden Section, West Village, Nova parts, hung together Accessories, Doctor Accessories, gold pine fittings, light fittings abundance, the State Health accessories.
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Solar water heaters to be shuffling melee
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s to be shuffling melee
[REVIEW] After nearly 10 years of development, China has become the world\\ s largest solar water heater producer and user countries. Solar Energy Society released data show that China has more than 5,000 manufacturers, production was 42 million square meters last year, accounting for 50% of the world, ownership of 1.45 million square meters, accounting for 76% of the world.
After nearly 10 years of development, China has become the world\\ s largest solar water heater producer and user countries. Solar Energy Society released data show that China has more than 5,000 manufacturers, production was 42 million square meters last year, accounting for 50% of the world, ownership of 1.45 million square meters, accounting for 76% of the world.
However, correspondents 3 interview that the low barriers to entry, lack of relevant standards, China\\ s solar water heater industry in rapid development, also had a lot of problems, such as poor product quality, safety is not high, disorderly competition among enterprises . Some industry pundits predicted, solar water heater industry, \"shuffle\" will be forthcoming.
\"Despite relying on a \\ low carbon\\ concept, but to be honest, the reputation is not good solar water heater.\" With \"Godfather of solar energy,\" said Huang Ming yesterday came to Jinan, in the experience to participate in a ers store opening ceremony said.
\"Mixed bag\" industry spared from war
Appear above conditions cause? Feng Jianhua, general manager of Haier\\ s solar division, told reporters, or the entry barrier is too low, the influx of a large number of enterprises, was mixed, the industry spared from war. It is understood that last year alone, China will have the influx of thousands of companies, many of which are \"guerrilla style\", \"artisanal\" small businesses, who in order to seize market share, struggling to drive down prices.
\"Bring low-cost low-quality.\" Emperor Ming Wang Xiandong of R & D solar energy, said the water heater looks the same, lowest prices are very different, the lowest of the liner with stainless iron, costs only 15,000 yuan a ton, prices of stainless steel with high-quality, cost up to 28,000 yuan a ton.
\"Sound standard\" urged shuffle
\"For a long time, we have always thought that the solar industry is an emerging industry, carbon industries, need support, but forgot to regulate the introduction of standards, more people believe that this specification will affect the development of the industry.\" Huang Ming said, this idea and practices have led to a lack of industry standard solar water heater, and even some of the safety standards are not, and electric water heaters have the 3C certification.
In fact, since last year, the state would recognize the problem, the Chinese Solar Energy Society Industry Committee Luo Zhentao told reporters last year, to accelerate the standard-setting, 17 in the original standard was enacted on the basis of three criteria, but also 15 items have been included in the plan. Wang Xiandong revealed later this year, solar water heater or energy efficiency standards will be implemented, since there are more standard implementation, which will raise the entry threshold, bringing the industry reshuffle.
\"Shuffle time\" or after three years
\"In fact, many large companies have to prepare for a reshuffle.\" Sang Le, president of high solar Jing-ping told reporters, will be the future leaders of the leading brand shuffling, production capacity may reach 300 million units, many companies are leaders to expand production capacity to lead the future reshuffle. For example, Le Sang to build production base in the country, Marino, Wong Minga major scientific and technological input, 3G R & D of new products, and strive in the future the upper hand.
Gao Jing Ping predicted that the real shuffle will come in three years, then, the industry standard will be more comprehensive, large-scale leading enterprises have the ability to shuffle.
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Solar water heaters sold in 2010 the function of innovation ideas
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sold in 2010 the function of innovation ideas
[REVIEW] In China, s do not avoid the fate of the original price war, although some large companies to anticipate and take appropriate measures, but in the end the price war has also been involved in the whirlpool.
In China, solar water heaters do not avoid the fate of the original price war, although some large companies to anticipate and take appropriate measures, but in the end the price war has also been involved in the whirlpool. More and more consumers the impression that the more rational, more effective they believe their facial features or perception, relying solely on consumers is difficult to perceive some of the selling points is difficult to move or create a selling point to consumers, after all They have faith in their own intuitive feelings. Well-known brands and businesses will play a role, but at every turn it makes the price higher than the hundreds of people off. Homogenization of the product tends to today, in the smoke of a price war, we do not prevent innovation from the function start, start from the increasing consumer awareness, combined with marketing, playing a unique combination of boxing.
The first step, choosing a functional innovation focus.
Consumers to judge the quality of solar water heaters, largely from the temperature (collector effect), ease of use, to determine the effects of bathing. Effects and temperature bath, the water, the water way, bathing environment has a lot. These factors and the objective environment has a lot to install, are not controllable. So many consumers will consider solar thermal solar thermal does not (collector effect), most of the so-called hot and not hot by solar instruments to observe. Of course, ease of use but also rely on solar instruments to achieve. Thus, functional innovation in large measure the solar instrument with innovative features.
From a market point of view, the current solar instrumentation homogeneity, which are similar with the instrument, but also increased the degree of homogeneity of solar water heater, it is easy to fall into price competition. Electronic Technology Co., Ltd. Zhejiang gorgeous than this idea based on the introduction of all intelligent voice navigation instruments, from the start to use the real man-machine dialogue, more importantly, can play MP3 music capabilities, equipped with a remote control, making the solar instruments to obtain cross-age progress. As one McCain laughed: mute your home also uses solar energy, my family would say it can listen to MP3, you too OUT.
The second step, do a good job marketing programs designed to promote
People to accept new things, there is a process, but to be successful, must be the first to eat crab. Promote new products, find the core of the selling points, the good product publicity and promotion, so that more people are understanding and recognition of your product. The best way to promote positive class as Comrade Deng Xiaoping said, let some people use them.
Let some people use them, to do the marketing program design. Common way of promotion or three ten, but the promotion of effective or buy gifts. Buy gifts, we must take into account the design and gift selection, which is the promotional ideas. First look at more than 199 gorgeous gifts to buy 298 e-activities.
Than the electron is a gorgeous sense of responsibility of enterprises, so the positioning of the enterprise is to allow more solar coupled with a good instrument, it is cost-effective product positioning. All intelligent voice navigation instruments is not high price, voice-based price 198 yuan / set, voice + MP3-type price 228 yuan / set, 10 sets of requirements from the set to increase sales. This pricing, there will be some ideas of companies or distributors to purchase, but with solar energy in terms of the current fierce price competition, or higher than the tens of dollars, many dealers would discourage.
E understand that solar water heater than the gorgeous market competition is fierce, solar dealers for sales, have purchased a large number of promotional items to organize promotional activities, the cost of promotional items is a big expense. Therefore, if a dealer of promotional items to bear the cost, that the purchase of a meter, plus 1 per 298 yuan of value that you can get a brand-name tools. For the dealer is concerned, the dealer to buy the whole intelligent voice instrument not cost a penny, but also to obtain a special value of the tool, to promote solar energy sales, why not do it. For companies, through large-scale procurement can greatly reduce the cost of procurement of gifts, the gifts included in advertising costs, play a multiplier effect.
An important strategy in the promotion of the principles of a good horse with a good saddle. Intelligent than the gorgeous full voice navigation and high-quality solar instrument package only, that is, only the face of well-known brand of solar energy or a good reputation in the local solar dealers. This will increase the customer\\ s sense of honor and pride, and then become loyal customers.
After finalizing the whole idea of ??marketing to the production of a detailed marketing plan. Including promotion background, time, location, personnel, logistics, media, logistics, budget and so on.
The third step, the key is the line
As the saying goes, \"Business is war, pre-emptive\" and stressed that an early word. Program of activities to do, the key is to seize the opportunity for early action. According to the program, the first use of local media, stores, plazas, etc. Open to publicize their activities.
1, according to the marketing program is ready to work. For example, instrument procurement, material preparation, media and publicity venues booking, etc., to be ready before the event. In particular, personnel training, to make clear and accurate understanding of staff activities.
2, details of promotional activities to pay attention to the work. Promotion appears to be simple, but many people involved, the customer level is not the same, so the customer reception, Activities, delivery installation, giveaway, etc., should be possible to do every step. The so-called, nuances, see effort.
3, to do promotional activities summary. Many organizations promote solar energy dealers and even most anticlimactic, very little to do after the event summary, or a brief summary to an abrupt end. In fact, the promotion summary is a very important job. And do not just sum up the end of the event, activities have to do at each stage of summary.
Love-hate relationship of the solar market in 2010, has been smoke, more learning, more learning, and strengthen implementation, attention to detail, the homogenization of difference, I believe that through innovative features combined with effective marketing, create a new world, to create their own blue ocean.
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