Tortuous path of into the city
Water heater in the past, China\\ s urban market has been dominated by gas water heaters, electric water heater gradually occupy the town in recent years, mainstream, solar water heaters have begun to enter the urban market, they represent the future direction of development.
As we all know, solar water heaters with gas water heater, electric water heaters in parallel with one of the three water heaters. Water heater in the past, China\\ s urban market has been dominated by gas water heaters, electric water heater gradually occupy the town in recent years, mainstream, solar water heaters have begun to enter the urban market, they represent the future direction of development. But in the town on market competitiveness, solar water heaters with gas water heaters and electric water heater, there are still some gaps. The reason is mainly because the \"alternative\" is not strong enough, leading to solar water heaters have become tortuous road into the city, met numerous tests, it can probably be attributed to four points:
First, the product quality \"alternative\" is not strong enough
Cold in the winter, the solar water heater exposed to the atmosphere is very susceptible to freeze plugging pipes, leaks, or even burst, part of the consumer complaints are not solar water heater tank insulation, vacuum tube solar collector efficiency is poor, easily broken, and life is not long. However, gas and electric water heater tank in the room, there\\ s security issues and the use of losses have been effectively addressed.
Second, the product design \"alternative\" is not strong enough
In the city, whether hanging flat or rigid is difficult to integrate into the urban design of a wide variety of architectural styles of buildings, in appearance will have a certain disharmony. The design problem is not there for personal consumption, but also in the market to promote solar water heater project to become a large obstacle. However, gas and electric water heaters and small footprint design aesthetic respected by most of the urban consumers.
Third, the product brand \"alternative\" is not strong enough
Some well-known brands of solar water heaters in the eyes of the industry visibility is good, but it is unknown among urban consumers, many people do not know enough of the solar water heater, think it is immature technology, the use of no confidence. In fact, this is not strange ignorance of consumers, a new role as a market, branding is not in place, even the well-known brand has become the industry\\ s enterprises, but also without a stable core competencies, severely squeezing small businesses malignant. For this problem, many companies are in accordance with the new energy market through international sourcing center of the world\\ s solar power to expand brand awareness, after a shortcut.
Fourth, after-sales service \"alternative\" is not strong enough
Service delay constraints of solar water heater has become a major bottleneck in development of the industry. At present the production of in most of its strength as bad, not a huge sales team, they take a price war to capture the market, a bold claim to be \"high efficiency\" and \"lifetime warranty\" that the majority of the false promises to lure consumer confidence. The gas and electric water heaters in the maintenance and problems are relatively easy to find on some consumers to be able to solve.
\"Alternative\" is not strong enough lead to strong consumer demand and market competitiveness is not enough to make the product does not have enough marketing ability. Solar water heaters like \"city\", if you do not change the current situation in which companies do not attach importance to the above four points, the result is likely to withdraw from the town is depressed huge market.