2011 industry upstream straight
Recently, in order to truly understand the solar water heater industry market conditions, the reporter visited the solar water heater and equipment manufacturers gathered in Jiaxing, Zhejiang.
In early 2011, Haining solar energy \"quality gate\" makes clear this is an extraordinary start. Since then, the ensuing cost pressures, severe weather, the decline in purchase demand is not proven in a test of the solar water heater industry. Recently, in order to truly understand the solar water heater industry market conditions, the reporter visited the solar water heater and equipment manufacturers gathered in Jiaxing, Zhejiang.
Absence of personnel costs
\"Money shortage\", \"power shortage\", \"labor shortage\" This is a business reporter at the hearing to reflect the most visited in the issue, but also the plight of China\\ s manufacturing industry in general.
A vacuum tube manufacturing company in charge told reporters that the vacuum tube in the production process requires a lot of power consumption, the electricity a month into the current business close to one million, while logistics costs are also rising, has hampered their sales volume.
The rise in labor costs has become an indisputable fact. This year, the frequent shortage of workers in the Pearl River Delta region, the manufacturing sector experiencing the same concentration of the test of Jiaxing. In the visit, told reporters enterprises generally reflect the rate of increase in labor costs this year, more than 15%.
\" are also labor-intensive industries.\" A manufacturer of solar bracket official said: \"So far, the front-line production workers wages have been floating for 17 percent of production caused a lot of pressure.\"
\"Front-line workers, bad move, and technical talent is a hard to find!\" Wanbao solar energy to the reporter complained. In recent years, transformation and upgrading of solar water heaters have become the urgent needs of the enterprise, and the possession of very few high-end technical talent, talent has become the introduction of short boards, which restricts the pace of corporate restructuring and upgrading.
At the same time, the data show, this year, the solar water heater to maintain the price of raw materials market is still rising trend. Silicon, rough tube, stainless steel, sheet metal, polyurethane varying degrees of price increases, which rough tube and foam material per tonne increase has reached 45% and 38%.
The face of raw materials, rising labor costs double the pressure, many companies profit margins are compressed sigh. Meanwhile, some companies are seeking to change in the situation.
Transfer of production bases has become an option to avoid the high cost. Home Depot Solar General Manager Xu Ye-ping said: \"At present, the central and western regions of the labor costs and electricity, site of the investment are relatively cheap, Home Depot has been in Sichuan Guangyuan invest vacuum plant, expected in mid-September can be the ignition of production . \"
Steady pace for a breakthrough
Although there are many problems, in 2011, solar water heater industry still maintained a steady growth trend.
And demand slowdown in the domestic market compared to the international solar energy market there is greater profit margins. Data show that in 2010 total production of solar water heater Haining 3.5 million units, production value of about $ 3.8 billion total annual exports of about $ 20.1 million, an increase of about 480%.
God, too, told reporters about the solar charge said: \"God is too time solar access export markets earlier this year, the RMB appreciation, the international financial situation deteriorated, and other unfavorable factors, the growth rate has decreased, but the solar market is still overseas corporate profit growth. \"
Chery solar charge also told reporters: \"Chery solar concentrating on the domestic market in the past, in recent years, companies will also look into the overseas, at present, enterprises in the overseas market, sales are steadily rising.\"
In addition to expanding markets, broaden the product line has become the focus of many corporate strategic transformation.
\"Currently, our R & D focus on heat pump water heater.\" Wanbao solar charge to the reporter: \"In the future, we will achieve heat pump water heaters and solar water heater combination, relying on the Wanbao Group\\ s financial advantage, to open the export project.\"
Also focus on the engineering market, Le Sang solar energy will \"treasure\" in a flat charge on solar. Sang Le Solar official said: \"Sang Le is the vacuum tube solar panel solar energy to transition through the Architectural Design and build a platform for real estate developers, construction market in recent years has achieved substantial growth.\"
Yang Chen Yang Hong, general manager of Hong Kong Solar said: \"The development of solar energy products should function.\" July 2010, Yang Hong Kong developed a \"solar living water\" was included in the 2010 National Spark Program, \"Solar living water\" was pulling the sun in Hong Kong product marketing. This year, the sun can be directly introduced in Hong Kong to provide drinking water solar water heater, want to pull through this again new terminal sales.
Jiaxing solar energy transformation and upgrading of enterprises has become the general consensus, which, Jiaxing Zhu Ling Xu, Secretary General of the solar water heater, said: \"At present, solar water heater industry is in the inflection point, the industry should be provided from the production of hot water to heat, from low-end climb to the high-end products are diversified, diversify, building integration, the solar industry over the next decade will be the focus of development. \"