2010, China solar water heater export blowout
Tongxiang mid-April, according to new international energy market in 2010 released data show that exports of China\\ s solar water heater, in China in 2010 exports of $ 108,970,000, compared to 2006, $ 33,860,000, $ 60,480,000 in 2007, 2008 years of $ 133,080,000, $ 97,120,000 in 2009, 2010, the export of solar still in a \"blowout\" period, sales in good shape.
Tongxiang mid-April, according to new international energy market in 2010 released data show that exports of China\\ s solar water heater, solar water heaters in China in 2010 exports of $ 108,970,000, compared to 2006, $ 33,860,000, $ 60,480,000 in 2007, 2008 years of $ 133,080,000, $ 97,120,000 in 2009, 2010, the export of solar still in a \"blowout\" period, sales in good shape.
Domestic frustration, he moved to the export
Up to now, there are nearly 5,000 domestic enterprises engaged in manufacturing solar water heaters. It is reported that the actual annual output value of more than billion, there are only 10 more than 10 million yuan less than one hundred. The remaining business because small scale, mostly rely on to survive a price war. Severe price war led to narrowing profit margins, coupled with natural factors and some market is saturated, solar domestic market in 2010 cold case of frustration.
With domestic sales of frustration, many solar companies fought in overseas markets. As of the end of 2010, total exports of China\\ s solar water heater to 150 countries, including the United States, Africa, Latin America and other countries, a total of 230 enterprises involved in export, and has fifty-six enterprises in overseas factories.
Just fought in 2010, exports of solar water heaters, Chairman Yao Hainingsaikang new roots, \"said the foreign market is a big cake, and many countries of the solar industry has just started, great potential.\" Xeikon 2010, the company successfully opened foreign markets, solar energy water heaters exported to France, South Africa and other countries, the first year exports reached a million.
Export blowout, enticing
Data show that China\\ s solar water heater to maintain the total accounted for 76% of the world\\ s total, not only the production and application of solar water heaters, power, solar energy is the user to select the preferred overseas countries. While the 2008 global financial crisis, China\\ s export of solar water heater short-term hit, but the trend since 2006, the current export is still in the blowout in 2010 compared to 2009, exports increased by 12.2%.
With the global low-carbon, the pursuit of environmental protection, countries will continue to strengthen the promotion of green energy, solar water heater potential market share, down to Germany, Italy, India, Turkey, the United States, Mexico, Australia, South Africa and other regional point of view, market prospects more attractive.
Germany is the world\\ s major solar product sales markets. German government to encourage solar energy development policies and programs, such as MAP program, according to the collector of the appropriate size to give different levels of subsidies, which promote the growth of the domestic market in Germany, German imports from China in 2010 amounted to 639 solar water heaters million.
Italian investment in the next few years 1.9 trillion liras (about $ 0.9 billion) development of solar energy. According to government plans for development of solar energy, Italy in the coming years will build more than 50,000 solar equipment for power generation and supply of hot water, private installation of solar equipment, the government will give up to 75% of the funding. 2010, China\\ s solar water heaters imported from Italy totaled $ 2,850,000.
India attaches great importance to the use of solar energy has taken a number of subsidies to increase support for new energy sources. 2008 to 2012, the Indian renewable energy market will reach about 190 billion U.S. dollars. India has also set up a special new energy management to launch a new international energy cooperation, increase efforts to develop new energy and growth. 2010 China\\ s imports from India total of 364 solar water heaters million.
Turkish market demand for Chinese solar overall upward trend in 2010, Turkey\\ s total imports of Chinese solar water heater 76.7 million.
United States as the world\\ s largest energy consumer, in order to conserve energy and reduce pollution to develop the \"Million Solar Roofs Initiative.\" U.S. imports from China in 2010 total solar water heater is 403 million.
Mexico\\ s 2010 purchase of solar water heaters in China amounted to $ 13,090,000. Currently, Mexico solar thermal products, demand is growing.
In 2010 the Australian Federal Government subsidies for solar water heaters to make major changes, for the installation of can grant up to $ 1000. The subsidy given in Australia from February 19, 2010 until March 2012 installed systems. For the Australian Government subsidies solar thermal, in the next 2011 and 2012, the Australian market has enormous potential.
South Africa because of its pollution, energy shortages, the government to take positive measures to promote solar water heaters. In 2010, China\\ s exports to South Africa\\ s solar water heaters up to $ 13,730,000 total. South Africa in 2010, China solar water heater in the total national exports ranked first.
International calls for an international brand line
Although China has exported to more than 230 solar companies overseas in 150 countries, but China\\ s solar water heater has not been in the international market to obtain the corresponding position. Potential of overseas markets in the WBC, while solar energy international routes have been calls for the emergence of international brands.
A branding expert said, \"When companies enter a new market, the brand becomes more important.\" Of course, the internationalization of Chinese enterprises in the process of relying on their own efforts to build the brand with some difficulty, and can not be done overnight, take a long time, but more systematic operation of the entire enterprise.
Solar industry said that in the current situation, relying on the product R & D for technical superiority, and then pull through the excellent quality of the product branding, will be a good path.