The first quarter of 2011, channel research
Spring 2011, not to bring the majority of dealers than expected sales. Industry reshuffle continues, the weight remains grim sales in 2011 for the dealers, would not an easy one.
This time the investigation, we capture the country, including Shandong, Anhui, Jiangsu, Zhejiang, Henan, Hubei, Shanxi, Shaanxi, Beijing, Tianjin and other regions 1000 samples. In their telephone survey, we can feel the dealers and end consumers in the factory between the entangled and helpless, and the outlook remains optimistic for the future sale of the state.
Solar boom influx of dealers
Of solar dealers \"operating solar energy long\" survey, 12% of the distribution of solar energy solar energy dealers start time in 1 year, 47% of the business solar energy solar energy distributor in 2-5 years time, 41 % of solar energy solar dealers operate more than 5 years time.
Thus, as the country entered the solar market sales platform for the development phase, new entrants into the solar industry, dealers started to decrease. The business of the dealer 2-5 years just to catch up around the country in 2005, the rapid development of solar energy boom, the rise in the sales situation at that time, so join the field of solar energy dealer sales increased dramatically. Most dealers more than 5 years experience selling solar energy start-up to the prosperity of the complete process.
First quarter sales of cold
Of solar energy dealers\\ sales since the spring of this year compared to last year\\ s growth, \"the survey, 22% of solar dealers that up last year, 29% of solar dealers that were flat compared to last year, 49% of the solar dealers that year on year decline.
Home appliances in 2009, policies to stimulate domestic solar market in the short term over-mining, combined with longer replacement solar water heater, solar energy in the domestic market has entered a development platform for a temporary period. Since the spring of 2010, overall domestic sales of solar water heater cooling.
Situation is grim, still optimistic
Of solar dealers \"on the second half of 2011 the market is optimistic,\" the survey, 56% of the solar dealers expressed optimism that 44% of solar dealers that are not optimistic about the future.
Terminal on the current market, although shipping suffered poor, but in fact the endogenous dynamics of solar water heater is still strong, for example, this year the central government will arrange the construction of various types of affordable housing 10 million units, and large-scale promotion of solar and other renewable the application of energy in the building, which for the solar industry, will be a huge market increase.
Market opportunities inherent in construction market has been to capture the majority of dealers. 2011, the engineering development of the market still going strong.
In this case, with the development of the industry now look upon the situation, and cautiously optimistic about the long-term development will benefit the industry.
High brand loyalty dealers
Of solar dealers \"for 2011, you intend to brand?\" Survey, 18% of solar dealers that going to change brands, 61% of solar dealers that do not change the brand, 21% of solar dealers that do not OK.
61% the proportion of confirmed dealers\\ confidence and optimism, but also confirms their brand loyalty. The proportion of 18% for the brand is illustrated in the solar industry continues to shuffle, part of the brand in dealer\\ s choice, will fade out the stage of history of .