There are no stores selling services
For , the store brand has become the main terminal. Store brand manufacturers trying to build solar energy has become a compound terminal. Based on this, solar energy manufacturers and distributors need to know cause store \"death\" where the crux of the specific, so shop to build detours.
Solar water heaters require three channels of marketing that product distribution channels, service channels and information channels. Of course, these three channels may be completely independent of each other may overlap or partially overlap.
No matter what type of channel, the basic functions of these three channels must have. Marketing is also true for the monopoly, must ensure that products, services, information \"flow\" smoothly. Solar manufacturers and distributors and through stores to sustain long-term follow part of the customer, by product distribution, communication services, access to the most detailed first-hand market information, to form an effective flow of information. In the automotive industry 3S, 4S franchises, circulating such a statement: for the same customers, sales staff first car is sold, the second , third car is the service went on sale.
In fact, the solar water heater industry is also true, word of mouth is particularly important, and word of mouth from the service. Monopoly marketing as a business format as a wholesale and retail sales, services, marketing is an eternal melody.
Currently, many vendors to store solar energy as a base to carry out experiential marketing, club marketing, conference marketing, knowledge of marketing and other activities, in fact, this is an important part of marketing services. If the shop door hospitality alone, and not take the initiative to provide sales and service system, it is hard to even the formation of customer satisfaction loyalty, which related to the repeated consumption and \"the old with the new\", which impact on sales is obvious.