Solar energy companies should be re-positioning coordinates
Looking for a long time the results of the third solar countryside successful, and finally to 243 solar energy companies won the bid, the successful rate of 92% in the end, this result seems somewhat contrary to the expected solar energy companies. Successful result was announced, the industry in an uproar, such a high winning rate, how to make solar energy companies where to go? The solar market next year will be more tragic? Faced with such competition in the market pessimists have the atmosphere, there are the optimists. Xu Jing Pu Solar Power vice president of marketing, said in an interview, so many solar energy companies won the bid, to actually make solar energy companies have returned to a competitive origin, in such an environment, while promoting capacity of the terminal depends on the enterprise, and the other On the one hand is the weight of the brand in the minds of consumers.
The general manager of Tongji sun Jin stressed in an interview, solar energy to rural areas is bound to accelerate the industry reshuffle, the first is from the dealer shuffle began. The combat capability of the terminal distributor business is stronger, the higher survival rate, the weaker the combat capability, the greater the likelihood of being washed off.
The solar industry calls these years has been shuffling high hopes solar energy to rural areas people have been able to gradually compress the number of enterprises, in fact, the two policies to promote solar energy to rural areas open to the future, does play a certain amount of catalyst, the most may be a clear case of solar energy companies around Haining, Jiaxing Solar Energy Industries Association, according to Xu Zhu Ling teacher, this year, one-third of solar energy companies have begun to transition to other relatively high-profit industries. In fact, as this transformation may well be a good policy, in the current solar industry, increasing competition in the case, instead of the red sea in a fight, not as early as possible to other areas of their more well-known transformation. Like the solar industry, business, turnover is high, current flows to many members of other relevant environmental protection industry, which is a favorable evidence. So, if the brand is difficult to further increase to some extent the case, not as early as possible transition. Struggling with, it would be early to catch the fast track of growth in some industries.
So, for the growing solar energy company which, if you give up the painstaking efforts of the brand, is tantamount to give up halfway. Slightly longer to grow up quickly insist there\\ s hope. Two years ago the solar wind industry has come a rain along the years, and now, faced with such third solar energy to rural areas the opportunities and challenges, the only difficulties to get more business development. Today, major companies have to adjust strategy, some companies no longer business as the rapid development of solar energy to rural areas only help stabilize the grass, adhere to the brand diversification. Solar industry in Jiangsu and Zhejiang provinces visited enterprises found that solar energy will be as close Cher made a \"living museum\" that the concept of life, the solar energy, green kitchen, ceiling products focused on sales, which may well be a good sales model . Changzhou billion solar energy as one family to focus on rural sales in the same time, the brand positioning in the \"people to create the most trusted brand of energy\" in the under the guidance of the core product, imported European wall-hung boilers, water purification equipment, etc. a variety of energy-saving products, diversified brand management strategy. Wuxi ring as special outside support solar energy, the less promote, the persist operation of independent brands in foreign markets was a big success. These are the more successful cases. Therefore, regardless of solar energy to rural areas as business, corporate or non-rural areas, in the brutal competition in the market, companies must find their own advantage, in time to adjust their business strategy, I believe that the pattern in the industry will eventually find their exact coordinates .