store less than a lively market
For solar water heaters, the store brand has become the main terminal. Store brand manufacturers trying to build solar energy has become a compound terminal. Based on this, solar energy manufacturers and distributors need to know cause store \"death\" where the crux of the specific, so shop to build detours.
Monopoly Marketing has been able to promote product sales, and store personalized image and vivid display of the store has a direct relationship.
In fact, this is the store\\ s sales force in the lively play. Based on the survey, the main motivation for consumers to patronize stores Fourteen: store display, store format; merchandise display, easy to find; purchase location, convenient; store clean and tidy; selected brand satisfaction; satisfaction types of goods; Sales of good service attitude; to provide home delivery services; special commodity; advertising and promotional activities; OTC internal advertising; counter service quickly; goods quality reliability; commodity prices.
From the above motivation, we can find four points and the terminal image and vivid display of the store. It seems that only a high-sounding store signs is not enough, you also need a good store image.
For the monopoly system, solar energy companies to do the unified planning, including store image, merchandise display, staff dress code, business models, service standards, operating procedures and other aspects. Store image of a monopoly system of hardware components, and business models, service standards, and workflow is a software component. Hardware is software based, the software is a hardware upgrade, all sales of solar water heaters play a crucial role.