The field of solar thermal industry more comprehensive development
Recently, a business of self-reported product costs, causing extensive discussion of the solar water heater industry, full of different voices within the industry. Praised those who have accused those who have. Solar water heater once again become the focus of public attention, not only shows the public is full of hope for solar water heater industry, but also to early to enjoy the solar water heater to bring low-carbon life. However, solar water heater industry, there are still many shortcomings, the industry remains to be clean and healthy development of the environment.
New Energy Co., Ltd. Shandong Power Norit a head of marketing, said in a frank interview: \"public costs for the industry is likely to lead to industry price war. Thermal solar water heater is at this stage the field\\ s flagship product, in fact, solar thermal use development are still many companies to look to be too far away to put some new areas to develop, from the technical advantage is to obtain winning business development direction. \"
China\\ s solar thermal technology research began in the 1970s, research and development of , solar cookers and other related products first appeared in the rural market. The 1980s, solar water heaters are included in the national \"Plan\" and the \"Plan\" scientific and technological projects. 90 years, our own design and matching collector tube production line, marking China\\ s solar water heater technology to mature. However, until today, China\\ s solar water heater industry is still mainly focus on the development of this area.
Currently, more than 170 businesses and thousands of successful countryside non-successful companies, plus many not registered by the Bureau of the small workshop enterprise, limited scraping is resorted to every means of solar water heater market, the declining trend in overall industry performance has gradually taken shape . \"Sell high price, low price of the non-profit\" as many small and medium enterprises generally solar water heater problems. A large part of the business model still in the selling market, there is no brand, no channels, lack of personnel and financial resources, many companies had to rely on lower prices, reduce output in order to self-preservation.
\"Low-end products are not selling well in the past, some big brands dominate the market increasingly favorable position.\" China Solar Energy Industry Association, a staff member told reporters that the influx of too much business and industry disorderly competition, and many other reasons, the small solar enterprises generally to reduce production, reduce production capacity, etc. deal with increasingly fierce market competition. He also confirmed to reporters to say the large-scale price war, saying a large number of small and medium enterprises or cottage enterprises chance to survive only by price competition.
According to industry analysts, due to recent rapid increase in solar water heater business, substantial growth in production capacity, but the corresponding market is not expanding. At the same time, by the Northwest such as drought and rainy weather in the south of the impact of consumer demand for solar water heaters by a certain degree of inhibition. Demand exceeds supply, public companies must grab the wall. \"Solar water heater industry is put on a shuffle war, the price war began to lose their effect, consumers gradually increase brand awareness, product quality and service are the first choice for consumers.\" The source said.
\"The market is too small, the competition was too fierce.\" A small solar company official told reporters in front of the raging tide of competition, in addition to cut-off no better than the choice. However, the responsible person is still time to stop using weekend contacts agents, in order to turn. According to relevant data, currently almost 80% of solar water heaters are varying degrees of declining sales, inventories and other issues.
In the high homogeneity of solar water heaters, there are no outstanding strengths and core technology companies to reduce production costs only choose once again to deal with price wars. Chinese Academy of Sciences, a researcher told reporters: \"cut-off because the company\\ s technical content is too low, they can do all you can do, the market is chaotic quality of products No, not all aspects of the line, slowly out of the market, loss of customers. \"
In fact, the use of solar energy water heater is much more than one area. At present our country in solar lights, , solar stoves as well as applications such as solar building there is a certain development.
According to an industry veteran told reporters, solar thermal industry in some big brands have begun to expand to other areas of Shandong in the temperature Norit products – titanium tube solar collector certified the completion of the expert group, which marketing of products indicates that solar thermal will enter the industry.
\"The solar thermal industry is no longer limited to solar water heaters. Low-tech, poor product quality solar products to be eliminated on the sound development of the industry have a positive sense.\" Reaffirming that the civilizational, general manager of Norit that \" solar water heaters in order to win in the fierce competition, the only brand created from start to master the core technology from the start. \"Ebb Tide like shuffling through, not the core competitiveness of enterprises must be out, left behind is in brand, technology, channels, and has a specific advantage of the enterprise.
According to reporter understood that some big brands have begun to take the solar water heater business urbanization, building integrated solar energy industry development direction. In addition, industry, power generation is the development direction of light and heat.