Frequently near the famous domestic solar water heater of the storm
Recently, appearing on the market, "the sun the rain Rain Series" water heater was sealed, verified, the series of solar water heater products and famous brand "Solar Rain" There is no relationship.
With energy costs rising, people s awareness of environmental protection, energy saving and environmentally friendly solar water heater is being more and more consumers, is accompanied by all kinds of inferior counterfeit products flooding the market. This reporter has learned, in 2010 the country ranked in the top ten water heater Product name infringement was near 100%.
Although known as the new solar energy, while the ordinary solar water heater is very limited scientific and technological content of its constituent parts are collector tube, insulation bucket, connecting pipes, mounting bracket and control systems, these components of the production technology has matured, so the finished product solar water heater production process is relatively simple. For the illegal manufacturers, production and business license applications and business license becomes time-consuming, and even if production permits and licensing, product promotion is also facing huge investment. Therefore, most manufacturers take local cottage, which has become a "near the famous" water heater s main source of the products.
Compared to other products, solar water heaters do not have the style and ornamental, water heaters, consumers are more concerned about the practical effect, since the neglect of the external characteristics; with high-tech mystery, consumers only look for the brand is not surprising; strange is near the famous obviously is a phenomenon of unfair competition may be present in the country was "Pong" was righteous. Emperor Ming, Lok Sang, Four Seasons Mu-song, sun, rain and other well-known brands of LOGO has been tampered with, compared to the regular vendors, the single is the annual cost savings but also allow the ads were smiling a fake brand names.
"Near the famous" harm is obvious, the industry, first of all injuries must have been near the business and products. Illegal production of quality products and operators dressed in the cloak of products sold if there are problems, informal enterprises has become a scapegoat. Coupled with well-known solar companies are not many, a limited group of companies representative of the entire domestic solar water heater market image. Once that several companies being near the famous problems, the industry s credibility will be damaged.
Second, intensified near the famous, the most affected is the consumer. No matter which brand consumers choose products that are on the industry s trust and support. If for "near the famous" led to the failure of consumers to buy products to solve problems that no one, no redress, they can do is to spread the message being taken to potential consumers.
Again, dealers forefront as a pioneer in the market, brand promotion, popularization of solar water heater has played a crucial role. However, due to "near the famous" phenomenon has changed the market s supply and demand, dealers inevitably ?????.
Small and medium brands of solar industry was not spared, near the famous brands of the storm was not strong on the strength of the development opportunities for SMEs is not, on the contrary, turned out fake and shoddy products has also led to rising raw material, the position of large enterprises in short period of time can not shake; name as Pong phenomenon, but the brand continues to lead the best-selling, brand-name companies can use to ensure the success of marketing the product sales. In contrast, some small brands itself insufficient productivity, input is not advertising, marketing, weak, in this case can be described as difficult.
So, faced with the endless stream of challengers, are these well-known brands of large companies can remain indifferent? Why can not cure the phenomenon near the famous? Industry unspoken rule dictates.
Solar water heater products, barriers to entry, technology, capital investment requirements are relatively low, the domestic workshops for small businesses everywhere, and rely on "fake brand names" is a common trick to mislead consumers. Reporters interview a certain place in Henan found that many workshops through various channels to get a brand packaging, store the corresponding fitting into the brand s sales store. The assembly of components used in the source operator to become the greatest secret.
Reporters were trying to contact some of the "Pong" business, in addition to part of the phone unable to connect, the majority of staff said that no knowledge of or do not care. From being "near" corporate attitude can be seen, they do not want too much and "Pong" own brand of what kind of connection information. On the one hand is the consideration for the influence of the brand, brand companies would rather let the "Li Gui" run amok, and not let the "Li Kui" affected, a brand of solar water heater sales staff told reporters that they were aware of their own agency brand counterfeiting, but afraid that if they have been punished, would harm consumer confidence in genuine products; the other hand, large enterprises tend to believe that the big brands, "near the famous" no impact on their business, pretentious psychology at play. Since that is near their own brand of "soldiers scattered Yong Yu," Nature does not take great efforts to straighten out, was "Pong" will turn a blind eye. This reporter has learned, even the top three domestic large enterprises also suffering from "Pong name of" rights of the suffering, we can see the solar water heater industry, counterfeiting and brand rights work unsatisfactory.