Lack of the leading
[REVIEW] \"to the consumer right to know, not profits,\" Recently since the major active are called to create a healthy market environment. Experts said that the current solar water heater market is chaotic, the relevant departments should focus on strengthening the standards of construction, in order to regulate and guide the healthy development of the industry.
\"Give consumers the right to know, not profits,\" Recently since the major active solar water heaters are called to create a healthy market environment. Experts said that the current solar water heater market is chaotic, the relevant departments should focus on strengthening the standards of construction, in order to regulate and guide the healthy development of the industry.
Incremental huge market
Solar energy is a broad prospect of new energy. China Renewable Energy Society, vice president Mengxian Gan said: \"There already has a solar water heater market size, solar water heater to maintain the end of 2009 reached 145 million square meters in 2020 will reach 300 million square meters.\"
Although solar water heater with energy saving advantages, but because of the low barriers to entry, product profit margins, making the solar water heater companies have sprung up. Reporters learned that the solar water heater business was more than up to 7500, the company\\ s product quality varied.
Beijing Science and Technology Co., Ltd., general manager Li Qiang Jin Jin said: \"The product quality and service differences will determine the future of business in the market viability of rural market, vast territory, scattered in time for farmers to provide installation, maintenance and after-sales service is the key to win the market. \"
All along, the rural market are a number of solar water heater business to open up the main market, in particular, solar water heaters in 2009 was selected as home appliance product directory, a huge potential market for solar water heater industry to bring a rare opportunity for development.
Leading small business
See good prospects for industrial development at the same time, the reporter also found that the current industry concentration is low, product quality varies greatly, technological innovation so slow that the solar water heater industry is highly competitive, constantly set off another round of price war.
Although the policy of home appliances has greatly accelerated the popularity of solar water heaters in rural areas, but limited to price, quality, service and other factors, solar water heater penetration in developed areas in the 7% to 10%, and less in the Midwest developed regions, the penetration rate of less than 3%.
Li Jin said: \"The biggest drawbacks of solar water heater industry is a long inflated pricing, which resulted in the value of products with a serious departure from the price, although the last two years include solar water heater product catalog of home appliances, but no penetration achieve its original expectations, mainly due to relatively weak consumer purchasing power in rural China, the high price of the product so that they stay away. \"
Insiders said the popularity of solar water heaters to break the price resistance, enterprises should strengthen technological innovation, technological innovation continue to strengthen and scale of development capacity, by mastering the core technology to reduce production costs.
Jilin specialty stores status of solar water heaters, very difficult for consumers to buy the right solar water heaters. Now many brands on the market, many consumers are familiar with the brand, in this case, consumers in the purchase of solar water heaters the first consideration is price. However, some smaller-scale enterprises will simply focus on profit on, but there is no guarantee of product quality, but also in the accessories area can be saved, which can easily lead to problems with the product.
Professional Committee of China Energy Conservation Association, solar Luo Zhentao said: \"China should develop in 2 to 3 years, 5 to 10 solar water heaters leading enterprises, to promote the sound development of the industry.\"
More than 6,000 for the current industry co-existence of the phenomenon of solar water heaters, Luo Zhentao said the root of the problem does not lie in the amount of number of enterprises, the key is to rapidly increase market concentration, the formation of a large number of brand influence, the right to speak of the large enterprises .
Standard quality to be improved
Currently, low power, more energy-efficient products favored by consumers. Solar water heaters as energy-saving products, such as other home appliances, there are also energy-efficient low points.
Although the countries have introduced national recommended solar water heater product quality standards, but this standard is not mandatory national standard, which allows companies are not fully in accordance with recommended standards of national production. Corporate commitment to ensure product quality in general after-market sales will eventually lead to a mixed quality.
Experts suggest that the parties concerned need to expedite the development of industry, production, installation, service and other related industry standards, to allow consumers to buy the rest assured, at ease.
General Xu Dongsheng, China Household Electrical Appliances Association, said in an interview with reporters: \"Although there have been some solar water heater industry standard, but the standard of quality remains to be improved, only that the whole industry in order to improve production levels.\"
Shuaikang also expressed the hope that the industry in product material and product efficiency to develop appropriate standards, want companies to be able to continue the implementation of these standards and implementation in place.
To further promote technological progress, improved product quality solar water heater, regulate the industry, the National Standardization Technical Committee of the solar energy solar energy industry has been standardized and standardized management.
National Committee for Standardization Secretary-General Jia Tieying Solar said: \"The standard solar products not only improve the quality and technological level of the industry have some role in promoting and regulating the solar market and the legitimate interests of consumer protection has some protection. Standard China will also be introduced to enhance the international competitiveness of solar energy products play an important role. \"
Luo Zhentao also revealed that the solar water heater energy efficiency standards scheduled to trial in September 2010, for approval before full implementation. For the promulgation and implementation of energy efficiency standards, Luo Zhentao that will improve the industry, the brand concentration has important role in promoting a number of large enterprises will get the opportunity to increase market share.