industry needs a clear strategy model
Fluctuations in the global economic situation brought about price changes in energy consumption does not appear on the domestic solar thermal market effects of a positive boost. In consumer prices rising global energy context, the application of clean energy products should enter the market fast development track. However, contrary to expectations, market is caught in an embarrassing low growth, the biggest missed opportunities for industrial development.
Climate conference in Copenhagen and Cancun, the development of green low-carbon economy has become the consensus of the global industry, which for the solar thermal industry provides a tremendous and unprecedented opportunity. Is more favorable, with some industries do not have the core technologies, China\\ s solar thermal industry in its own technical content of 90% or more in size, maturity and market aspects, such as the core technology is a world leader. However, China\\ s solar water heater industry is caught in a stagnant industry embarrassment. Data show that although the solar water heater market in 2010 maintained a growth rate of 15.8%, but in 2009 more than 40% of the growth rate far. More seriously, electric water heaters and gas water heater has achieved during this rapid growth.
Objectively, the international crude oil, natural gas and other energy prices, the solar water heater industry provides an unprecedented opportunity for the industry, especially in the global financial crisis continued to spread the deep impact of the context, the consumer cost of living ranking high and the use of clean energy, should be more user resources, however, is on the contrary, fluctuations in the global economic environment, market opportunities, solar water heater business by their own defeat. But with the same face of market opportunities for rapid development of the soybean milk industry, solar water heater companies need an in-depth reflection.
The author believes that the current solar water heater market, resulting in weak growth in the most fundamental reason is not industrial policy or the lack of industry standards, but the entire industry, lack of an effective strategic innovation and demand innovation. Although after 10 years of development, but the domestic solar water heater market has remained in the original \"workshop\" of the initial stage of industrial development, not find a way to rapidly enlarge the strategic path to market dominance, is still in a metal and other raw materials prices extensive around the low-level stage of development.
For domestic enterprises, such as China, Yang actively develop the overseas market as may be a sensible approach, which not only effectively open channels in overseas markets, but also demonstrated the application of Chinese enterprises in the field of solar power.
In essence, the development of enterprises and industrial users is simply to create more resources, which depends on the comprehensive needs of innovation, that is, to create more customer value. From this, there is no innovation more consumer benefits resulting value is the best opportunity for development of solar water heater missed an important reason. Solar water heater industry to achieve rapid development of the first to explore a clear strategic model. Which requires companies to emerge from the current low level of price competition, the real focus of the business into consumer demand for innovation, consumer welfare by zooming in on the creation of user resources.
Specifically, the solar water heater companies in the current relatively complete industrial system support, under the direction of consumer demand to achieve an accurate transformation of product development and production through differentiated products to meet user needs and create an endless stream of user resources, the only way can really provide maximum consumer benefits, to achieve rapid market development.