Solar water heater distributor of divorce doors in 2009
In 2009, for the solar thermal industry, is intertwined with the crisis year of opportunity, still in the aftermath of the economic crisis, solar energy and solar energy-efficiency labeling countryside just started this year, is full of variables, as people expect, which is also were at a loss. In this new trend among the companies have no choice but to actively play their influence gradually from passive to active; dealer\\ s role is more complex, they are both free men, while the company\\ s \"bonded labor\", which dual identity so that they tend to be more conservative choice when. In 2009, the door or the door, or just high or low threshold, some people go forward, some people cross out. In 2009, very lively. Wait and see? Or continue? Give up, or stick?
Between the market and the manufacturers, active in a group of people, they Na Zhaoqian, from manufacturers and then resell the goods sold, they are being called the dealer. Providers, both individual traders, but also a business unit. Like a spider-like, they own the dot, networking, the tentacles into every corner of urban and rural areas. Upstream manufacturers of products through their network of ground floor to the stream downstream of the center because of their special position, both manufacturers of trouble, or the market boom attenuation, while rapidly touch their nerve endings, they are a shoulder of the two, need to withstand the pressure from two sides, in 2009, for solar dealers, is bound to be an eventful.
09-year itch
1 changes in the economic crisis lead to industry
The end of 2008, as \"Baotuan winter,\" the word of the rapid popularity of the global economic crisis as quickly as the flu spread, first to import and export companies continue to lower profit margins, then a large number of migrant workers in coastal cities to return home, dozens of million college students, the unemployed, the property market downturn, even the roadside selling barbecue chicken are shouting a lot a lot of diners eat the sheep less. Solar thermal industry is not immune, the most intuitive expression that uplift the rural market.
The first is the momentum of continuous appreciation of RMB exchange rate continued to rise, resulting in shrinking international market; Second, the weak real estate market consumption, to some extent inhibited the domestic urban markets, the promotion of solar energy projects. In these circumstances, making large and small companies invariably chose the more robust strategy, returned to the countryside. As if the iron rice bowl is a rural market, whether it is to establish bases or just worth mentioning guerrilla in the mountains, who do not want to lose a crisis of this opportunity.
History tells us that every change is accompanied by severe turbulence, severe turbulence and, after washing, is the establishment of a new order. China\\ s solar thermal optimization and upgrading of industrial structure to form a high-tech as a precursor to production for support, backed by comprehensive service to install new pattern of development.
Temporary crisis will put pressure on the solar thermal industry, will no doubt accelerate industry restructuring and the reshuffle, the healthy development of solar energy industry standards, and perhaps this will be upgrading the development of solar energy industry turning point.
World Energy Research Institute Executive Director Finance, China Financial Research Institute Shihong He said: the rapid development of new energy industry will likely take this chance to the sky in this crisis, and become the strongest economic pillar.
(2) solar energy to rural areas to strengthen the awareness of the legal representative of dealers
After many setbacks, solar energy to rural areas and finally settled. April 3, China Electronics Import and Export Corporation under the Ministry of Finance Economic Construction Department, General Affairs Department of Commerce commissioned the \"national home appliances products ( ) project\" for domestic open tender. Enterprises as bidders, must be legally registered.
Given the special nature of the solar thermal industry, enterprise products only a part of pre-production, directly affects product really easy to use is another important aspect – installation and after-sales service are vested in the hands of dealers. In Chinese companies, enterprises and corporate representatives Trader separation is relatively common phenomenon, as a dealer, an independent legal representative of the attitude to the marketing of the more rare. We all instinctively avoid risks, you also hide his hide, the end result is often a risk by consumers pay.
Legal representative of 100% means that he will take responsibility, distributors and business are two separate legal entities, they have common goals, but also their different economic interests. Dealer Trader, the company is still very weak sense of business, the most common problem is short-sighted, irresponsible, make a left. On the solar thermal industry, it must rely on the dealer. Wu during the fair, the company CEOs gathered to discuss solar energy to rural areas, Jiangsu Sun Yu Group Chairman Xu first proposed the \"dealer filing system.\" This is the dealer will sooner or later face the problem, the traditional home appliance industry after several years running, has successfully crossed the threshold of this channel. Solar thermal industry will also make transparent the identity of the dealer, the dealer business and realize the integration of the interests of the community should not only equal opportunity, but also share the risk.
Relative to the companies, dealers belonging to vulnerable groups; relative to consumers, dealers and are a strong group. Do not be afraid to take risks, big as a real person, not to avoid risk is to obtain success, and are from the cusp to get out of. While a person who did not play a risk, but naturally had no weight. In the family that, in the unit that, in the industry also do so. Assume more a point, can count on the right to speak.
The current qualification to the dealer, can not cope alone solar power to rural areas, but, as a dealer, if you have this vision, we must first have this consciousness.
3 identifies the start of solar energy efficiency rank or grade separation
Putting aside the use of solar thermal energy products in the end can be how much solar energy efficiency label once affixed to the product, equivalent to more than a selling point. Better than nothing, better than low intensity high, consumers will certainly be inclined to energy-efficient products. Many dealers are inevitable with this kind of concern, worry inefficient operation will weaken their brand competitiveness, directly affecting their own economic interests. Businessman materialistic, this negative factor if not reversed the long-term, single-mindedness is not difficult to guarantee the dealer to divorce and remarry. Water flows downwards with the flow, rank or grade separation of the product, the dealer will also will separate the rank or grade?
Between companies and distributors in the advantages and disadvantages of solar energy to rural areas and solar energy-efficiency labeling of the double force, will not occur a major reversal? Although there is only a hypothesis, however, these assumptions are very possible. Companies need their own products based on the energy efficiency rating, the concerns of the right medicine for the dealers, and enhance the confidence of dealers.
4 second-tier brand to a survival of the fittest dealers focus
Survival is the dynamic of the show, death is mostly gone quiet, energy efficiency labeling system can be regarded as an industry reshuffle in the process of a chapter, to a certain extent, can promote the formation of a number of brands, especially the formation of a strong brand . Strong high-end brand will be more to the development of low-end brands out automatically directly, while the end of the brand will be the future of solar thermal market is the most compelling contenders.
Jiang Su Huayang Solar Co., Ltd. Huang Yongwei said: \"The concentration of the brand, I think through the model home appliance business, to reproduce in the solar industry, and that is how to seize the quality, to seize the product, to improve the level of concentration which can be accounted for in the brand is also a place. \"
09 The Door
Since the 1972 \"Watergate\" incident was leaked, the \"gate\" will become \"threshold\" part. Many people in the \"door\" does not step past the mouth, was tripped, stumbled. For example, Clinton\\ s \"zipper\", such as Huang\\ s \"explanation door\", such as Serie A\\ s \"call gate\", such as Edison\\ s \"Pornographic\" … … In 2009, the distributor of solar thermal industry is facing unprecedented opportunities, but also faced with unprecedented challenges, and opportunities of the place, it means change, a change of place, it means rebirth or death. 2009 Distributor of the \"love and marriage door\", how to cross?
Enhance team confidence
Store in a hundred passengers. This is an old saying. High and low energy efficiency rating and market share there is no absolute relationship, for ordinary people, his is the best fit. From high-cost energy-efficient, high cost and the price will naturally low levels of energy efficiency of different products and different price points will also have their own consumer groups. China 1.6 billion people, high energy efficiency products and then put the whole of China can not eat rice, so, also do not need pessimism low energy efficiency, as long as their products can effectively target specific consumer groups, energy efficiency is also a good market low .
Stable cash flow
General Manager, Le Sang Jing Ping solar business success comes down to the \"four military regulations,\" one military regulations, \"cash is king principles.\"
The stability of cash flow is simply the turnover of capital, not working, as if the flow of water can not, after all, is the backwater. Appropriate increase in liquidity, make an inventory of existing resources, the only way, when the opportunity comes, the dealer in order to grasp the opportunities; Only in this way, the crisis occurs, the dealer in order to resist risks.
Stable scale
Quantitative qualitative change. Dealers must maintain a \"quantity\" of stability, moderation in the pursuit of stability, based on the \"quantity\" of growth. Under the command of a soldier, soldiers the hands of a gun, the library has surplus, once the environment has changed, dealers can quickly be adjusted to deal with \"fortune overnight.\"
Strengthen the competitive advantage
Tian Ji\\ s horse should have heard the story, right? Emperor WEI of QI Qi general Tian Ji and race, Tian Ji\\ s horse into the upper, middle and lower third-class. The first game, Tian Ji and other horse on the finest horses to spend the middle horse of medium horse, horse of inferior inferior horse, and lost. Sun Bin was to give him the same idea: \"with your horse to deal with them under such fine horses, take your horse to deal with their upper middle horse, get your horse to deal with their middle-inferior horse.\" Finished three games After Tian Ji wins and one loss, the daughter of King of Qi won a bet. No one is perfect, the dealer can not cover everything, the dealer can not \"large\", but there must be \"a tip\", the first that the dealer\\ s core competitiveness.
Establish strategic alliances
Lack of dealers in the case of existing resources, leveraging an occasion to know. First, upstream to their own – by the supply side, the second is to own the same generation – by peers, third, to their downstream – by consumers. Many solar energy on a secondary market dealer of their own limited resources, the ability to open up the market varies. Said peer is the enemy, I believe that lovers can become relatives by marriage, as long as common interests. To give full force to play a strategic alliance, both sides must not only define their own right in the bull market is more important is that both sides must be clear in their respective obligations in a bear market, to really establish a strong community of interest, shared interests, the risk with Tam.