Sustainable marketing is the key to low-carbon
[REVIEW] Recently, the well-known marketing plan Mu peak of a \"marketing of the four solar low-carbon direction,\" popular in the industry concerned.
Recently, the well-known marketing plan Mu peak of a \"marketing of the four solar low-carbon direction,\" popular in the industry concerned.
In fact, since the weather in Copenhagen will change after the \"low carbon\" seems to be all-pervasive fashion, by various industries is to take something and put it marvelous. As the focus on new energy development and utilization of solar energy industry in China, although the development but 10 years, should be the most qualified to use the term low-carbon, but has remained silent. As a senior marketing planner, Mu peak points to industry and social point of view, with great foresight that the marketing of the four solar low-carbon direction, it simply is, first, the business development of high-view, the interests of safeguarding the industry, not strife; Second, technology products to continuous innovation, attention to mining customer needs; Third, the range of solar PV enterprises are facing market expansion, refinement of specialization is the trend; Fourth, the emphasis on brand communication effects, highlighting the public effort to enhance the brand reputation.
Solar industry leading planning agency – the prophet marketing plan that is undeniable, which now number four directions for the development of solar energy companies have a positive reference and reference value. In fact, careful study, the four directions can be used to replace a word, that is \"sustainable.\"
Solar industry to conduct low-carbon market, the industry is undoubtedly the low-carbon low-carbon behavior. Although the solar energy industry prospects are promising good momentum of development by leaps and bounds, however, and development can not avoid mixed Nishajuxia, so, in the \"situation is excellent\" in the case, entrepreneurs should quiet reflection. Because the objective laws of market economy are applicable to any one industry, survival of the fittest, survival of the fittest, to any new energy development for the solar industry has been no exception.
Focus on customer needs innovation, product life sustainable.
Product is close contact with customers business elements, the influence of brand products in the customer who is produced by refraction. The life depends on products and services, product life depends on the product\\ s value, no doubt, product value is determined by the needs of customers. For example, we all know, is the production of hot water for household washing, bathing, the same hot water, solar energy because the application of Lotte tourmaline technology, so that hot water is no longer ordinary, made in order to decompose the non-macromolecular Healthy water, which has become popular Lotte solar mystery of where the market. In other words, business and product life are holding in the hands of the customer. Customer demand with the times, age, change in taste changes, the success of solar energy products must seize the changing needs of customers and some may even be able to seize and discovering the potential customer needs, leading the trend in consumer spending.
The courage to assume social responsibility, sustainable brand communication.
There was a rich merchant said, when the accumulation of personal wealth to some extent, it is no longer personal, but social. Companies, especially, to a certain size, their social and play it on social responsibility has become more evident. A really good brands recognized by society, its content is not only good products, good service, more importantly, a sense of responsibility and influence. Foreign brands Microsoft, BMW, Samsung, Siemens is the case, the domestic public, Gree, Haier, sun rain is also true, whenever a community is a major event, we missed the presence of these brands, such as disaster relief, such as the southern flood . If we say that this behavior can be considered public means of brand communication, then, than the direct broadcast media advertising to more meaningful, but also more popular. Which, although not directly to the products and services, but the company will demonstrate social responsibility in the minds of consumers and their brand integration, reliability and loyalty will rise with it. Therefore, solar energy companies regardless of size, in the future development, social responsibility and concern for public welfare is a trend, just as the solar industry, Lotte rookie but a medium-scale enterprises, but in Yushu earthquake of modest means to make a business, and actively money and materials donations, to win social acclaim. The reason it is.
Safeguard the interests of industry, enterprise development and sustainable.
There is usually the first business enterprises to promote more development of the industry, the industry greatly increased influence with the company, in turn, will promote the development of auxiliary enterprises. So, business and industry, a prosperity, a loss for both sides.
Range according to the economic calculation, the solar industry is still only a small, but if the meaning from the get on a low-carbon, which is the largest industry. The early development of big industry, but also need the market to develop. Solar energy companies should be clear, real competitors are not peers, but those coal-fired electricity industry, so all the solar energy business sector interests should be, pushing the same line, to inform the public benefits of solar energy to the backward method of attack power consumption from them wins the market. Instead of \"cats and dogs.\"
Such as the Emperor Ming, Sun Yu, Qinghua Sun, etc., are able to clearly recognize this, issued a challenge to the traditional way of life energy, as industry leaders responsibility. As a small solar energy businesses, conform to the ideas and trends, will encourage enterprises to develop faster. Such as Lotte solar energy, put the mission from the early days of business located in the \"protection of the environment, caring for the earth\", the company completely separate from traditional energy companies, and with many solar companies to stand together and seek common development, growth industry, the development of their own.
Sustainability should be an eternal topic, as long as there are human beings, as long as companies, will never become obsolete and outdated. Society should be sustainable, do you want sustainable, but also to sustainable business, sustainable development is the key to solar energy companies and the criterion is the key to low-carbon market.