sold in 2010 the function of innovation ideas
[REVIEW] In China, s do not avoid the fate of the original price war, although some large companies to anticipate and take appropriate measures, but in the end the price war has also been involved in the whirlpool.
In China, solar water heaters do not avoid the fate of the original price war, although some large companies to anticipate and take appropriate measures, but in the end the price war has also been involved in the whirlpool. More and more consumers the impression that the more rational, more effective they believe their facial features or perception, relying solely on consumers is difficult to perceive some of the selling points is difficult to move or create a selling point to consumers, after all They have faith in their own intuitive feelings. Well-known brands and businesses will play a role, but at every turn it makes the price higher than the hundreds of people off. Homogenization of the product tends to today, in the smoke of a price war, we do not prevent innovation from the function start, start from the increasing consumer awareness, combined with marketing, playing a unique combination of boxing.
The first step, choosing a functional innovation focus.
Consumers to judge the quality of solar water heaters, largely from the temperature (collector effect), ease of use, to determine the effects of bathing. Effects and temperature bath, the water, the water way, bathing environment has a lot. These factors and the objective environment has a lot to install, are not controllable. So many consumers will consider solar thermal solar thermal does not (collector effect), most of the so-called hot and not hot by solar instruments to observe. Of course, ease of use but also rely on solar instruments to achieve. Thus, functional innovation in large measure the solar instrument with innovative features.
From a market point of view, the current solar instrumentation homogeneity, which are similar with the instrument, but also increased the degree of homogeneity of solar water heater, it is easy to fall into price competition. Electronic Technology Co., Ltd. Zhejiang gorgeous than this idea based on the introduction of all intelligent voice navigation instruments, from the start to use the real man-machine dialogue, more importantly, can play MP3 music capabilities, equipped with a remote control, making the solar instruments to obtain cross-age progress. As one McCain laughed: mute your home also uses solar energy, my family would say it can listen to MP3, you too OUT.
The second step, do a good job marketing programs designed to promote
People to accept new things, there is a process, but to be successful, must be the first to eat crab. Promote new products, find the core of the selling points, the good product publicity and promotion, so that more people are understanding and recognition of your product. The best way to promote positive class as Comrade Deng Xiaoping said, let some people use them.
Let some people use them, to do the marketing program design. Common way of promotion or three ten, but the promotion of effective or buy gifts. Buy gifts, we must take into account the design and gift selection, which is the promotional ideas. First look at more than 199 gorgeous gifts to buy 298 e-activities.
Than the electron is a gorgeous sense of responsibility of enterprises, so the positioning of the enterprise is to allow more solar coupled with a good instrument, it is cost-effective product positioning. All intelligent voice navigation instruments is not high price, voice-based price 198 yuan / set, voice + MP3-type price 228 yuan / set, 10 sets of requirements from the set to increase sales. This pricing, there will be some ideas of companies or distributors to purchase, but with solar energy in terms of the current fierce price competition, or higher than the tens of dollars, many dealers would discourage.
E understand that solar water heater than the gorgeous market competition is fierce, solar dealers for sales, have purchased a large number of promotional items to organize promotional activities, the cost of promotional items is a big expense. Therefore, if a dealer of promotional items to bear the cost, that the purchase of a meter, plus 1 per 298 yuan of value that you can get a brand-name tools. For the dealer is concerned, the dealer to buy the whole intelligent voice instrument not cost a penny, but also to obtain a special value of the tool, to promote solar energy sales, why not do it. For companies, through large-scale procurement can greatly reduce the cost of procurement of gifts, the gifts included in advertising costs, play a multiplier effect.
An important strategy in the promotion of the principles of a good horse with a good saddle. Intelligent than the gorgeous full voice navigation and high-quality solar instrument package only, that is, only the face of well-known brand of solar energy or a good reputation in the local solar dealers. This will increase the customer\\ s sense of honor and pride, and then become loyal customers.
After finalizing the whole idea of ??marketing to the production of a detailed marketing plan. Including promotion background, time, location, personnel, logistics, media, logistics, budget and so on.
The third step, the key is the line
As the saying goes, \"Business is war, pre-emptive\" and stressed that an early word. Program of activities to do, the key is to seize the opportunity for early action. According to the program, the first use of local media, stores, plazas, etc. Open to publicize their activities.
1, according to the marketing program is ready to work. For example, instrument procurement, material preparation, media and publicity venues booking, etc., to be ready before the event. In particular, personnel training, to make clear and accurate understanding of staff activities.
2, details of promotional activities to pay attention to the work. Promotion appears to be simple, but many people involved, the customer level is not the same, so the customer reception, Activities, delivery installation, giveaway, etc., should be possible to do every step. The so-called, nuances, see effort.
3, to do promotional activities summary. Many organizations promote solar energy dealers and even most anticlimactic, very little to do after the event summary, or a brief summary to an abrupt end. In fact, the promotion summary is a very important job. And do not just sum up the end of the event, activities have to do at each stage of summary.
Love-hate relationship of the solar market in 2010, has been smoke, more learning, more learning, and strengthen implementation, attention to detail, the homogenization of difference, I believe that through innovative features combined with effective marketing, create a new world, to create their own blue ocean.