Overcapacity in the industry spread to the
As a sunrise industry of solar water heater industry has recently experienced growing pains, while the rapid increase in the number of newly opened businesses, a large number of vacuum tube production line horse; the other side of the market response is lukewarm. According to City Solar Energy Industry Association\\ s statistics, this year, the city opened a new solar water heater business and supporting more than 200 enterprises, however, into September, the city\\ s solar water heater business sales dropped sharply, the chain fell about 50% .
For a time, \"excess capacity of ,\" the thesis for entrepreneurs suddenly nervous tension. In the end is excess capacity or industry to enter a period of adjustment? How to prevent a sunrise industry ups and downs?
Ten years there has never been a dip
Even in last year\\ s financial crisis, the city\\ s solar water heater business sales still produce a nice \"report.\" In 2008, the 120 million units in sales of solar thermal products, representing an increase of 30% in 2007.
In the first half, sales of solar water heaters in our city also maintained a rapid growth, especially into the second half since September, but suddenly a sales decline, sales in September than in August fell 50 percent.
\"This phenomenon has affected almost all the solar water heater business in our city, is 10 years, never had!\" City Solar Energy Industry Association, Xu Zhu Ling told reporters that even as big companies such as Le Sang, also in October sales In the fall, some of the sales team did not even small business sales fell by 2 / 3.
Home appliances, \"a good hard song to sing.\"
With traditional electricity, gas water heater, solar water heaters more energy efficient, should be more likely to be the rural consumer acceptance, but also enjoy the state at time of purchase 13% of home appliances to financial subsidies. Therefore, many in the country launched the beginning of home appliances, to his great expectations. However, with the advance of home appliances, factory surprised to find that neither the policy of home appliances to make their products are selling, do not let their own brands in the short term access to rural consumers.
Last month, the reporter arrived at the sea salt wash pump port industrial zone, Zhejiang New Energy Co., Le high, the enterprise was a lively scene. Successful solar home appliances brand so high music sales soared in August, the company sold nearly 3,000 solar water heaters. When the company responsible for the market is still very optimistic. However, again contact the reporter yesterday, the company responsible person, but the news has been quite pessimistic in September the company\\ s chain of solar water heater sales dropped by nearly half. \"The market is weak, consumers are still waiting to see, it seems to bring home appliances is not obvious.\" The official said.
For the city\\ s many successful home appliances, solar water heater companies, are facing tough choices. Forward in the face of unpredictable market also continue to invest in manpower, material and financial resources for publicity and promotion; back, pre-made home appliances for all the efforts will be wasted.
Herd caused confusion in the industry
Reporters learned that last year\\ s solar water heater manufacturers Jiaxing 890, this year has increased to more than 1,100. \"A lot of formerly engaged in the textile, metal and other industries, the boss, under the influence of the financial crisis to switch to solar water heater industry, while a large number of family-owned small businesses are also entered, the low level of repeat expansion and investment, resulting in confusion in the industry . \"Xu Zhu Ling said.
The vacuum tube manufacturers, for example, the original vacuum tube Jiaxing only 330 production line, to the end of this year will increase to more than 700, supporting the production of solar water heaters can be 10 million units. \"National sales of solar water heaters a year for 40 million units, the vacuum tube Jiaxing market share to reach 1 / 4 is still very difficult, so many companies in September tube inventories to several million units.
Industrial clusters or face shuffle
Held in the afternoon before the situation analysis at the solar industry, solar energy, Zhejiang digital music Sang Ltd, who Geng just do not agree with \"excess capacity\" with that, \"China\\ s solar water heater penetration is still relatively low, or very large market potential and, therefore, should only be a current industry adjustment period. \"
However, how to prevent this sunrise industry ups and downs? An industry source admitted that five people can manufacture solar water heaters, 300 people can do. Some small businesses, selling only a few thousand sets of products a year, the same can survive. At present, solar thermal industry has a number of firms is several times the number of firms in other industries. If the solar thermal industry leader in the short term can not increase barriers to entry, reach-scale expansion, fail to realize the industry reshuffle and enterprise integration, some unqualified enterprises eliminated, then the piece of the solar thermal industry not mature, \"cake\" competition will appear more chaotic situation.
Inner strength, build sales networks, to grasp the end, to achieve the transformation and upgrading, which is Xu Zhu Ling\\ s recommendations. It is reported that companies in the solar energy industry cluster in Jiaxing, there have been a large amount of money to purchase a number of investment and production testing equipment, automatic production line of business update.