market research
[REVIEW] Although home appliances to the enterprise is a big market, but not all companies straw, it does not fundamentally solve the problem. Home appliances is increasing polarization of the solar water heater industry. The threshold of big business into the home appliances, occupy more and more market share, while the SME market share is getting smaller.
One of the solar water heater market survey:
Low-cost solar water heater cut-off town near Qicheng SMEs
because of its energy saving and welcomed by the general public, but the reporter has learned, most small and medium enterprises in the country concentrated solar water heater Haining, Jiaxing, Zhejiang, this year nearly 70% of the enterprises are facing lay-off semi-shutdown state. This is why?
Jiaxing Haining domestic low-cost solar water heater is now the place where most SMEs. 2008 statistics show that the city\\ s nearly 1100 and the production of machine parts of small family workshops. But reporters learned recently is in Haining, nearly 70% of small and medium enterprises facing shutdown and a half year lay-off status.
Reporters were visited several local businesses, they generally difficult to do business this year. Some factory workers, said this time last year, they are working overtime, and this year, the general day to only a half day.
At present, most enterprises are facing Jiaxing Haining suspension semi-shutdown state, most fundamental reason is that production of water heater companies Haining serious flooding, leading to increased price competition in the market. Statistics show that in 2009 there are thousands of companies into the solar water heater industry. The solar water heater Haining local companies from the original 600 to more than 1,000 acute. These companies to compete for market, hard drive down prices. A large number of dealers began to choose more low-cost water heater, many SMEs have lost the original dealer, order less, there is no business done, the factory can only be halted. It is understood that not only the solar water heater Haining dismal market, this year\\ s overall market conditions are on the decline.
Statistics show that, this year\\ s solar water heater brand big business slowdown in growth, down from 36% last year to 15%, almost the majority of business sales across the board. 2010 January and February, China\\ s solar water heater industry gross margin reached 16.86%, over last year dropped by nearly 1%.
The second solar water heater market survey:
Brand complicated solar water heater you believe Who are you?
Reporters in Haining local survey also found that the local solar water heater brand very much. This gives the industry a cut-throat competition, but also serious damage to the interests of consumers.
Reporters learned that the solar industry, the threshold is very low, and profits 10% -50%, there is a huge space, so many local people have to start a solar water heater business. This also led to the brand clutter of the many. Statistics show that nationwide more than 5000 brands of solar energy, while Henin-Hardenne local brands accounted for one-fifth.
The brand is bringing increased competition, a direct result of low-cost low-order products flooding the market. Reporters were visited several enterprises and found that seemingly the same solar water heater, the lowest prices are very different. The lowest of the liner with stainless iron, cost only 1.5 yuan a ton; the prices of stainless steel with high-quality, cost up to 28,000 yuan a ton. A official said, some companies short-sighted, short time to seize the market in order to achieve the purpose, often overlooked product quality, the pursuit of low cost, low price to hit the market.
Solar water heater tank and the density polyurethane material thickness of the liner business is often used to cut corners, the local manufacturers secretly told reporters that the situation in the industry is very common. At present the large-scale solar water heater Haining are small brand, quality, service and there is no guarantee, and consumers are often difficult to identify which true and false.
Reporters also learned that the industry currently does not have a strict regulatory system, industry standards are not adequate, the market is not standardized, experts recommend that consumers choose solar water heater, or to choose the brand, quality, and service has guaranteed products.
The third solar water heater market survey:
Home appliances can allow enterprises out of the woods?
In 2009, the state of solar water heaters included in one of the products of home appliances. Solar water heaters make this more extensive rural open market. This can allow producers out of the woods? And to the industry to bring some impact?
Reporters learned that a solar water heater production of large enterprises since the successful home appliances business, the business year in their original $ 10 million production line and an additional 50% of the investment. Corporate sales in the year also showed a 100% increase. The national data show that last year policy of home appliances to large enterprises, brand sales growth of 36%. A solar water heater manufacturers official said that during the 2008 to 2009, sales of solar water heater factory they show up 100% of the growth momentum.
Home appliances to the enterprise seems to be unlimited prospects. But the reporter also learned that in the survey, there are a considerable number of SMEs are not entering the ranks of home appliances and business is bleak. A solar water heater production of small family size of less than 100 square meters workshop. As the production of smaller, there is no threshold into home appliances, sales fell by more than half of this year, like this now there are nearly a thousand small businesses nationwide.
Even small and medium enterprises successful home appliances, but because of their problems to the business itself does not guarantee profitable growth, many small and medium enterprises in rural areas of the market in the face of the absence of their after-sales service team, not the quality of the product assurance, corporate sales is not good.
Reporters learned in the investigation, although the home appliances to the enterprise is a big market, but not all companies straw, it does not fundamentally solve the problem. Home appliances is increasing polarization of the solar water heater industry. The threshold of big business into the home appliances, occupy more and more market share, while the SME market share is getting smaller. Some experts said that some degree of home appliances has become shuffle boosters. They also suggested that in future development, enterprises should pay more attention to the size and brand building.