A lawsuit led to think of the industry
[REVIEW] solar water heater energy saving, it has become generally accepted concept of consumers. China\\ s solar industry has gone through 30 years, to take the lead in a number of companies struggling to develop, this industry gradually gained market recognition.
Solar water heater energy saving, it has become generally accepted concept of consumers. China\\ s solar industry has gone through 30 years, solar water heaters to take the lead in a number of companies struggling to develop, this industry gradually gained market recognition. In particular, solar water heater products in 2009 was selected as home appliance products, subsidies, but also as a milestone, that time, huge profits and potential market space for the solar industry to bring the infinite hope.
When the solar triumph, the solar water heater to increase the number of firms have sprung up, statistics show that in 2009 there are thousands of companies into the solar water heater industry. The solar water heater Haining Jiaxing only the number of firms from more than 600 original rose sharply to more than 1,000.
Market storm
However, solar water heater market development is still difficult, especially in the urban market, which is a hard nut to crack has been \"positions.\" The summer of 2010, a lawsuit is not complicated, solar water heaters in the city the embarrassment of another cell on the table.
Liaoning to buy a particular solar water heater, ready to be installed on the roof. As the installation of noise, the roof of the residents Wang got the property, requiring the installation of the property to stop a particular behavior. But still insist on a particular solar water heater mounted on the roof, the case of fruitless negotiations, Wang ????? a particular court, requesting the court to remove a particular solar water heater installed in the roof. Wang verdict is in favor of a particular need to install their own solar water heater in the roof removed to restore the original roof.
Solar water heaters have been efforts for many years, but have not yet opened up, \"encircling the cities,\" the channel, in urban markets in an awkward position. Even the average consumer to buy a solar water heater, can not successfully \"on the roof.\" Do not know, after removal of a particular solar water heater, bought a new water heater will not how how to deal with, but this piece case hit the papers, I believe will make a lot of consumers will give up to buy buy solar water heater, because the amount spent is not will enjoy convenient, hand, may be sued.
Although the end of 2009, China solar water heater has the world\\ s total holdings of 78.5% of total holdings, however, conceal his Chinese solar water heater market long confined to the fact that in rural areas. Although the \"building integrated solar energy\" was more than a year, but the process remained slow.
Development of the storm
Aside the difficult access to urban markets aside, already has a market-based areas, competition can be fierce. When the sharp increase in the number of solar water heater business, how to obtain a larger market share, it is the enterprises are facing new problems. Brands not only to conduct market development, but also by many low-priced brand-name products impact. Small brands will need to continue to lower prices to get the living space.
The result of vicious competition in the market is the decline in profits. According to the CCTV report, January-February 2010, China\\ s solar water heater industry, gross profit margin reached 16.86%, over last year dropped by nearly 1%. Meanwhile, the number of solar water heater business growth also slowed, from 36% in 2009 to 15%. Meanwhile, the generally low temperatures the first half of this year, sales of solar water heater caused a certain extent. Data show that eighty percent of the solar water heater companies have varying degrees of declining sales, inventories and other issues. Nearly 30% of companies have discontinued a few months, mainly in Zhejiang, Jiangsu, Shandong province of .
So what happened in home appliances? In 2010, with the increase in home appliances brand, dealers wait and see attitude to increase, there are strong competition from large enterprises, small and medium enterprises to reduce the competitive advantage.