Zhejiang enterprises encounter the development of new proposition
[REVIEW] this is the current number of Zhejiang placed in front of a new business proposition. In fact, a few years ago he moved to rural areas from cities, and thus ushered in the industrial market-oriented development of \"second spring\", the enterprises from Zhejiang solar energy, \"mushroom\"-like speed appear.
It is currently placed in a number of solar water heaters, Zhejiang front of a new business proposition. In fact, domestic solar water heater a few years ago he moved to rural areas from cities, and thus ushered in the industrial market-oriented development of \"second spring\", the enterprises from Zhejiang solar energy, \"mushroom\"-like speed appear.
Speculation, or investment move, or early exit
It is currently placed in a number of solar water heaters, Zhejiang front of a new business proposition.
In fact, domestic solar water heater a few years ago he moved to rural areas from cities, and thus ushered in the industrial market-oriented development of \"second spring\", the enterprises from Zhejiang solar energy, \"mushroom\"-like speed appear. In just three years, quickly became Jiangsu, Beijing, Shandong, the country\\ s fourth largest solar water heater manufacturing provinces, and in the industrial scale, the number of firms, the pace of development and other key indicators, ultra-Beijing, Shandong chase. The fatal trap of speculative
However, with domestic solar water heater market, a \"frozen period\", nearly 80% of solar energy enterprises have been sold year on year declines. Zhejiang has become a \"disaster area\", a \"nearly half of the solar companies were forced to shut down or restructuring, refrain enterprises have been stagnant or declining sales, less than 10% growth of micro enterprises,\" the embarrassing situation.
Insiders pointed out that many in the domestic solar industry, most enterprises in Zhejiang are \"washed quickly, or something else,\" the key is that many companies lack of strategic planning and long-term, multi-interest short-term maximization of the market the purpose. Therefore, often take some short-term behavior and the means to stimulate the market, seeking to drive down the cost price advantage, maximize the benefits of fake brand-name for the neglect of self-branding OEM willing to do for others, just to ignore the interests of maximizing the quality of such acts after another.
A direct consequence of these acts is: Zhejiang solar energy companies in the market situation is excellent and broad development prospects in the context of the development can take advantage of, but when the market experienced difficulties, the development model of these companies will be in trouble, the lack of response to the crisis rapid response and comprehensive strength, and even face the risk of the market directly eliminated.
Informed sources also pointed out that in the solar market, Zhejiang commercial interests and market opportunities for common sense and sensitivity far beyond Jiangsu, Shandong and other places of business, had the courage to put sights, dare to break the routine, which gives domestic the development of enterprises in other parts provide good model and case.
But for businesses, find business opportunities in just the first step, how to achieve medium to long term business, market and social benefits continued, maximize enterprise development is fundamental. Currently, a huge number of enterprises in Zhejiang solar energy industry, more than half of enterprises to OEM processing, ignoring the operation of independent brands, just stop in the short term interests. At the same time, although there are a number of enterprises adhere to brand operation line, but took famous waterfront, rental brand and other means, wear the brand of the operation of the \"vest\" to maximize the pursuit of commercial interests. Even some companies dedicated to counterfeit, fake famous brand of harsh means, not only affects the company\\ s brand image, Zhejiang solar energy, Zhejiang solar energy industry will be introduced throughout the development of a \"dead end.\"
Space for future development
In recent years, Zhejiang Tongji region emerged in the sun, especially steven, the United States large group of representatives of the brand was promoted to large enterprises, but also no shortage of Yang Hong, God too, high music industry new army and MACRO, Austria Fox, Hyundai and other companies hire brands, and more are near the famous, hand-workshops and other enterprises, which basically constitutes the current Zhejiang solar industry market.
Now, as home appliances, industrial upgrading and environmental impacts of such policies, the domestic solar energy industry has entered the industry reshuffle ahead of restructuring period, there has been \"brand, scale, integration of industrial chain,\" the new trend. This is in the early stages of development to the solar industry in Zhejiang direct impact.
Insiders pointed out that, generally, Zhejiang solar energy business development time is shorter, and more for nearly five years to develop new business. Meanwhile, the development of the region\\ s industrial base is relatively weak chain, particularly in key industrial components and materials manufacturing equipment and manufacturing technology is still in development stage, the future still face greater headroom. The most critical is the current number of enterprises in Zhejiang Province, in the end is a long-term commitment to the development of solar energy industry, or seek only the commercial interests of the moment, which is directly related to the development of enterprises and industry upgrading.
Senior brand marketing experts point out that through market-oriented means, by encouraging and promoting the development of a number of large enterprises and the rapid rise, gradually increase the barriers to entry, Zhejiang solar energy industry. Meanwhile, the prevalence of counterfeiting on the market and near the famous crack down on such behavior. Finally, encourage enterprises to actively carry out technological innovation, marketing and distribution chain, built up part of the competitiveness of enterprises, Zhejiang solar energy.
At present, many of Zhejiang put in front of solar energy companies, there are many difficulties and challenges, but first and foremost task is to solve the business development strategy and market competition strategy, and that in the end how to look at the future direction of market development, in turn by what means and methods to achieve the maximization of corporate and social interests.