market ushered in the cold is over a small sun
[REVIEW] 2010, as the world economic crisis, \"fever\", the global economic recovery; home appliances to further advance the pace of new rural construction, etc., will make into the golden period of development. This is undoubtedly so that the general solar entrepreneurs are very excited, have been gearing up a big fight. However, a reversal of previous years, the vagaries of market supply and booming phenomenon of the spring, sales suffered a \"small cold\", no doubt to many companies splashed a pot of cold water. \"3.15\" and \"May Day\" holiday sales and other major effect was significantly reduced. At present, some of the production in a semi-stagnation, do not know how to deal with the situation.
2009 China solar water heater market in the global financial crisis spreads, market competition and other factors, remains more than 30% increase in rapid development. The reason is that in the country to vigorously promote energy conservation, new rural development and promotion of policies such as home appliances, solar water heaters to environmental protection and energy saving advantages gradually accepted by consumers. The end of 2009, Premier Wen Jiabao on the World Climate Conference in Copenhagen, for the first time that China is the world\\ s solar water heater installation space superpower, and said it would develop new energy sources such as solar water heaters and renewable energy. In 2010, as the world economic crisis, \"fever\", the global economic recovery; home appliances to further advance the pace of new rural construction, etc., will make solar water heaters into the golden period of development. This is undoubtedly so that the general solar entrepreneurs are very excited, have been gearing up a big fight. However, a reversal of previous years, the vagaries of market supply and booming phenomenon of the spring, sales suffered a \"small cold\", no doubt to many companies splashed a pot of cold water. \"3.15\" and \"May Day\" holiday sales and other major effect was significantly reduced. At present, some of the production in a semi-stagnation, do not know how to deal with the situation.
\"My investment is several times greater than in the past, why the season has been frozen, the problem lies in where?\"
\"I\\ m in marketing and management has done a lot of adjustments, and increased support, but no opener?\"
\"Dealers do our best under the leadership of sales, using a variety of promotions, sales are still not clear up.\"
What companies have started to reflect on their own where the problem lies in the future the market will show what kind of trend it? Industry reshuffle is officially opened … … market rare \"cold spell\" cause that?
Analysis of \"cold spell\" of the six root cause
Chinese New Year I have been in the market line with the dealers and consumers communicate, and communicate in depth with some of the entrepreneurs, their analysis that the market has been a \"cold spell\" because the performance of six major factors.
1 competition: the beginning of warm boiled frog
In recent years, the industry has maintained rapid growth, 08,09 economic crisis let people see the tremendous opportunities the industry, some have been externally oriented businesses, such as old appliances business began to have fought in the solar water heater industry. Companies in the industry is in many ways under the foot, fully prepared to meet the golden period of development. Successful home appliances brand in 2010 reached 171, medium and small brands began to compete in the market. In product, sales and other serious homogenization, the company began a price war. March and April in particular is the best time investment, some local enterprises to open the same day there will be investment to support policy efforts to a more than a big, big flame starting price is also available.
Xi\\ an City is well-known solar boilers, solar water heater market. I found that the market is about 300 stores, some five or six brands of store operations, a variety of brands could be seen. The wholesale store sales staff to see past guests began selling. \"Sir, to see what kind of solar water heater products, our home cheap, what brand to have.\"
U.S. vice president Zhang Jiangping largest solar company said that at present a large number of dealers because of lack of information, did not give their exact location, lack of comprehensive ability to judge, do not know what kind of brand selection; and manufacturers could not find a dealer is. During this time, hovering at a loss, the dealer inadvertently care stores, not to mention marketing, and this led to a lot of brands in the local market sales decline.
In the course of my research found that in the store-lined streets, many solar energy and store the image quality is not high, but less attractive. The store mostly play a decisive role in the Purchasing Guide lack of product knowledge, product selling elaborate enough, basically no sales techniques, image quality is poor, lack of communication such as affinity, ultimately, the price issue. I Zhejiang, Anhui, Henan and other provinces of stores Purchasing Guide exchanges. Purchasing Guide is not very clear that many ordinary vacuum tube with three executives of the difference, just know that there are differences or whether the price was not the same as thermal efficiency, specific differences is not clear how much, let alone to explain the technical aspects of friends.
New Energy Co., Ltd. Zhejiang Yang Chen Yang, Hong Kong Hong Kong said that at present only a few large enterprises in the industry for the terminal Purchasing Guide for information on training, leading to the terminal or by a large number of Purchasing prices to attract consumers. Price war can not build the brand, which is universal. Yang Hong Kong in addition to solar energy company focused on training, but also to invite the experts in time-to-end guidance.
Development trend in the industry, driven by the development of enterprises so smooth, basically at the \"pampered\" state, and this \"cold spell\" so that they began to wake up thinking about how to deal with more intense market competition.