After the frenzy of solar water heaters-loved
[REVIEW] In recent years, solar water heater industry into almost fanatical state, annual sales rate of 35%, increased to more than 3,000 brands, has already achieved supremacy in the water heater area of ??the place. But in 2010, but did not usher in a solar water heater industry, the predictability of steady growth, facing an unprecedented cold.
In recent years, solar water heater industry into almost fanatical state, annual sales rate of 35%, increased to more than 3,000 brands, has already achieved supremacy in the water heater area of ??the place. But in 2010, but did not usher in a solar water heater industry, the predictability of steady growth, facing an unprecedented cold.
In my view, the phenomenon of cold solar water heaters suffered mainly caused by the following aspects:
First, environmental protection, energy conservation is not complete
Foaming agent in the low-temperature solar water heaters, from the earliest to the present low fluoride fluoride is a big step forward, but really is very little fluorine-free, and solar water heaters use solar thermal energy is no objection to the , but in the rainy-day electric auxiliary heater, it becomes energy-consuming products, so if the application to be truly environmentally friendly CFC-free foam, and can develop rapid heating energy consumption of component parts is less worthy of study.
Second, the safety, quality wounding life
Solar water heaters do not meet the national drinking water standards, this loss of water containing heavy metal ions are well produced by repeated boiling hot nitrite, more blooms of a variety of viruses, bacteria, bathing can cause skin diseases, drinking and even life-threatening. Solar water heater product quality and water quality evaluation based on the lack of standards, resulting in a large number of manufacturers cut corners.
Third, clay, gold paste fake brand
Checking the proliferation of too many brands of solar water heaters, a variety of ways and means fake brands is endless. For example, CCTV exposed a small workshop in Haining selling fake, is what brand you want to do what brand; also registered in Hong Kong brand name infringement; through an intermediary to remote parts of China by way of mediation court to sentence a "Famous Chinese Trademark"; or throwing money to buy a gold honor posted in the clay to create "brand"; even some successful home appliances business to use as a ring, buy "bids" to buy "package bid" for crazy money.
Fourth, sales, service pass the buck
Those who placed in the market for solar water heaters are actually semi-, only supporting a variety of piping system components after installation, the order to become real products. The existing solar energy industry has a common problem, just to the factory sales, doing everything possible to end simply grant a man a fish, but can not delegate to fish, installation, commissioning, maintenance and other service problems, manufacturers and distributors to kick a ball, leading to user great discontent.
Five, only to promote, do not blame the investment move
Marketing status of solar water heaters is not only dynamic sales promotion. A considerable number of small businesses are affixed a star, painted a gold, buy Chi mark, follow the brand, collect a few "airborne", started marketing. But there is no plan, no management, no team, no training, the results "airborne" has become stragglers, out of this plant into the house.
The meeting was supposed to communicate with the dealer through a strategic investment partnership will also taste into orders, meetings of the target process is simple, that is, move a few providers, set the number of goods, delivery vehicles to the refrigerator everything, and finally to a big draw fun. As a result of the dealers in line "you do not promote, I do not move," the principle of order.
In my opinion, solar water heater industry, the phenomenon of cold collective experience is worth pondering, the current market is characterized by the phenomenon of the drawbacks of early warning to upgrade the whole industry, Jiaxing Solar Energy Industries Association, will be based on market conditions for effective industrial rectification, I am also eager to industry people together to work together to make this solar water heater industry is a more brilliant sun.