s to the countryside home of ten, but not the crime
I turn around from Henan rural market came back, the view of experts hold a different view, the collective sales decline in the ten well-known brand of solar energy, and some non-well-known brand sales are still rising, and the increase is substantial. From this contrast so that the author summarizes, \"Diandaqike\" well-known brands exploit the act has led to dealers and consumers, chilling, solar water heater sales also escape a cycle of retribution of the law of cause and effect, anxious, forced sales companies tend to market pressure to bring the sound development of \"ten sins.\"
Benefit from the new rural construction and home appliances to the countryside policy, the last two years, the solar water heater market is growth spurt to the industry since the beginning optimistic about the market situation, experts agree, however, turnover was way down the first half of the reality of it is unexpected, part of the companies have gone out of business, well-known brand in CCTV\\ s advertising came to an end.
Solar water heaters for well-known phenomenon of brand sales decline, industry observers experts opinions. The \"slow growth\", said demand from the blowout into the consolidation phase, although the total still maintain a certain growth, but growth has slowed significantly; have \"adequate\" said the solar market in rural areas of the cake is stable, but \" cake person \"increased a lot, which naturally sales decline; have\" extreme weather \", said after the Spring Festival this year, more severe extreme weather caused a great impact on the market … …
Most experts in the objective statement to find a cause, it is not surprising, because experts rarely visited rural market field trips. And I turn around from Henan rural market came back, the view of experts hold a different view, the collective sales decline in the ten well-known brand of solar energy, and some non-well-known brand sales are still rising, and the increase is substantial, such as Nantong, Jiangsu Hai fit a certain brand is relying on consumers\\ high-temperature, long life \"brand appeal, excellent product quality and customer satisfaction beyond the attitude of the market in Henan thriving, from the contrast so that the author summarizes,\" Diandaqike \"well-known brands exploit the act has led to dealers and consumers, chilling, solar water heater sales also escape a cycle of retribution of the law of cause and effect, anxious, companies are often forced selling pressure to the market with the sound development of to \"ten sins.\"
One of ten crimes: the demands of pale, deviated from the requirements
Throughout China more than 6,000 , has yet to demand a company\\ s products can really cut into the psychological needs of consumers. In general, the spread of the solar water heater brands selling point can be divided into the following five categories: First, \"selling tube\", consumers blindly, and found a good tube, but not heat, \"the sun still not\" Moreover, the vacuum tube good can not tell their own; the second is \"selling imported technology\", consumers are confused, take a bath such a simple thing, to import technology to do what? The third is to sell \"water speed\", have been inadequate water pressure exists only in very few areas, but self-defeating, to enable consumers to stay away; fourth is \"selling protection thermal insulation\", suggesting that consumers of solar water heater tank is not so warm, and full an intentionally self-deprecating quality absurd way! There are \"selling bathing fun\", go to the bathroom consumers that are looking for fun or sauna, and bath at home is not easy to map to save money and do … …
Ten sin II: high rebates, home to grab investment
Solar water heater manufacturers often complain that dealers making profits, there is no more than 10% of the rebate did not get the dealer\\ s heart, so the manufacturers dealers to compete for resources, is an annual investment will be among peers, manufacturers and distributors ratio between the rebate, \"Running\", the manufacturers can not find the dream of loved to see their return rate is the amount of not more attractive than the competition. Then the amount is huge rebates to the dealer to achieve in order to get the corresponding results after the hand, and the higher the proportion of the rebate is bound to be higher product prices, then, confusedly among dealers in the long end of the year should get their own back profits into inventory, when the inventory warehouse explosion, the factory is to promote the cost included in the rebate, only dealers digested the stock out, then the amount to purchase a certain amount, the factory will also support the promotion costs, the face of such a \"first, the chicken or the existing egg\" no solution proposition, the dealer only , suffer in the pharynx.
Ten of three sins: castles in the air, rapid investment
Marketing of solar water heater manufacturers often go step by step, the lack of integrated media and promotional plan year, the majority of enterprises are expected to recover the money dealers and then put into advertising, which all developers in the market access negotiations with the dealer is not convenient when working unspoken. The dealer has the choice of brand immature side, they considered the best manufacturers of advertising sales policy, that as long as the ad aired, as long as there is certainly well-known products . Manufacturers market the developer is naturally match up to the dealer perform an exciting advertising program, which will in which television channel which broadcast television advertising time, and put fuss, the stars are, please Well, advertising also signed a good contract, on production of commercials the other. More out there, tell the dealer how the competing brand\\ s advertising is done, and how their advertising is better skill, so excited listening to the dealer. When the market three months later, the dealer asked the manufacturers, the market for developers to \"star was a child,\" stall it.