Prepare into the city
In the future, solar energy to high-end, to seek new breakthroughs in the city has become the industry can not avoid the question.
For solar water heater industry, is the nexus of the year 2010. Prior to the development of solar water heaters rely mainly on the rigidity of the rural market demand-pull, but after 10 years of development, Jiangsu, Zhejiang, Shandong, Henan, solar water heaters do better in rural areas to promote the sales market has become saturated. In the future, to the end, to seek new breakthroughs in the city has become the industry can not avoid the question.
Technology: innovation-driven product upgrades
From the end of last year, s began to force the leader in high-end, technology innovation-driven product upgrades.
Reporters learned that China\\ s solar water heater industry with hundreds of billions of market potential. However, the traditional solar water heater solar energy industry can not meet the development needs and market demand, complex production process, the metal liner insulation is poor, single function and so allow the development of traditional solar water heater appears to falter. Emperor Ming Huang Ming, chairman of solar water heaters warned that if the solar water heater industry, long-term stay at a low level of competition, the industry is difficult to improve.
Norit New Energy Co., Ltd. Deputy General Manager Liang Wen-Zhe believes that China\\ s solar water heater industry, if you want to embark on rapid development of the channel, it is necessary to achieve from the extensive development to the fine developments. Technically, the industry to high-end developments in the field.
In this context, from the end of last year, domestic solar water heaters began to force the leader in high-end, technology innovation-driven product upgrades.
Earlier this year, four seasons Mu-song of Things technology for the solar water heater, launched the world\\ s first solar water heater things. Emperor Ming, Marino, the sun rain and other enterprises in the overall layout of the high-temperature solar water heaters. Compared with ordinary water heater, the temperature control products for industrial production for the domestic use of solar thermal expansion of new areas. Not long ago, China\\ s first solar thermal power projects built in Beijing, the Ming emperor to become the project\\ s key technology partner. The Marino\\ s high temperature pipe technology and technological achievements in the completion of project identification, the successful sale. Sun Bao health technology is the solar force, launched China\\ s first healthy bacteria with UV solar water heater.
Market: rural \"surrounded by\" City
Affected by the construction planning, consumption habits, product technology and other factors, solar water heater business, \"city\" is doomed to not be smooth.
In people\\ s minds, the main battlefield of solar water heaters in the countryside, the city only a supporting role. However, the actual development of the industry\\ s situation is not necessarily the case.
With the development of building integrated solar energy competitive situation and the formation of the rural market, solar water heater companies will gradually differentiate into two types: one is living in the rural market of small and medium enterprises, and the other is constantly expanding and building integrated solar market , take the route of the big city brands. This is the reporter often heard view.
Huang Ming is the one fans point of view. He said: \"The solar market in the broader urban rather than rural.\" Because, compared with the rural market, the city population receptive to higher-priced products, this way, products, profits will be higher. As early as 2002, solar heaters set up a home to the company and built a number of solar energy and building integrated real estate. Norit is also committed to building integrated solar energy. As awarded by the Ministry of Housing and Urban-Rural Development of the solar industry\\ s first \"national domestic industrial base,\" Norit three years to complete the promotion of 34 million square meters of area.
But by the construction planning, consumption habits, product technology and other factors, solar water heater business, \"city\" is doomed to not be smooth. In this regard, Li Jun, president of Four Seasons Solar Mu song recommendations to strengthen the rural market should be based on the Plough, accelerating the expansion of urban markets, in particular, to help countries to build 10 million units of affordable housing policy opportunities to low-carbon products to build low-carbon buildings.
Trends: looking forward to enforce standards
Mandatory standards for the short term may not be able to play an immediate effect, but in the long run, is bound to promote the industry to a higher level.
It is understood that China\\ s solar water heaters for the production and did not implement \"production license system,\" most of the solar water heaters generally do not use electricity, do not need China Compulsory Certification. Although the state has introduced a solar water heater national standards related to product quality, but all the sale of solar water heaters do not need a separate test, as long as the enterprises in accordance with national standards to produce, own commitment to protect the quality of products can be marketed.
At present, China\\ s solar water heater industry, a total of 23 national standards, but are recommended standards, companies can refer to, but without enforcement, which to some extent, resulting in domestic solar water heater industry, \"mixed bag\", the market access threshold is not high. Statistics show that domestic OEM water heater solar water heater market, accounting for more than 20%, this so-called OEM products for the solar water heater market, the negative impact should not be underestimated.
In view of this, starting in 2010, a group of standards and industry self-regulation policy document intensive.
In 2010, 16 ministries and commissions jointly by the state issued a document of \"domestic s and energy efficiency limits the efficiency rating\" to start. This is a solar water heater industry\\ s first national mandatory performance standards, means that in the future those who enter the solar water heater industry, enterprises should implement this standard.
In addition, solar water heater energy efficiency standards have also been completed at the end of October 2010 all the development work. Recently, the Chinese Renewable Energy Industries Association Professional Committee of Zhu Junsheng said that the standard has been reported to the State Standards Committee, after six months is expected to introduce. The standard will be revised energy efficiency standards for mandatory standards. Solar water heater solar water heater energy efficiency standards will be divided into three levels according to energy efficiency, an energy-efficient, three minimum energy efficiency, companies can not meet three criteria will be eliminated.
Insiders pointed out that the implementation of these mandatory standards will raise the threshold for market access of solar water heaters, regulate the industry. Although the short term may not be able to play an immediate effect, but in the long run, is bound to promote the industry to a higher level.