Overdraft of the industry market chaos
The most extensive use of solar thermal energy for industrial use of space and solar thermal power generation, is able to use energy as long as the place, you can use solar energy.
Recently, the solar water heater market news constantly described as: First CCTV \"Weekly Quality Report\" for the first time disclosed the region, Haining, Zhejiang solar energy enterprises \"imitation brand\", \"cut corners\" and a series of acts, a reflection of this from the \"grassroots\" of the industry started in the development of many problems that exist. Then, there are media reports, \"solar water heater market into the suffering period, 20 brands a month away.\"
\"In fact, the situation in China, a diversified market context, is the inevitable development of the industry through the process.\" New Energy Co., Ltd. Shandong power Norit Liu, director of marketing power of the solar water heater market situation bluntly: \"In fact, lost 20 per month is still a conservative brand of data, we understand, in the year 2010, China\\ s disappeared nearly a thousand. \"
The market is overdrawn
\"As an early \\ countries do not invest, do not attach importance to the community\\ grass-roots industry, solar industry in China from a group dedicated to the development of new energy industry\" grassroots heroes \", relied on their own exploration.\" Liu told reporters that force This \"grass-roots industry\" rapid development, and renewable energy has become a \"hot\", due to the state\\ s new energy policy support.
According to Liu Li,, issued in 2005 with the \"Renewable Energy Law\" and the rapid development of real estate in 2006 and 2009 China\\ s solar water heater industry ushered in the spring of the historical process, within the water heater market in recent years the growth rate were more than 30%. Especially in 2009, sales of on the market, \"soared three thousand feet\", the industry output value reached 58 billion yuan, an increase of the previous three years combined. Also in that year, completed a solar water heater from the \"grassroots\" to the energy industry \"hot\" turned gorgeous.
Warm spring, the winter hit. \"Water heater market growth in 2010 has been reduced to 15% in 2011, this growth is likely to continue to reduce.\"
Liu Jian force that resulted in solar water heater industry market growth slowdown due to, among weather and local government regulatory policy on the housing market, the new rural construction in the large-scale rural housing demolition, the villagers on whether to purchase water heaters to wait and see attitude is also an important factor. But the most important factor is the \"2009 Solar countryside \\ Destructive Enthusiasm\\ type support and accelerate the solar water heater\\ s rapid spread in the rural market. Appliances to the countryside policies, many enterprises to seize the rural market, major efforts none other sale, as well as many companies and even door to door, which to a considerable extent, the market advances. \"
\"Upstart\" way out
2011, for the solar water heater market, \"shuffle\" is inevitable, in fact, \"the industry \\ shuffle\\ from 2010 began.\"
\"Whether Haining events or market factors such as water heaters to be overdrawn market slowdown, are more small and medium enterprises, especially third-line production test of the vitality of enterprises.\" Liu Li pointed out, the threshold solar water heater industry, technology and capital access conditions are low, the state has no strict market access mechanism, which led to a number of companies to follow suit on, because of weak innovation capability is not strong and independent, some companies chose to counterfeiting, false advertising and other \"shortcut.\" This result is a direct result of \"small and large businesses ?????\", \"a large number of water heater manufacturers to be washed off industry reshuffle.\"
Liu Li, said the policy of home appliances also accelerate the death of small water heater business. \"Home appliances to the countryside before, like Norit, Wong Ming major brands position in the city, and the direction of the main effort is the high-end products, some of the rural market is dominated by small and medium enterprises. With the market downturn in recent years, the city, a large some companies looking to get into the vast rural market, coupled with home appliances to the countryside policies in the push to promote the rural market has become the main market brands, a brand on their own technology, power, network, brand and marketing capabilities system advantage, direct compression of the survival of SMEs. \"
\"In fact, our current use of solar thermal energy at an early stage as a major form of energy use, our water heater to provide hot water only a device to heat hot water from solar energy to provide hot water to the major industrial enterprises provide energy, will nurture a larger market in 2010, developed by Norit solar vacuum tube in the temperature, not only to fill the all-glass vacuum tube solar collector area at 150 ? temperature technology gaps, but also the hot water to achieve a heat change. \"Liu Li said,\" In fact, this is the application of solar energy technology is an important trend, but also an important way to use solar thermal energy.
In addition, solar energy construction projects in recent years have begun to gradually become a new favorite. \"In recent years, for the construction of the rapid rise in solar collectors, solar water heaters in the past, individual speculation in the concept of a function to provide solar energy system solutions to the changes, the solar energy as a real, to study in different the application of state of the environment, but also solar thermal industry, an important trend. \"
\"In fact, the most extensive use of solar thermal energy for industrial use of space and solar thermal power generation, is able to use energy as long as the place, you can use solar energy.\" Liu Li said with a smile.