industry go?
Honor went to domestic products abroad, whether in products, technology, brand and other aspects need considerable upgrade and long-term promotion. To dominate this trend, and only increase R & D, and gradually narrow the gap with the international solar technology, product quality and technical content by the win, or a technology leader in the future will face tremendous pressure at home and abroad enterprises. Accelerated pace in the international situation, the industry is about to face global competition, firms reduce the number of only R & D and sales channels with those who have a chance to win advantage.
China\\ s development of solar water heater is one of the earliest and large-scale renewable energy industry. Today, China has become the world\\ s production and sales of are the largest countries. According to the Solar Energy Society released the latest data show that the solar water heater production to the national rate of 30% annual growth, annual production of solar water heaters in 2009 exceeded 40 million square meters, accounting for 50% of the world, to maintain capacity of 145 million square meters, accounting for about 70% of the world\\ s total, is the world\\ s largest-scale application of solar water heaters country.
However, the recent CCTV news channel in the \"Weekly Quality Report\" column for the poor quality OEM solar water heater Haining conducted a special report, once again exposed our solar water heater industry in serious problems. This allows us to focus attention once again to the domestic solar water heater industry\\ s future development path Gairuhezou good on this issue.
Problematic domestic market, competition
The development of domestic solar water heater industry, there are many problems, which is particularly noteworthy that the survival of the current situation of solar water heater business is very worrying. Nearly 6,000 in the domestic solar water heater companies, with large-scale production and the real R & D capabilities of business less than 20, the rest are mostly small workshops and some local-name companies. Product testing, but related, quality management, confusion, backward production technology, dumping, cutting corners and so prevalent in these small businesses, resulting in solar water heater market order and chaos, there are many hidden dangers, some companies even facing a crisis of survival.
As we all know, every industry will have their own market segments, while in terms of China\\ s solar water heater market, able to reach consensus on three major markets: the rural market, urban and international markets. In recent years, China\\ s solar water heater in the home appliance industry, this \"fast track\" to achieve rapid growth, but has not been in the international market due status and recognition. Over the years, the development of solar water heater business in rural markets rely mainly on the rigidity of demand pull, but after 10 years of development, the promotion of solar water heaters developed areas of the country\\ s rural solar energy market has become saturated, especially in Jiangsu, Zhejiang, Shandong, Henan province solar energy consumption. In the urban market, because most residents lack of understanding of solar water heaters, installation of the property limit urban management department, the city paid insufficient attention to the construction sector, prices discourage consumers more difficult to solve, and many other reasons, market development difficult.
First half of 2010, solar water heater industry, ushered in the most severe market test, the number of manufacturers dropped from 5,000 last year to more than 2,800 today. Data also show that eighty percent of the solar water heater companies have varying degrees of declining sales, inventories and other issues, the solar water heater industry profits may be declining. From the sustained and healthy development of future industry perspective, solar water heaters must go abroad, to establish an international brand, to promote the Chinese solar energy from solar power to power.
International market is full of challenges, prospects
Currently, energy conservation has become a global consensus, governments around the world have introduced a new energy industry are related to support policies to encourage and support the development of new energy industry, which gave birth to a staggering market share, the huge world of solar energy development as the market. According to related statistics, the global solar thermal market is rapidly growing. In the United States in 2009, total U.S. demand for solar energy grew 36%, while demand for oil grew by only 2%. Solar water heater industry is very optimistic about the prospects for the international market, more and more companies escape local corporate image, towards the international development, increase exports, expansion of overseas operations territory. In order to develop low-carbon economy, energy conservation as the main trend, under, along with China\\ s solar thermal industry\\ s rapid growth and increased competition, the domestic market getting smaller and smaller share of the cake. However, there is a huge international market for solar consumer demand, many manufacturers are targeting this vast market. Meanwhile, the domestic manufacturers of technical R & D investment, the main stay for many years China solar water heater use in low level areas and in core technology is still a wide gap between the international advanced level, and this also means that behind the huge foreign high-level market, Chinese enterprises have not yet been opened.
In 2010 at the solar thermal industry forum, the National Energy Bureau of the experts made it clear that the world\\ s solar thermal industry is now in rapid development, Europe, Africa, South America has a very large market space, Chinese enterprises should look world, to go abroad to build global system. Perhaps on the road to internationalization will be many challenges and obstacles, but from the global solar thermal industry development trends, internationalization is inevitable direction.
International road Gairuhezou?
China\\ s solar thermal companies go international is still a long way to go, and there are more problems and difficulties, mainly in the following four aspects: 1, product quality, many companies in the export of products abroad, after being returned Customer satisfaction is low; 2, technical issues, resulting in low-technology is an important reason for poor product quality, one of China\\ s current production technology, or whether it is solar thermal technology with the international level there is a gap; 3, the price problems, domestic enterprises always want to win at low prices attracted foreign consumers, so that the enterprise in terms of quality and attention to reduce the brand; 4, no brand management issues, most enterprises are OEM OEM manufacturing enterprise , the lack of independent management of the brand, can not form in the international influence.
Therefore, the honor went to domestic products abroad, whether in products, technology, brand and other aspects need considerable upgrade and long-term promotion. To dominate this trend, and only increase R & D, and gradually narrow the gap with the international solar technology, product quality and technical content by the win, or a technology leader in the future will face tremendous pressure at home and abroad enterprises. Accelerated pace in the international situation, the solar water heater industry is about to face global competition, firms reduce the number of only R & D and sales channels with those who have a chance to win advantage.
Recently, the domestic solar industry, there is a new focus on the promotion and trade platform, which is located in Tongxiang, Zhejiang new international energy market, the market as a global trading center purchasing solar products, solar water heaters will be good at home and abroad to come together, greatly strengthened the domestic solar industry exchanges and cooperation, expand foreign sales of domestic business channels.