Solar water heaters into the stagnation period of suffering
Solar water heaters the main battlefield in the rural, urban and overseas markets has been supporting form, especially in the urban market development is not smooth, a few years ago in rural areas experiencing excessive competition has been saturated, overdraft. This year, domestic solar water heater in a tough retail market stagnation.
Number of brands in order to speed dropped 20 per month
Solar water heaters the main battlefield in the rural, urban and overseas markets has been supporting form, especially in the urban market development is not smooth, a few years ago in rural areas experiencing excessive competition has been saturated, overdraft. This year, domestic solar water heater in a tough retail market stagnation.
Persist in the end is victory, the question is who can stick to the last? When shuffling the end of the market is 2011, or 2012, or has not yet bottomed out?
Faced with more than 5,000 brand once the domestic solar water heater industry, after the climax of the blowout in 2009, 2010, high callback, stagnation in 2011 entered a wait, not only the number of brands in the monthly rate of more than 20 sharp reduction, marketing and sales suffered an unexpected deserted, and even solar energy franchise dealers closed their doors, there have been a lot of situations.
In an interview on the market, the reporter surprised to discover that "the main battlefield of solar water heaters in rural, urban and overseas markets has been supporting form, especially in the urban market development is not smooth, a few years ago in rural areas experiencing excessive competition has saturation and overdrafts. This year, domestic solar water heaters in the tough retail market stagnation. "
Situation is bad?
"The situation is very optimistic about the other companies do not know the situation is not better than that." Early in February, Yangzhou Lida solar Luo Cong chief engineer of communication with the correspondent, it expressed concerns about the overall trend of the market this year .
March 16, Chang-Qing Wang, general manager of marketing, Tongji sun solar energy, told reporters, "Since the Spring Festival, the basic small retail market, sales can only go to the market daily by businesses to drive sales. Not to engage in activities, the business basically can not sell."
Chang-Qing Wang also revealed that the previous business activities are mainly done in the town, now only village to sweep the streets, a village gradually break. Previously, do buy gifts to send Qijian Tao cutlery, knives Five-piece is very good, now get the refrigerator to buy solar air-conditioning effect is not obvious to send.
It is understood that, due to solar water heaters are "first hit after the delivery" mode, as early as November-December period last year, many solar companies are businesses through the annual General Assembly in the form of advance payment from the business office and return the funds. Reporters learned that the Four Seasons song Mu and other large companies off-season back section near 500 million in companies and other off-season glory reimbursement reached $ 100 million, some SMEs are 2000-5000 models of the off-season back ten thousand dollars.
However, despite collecting money, but in the end product is no longer marketable. Zhenjiang Dantu district of solar energy from the dealer said, "The town is also more than 20 years ago to sell solar energy to the rest of this year 10 not to. Since the Spring Festival, the volume of retail sales in mid-March, only four too deserted. "
An Zhenjiang solar heaters dealers offer a set of sales data: the year 2005, sales in the four to five hundred units a year in 2009, only 200 units sold in 2010 only 40 goods. The first quarter of this year there is no sign of recovery.
"This year s solar exhibition in Wuhan, more than 200 exhibitors, compared to last year to reduce the more than 100, which essentially reflects the current state of the solar market." A solar energy company in Shandong official pointed out that this year Even some of the show for a living exhibition of solar energy companies, business is not good to do.
Go?
Rural markets are no longer marketable, urban progress is slow, limited export-led overseas. Right now, for many in the rural market as the main body of the solar water heater business, how to break through the current market difficulties, it is not easy.
It is reported that the domestic solar market in rural business enterprises accounted for up to 90%. In recent years, many companies that "the layout of the three major market" strategy clearly to return to the city market, to achieve a new round of expansion. However, the reporter learned that the return of many cities in the solar business is not successful, due to construction planning, product technology, consumer habits, enterprise resource reserves, and many other factors, many solar companies mainly in the urban business enterprises of construction orders mainly, it is difficult to obtain from the residential area of ??volume of orders. Currently, the city consumer awareness of solar water heaters generally low, also had the water leak, installation of the property caused by deep contradictions and memory problems.
This year, the CCTV weekly quality report for the first time disclosed Haining region of the solar companies Pong brand "," cut corners "and a series of acts, a reflection of this from the" grass roots "started the industry in the development of a number of drawbacks exist. Industry with low barriers to entry, product quality is unstable, service gaps, low-price competition after another, directly reduce the overall competitiveness of the industry, but also drag a group of industry leaders to upgrade the pace.
As early as the end of 2009, domestic solar industry has set off a wave of industrial upgrading, mainly for the establishment of modern plant, modernization of production facilities, the implementation of cross-regional plant, and thus "out of hand workshops, shoddy" industry first image. However, industry analysts, the solar industry to upgrade is a long and difficult process to get rid of roots from the plant construction industry, into the equipment and other means, to the future strengthening innovation, the implementation of differentiated restructuring, to achieve brand, size expansion, but also need more accumulation and investment. The solar thermal industry has entered a competition of comprehensive strength and endurance channel.
Short term, Li Jun, president of Four Seasons Solar Mu song that, on the one hand to speed up the pace of expansion of urban markets, in particular, to help countries to build 10 million units of affordable housing policy opportunities to build low-carbon building low-carbon products. On the other, through product upgrades and technical means to achieve quality and service intensive rural market.