sales tactics to buy today, you had it?
[REVIEW] recently, it seems there is a special sub-word \"fire\", seems to have lost even the China Central Television, financial channels, \"consumer advocate\" There was a discussion topic buy – today you buy it? According to the different ways to buy, I will buy is divided into two categories, one is an online buy (buy online), buy the other line.
Recently, it seems there is a special sub-word \"fire\", seems to have lost even the China Central Television, financial channels, \"consumer advocate\" There was a discussion topic buy – today you buy it?
According to the different ways to buy, I will buy is divided into two categories, one is an online buy (buy online), buy the other line.
We can simply look different between the two:
Buy online:
Buy network under normal circumstances is a phased introduction of the normal selling price of the discount price of a brand-name products at low prices to attract consumers to buy online order, the number is large enough, then buy only enjoy the success that Tuangou Jia , the number is not enough if the buy fails, the consumer under the orders set aside, money back to their account. In addition to buy nets tend to make a difference, you can also get some marketing costs. In particular, this is the network buy, a lot of time to promote the brand is regional or national chain businesses big brand businesses, of course, there is a city of a single business, under orders from online customers, the general store next to the field needed to consumer products, so that the business or brand in addition to their consumer base access to online network communication, you can also get the line spread, can play a good spread of results. Although the pull of a buy low the price, that price is basically a non-profitable or less loss, but in the long term benefits far beyond their buy future losses. In fact, the network loss rate is very small buy, and how much business has been considered a good amount of buy buy be considered successful. \"Did not sell to buy the fine\", it seems this sentence made sense, if people make silly also how your money?
On one\\ s purpose in terms of buy online buy businesses or manufacturers did not want a sales and profit, their value is to be held by the buy will be brought marketing communications effects.
Line buy:
Different from the network line buy buy through the network, but there is a business launch, will buy a third party (the organizers), the Union Club, and other topics through the media and other channels to convey information to achieve buy, then purchase intent, according to people who are unified in the aggregate a, buy buy price will be announced live. On the price in terms of the price will definitely buy discount on the daily selling price, but what is the problem. Under normal circumstances there is no such strict limit on the number buy, and will have to buy the business for such sales and profits, marketing communication effects to become secondary. To this end, participants buy online buy and line of business, the purpose of the focus of manufacturers is not the same.
In addition, in order to buy this form of third-party host, for example, in addition to businesses and consumers from outside the Party C for pre-investment, football business, organization, each participating business will receive a commission fee, such as I once involved in a close of 10,000 yuan, so the number of businesses to pull a certain degree and then start organizing. As long as businesses called the commission in place, the Party C operation, planning, communication, site selection, bargain division series to employ the work, and businesses need to do is buy the bargain or the bottom line will be told to Party C, and our consumers can go to buy will be on-site delivery of the deposit, the buy will be the end of the period of time to buy will buy will be entitled to the price.
For online buy, buy network to the marketing and promotion expenses, price difference, but the organizers have to buy the line is profit, sales and commissions.
As to what kind of business or product line for online buy buy, the more there is to be tried, after all, the market is the best teacher. However, I feel the author is engaged on the solar water heater industry does not seem suitable for online buy, causes all kinds. Their case, it is durable consumer goods, not like buying cabbage look like a couple of pounds to buy cheaper today, to say the product model and are more varieties, introduced Consumers alone can not fully believe the network as well as a large number of to buy. Even if the network can try to buy solar energy, but must be a linkage of the (uniform in all the terminals), so not only credibility, but also can achieve brand communication. Its operation, I believe that water heater for the whole family buy discount buy or buy gifts, rather than pull out a single product, as consumers, the selectivity is too narrow. In addition to product model is not limited to outside, I think we should start earlier linked to the Internet, so that consumers have enough time to end up site visits and orders, or orders to go after the selection of species.
For consumers, there are two mean?
Buy online: consumers can boldly orders, orders to buy a certain amount of success and benefit consumers do, what unsuccessful and no loss.
Line buy: buy businesses or manufacturers may be on-site depending on the number of temporary changes in the price buy the bottom line, consumers are still in a weak, let the merchants, manufacturers and third party manipulation. But one thing is certain, even if it will buy, consumers will be able to enjoy the benefits, buy the price is certainly lower than the normal retail price. Should not consumers know it will not believe this business and brand, trust Indeed, lack of brand stickiness, merchants, manufacturers will understand the consumer\\ s mind.
The solar energy is concerned, I still respected line buy because there are the following:
1 buy in various forms:
To buy form, can be their own businesses to organize their own region will buy their own brand, to mobilize a network of distributors, with the accumulation to the city to buy; can pick their own businesses to organize the first joint more than buy; can make use of commercial clubs, professional organizations, they will buy the power to participate.
(2) the sales process is full of interaction.
General line buy will buy will be held in early to do a lot of communication and publicity, during which time many consumers will buy access to the information who wish to advance to the target, then the business will be pre-check out the location, such as the pre-understanding. \" buy \"work. In addition, the buy will be on-site, businesses, and other third-party organizers reflected in the buy will buy the authenticity of the site, so that people feel really taken advantage of, intentionally put some consumers to interact, or even pulled on stage to buy interactive about it, it really warm.
3 superb consumer environment.
For line buy will, in addition to a venue filled with all kinds of gifts, prizes, gifts of the big stage, there are stalls of all businesses, products, people, leaving huge space station full of our group or buy said to be potential customers. Buy together will begin after the host and businesses, consumers interact on stage, bargain division of incitement, sales atmosphere, can not you?
4 activity input and output is high.
Businesses will participate in and buy yourself one of promotional activities to do alone cost almost unchanged, but their operation due to various factors, businesses are often small loss. But will it participate in buy, often much to the organizers of the commission, but because people overall planning, communication, implementation, layout and other factors effect buy instead of better, not only the amount of profits go up.
5 save time and money the easy way worry.
Activities need to do their own separate planning, design, publicity, and organizational mess of things, not only time consuming, cumbersome but also worry, effort, and finally fix also a loss. But to participate in buy will be different, their only point of intersection commission, but to the relief of their own, described as \"their money, others set up the stage, singing his own money.\" Even if poor, according to the author has participated, concluded that the effect is not found there, and then spreads to go back this is not a problem, but there are so many brands of the potential effect of concentration, a buy club is to bring the overall spread of results good.
Concluded one thing: buy will not be too frequent, too frequent, then in the eyes of consumers, \"not really buy you things!\" Consumers are not fools, you think you can just flicker, can Dang Houshua? From the moment of industry engaged in the growing number of promotional activities can be seen, the people\\ s resistance to \"flicker\" capacity, so the business, the more innovative manufacturers, described as \"one foot in mind,\" forming a circle type promotion.