The United States will focus on developing the product as a
The United States in the category expansion, responsive to national trend, as a focus of the next few years to develop products for other appliance brands do a traditional good example.
Reporter: Hello, I am glad to interview you, first you told us about your brand?
Wang: U.S., China\\ s home appliance brands honor the benchmark in 2010, the value of internationally renowned institutions consulting firm BrandFinance British brand released the 2010 world\\ s 500 most valuable brands list, the United States to $ 1.99 billion in brand value ranked 473 become the single most valuable 500 brands selected domestic appliance brand.
The whole kitchen is the U.S. sales of household appliances marketing headquarters for China Group consists of a department, is responsible for selling professional electric water heater, gas water heater, bathroom heater, range hood, gas stoves, disinfecting cabinets, dishwasher and other products and to provide comprehensive integrated solutions for the manufacture of kitchen supplier. Looking ahead, the company will be based on \"the human quality of life provided by the United States, create the best kitchen and home environment as a whole,\" the noble mission, full use of advanced technology equipment and team strengths, to become the industry\\ s most professional kitchen supplies business.
Reporter: Fair for the home, what your brand promotion policy?
Wang: beautiful summer home kitchen Bo Hui, the audience ???, stored 100 arrived in 200, stored 500 arrived in 1000, bought the U.S. to send U.S. air kitchen, stove sent smoke to buy the United States, In short concessions constantly, constantly surprises, beautiful kitchen to make at home expo hall!
Reporter: Many household appliances are conducting diversified to extend its product line, you see how this problem?
Wang: First, the United States has been committed to meet the needs of the consumers at large, has been to provide material for the mass beauty products at competitive prices as our competitive edge, affordable price is our marketing strategy, in fact, we are the United States is the development of large multi-category brands, a variety of home appliances are sold well.
In 2010, the U.S. established only three years of kitchen, its sales broke through 30 billion yuan, an increase of 5 times 3-year rate of growth beyond doubt that the United States in the kitchen with the foundation to grow and develop this area and strength, as ensure achievement of sales targets 10 billion, the United States continues to expand Shunde kitchen production base in capacity, while also further opened a new chapter in industrial distribution. Invest more than U.S. $ 1 billion in the first phase of the project kitchen Wuhu base was officially in September 2010 the successful launch. 2015 projects are all construction is completed, the U.S. base kitchen Wuhu production capacity will reach 8.6 million units, industrial output value of 60 billion yuan, will become the largest production base kitchen.
Reporter: appliances, consumers concerned about the use of safety but also very concerned about energy saving, your brand in these two areas is how to ensure it?
Wang: \"Low carbon\" is this year\\ s hot words, how sustainable development vision and development, not only China\\ s commitment to the world, but also related to the welfare of future generations. The United States as a whole kitchen set by 2010 according to environmental group plans to actively from the energy-saving, clean, and the three major aspects of the product to carry out environmental management. Meanwhile, the United States as a whole kitchen implement \"people-oriented, technology-first\" business philosophy, adhere to the \"energy saving, environmental protection, human health,\" the direction of product innovation and development efforts to bring consumers the green low-carbon products and kitchen appliances services, and vigorously promote the new low-carbon way of life. In technology R & D, stove unique \"internal rotation of the parabola Fire\" and \"65 ° parabolic fire\" two patents, and effectively reach the provincial gas energy savings, electric water heater through the \"warm wall\", \"Water Cyclone\", \"medium temperature insulation \"and other technological innovations greatly improve the thermal efficiency of power consumption, power consumption is greatly reduced product; in the category expansion, responsive to national trend, solar water heaters as a focus of the next few years to develop products for other appliance brands do a traditional good the demonstration.